Customer data platform Usage Statistics and Market Share in European Union (.eu)
We are tracking usage statistics and market share of 19 web technologies in Customer data platform in European Union (.eu). In September 2024 the most popular web technology in Customer data platform in European Union (.eu) is Segment with 31% market share. In second place there is Adobe Experience Platform Identity Service with 23% market share. After that there are SALESmanago with 14%, Tealium with 6% and Emarsys with 6% market share. Top 5 web technologies together have 79% market share. The remaining 14 web technologies in Customer data platform have a combined market share of 21%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 19 different technologies in Customer data platform.
There are 1,078 websites using Customer data platform in European Union (.eu websites) in out database.
Customer data platform Usage Statistics and Market Share in European Union (.eu) in September 2024
#1 Segment 
30.80%
#2 Adobe Experience Platform Identity Service 
22.82%
#3 SALESmanago 
13.91%
#4 Tealium 
13.73%
#5 Emarsys 
5.94%
#6 Sirdata 
5.29%
#7 BlueConic 
2.69%
#8 Exponea 
1.11%
#9 Salesforce Audience Studio 
1.11%
#10 Ometria 
0.93%
#11 Rudderstack 
0.65%
#12 Cooladata 
0.19%
#13 Insider 
0.19%
#14 Optimove 
0.19%
#15 Lytics 
0.09%
#16 mParticle 
0.09%
#17 PriceSpider 
0.09%
#18 Simon 
0.09%
#19 Treasure Data 
0.09%
Technologies in Customer data platform in European Union (.eu)
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
BlueConic
BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Ometria
Ometria is a customer insight and marketing automation platform.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Cooladata
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Optimove
Optimove is a relationship marketing hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies.
Lytics
Lytics is a customer data platform built for marketing teams.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Simon
Simon is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Treasure Data
Treasure Data is the only enterprise customer data platform.
Customer data platform Market Share History in European Union (.eu) in Last 12 Months
| Technology | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Segment | 32.11% | 31.93% | 31.96% | 31.88% | 31.74% | 31.59% | 31.64% | 31.78% | 31.25% | 30.86% | 30.80% |
| Adobe Experience Platform Identity Service | 22.54% | 22.51% | 22.44% | 22.50% | 22.84% | 22.96% | 23.03% | 23.05% | 22.98% | 22.86% | 22.82% |
| Tealium | 14.17% | 14.09% | 14.10% | 14.03% | 14.13% | 13.77% | 13.88% | 13.94% | 13.79% | 13.75% | 13.73% |
| SALESmanago | 12.33% | 12.44% | 12.45% | 12.39% | 12.11% | 12.12% | 12.40% | 12.64% | 13.79% | 13.94% | 13.91% |
| Emarsys | 5.89% | 6.04% | 6.04% | 6.01% | 5.87% | 5.88% | 5.92% | 5.76% | 5.70% | 5.95% | 5.94% |
| Sirdata | 5.52% | 5.49% | 5.49% | 5.74% | 5.50% | 5.79% | 5.27% | 5.30% | 5.24% | 5.30% | 5.29% |
| BlueConic | 2.30% | 2.29% | 2.38% | 2.37% | 2.48% | 2.57% | 2.50% | 2.51% | 2.57% | 2.70% | 2.69% |
| Salesforce Audience Studio | 1.29% | 1.46% | 1.47% | 1.46% | 1.47% | 1.47% | 1.48% | 1.30% | 1.29% | 1.12% | 1.11% |
| Exponea | 1.20% | 1.19% | 1.10% | 1.09% | 1.19% | 1.19% | 1.20% | 1.21% | 1.01% | 1.12% | 1.11% |
| Ometria | 0.74% | 0.73% | 0.73% | 0.73% | 0.73% | 0.73% | 0.74% | 0.74% | 0.74% | 0.74% | 0.93% |
| Rudderstack | 0.46% | 0.46% | 0.46% | 0.46% | 0.46% | 0.46% | 0.46% | 0.46% | 0.55% | 0.65% | 0.65% |
| Cooladata | 0.28% | 0.27% | 0.27% | 0.27% | 0.28% | 0.28% | 0.28% | 0.28% | 0.18% | 0.19% | 0.19% |
| Lytics | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.19% | 0.19% | 0.18% | 0.09% | 0.09% |
| Insider | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.19% | 0.19% | 0.18% | 0.19% | 0.19% |
| Optimove | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.19% | 0.19% | 0.18% | 0.19% | 0.19% |
| PriceSpider | 0.09% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.19% | 0.19% | 0.09% | 0.09% | 0.09% |
| Treasure Data | 0.18% | 0.18% | 0.18% | 0.18% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| mParticle | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| Simon | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |