Customer data platform Usage Statistics and Market Share in Brazil (.br)
We are tracking usage statistics and market share of 17 web technologies in Customer data platform in Brazil (.br). In October 2024 the most popular web technology in Customer data platform in Brazil (.br) is Adobe Experience Platform Identity Service with 62% market share. In second place there is Salesforce Audience Studio with 13% market share. After that there are Rudderstack with 7%, Segment with 4% and Insider with 4% market share. Top 5 web technologies together have 89% market share. The remaining 12 web technologies in Customer data platform have a combined market share of 11%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 17 different technologies in Customer data platform.
There are 1,902 websites using Customer data platform in Brazil (.br websites) in out database.
Customer data platform Usage Statistics and Market Share in Brazil (.br) in October 2024
#1 Adobe Experience Platform Identity Service 
61.62%
#2 Salesforce Audience Studio 
13.46%
#3 Rudderstack 
7.15%
#4 Segment 
6.15%
#5 Insider 
3.58%
#6 Emarsys 
2.73%
#7 Sirdata 
2.05%
#8 Tealium 
1.16%
#9 BlueConic 
0.32%
#10 mParticle 
0.32%
#11 PriceSpider 
0.32%
#12 Treasure Data 
0.32%
#13 Exponea 
0.21%
#14 Lytics 
0.21%
#15 Userpilot 
0.21%
#16 Optimove 
0.11%
#17 SALESmanago 
0.11%
Technologies in Customer data platform in Brazil (.br)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
BlueConic
BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Treasure Data
Treasure Data is the only enterprise customer data platform.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Lytics
Lytics is a customer data platform built for marketing teams.
Userpilot
Userpilot is a cloud-based product experience platform designed for customer success and product teams to onboard users and increase product adoption through behavior-triggered experiences.
Optimove
Optimove is a relationship marketing hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Customer data platform Market Share History in Brazil (.br) in Last 12 Months
| Technology | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 66.41% | 67.54% | 67.54% | 62.11% | 62.00% | 61.69% | 62.04% | 61.70% | 61.72% | 61.65% | 61.62% |
| Segment | 14.17% | 7.91% | 7.92% | 6.11% | 6.16% | 6.25% | 6.18% | 6.32% | 6.16% | 6.15% | 6.15% |
| Tealium | 5.89% | 2.90% | 2.90% | 1.15% | 1.15% | 1.16% | 1.16% | 1.16% | 1.16% | 1.16% | 1.16% |
| Salesforce Audience Studio | 4.84% | 10.02% | 9.95% | 13.88% | 13.99% | 13.87% | 13.83% | 13.49% | 13.48% | 13.47% | 13.46% |
| Rudderstack | 4.24% | 4.55% | 4.56% | 7.05% | 7.10% | 7.15% | 7.18% | 7.11% | 7.16% | 7.15% | 7.15% |
| Insider | 1.61% | 2.11% | 2.20% | 3.55% | 3.55% | 3.57% | 3.17% | 3.48% | 3.53% | 3.52% | 3.58% |
| Emarsys | 1.21% | 1.82% | 1.74% | 2.51% | 2.40% | 2.52% | 2.53% | 2.63% | 2.63% | 2.74% | 2.73% |
| mParticle | 0.36% | 0.37% | 0.37% | 0.26% | 0.21% | 0.26% | 0.26% | 0.32% | 0.32% | 0.32% | 0.32% |
| Sirdata | 0.36% | 1.37% | 1.37% | 1.72% | 1.88% | 1.89% | 2.06% | 2.05% | 2.05% | 2.05% | 2.05% |
| Treasure Data | 0.28% | 0.29% | 0.29% | 0.21% | 0.21% | 0.26% | 0.26% | 0.32% | 0.32% | 0.32% | 0.32% |
| BlueConic | 0.16% | 0.33% | 0.29% | 0.37% | 0.31% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% |
| PriceSpider | 0.08% | 0.21% | 0.29% | 0.37% | 0.31% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% |
| Lytics | 0.16% | 0.17% | 0.17% | 0.16% | 0.16% | 0.21% | 0.16% | 0.21% | 0.21% | 0.21% | 0.21% |
| Optimove | 0.08% | 0.08% | 0.08% | 0.10% | 0.10% | 0.05% | 0.05% | 0.11% | 0.11% | 0.11% | 0.11% |