Customer data platform Usage Statistics and Market Share in Indonesia (.id)
We are tracking usage statistics and market share for 11 web technologies in the Customer data platform market in Indonesia (.id). As of November 2025, the most popular web technology in Customer data platform in Indonesia (.id) is Adobe Experience Platform Identity Service, with 45% market share. In second place is Segment, with 21%. After that, Tealium holds 13%, followed by Emarsys with 6% and Insider with 6%. Top 5 web technologies together account for 90% of the market. The remaining 6 web technologies in Customer data platform collectively have a 10% market share. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 11 different technologies in Customer data platform.
There are 173 websites using Customer data platform in Indonesia (.id websites) in out database.
Customer data platform Usage Statistics and Market Share in Indonesia (.id) in November 2025
#1 Adobe Experience Platform Identity Service 
44.51%
Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.
#2 Segment 
20.81%
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
#3 Tealium 
12.72%
Tealium is a US company that sells enterprise tag management system and marketing software.
#4 Emarsys 
6.94%
Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.
#5 Insider 
5.78%
Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.
#6 Sirdata 
3.47%
Sirdata is a software company that helps businesses ensure compliance with cookie laws and other online privacy regulations. Their tools allow companies to manage consent for cookies and other tracking technologies, and to monitor their website for compliance. They offer a range of products and services to help businesses stay up to date with changing regulations and best practices for online privacy.
#7 Treasure Data 
2.89%
Treasure Data is a cloud-based customer data platform that helps businesses collect, store, and analyze customer data from various sources to gain insights and drive growth. It offers advanced analytics, real-time data processing, and customizable dashboards for effective decision-making.
#8 Salesforce Audience Studio 
1.16%
Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.
#9 mParticle 
0.58%
mParticle is a customer data platform that helps businesses collect, unify, and analyze customer data across multiple channels and touchpoints, enabling them to make informed decisions and deliver personalized experiences. To ensure the accuracy and conciseness of the description, please avoid using the company name in the sentence.
#10 Lytics 
0.58%
Lytics is a customer data platform that unifies customer data from various sources and provides insights to marketers for personalized marketing campaigns. It helps businesses to understand customer behavior, preferences and create targeted marketing strategies. It integrates with popular marketing and CRM tools, and enables businesses to track customer interactions and provide relevant content and offers.
#11 Exponea 
0.58%
Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.
Customer data platform Market Share History in Indonesia (.id) in Last 12 Months
