Customer data platform Usage Statistics and Market Share in Sweden (.se)
We are tracking usage statistics and market share of 14 web technologies in Customer data platform in Sweden (.se). In July 2025 the most popular web technology in Customer data platform in Sweden (.se) is Adobe Experience Platform Identity Service with 37% market share. In second place there is Segment with 26% market share. After that there are Tealium with 15%, Emarsys with 8% and SALESmanago with 8% market share. Top 5 web technologies together have 92% market share. The remaining 9 web technologies in Customer data platform have a combined market share of 8%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 14 different technologies in Customer data platform.
There are 1,044 websites using Customer data platform in Sweden (.se websites) in out database.
Customer data platform Usage Statistics and Market Share in Sweden (.se) in July 2025
#1 Adobe Experience Platform Identity Service 
36.69%
#2 Segment 
25.57%
#3 Tealium 
14.56%
#4 Emarsys 
8.05%
#5 SALESmanago 
7.66%
#6 Rudderstack 
2.20%
#7 Exponea 
1.92%
#8 Ometria 
0.96%
#9 Insider 
0.86%
#10 mParticle 
0.48%
#11 PriceSpider 
0.48%
#12 Sirdata 
0.29%
#13 BlueConic 
0.19%
#14 Cooladata 
0.10%
Technologies in Customer data platform in Sweden (.se)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Emarsys
Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.
SALESmanago
SALESmanago is a comprehensive marketing automation platform that enables businesses to engage customers across multiple channels, personalize marketing campaigns, and analyze customer data for better decision-making. It offers a wide range of features for customer segmentation, journey orchestration, and real-time marketing.
Rudderstack
Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.
Exponea
Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.
Ometria
Ometria is a marketing automation platform that enables businesses to personalize customer experiences across multiple channels and touchpoints. It uses advanced analytics and AI to segment audiences, create targeted campaigns, and track customer journeys in real-time. Ometria helps companies enhance customer engagement, drive conversions, and deliver a cohesive brand experience.
Insider
Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.
mParticle
mParticle is a customer data platform that helps businesses collect, unify, and analyze customer data across multiple channels and touchpoints, enabling them to make informed decisions and deliver personalized experiences. To ensure the accuracy and conciseness of the description, please avoid using the company name in the sentence.
PriceSpider
PriceSpider is a customer data platform that specializes in collecting and analyzing consumer price data from various online marketplaces to provide valuable insights and competitive intelligence for businesses. PriceSpider helps businesses to make data-driven decisions, optimize pricing strategies, and stay ahead of the competition by monitoring and analyzing price trends, competitor pricing, and market conditions in real-time.
Sirdata
Sirdata is a software company that helps businesses ensure compliance with cookie laws and other online privacy regulations. Their tools allow companies to manage consent for cookies and other tracking technologies, and to monitor their website for compliance. They offer a range of products and services to help businesses stay up to date with changing regulations and best practices for online privacy.
BlueConic
BlueConic is a customer data platform that helps businesses collect, unify and use customer data in real time to create personalized customer experiences across multiple channels. It enables marketers to understand and engage with their customers more effectively by providing them with a 360-degree view of each customer's interactions and behaviors.
Cooladata
Cooladata is a cloud-based customer data platform (CDP) that helps businesses collect, unify, and analyze customer data from various sources to gain insights and improve customer experiences. Cooladata allows for real-time data processing and segmentation, enabling companies to deliver personalized marketing and engagement strategies. The platform also provides comprehensive reporting and visualization tools for easy data analysis.
Customer data platform Market Share History in Sweden (.se) in Last 12 Months
| Technology | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 | April 2025 | May 2025 | June 2025 | July 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 37.08% | 37.08% | 37.08% | 37.11% | 37.18% | 36.89% | 36.55% | 36.55% | 36.50% | 36.69% | 36.69% |
| Segment | 26.64% | 26.64% | 26.64% | 26.57% | 26.44% | 26.31% | 25.93% | 25.93% | 25.83% | 25.57% | 25.57% |
| Tealium | 15.11% | 15.11% | 15.11% | 15.12% | 15.11% | 15.03% | 14.81% | 14.81% | 14.76% | 14.56% | 14.56% |
| Emarsys | 8.15% | 8.15% | 8.15% | 8.16% | 8.15% | 8.11% | 7.99% | 7.99% | 7.96% | 8.05% | 8.05% |
| SALESmanago | 7.36% | 7.36% | 7.36% | 7.36% | 7.36% | 7.52% | 7.60% | 7.60% | 7.57% | 7.66% | 7.66% |
| Exponea | 1.69% | 1.69% | 1.69% | 1.69% | 1.69% | 1.68% | 1.85% | 1.85% | 1.94% | 1.92% | 1.92% |
| Ometria | 0.99% | 0.99% | 0.99% | 1.00% | 0.99% | 0.99% | 0.97% | 0.97% | 0.97% | 0.96% | 0.96% |
| Insider | 0.89% | 0.89% | 0.89% | 0.90% | 0.89% | 0.89% | 0.88% | 0.88% | 0.87% | 0.86% | 0.86% |
| Rudderstack | 0.70% | 0.70% | 0.70% | 0.70% | 0.80% | 0.99% | 1.85% | 1.85% | 2.04% | 2.20% | 2.20% |
| mParticle | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% | 0.49% | 0.49% | 0.49% | 0.49% | 0.48% | 0.48% |
| PriceSpider | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% | 0.49% | 0.49% | 0.49% | 0.49% | 0.48% | 0.48% |
| Sirdata | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% |
| Cooladata | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |