Global Customer data platform Usage Statistics and Market Share - Adobe Experience Platform Identity Service, Segment, Tealium, Emarsys, Listrak, Exponea, Salesforce Audience Studio, Insider...
We are tracking usage statistics and market share of 25 web technologies in Customer data platform. In August 2022 the most popular web technology in Customer data platform is Adobe Experience Platform Identity Service with 49% market share. In second place there is Segment with 28% market share. After that there are Tealium with 18%, Emarsys with 1% and Listrak with 1% market share. Top 5 web technologies together have 96% market share. The remaining 20 web technologies in Customer data platform have a combined market share of 4%.
About Customer data platform
We are tracking 25 different technologies in Customer data platform.
There are 249,889 websites using Customer data platform in out database.
Customer data platform Usage Statistics and Market Share in August 2022
#2 Segment 28.05%
#3 Tealium 18.05%
#4 Emarsys 1.58%
#5 Listrak 0.68%
#6 Exponea 0.56%
#7 Salesforce Audience Studio 0.45%
#8 Insider 0.44%
#9 Ometria 0.21%
#10 Sirdata 0.18%
#11 BlueConic 0.16%
#12 Treasure Data 0.15%
#13 mParticle 0.13%
#14 SALESmanago 0.10%
#15 Cooladata 0.09%
#16 Rudderstack 0.06%
#17 PriceSpider 0.04%
#18 Lytics 0.04%
#19 Optimove 0.01%
#20 Simon 0.01%
#21 ChurnZero 0.00%
#22 Userpilot 0.00%
#23 Sub2Tech 0.00%
#24 inSided 0.00%
#25 Totango 0.00%
Technologies in Customer data platform
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Tealium is a US company that sells enterprise tag management system and marketing software.
Emarsys is a cloud-based B2C marketing platform.
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Ometria is a customer insight and marketing automation platform.
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.
Treasure Data is the only enterprise customer data platform.
mParticle is a mobile-focused event tracking and data ingestion tool.
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Lytics is a customer data platform built for marketing teams.
Optimove is a relationship marketing hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies.
Simon is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
ChurnZero is a real-time customer success platform that helps subscription businesses fight customer churn.
Userpilot is a cloud-based product experience platform designed for customer success and product teams to onboard users and increase product adoption through behavior-triggered experiences.
Sub2Tech is combining real time customer data with industry-leading technology.
inSided is the only Customer Success Community Platform built to help SaaS companies improve customer success and retention.
Totango is a customer success platform that helps recurring revenue businesses simplify the complexities of customer success by connecting the dots of customer data, actively monitoring customer health changes, and driving proactive engagements.
Customer data platform Market Share History in Last 12 Months
|Technology||July 2022||August 2022|