Customer data platform Usage Statistics and Market Share in Romania (.ro)
We are tracking usage statistics and market share for 12 web technologies in the Customer data platform market in Romania (.ro). As of November 2025, the most popular web technology in Customer data platform in Romania (.ro) is Adobe Experience Platform Identity Service, with 35% market share. In second place is Segment, with 22%. After that, Tealium holds 14%, followed by SALESmanago with 5% and Exponea with 5%. Top 5 web technologies together account for 82% of the market. The remaining 7 web technologies in Customer data platform collectively have a 18% market share. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 12 different technologies in Customer data platform.
There are 400 websites using Customer data platform in Romania (.ro websites) in out database.
Customer data platform Usage Statistics and Market Share in Romania (.ro) in November 2025
#1 Adobe Experience Platform Identity Service 
35.25%
Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.
#2 Segment 
22.00%
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
#3 Tealium 
14.00%
Tealium is a US company that sells enterprise tag management system and marketing software.
#4 SALESmanago 
12.00%
SALESmanago is a comprehensive marketing automation platform that enables businesses to engage customers across multiple channels, personalize marketing campaigns, and analyze customer data for better decision-making. It offers a wide range of features for customer segmentation, journey orchestration, and real-time marketing.
#5 Exponea 
5.25%
Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.
#6 Emarsys 
5.00%
Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.
#7 Sirdata 
3.00%
Sirdata is a software company that helps businesses ensure compliance with cookie laws and other online privacy regulations. Their tools allow companies to manage consent for cookies and other tracking technologies, and to monitor their website for compliance. They offer a range of products and services to help businesses stay up to date with changing regulations and best practices for online privacy.
#8 Rudderstack 
1.50%
Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.
#9 Insider 
1.00%
Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.
#10 Salesforce Audience Studio 
0.50%
Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.
#11 PriceSpider 
0.25%
PriceSpider is a customer data platform that specializes in collecting and analyzing consumer price data from various online marketplaces to provide valuable insights and competitive intelligence for businesses. PriceSpider helps businesses to make data-driven decisions, optimize pricing strategies, and stay ahead of the competition by monitoring and analyzing price trends, competitor pricing, and market conditions in real-time.
#12 Optimove 
0.25%
Optimove is a customer data platform that leverages advanced analytics and predictive modeling to deliver personalized marketing and loyalty strategies. It helps businesses improve customer lifetime value and customer retention. Optimove integrates with various data sources and provides actionable insights to enable targeted marketing campaigns. It offers a customer journey mapping feature to visualize and optimize the customer experience throughout the buying process.
Customer data platform Market Share History in Romania (.ro) in Last 12 Months
