Customer data platform Usage Statistics and Market Share in European Union (.eu)

We are tracking usage statistics and market share for 23 web technologies in the Customer data platform market in European Union (.eu). As of February 2026, the most popular web technology in Customer data platform in European Union (.eu) is Adobe Experience Platform Identity Service, with 34% market share. In second place is Segment, with 16%. After that, SALESmanago holds 14%, followed by Sirdata with 9% and Emarsys with 9%. Top 5 web technologies together account for 82% of the market. The remaining 18 web technologies in Customer data platform collectively have a 18% market share. Global Customer data platform market share report is available here.

Last updated: 8 February 2026

Customer data platform Market Share in European Union (.eu) in February 2026

About Customer data platform

We are tracking 23 different technologies in Customer data platform.

There are 2,017 websites using Customer data platform in European Union (.eu websites) in out database.

Customer data platform Usage Statistics and Market Share in European Union (.eu) in February 2026

#1 Adobe Experience Platform Identity Service 34.21%

Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.

#2 Segment 16.46%

Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.

#3 SALESmanago 13.58%

SALESmanago is a comprehensive marketing automation platform that enables businesses to engage customers across multiple channels, personalize marketing campaigns, and analyze customer data for better decision-making. It offers a wide range of features for customer segmentation, journey orchestration, and real-time marketing.

#4 Sirdata 10.26%

Sirdata is a software company that helps businesses ensure compliance with cookie laws and other online privacy regulations. Their tools allow companies to manage consent for cookies and other tracking technologies, and to monitor their website for compliance. They offer a range of products and services to help businesses stay up to date with changing regulations and best practices for online privacy.

#5 Emarsys 9.12%

Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.

#6 Tealium 6.94%

Tealium is a US company that sells enterprise tag management system and marketing software.

#7 BlueConic 2.58%

BlueConic is a customer data platform that helps businesses collect, unify and use customer data in real time to create personalized customer experiences across multiple channels. It enables marketers to understand and engage with their customers more effectively by providing them with a 360-degree view of each customer's interactions and behaviors.

#8 Rudderstack 1.88%

Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.

#9 Exponea 1.44%

Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.

#10 Salesforce Audience Studio 0.69%

Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.

#11 Ometria 0.59%

Ometria is a marketing automation platform that enables businesses to personalize customer experiences across multiple channels and touchpoints. It uses advanced analytics and AI to segment audiences, create targeted campaigns, and track customer journeys in real-time. Ometria helps companies enhance customer engagement, drive conversions, and deliver a cohesive brand experience.

#12 Skeepers 0.55%

Skeepers is a customer data platform that unifies customer data from multiple sources, enabling businesses to gain a comprehensive view of their customers, personalize marketing efforts, and make data-driven decisions. Skeepers simplifies the process of collecting, integrating, and analyzing customer data to optimize customer experiences and drive business growth.

#13 Segmentify 0.30%

Segmentify is a personalization and recommendation engine that uses machine learning to provide tailored content and products to users based on their browsing and purchasing behavior. It helps businesses improve customer engagement and drive conversions.

#14 Insider 0.30%

Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.

#15 Treasure Data 0.30%

Treasure Data is a cloud-based customer data platform that helps businesses collect, store, and analyze customer data from various sources to gain insights and drive growth. It offers advanced analytics, real-time data processing, and customizable dashboards for effective decision-making.

#16 Optimove 0.25%

Optimove is a customer data platform that leverages advanced analytics and predictive modeling to deliver personalized marketing and loyalty strategies. It helps businesses improve customer lifetime value and customer retention. Optimove integrates with various data sources and provides actionable insights to enable targeted marketing campaigns. It offers a customer journey mapping feature to visualize and optimize the customer experience throughout the buying process.

#17 PriceSpider 0.15%

PriceSpider is a customer data platform that specializes in collecting and analyzing consumer price data from various online marketplaces to provide valuable insights and competitive intelligence for businesses. PriceSpider helps businesses to make data-driven decisions, optimize pricing strategies, and stay ahead of the competition by monitoring and analyzing price trends, competitor pricing, and market conditions in real-time.

#18 Spotler Activate 0.10%

Spotler Activate is a customer data platform that helps marketers unify and activate customer data across channels for personalized marketing campaigns. It enables real-time decision-making, advanced segmentation, and unified customer views to drive better engagement and ROI.

#19 Cooladata 0.10%

Cooladata is a cloud-based customer data platform (CDP) that helps businesses collect, unify, and analyze customer data from various sources to gain insights and improve customer experiences. Cooladata allows for real-time data processing and segmentation, enabling companies to deliver personalized marketing and engagement strategies. The platform also provides comprehensive reporting and visualization tools for easy data analysis.

#20 Merge 0.05%

Merge is a customer data platform that helps businesses integrate, unify, and analyze data from various sources to make informed decisions and improve customer experiences. It enables seamless data management and provides insights for better marketing, sales, and customer service strategies. With Merge, businesses can gain a comprehensive view of their customers and optimize their overall operations.

#21 Lytics 0.05%

Lytics is a customer data platform that unifies customer data from various sources and provides insights to marketers for personalized marketing campaigns. It helps businesses to understand customer behavior, preferences and create targeted marketing strategies. It integrates with popular marketing and CRM tools, and enables businesses to track customer interactions and provide relevant content and offers.

#22 Simon 0.05%

Simon is a customer data platform that unifies and enriches customer data from multiple sources, providing actionable insights and personalization for marketers and analysts. Sure! Simon is a customer data platform that integrates and enhances customer data from various sources to offer actionable insights and personalized marketing strategies.

#23 Sub2Tech 0.05%

Sub2Tech is a customer data platform that unifies subscriber and customer data from various sources to provide a 360-degree view, enabling targeted marketing and personalized customer experiences. The platform also includes features for data management, segmentation, and analytics.