Customer data platform Usage Statistics and Market Share in Ireland (.ie)

We are tracking usage statistics and market share for 12 web technologies in the Customer data platform market in Ireland (.ie). As of March 2026, the most popular web technology in Customer data platform in Ireland (.ie) is Adobe Experience Platform Identity Service, with 46% market share. In second place is Tealium, with 18%. After that, Segment holds 17%, followed by Emarsys with 4% and Rudderstack with 4%. Top 5 web technologies together account for 89% of the market. The remaining 7 web technologies in Customer data platform collectively have a 11% market share. Global Customer data platform market share report is available here.

Last updated: 15 March 2026

Customer data platform Market Share in Ireland (.ie) in March 2026

About Customer data platform

We are tracking 12 different technologies in Customer data platform.

There are 568 websites using Customer data platform in Ireland (.ie websites) in out database.

Customer data platform Usage Statistics and Market Share in Ireland (.ie) in March 2026

#1 Adobe Experience Platform Identity Service 45.95%

Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.

#2 Tealium 17.96%

Tealium is a US company that sells enterprise tag management system and marketing software.

#3 Segment 16.55%

Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.

#4 Emarsys 5.99%

Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.

#5 Rudderstack 4.40%

Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.

#6 Ometria 4.23%

Ometria is a marketing automation platform that enables businesses to personalize customer experiences across multiple channels and touchpoints. It uses advanced analytics and AI to segment audiences, create targeted campaigns, and track customer journeys in real-time. Ometria helps companies enhance customer engagement, drive conversions, and deliver a cohesive brand experience.

#7 Exponea 2.46%

Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.

#8 SALESmanago 1.06%

SALESmanago is a comprehensive marketing automation platform that enables businesses to engage customers across multiple channels, personalize marketing campaigns, and analyze customer data for better decision-making. It offers a wide range of features for customer segmentation, journey orchestration, and real-time marketing.

#9 Sirdata 0.53%

Sirdata is a software company that helps businesses ensure compliance with cookie laws and other online privacy regulations. Their tools allow companies to manage consent for cookies and other tracking technologies, and to monitor their website for compliance. They offer a range of products and services to help businesses stay up to date with changing regulations and best practices for online privacy.

#10 mParticle 0.35%

mParticle is a customer data platform that helps businesses collect, unify, and analyze customer data across multiple channels and touchpoints, enabling them to make informed decisions and deliver personalized experiences. To ensure the accuracy and conciseness of the description, please avoid using the company name in the sentence.

#11 Cooladata 0.35%

Cooladata is a cloud-based customer data platform (CDP) that helps businesses collect, unify, and analyze customer data from various sources to gain insights and improve customer experiences. Cooladata allows for real-time data processing and segmentation, enabling companies to deliver personalized marketing and engagement strategies. The platform also provides comprehensive reporting and visualization tools for easy data analysis.

#12 Treasure Data 0.18%

Treasure Data is a cloud-based customer data platform that helps businesses collect, store, and analyze customer data from various sources to gain insights and drive growth. It offers advanced analytics, real-time data processing, and customizable dashboards for effective decision-making.