Customer data platform Usage Statistics and Market Share in Ireland (.ie)
We are tracking usage statistics and market share of 12 web technologies in Customer data platform in Ireland (.ie). In September 2024 the most popular web technology in Customer data platform in Ireland (.ie) is Adobe Experience Platform Identity Service with 46% market share. In second place there is Tealium with 22% market share. After that there are Segment with 14%, Emarsys with 4% and Ometria with 4% market share. Top 5 web technologies together have 90% market share. The remaining 7 web technologies in Customer data platform have a combined market share of 10%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 12 different technologies in Customer data platform.
There are 528 websites using Customer data platform in Ireland (.ie websites) in out database.
Customer data platform Usage Statistics and Market Share in Ireland (.ie) in September 2024
#1 Adobe Experience Platform Identity Service 
46.21%
#2 Tealium 
21.97%
#3 Segment 
13.83%
#4 Emarsys 
7.20%
#5 Ometria 
4.17%
#6 SALESmanago 
2.27%
#7 Exponea 
2.08%
#8 Cooladata 
0.57%
#9 Sirdata 
0.57%
#10 mParticle 
0.38%
#11 Rudderstack 
0.38%
#12 Salesforce Audience Studio 
0.38%
Technologies in Customer data platform in Ireland (.ie)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Ometria
Ometria is a customer insight and marketing automation platform.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Cooladata
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Customer data platform Market Share History in Ireland (.ie) in Last 12 Months
| Technology | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 46.28% | 46.53% | 46.52% | 46.25% | 46.50% | 46.59% | 46.49% | 45.71% | 46.11% | 46.11% | 46.21% |
| Tealium | 21.93% | 22.14% | 22.22% | 22.10% | 21.93% | 21.97% | 22.01% | 22.10% | 22.01% | 22.01% | 21.97% |
| Segment | 14.31% | 14.26% | 14.31% | 14.42% | 14.37% | 14.20% | 14.23% | 14.48% | 14.23% | 13.85% | 13.83% |
| Emarsys | 7.06% | 6.75% | 6.78% | 6.74% | 6.81% | 6.82% | 6.83% | 6.86% | 6.83% | 7.21% | 7.20% |
| Ometria | 4.46% | 4.13% | 4.14% | 4.49% | 3.78% | 3.79% | 3.80% | 4.19% | 4.17% | 4.17% | 4.17% |
| SALESmanago | 2.23% | 2.25% | 2.26% | 2.25% | 2.27% | 2.27% | 2.28% | 2.29% | 2.28% | 2.28% | 2.27% |
| Exponea | 1.86% | 2.06% | 1.88% | 1.87% | 2.46% | 2.46% | 2.28% | 2.29% | 2.28% | 2.09% | 2.08% |
| Cooladata | 0.56% | 0.56% | 0.56% | 0.56% | 0.57% | 0.57% | 0.57% | 0.57% | 0.57% | 0.57% | 0.57% |
| Sirdata | 0.56% | 0.56% | 0.56% | 0.56% | 0.57% | 0.57% | 0.57% | 0.57% | 0.57% | 0.57% | 0.57% |
| Salesforce Audience Studio | 0.37% | 0.38% | 0.38% | 0.37% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% |
| Rudderstack | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% |