Customer data platform Usage Statistics and Market Share in Romania (.ro)
We are tracking usage statistics and market share of 12 web technologies in Customer data platform in Romania (.ro). In September 2024 the most popular web technology in Customer data platform in Romania (.ro) is Adobe Experience Platform Identity Service with 37% market share. In second place there is Segment with 23% market share. After that there are Tealium with 15%, SALESmanago with 5% and Exponea with 5% market share. Top 5 web technologies together have 85% market share. The remaining 7 web technologies in Customer data platform have a combined market share of 15%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 12 different technologies in Customer data platform.
There are 372 websites using Customer data platform in Romania (.ro websites) in out database.
Customer data platform Usage Statistics and Market Share in Romania (.ro) in September 2024
#1 Adobe Experience Platform Identity Service 
37.37%
#2 Segment 
22.85%
#3 Tealium 
15.05%
#4 SALESmanago 
11.83%
#5 Exponea 
5.11%
#6 Emarsys 
4.30%
#7 Sirdata 
1.61%
#8 Insider 
0.54%
#9 Salesforce Audience Studio 
0.54%
#10 Optimove 
0.27%
#11 PriceSpider 
0.27%
#12 Rudderstack 
0.27%
Technologies in Customer data platform in Romania (.ro)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Optimove
Optimove is a relationship marketing hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Customer data platform Market Share History in Romania (.ro) in Last 12 Months
| Technology | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 34.18% | 35.13% | 35.13% | 35.23% | 35.68% | 35.84% | 36.10% | 36.41% | 37.03% | 37.13% | 37.37% |
| Segment | 23.21% | 23.08% | 23.08% | 23.32% | 23.18% | 23.12% | 22.86% | 23.22% | 23.51% | 23.04% | 22.85% |
| Tealium | 16.84% | 16.92% | 16.92% | 17.10% | 16.67% | 16.62% | 15.58% | 15.83% | 15.14% | 15.18% | 15.05% |
| SALESmanago | 12.24% | 11.28% | 11.28% | 11.40% | 11.46% | 11.43% | 11.95% | 11.61% | 11.89% | 11.92% | 11.83% |
| Exponea | 4.85% | 4.87% | 4.87% | 4.92% | 4.43% | 4.42% | 4.42% | 4.49% | 4.59% | 4.88% | 5.11% |
| Emarsys | 3.57% | 3.59% | 3.59% | 3.63% | 3.65% | 3.64% | 4.16% | 4.22% | 4.32% | 4.34% | 4.30% |
| Sirdata | 3.06% | 3.08% | 3.08% | 2.33% | 3.13% | 3.12% | 3.12% | 2.37% | 1.62% | 1.63% | 1.61% |
| Insider | 0.77% | 0.77% | 0.77% | 0.78% | 0.78% | 0.78% | 0.78% | 0.53% | 0.54% | 0.54% | 0.54% |
| Salesforce Audience Studio | 0.51% | 0.51% | 0.51% | 0.52% | 0.52% | 0.52% | 0.52% | 0.53% | 0.54% | 0.54% | 0.54% |
| Optimove | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.27% | 0.27% | 0.27% |
| PriceSpider | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.27% | 0.27% | 0.27% |