Customer data platform Usage Statistics and Market Share in Turkey (.tr)
We are tracking usage statistics and market share of 10 web technologies in Customer data platform in Turkey (.tr). In April 2024 the most popular web technology in Customer data platform in Turkey (.tr) is Adobe Experience Platform Identity Service with 38% market share. In second place there is Insider with 24% market share. After that there are Emarsys with 18%, Tealium with 5% and Segment with 5% market share. Top 5 web technologies together have 90% market share. The remaining 5 web technologies in Customer data platform have a combined market share of 10%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 10 different technologies in Customer data platform.
There are 332 websites using Customer data platform in Turkey (.tr websites) in out database.
Customer data platform Usage Statistics and Market Share in Turkey (.tr) in April 2024
#1 Adobe Experience Platform Identity Service 
37.95%
#2 Insider 
24.40%
#3 Emarsys 
18.07%
#4 Tealium 
11.45%
#5 Segment 
4.82%
#6 Ometria 
1.20%
#7 Exponea 
0.60%
#8 Listrak 
0.60%
#9 SALESmanago 
0.60%
#10 Cooladata 
0.30%
Technologies in Customer data platform in Turkey (.tr)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Ometria
Ometria is a customer insight and marketing automation platform.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Cooladata
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
Customer data platform Market Share History in Turkey (.tr) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 36.24% | 36.63% | 36.44% | 35.57% | 35.90% | 36.81% | 36.58% | 36.47% | 36.47% | 37.58% | 37.95% |
| Insider | 23.88% | 25.00% | 25.14% | 26.05% | 25.93% | 25.51% | 25.37% | 25.59% | 25.59% | 23.94% | 24.40% |
| Emarsys | 20.22% | 18.60% | 19.21% | 19.61% | 19.37% | 18.55% | 18.88% | 18.82% | 18.82% | 18.79% | 18.07% |
| Tealium | 10.67% | 11.05% | 10.73% | 10.64% | 10.83% | 11.01% | 11.21% | 11.18% | 11.18% | 11.52% | 11.45% |
| Segment | 5.62% | 5.23% | 5.08% | 4.76% | 4.84% | 4.64% | 4.72% | 4.71% | 4.71% | 4.85% | 4.82% |
| Ometria | 1.12% | 1.16% | 1.13% | 1.12% | 1.14% | 1.16% | 1.18% | 1.18% | 1.18% | 1.21% | 1.20% |
| Exponea | 0.84% | 0.87% | 0.85% | 0.84% | 0.57% | 0.58% | 0.59% | 0.59% | 0.59% | 0.61% | 0.60% |
| Listrak | 0.56% | 0.58% | 0.56% | 0.56% | 0.57% | 0.58% | 0.59% | 0.59% | 0.59% | 0.61% | 0.60% |
| Cooladata | 0.28% | 0.29% | 0.28% | 0.28% | 0.28% | 0.29% | 0.29% | 0.29% | 0.29% | 0.30% | 0.30% |