Customer data platform Usage Statistics and Market Share in Finland (.fi)
We are tracking usage statistics and market share for 17 web technologies in the Customer data platform market in Finland (.fi). As of December 2025, the most popular web technology in Customer data platform in Finland (.fi) is Adobe Experience Platform Identity Service, with 53% market share. In second place is Tealium, with 12%. After that, Segment holds 10%, followed by Rudderstack with 5% and SALESmanago with 5%. Top 5 web technologies together account for 84% of the market. The remaining 12 web technologies in Customer data platform collectively have a 16% market share. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 17 different technologies in Customer data platform.
There are 699 websites using Customer data platform in Finland (.fi websites) in out database.
Customer data platform Usage Statistics and Market Share in Finland (.fi) in November 2025
#1 Adobe Experience Platform Identity Service 
52.79%
Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.
#2 Tealium 
11.73%
Tealium is a US company that sells enterprise tag management system and marketing software.
#3 Segment 
10.44%
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
#4 Rudderstack 
8.58%
Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.
#5 SALESmanago 
4.58%
SALESmanago is a comprehensive marketing automation platform that enables businesses to engage customers across multiple channels, personalize marketing campaigns, and analyze customer data for better decision-making. It offers a wide range of features for customer segmentation, journey orchestration, and real-time marketing.
#6 Emarsys 
3.72%
Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.
#7 Exponea 
1.86%
Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.
#8 mParticle 
1.72%
mParticle is a customer data platform that helps businesses collect, unify, and analyze customer data across multiple channels and touchpoints, enabling them to make informed decisions and deliver personalized experiences. To ensure the accuracy and conciseness of the description, please avoid using the company name in the sentence.
#9 Salesforce Audience Studio 
1.72%
Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.
#10 BlueConic 
1.14%
BlueConic is a customer data platform that helps businesses collect, unify and use customer data in real time to create personalized customer experiences across multiple channels. It enables marketers to understand and engage with their customers more effectively by providing them with a 360-degree view of each customer's interactions and behaviors.
#11 PriceSpider 
0.43%
PriceSpider is a customer data platform that specializes in collecting and analyzing consumer price data from various online marketplaces to provide valuable insights and competitive intelligence for businesses. PriceSpider helps businesses to make data-driven decisions, optimize pricing strategies, and stay ahead of the competition by monitoring and analyzing price trends, competitor pricing, and market conditions in real-time.
#12 Gravito 
0.29%
Gravito is a customer data platform that unifies customer data across channels and platforms to provide a 360-degree view of the customer for personalized marketing and analytics. Gravito helps businesses to improve customer engagement, loyalty, and revenue by providing accurate and real-time customer insights.
#13 Treasure Data 
0.29%
Treasure Data is a cloud-based customer data platform that helps businesses collect, store, and analyze customer data from various sources to gain insights and drive growth. It offers advanced analytics, real-time data processing, and customizable dashboards for effective decision-making.
#14 Ortto 
0.29%
Ortto is a marketing automation platform that helps businesses to personalize and automate their marketing processes, enabling them to engage customers at every stage of their journey. It offers advanced segmentation, dynamic content creation, and analytics to optimize marketing campaigns for better ROI. Can be easily integrated with other tools and provides actionable insights to improve marketing strategies.
#15 Simon 
0.14%
Simon is a customer data platform that unifies and enriches customer data from multiple sources, providing actionable insights and personalization for marketers and analysts. Sure! Simon is a customer data platform that integrates and enhances customer data from various sources to offer actionable insights and personalized marketing strategies.
#16 Insider 
0.14%
Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.
#17 Optimove 
0.14%
Optimove is a customer data platform that leverages advanced analytics and predictive modeling to deliver personalized marketing and loyalty strategies. It helps businesses improve customer lifetime value and customer retention. Optimove integrates with various data sources and provides actionable insights to enable targeted marketing campaigns. It offers a customer journey mapping feature to visualize and optimize the customer experience throughout the buying process.
Customer data platform Market Share History in Finland (.fi) in Last 12 Months
