Customer data platform Usage Statistics and Market Share in Switzerland (.ch)
We are tracking usage statistics and market share of 14 web technologies in Customer data platform in Switzerland (.ch). In April 2024 the most popular web technology in Customer data platform in Switzerland (.ch) is Adobe Experience Platform Identity Service with 43% market share. In second place there is Tealium with 27% market share. After that there are Segment with 12%, Emarsys with 3% and SALESmanago with 3% market share. Top 5 web technologies together have 88% market share. The remaining 9 web technologies in Customer data platform have a combined market share of 12%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 14 different technologies in Customer data platform.
There are 2,229 websites using Customer data platform in Switzerland (.ch websites) in out database.
Customer data platform Usage Statistics and Market Share in Switzerland (.ch) in April 2024
#1 Adobe Experience Platform Identity Service 
42.80%
#2 Tealium 
27.19%
#3 Segment 
12.29%
#4 Emarsys 
11.48%
#5 SALESmanago 
3.05%
#6 Sirdata 
1.21%
#7 Salesforce Audience Studio 
0.72%
#8 Ometria 
0.54%
#9 Exponea 
0.27%
#10 Listrak 
0.18%
#11 Insider 
0.13%
#12 Cooladata 
0.04%
#13 mParticle 
0.04%
#14 Rudderstack 
0.04%
Technologies in Customer data platform in Switzerland (.ch)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Ometria
Ometria is a customer insight and marketing automation platform.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Cooladata
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Customer data platform Market Share History in Switzerland (.ch) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 44.77% | 44.56% | 44.37% | 44.00% | 43.89% | 43.61% | 43.69% | 43.45% | 43.13% | 43.12% | 42.80% |
| Tealium | 27.33% | 26.95% | 27.04% | 27.20% | 27.09% | 27.17% | 27.24% | 27.20% | 27.29% | 27.08% | 27.19% |
| Segment | 13.41% | 12.82% | 12.72% | 12.57% | 12.43% | 12.33% | 12.40% | 12.39% | 12.47% | 12.29% | 12.29% |
| Emarsys | 11.63% | 11.50% | 11.44% | 11.41% | 11.41% | 11.62% | 11.51% | 11.40% | 11.53% | 11.44% | 11.48% |
| Ometria | 0.52% | 0.53% | 0.53% | 0.53% | 0.53% | 0.54% | 0.54% | 0.54% | 0.54% | 0.54% | 0.54% |
| Salesforce Audience Studio | 0.61% | 0.70% | 0.80% | 0.80% | 0.80% | 0.80% | 0.81% | 0.81% | 0.72% | 0.71% | 0.72% |
| Sirdata | 0.52% | 0.53% | 0.66% | 0.80% | 0.94% | 0.94% | 0.81% | 0.94% | 0.95% | 1.07% | 1.21% |
| Exponea | 0.26% | 0.26% | 0.27% | 0.27% | 0.27% | 0.31% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% |
| SALESmanago | 0.43% | 1.76% | 1.77% | 1.96% | 2.14% | 2.23% | 2.34% | 2.60% | 2.61% | 3.13% | 3.05% |
| Insider | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.14% | 0.13% | 0.13% |
| Listrak | 0.17% | 0.09% | 0.09% | 0.18% | 0.27% | 0.18% | 0.18% | 0.18% | 0.27% | 0.09% | 0.18% |
| mParticle | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.05% | 0.04% | 0.04% |
| Rudderstack | 0.09% | 0.09% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.05% | 0.04% | 0.04% |