Customer data platform Usage Statistics and Market Share in South Africa (.za)

We are tracking usage statistics and market share for 15 web technologies in the Customer data platform market in South Africa (.za). As of February 2026, the most popular web technology in Customer data platform in South Africa (.za) is Adobe Experience Platform Identity Service, with 43% market share. In second place is Segment, with 35%. After that, Tealium holds 10%, followed by Salesforce Audience Studio with 3% and Emarsys with 3%. Top 5 web technologies together account for 93% of the market. The remaining 10 web technologies in Customer data platform collectively have a 7% market share. Global Customer data platform market share report is available here.

Last updated: 8 February 2026

Customer data platform Market Share in South Africa (.za) in February 2026

About Customer data platform

We are tracking 15 different technologies in Customer data platform.

There are 653 websites using Customer data platform in South Africa (.za websites) in out database.

Customer data platform Usage Statistics and Market Share in South Africa (.za) in February 2026

#1 Adobe Experience Platform Identity Service 42.57%

Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.

#2 Segment 34.92%

Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.

#3 Tealium 10.41%

Tealium is a US company that sells enterprise tag management system and marketing software.

#4 Salesforce Audience Studio 2.76%

Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.

#5 Emarsys 2.76%

Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.

#6 SALESmanago 1.53%

SALESmanago is a comprehensive marketing automation platform that enables businesses to engage customers across multiple channels, personalize marketing campaigns, and analyze customer data for better decision-making. It offers a wide range of features for customer segmentation, journey orchestration, and real-time marketing.

#7 Insider 1.38%

Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.

#8 Exponea 1.07%

Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.

#9 Rudderstack 0.77%

Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.

#10 Sirdata 0.46%

Sirdata is a software company that helps businesses ensure compliance with cookie laws and other online privacy regulations. Their tools allow companies to manage consent for cookies and other tracking technologies, and to monitor their website for compliance. They offer a range of products and services to help businesses stay up to date with changing regulations and best practices for online privacy.

#11 Listrak 0.31%

Listrak is a comprehensive marketing automation platform that helps businesses send targeted, personalized email campaigns to grow their customer base and increase sales. It integrates with various CRM and e-commerce systems to provide real-time data and automation capabilities for marketing emails, newsletters, and transactional messages.

#12 Ometria 0.31%

Ometria is a marketing automation platform that enables businesses to personalize customer experiences across multiple channels and touchpoints. It uses advanced analytics and AI to segment audiences, create targeted campaigns, and track customer journeys in real-time. Ometria helps companies enhance customer engagement, drive conversions, and deliver a cohesive brand experience.

#13 Optimove 0.31%

Optimove is a customer data platform that leverages advanced analytics and predictive modeling to deliver personalized marketing and loyalty strategies. It helps businesses improve customer lifetime value and customer retention. Optimove integrates with various data sources and provides actionable insights to enable targeted marketing campaigns. It offers a customer journey mapping feature to visualize and optimize the customer experience throughout the buying process.

#14 Cooladata 0.31%

Cooladata is a cloud-based customer data platform (CDP) that helps businesses collect, unify, and analyze customer data from various sources to gain insights and improve customer experiences. Cooladata allows for real-time data processing and segmentation, enabling companies to deliver personalized marketing and engagement strategies. The platform also provides comprehensive reporting and visualization tools for easy data analysis.

#15 PriceSpider 0.15%

PriceSpider is a customer data platform that specializes in collecting and analyzing consumer price data from various online marketplaces to provide valuable insights and competitive intelligence for businesses. PriceSpider helps businesses to make data-driven decisions, optimize pricing strategies, and stay ahead of the competition by monitoring and analyzing price trends, competitor pricing, and market conditions in real-time.