Customer data platform Usage Statistics and Market Share in Switzerland (.ch)
We are tracking usage statistics and market share of 18 web technologies in Customer data platform in Switzerland (.ch). In January 2025 the most popular web technology in Customer data platform in Switzerland (.ch) is Adobe Experience Platform Identity Service with 37% market share. In second place there is SALESmanago with 30% market share. After that there are Tealium with 11%, Emarsys with 7% and Segment with 7% market share. Top 5 web technologies together have 92% market share. The remaining 13 web technologies in Customer data platform have a combined market share of 8%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 18 different technologies in Customer data platform.
There are 2,660 websites using Customer data platform in Switzerland (.ch websites) in out database.
Customer data platform Usage Statistics and Market Share in Switzerland (.ch) in January 2025
#1 Adobe Experience Platform Identity Service 
36.69%
#2 SALESmanago 
30.38%
#3 Tealium 
11.05%
#4 Emarsys 
9.55%
#5 Segment 
6.84%
#6 Sirdata 
2.59%
#7 Salesforce Audience Studio 
0.68%
#8 Exponea 
0.56%
#9 Ometria 
0.45%
#10 Rudderstack 
0.45%
#11 Listrak 
0.30%
#12 Insider 
0.11%
#13 mParticle 
0.11%
#14 Userpilot 
0.08%
#15 BlueConic 
0.04%
#16 Optimove 
0.04%
#17 PriceSpider 
0.04%
#18 Treasure Data 
0.04%
Technologies in Customer data platform in Switzerland (.ch)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Ometria
Ometria is a customer insight and marketing automation platform.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
Userpilot
Userpilot is a cloud-based product experience platform designed for customer success and product teams to onboard users and increase product adoption through behavior-triggered experiences.
BlueConic
BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.
Optimove
Optimove is a relationship marketing hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Treasure Data
Treasure Data is the only enterprise customer data platform.
Customer data platform Market Share History in Switzerland (.ch) in Last 12 Months
| Technology | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 43.12% | 42.84% | 42.70% | 42.30% | 42.13% | 37.21% | 36.79% | 36.79% | 36.71% | 36.58% | 36.69% |
| Tealium | 27.08% | 27.10% | 27.15% | 27.30% | 26.75% | 11.39% | 11.13% | 11.12% | 11.10% | 11.07% | 11.05% |
| Segment | 12.29% | 12.30% | 12.32% | 12.34% | 12.04% | 7.06% | 6.85% | 6.84% | 6.87% | 6.85% | 6.84% |
| Emarsys | 11.44% | 11.54% | 11.47% | 11.44% | 11.32% | 9.79% | 9.77% | 9.75% | 9.67% | 9.63% | 9.55% |
| SALESmanago | 3.13% | 3.04% | 2.96% | 3.06% | 3.83% | 29.08% | 29.90% | 29.94% | 30.06% | 30.33% | 30.38% |
| Sirdata | 1.07% | 1.21% | 1.08% | 1.22% | 1.34% | 2.51% | 2.61% | 2.61% | 2.61% | 2.60% | 2.59% |
| Salesforce Audience Studio | 0.71% | 0.81% | 0.81% | 0.81% | 0.80% | 0.76% | 0.76% | 0.76% | 0.76% | 0.75% | 0.68% |
| Ometria | 0.54% | 0.54% | 0.54% | 0.54% | 0.53% | 0.46% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% |
| Exponea | 0.27% | 0.31% | 0.40% | 0.36% | 0.40% | 0.49% | 0.53% | 0.57% | 0.57% | 0.56% | 0.56% |
| Insider | 0.13% | 0.13% | 0.13% | 0.14% | 0.13% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| mParticle | 0.04% | 0.04% | 0.09% | 0.09% | 0.09% | 0.15% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| Rudderstack | 0.04% | 0.04% | 0.04% | 0.14% | 0.13% | 0.46% | 0.45% | 0.42% | 0.45% | 0.41% | 0.45% |