Customer data platform Usage Statistics and Market Share in Ireland (.ie)
We are tracking usage statistics and market share of 12 web technologies in Customer data platform in Ireland (.ie). In April 2025 the most popular web technology in Customer data platform in Ireland (.ie) is Adobe Experience Platform Identity Service with 49% market share. In second place there is Tealium with 19% market share. After that there are Segment with 11%, Emarsys with 5% and Ometria with 5% market share. Top 5 web technologies together have 89% market share. The remaining 7 web technologies in Customer data platform have a combined market share of 11%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 12 different technologies in Customer data platform.
There are 530 websites using Customer data platform in Ireland (.ie websites) in out database.
Customer data platform Usage Statistics and Market Share in Ireland (.ie) in April 2025
#1 Adobe Experience Platform Identity Service 
49.25%
#2 Tealium 
19.25%
#3 Segment 
11.32%
#4 Emarsys 
6.42%
#5 Ometria 
4.53%
#6 Rudderstack 
3.96%
#7 Exponea 
2.64%
#8 SALESmanago 
1.13%
#9 Sirdata 
0.57%
#10 Cooladata 
0.38%
#11 mParticle 
0.38%
#12 Treasure Data 
0.19%
Technologies in Customer data platform in Ireland (.ie)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Emarsys
Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.
Ometria
Ometria is a marketing automation platform that enables businesses to personalize customer experiences across multiple channels and touchpoints. It uses advanced analytics and AI to segment audiences, create targeted campaigns, and track customer journeys in real-time. Ometria helps companies enhance customer engagement, drive conversions, and deliver a cohesive brand experience.
Rudderstack
Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.
Exponea
Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.
SALESmanago
SALESmanago is a comprehensive marketing automation platform that enables businesses to engage customers across multiple channels, personalize marketing campaigns, and analyze customer data for better decision-making. It offers a wide range of features for customer segmentation, journey orchestration, and real-time marketing.
Sirdata
Sirdata is a software company that helps businesses ensure compliance with cookie laws and other online privacy regulations. Their tools allow companies to manage consent for cookies and other tracking technologies, and to monitor their website for compliance. They offer a range of products and services to help businesses stay up to date with changing regulations and best practices for online privacy.
Cooladata
Cooladata is a cloud-based customer data platform (CDP) that helps businesses collect, unify, and analyze customer data from various sources to gain insights and improve customer experiences. Cooladata allows for real-time data processing and segmentation, enabling companies to deliver personalized marketing and engagement strategies. The platform also provides comprehensive reporting and visualization tools for easy data analysis.
mParticle
mParticle is a customer data platform that helps businesses collect, unify, and analyze customer data across multiple channels and touchpoints, enabling them to make informed decisions and deliver personalized experiences. To ensure the accuracy and conciseness of the description, please avoid using the company name in the sentence.
Treasure Data
Treasure Data is a cloud-based customer data platform that helps businesses collect, store, and analyze customer data from various sources to gain insights and drive growth. It offers advanced analytics, real-time data processing, and customizable dashboards for effective decision-making.
Customer data platform Market Share History in Ireland (.ie) in Last 12 Months
| Technology | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 | April 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 45.71% | 46.11% | 46.11% | 46.11% | 46.21% | 46.21% | 46.04% | 48.79% | 49.71% | 49.34% | 49.25% |
| Tealium | 22.10% | 22.01% | 22.01% | 22.01% | 21.97% | 21.97% | 21.89% | 20.93% | 19.50% | 19.35% | 19.25% |
| Segment | 14.48% | 14.23% | 13.85% | 13.85% | 13.83% | 13.83% | 13.77% | 12.15% | 11.47% | 11.39% | 11.32% |
| Emarsys | 6.86% | 6.83% | 7.21% | 7.21% | 7.20% | 7.20% | 7.17% | 5.61% | 6.50% | 6.45% | 6.42% |
| Ometria | 4.19% | 4.17% | 4.17% | 4.17% | 4.17% | 4.17% | 4.15% | 4.49% | 4.59% | 4.55% | 4.53% |
| Exponea | 2.29% | 2.28% | 2.09% | 2.09% | 2.08% | 2.08% | 2.08% | 2.24% | 2.29% | 2.66% | 2.64% |
| SALESmanago | 2.29% | 2.28% | 2.28% | 2.28% | 2.27% | 2.27% | 2.26% | 1.12% | 1.15% | 1.14% | 1.13% |
| Cooladata | 0.57% | 0.57% | 0.57% | 0.57% | 0.57% | 0.57% | 0.57% | 0.37% | 0.38% | 0.38% | 0.38% |
| Sirdata | 0.57% | 0.57% | 0.57% | 0.57% | 0.57% | 0.57% | 0.57% | 0.56% | 0.57% | 0.57% | 0.57% |
| Rudderstack | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 2.80% | 3.25% | 3.61% | 3.96% |
| mParticle | 0.19% | 0.19% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.37% | 0.38% | 0.38% | 0.38% |