Customer data platform Usage Statistics and Market Share in South Africa (.za)
We are tracking usage statistics and market share of 14 web technologies in Customer data platform in South Africa (.za). In April 2024 the most popular web technology in Customer data platform in South Africa (.za) is Adobe Experience Platform Identity Service with 42% market share. In second place there is Segment with 35% market share. After that there are Tealium with 11%, Salesforce Audience Studio with 2% and Emarsys with 2% market share. Top 5 web technologies together have 93% market share. The remaining 9 web technologies in Customer data platform have a combined market share of 7%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 14 different technologies in Customer data platform.
There are 651 websites using Customer data platform in South Africa (.za websites) in out database.
Customer data platform Usage Statistics and Market Share in South Africa (.za) in April 2024
#1 Adobe Experience Platform Identity Service 
42.24%
#2 Segment 
35.33%
#3 Tealium 
10.75%
#4 Salesforce Audience Studio 
3.07%
#5 Emarsys 
2.46%
#6 Insider 
1.84%
#7 SALESmanago 
1.54%
#8 Exponea 
1.08%
#9 Sirdata 
0.46%
#10 Cooladata 
0.31%
#11 Listrak 
0.31%
#12 Ometria 
0.31%
#13 Optimove 
0.15%
#14 PriceSpider 
0.15%
Technologies in Customer data platform in South Africa (.za)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Cooladata
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Ometria
Ometria is a customer insight and marketing automation platform.
Optimove
Optimove is a relationship marketing hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Customer data platform Market Share History in South Africa (.za) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 41.53% | 42.40% | 42.05% | 42.55% | 42.42% | 42.60% | 42.42% | 42.31% | 42.15% | 42.31% | 42.24% |
| Segment | 36.82% | 35.79% | 35.32% | 34.95% | 34.85% | 34.96% | 35.22% | 35.23% | 35.38% | 35.23% | 35.33% |
| Tealium | 10.90% | 10.75% | 10.70% | 10.64% | 10.61% | 10.69% | 10.72% | 10.77% | 10.77% | 10.77% | 10.75% |
| Salesforce Audience Studio | 3.53% | 3.99% | 3.98% | 3.65% | 3.64% | 3.05% | 3.06% | 3.08% | 3.08% | 3.08% | 3.07% |
| Emarsys | 1.77% | 1.84% | 2.45% | 2.43% | 2.42% | 2.44% | 2.45% | 2.46% | 2.46% | 2.46% | 2.46% |
| Insider | 1.47% | 1.23% | 1.38% | 1.37% | 1.52% | 1.68% | 1.84% | 1.85% | 1.85% | 1.85% | 1.84% |
| SALESmanago | 1.18% | 1.23% | 1.53% | 1.52% | 1.52% | 1.53% | 1.53% | 1.54% | 1.54% | 1.54% | 1.54% |
| Exponea | 1.18% | 1.08% | 1.07% | 1.06% | 1.21% | 1.07% | 1.07% | 1.08% | 1.08% | 1.08% | 1.08% |
| Cooladata | 0.29% | 0.31% | 0.31% | 0.30% | 0.30% | 0.31% | 0.31% | 0.31% | 0.31% | 0.31% | 0.31% |
| Ometria | 0.29% | 0.31% | 0.31% | 0.30% | 0.30% | 0.31% | 0.31% | 0.31% | 0.31% | 0.31% | 0.31% |
| PriceSpider | 0.29% | 0.31% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
| Optimove | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.31% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |