Customer data platform Usage Statistics and Market Share in Estonia (.ee)
We are tracking usage statistics and market share of 8 web technologies in Customer data platform in Estonia (.ee). In April 2025 the most popular web technology in Customer data platform in Estonia (.ee) is Adobe Experience Platform Identity Service with 50% market share. In second place there is SALESmanago with 18% market share. After that there are Segment with 16%, Tealium with 3% and Exponea with 3% market share. Top 5 web technologies together have 90% market share. The remaining 3 web technologies in Customer data platform have a combined market share of 10%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 8 different technologies in Customer data platform.
There are 122 websites using Customer data platform in Estonia (.ee websites) in out database.
Customer data platform Usage Statistics and Market Share in Estonia (.ee) in April 2025
#1 Adobe Experience Platform Identity Service 
50.00%
#2 SALESmanago 
18.03%
#3 Segment 
15.57%
#4 Tealium 
8.20%
#5 Exponea 
3.28%
#6 Rudderstack 
2.46%
#7 Emarsys 
1.64%
#8 Insider 
0.82%
Technologies in Customer data platform in Estonia (.ee)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.
SALESmanago
SALESmanago is a comprehensive marketing automation platform that enables businesses to engage customers across multiple channels, personalize marketing campaigns, and analyze customer data for better decision-making. It offers a wide range of features for customer segmentation, journey orchestration, and real-time marketing.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Exponea
Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.
Rudderstack
Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.
Emarsys
Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.
Insider
Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.
Customer data platform Market Share History in Estonia (.ee) in Last 12 Months
| Technology | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 | April 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 53.23% | 52.00% | 52.00% | 52.00% | 52.00% | 52.00% | 52.00% | 49.19% | 50.00% | 50.00% | 50.00% |
| Segment | 19.35% | 19.20% | 19.20% | 19.20% | 19.20% | 19.20% | 19.20% | 15.32% | 15.83% | 15.83% | 15.57% |
| SALESmanago | 11.29% | 12.80% | 12.80% | 12.80% | 12.80% | 12.80% | 12.80% | 17.74% | 18.33% | 18.33% | 18.03% |
| Tealium | 9.68% | 9.60% | 9.60% | 9.60% | 9.60% | 9.60% | 9.60% | 8.06% | 8.33% | 8.33% | 8.20% |
| Exponea | 2.42% | 2.40% | 2.40% | 2.40% | 2.40% | 2.40% | 2.40% | 3.23% | 2.50% | 2.50% | 3.28% |
| Emarsys | 1.61% | 1.60% | 1.60% | 1.60% | 1.60% | 1.60% | 1.60% | 1.61% | 1.67% | 1.67% | 1.64% |
| Insider | 0.81% | 0.80% | 0.80% | 0.80% | 0.80% | 0.80% | 0.80% | 0.81% | 0.83% | 0.83% | 0.82% |