Global Customer data platform Usage Statistics and Market Share
We are tracking usage statistics and market share of 25 web technologies in Customer data platform. In January 2025 the most popular web technology in Customer data platform is Adobe Experience Platform Identity Service with 50% market share. In second place there is Segment with 22% market share. After that there are Tealium with 12%, Sirdata with 2% and mParticle with 2% market share. Top 5 web technologies together have 88% market share. The remaining 20 web technologies in Customer data platform have a combined market share of 12%.
About Customer data platform
We are tracking 25 different technologies in Customer data platform.
There are 232,777 websites using Customer data platform in out database.
Customer data platform Usage Statistics and Market Share in January 2025
#1 Adobe Experience Platform Identity Service 
50.14%
#2 Segment 
21.81%
#3 Tealium 
12.42%
#4 Sirdata 
2.10%
#5 mParticle 
2.05%
#6 Emarsys 
1.76%
#7 Rudderstack 
1.61%
#8 Salesforce Audience Studio 
1.56%
#9 SALESmanago 
1.36%
#10 Treasure Data 
1.09%
#11 BlueConic 
1.06%
#12 Exponea 
0.79%
#13 Listrak 
0.63%
#14 Insider 
0.54%
#15 PriceSpider 
0.37%
#16 Ometria 
0.25%
#17 Lytics 
0.14%
#18 Cooladata 
0.10%
#19 Simon 
0.07%
#20 Optimove 
0.05%
#21 ChurnZero 
0.03%
#22 Userpilot 
0.03%
#23 Sub2Tech 
0.02%
#24 inSided 
0.01%
#25 Totango 
0.00%
Technologies in Customer data platform
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Treasure Data
Treasure Data is the only enterprise customer data platform.
BlueConic
BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Ometria
Ometria is a customer insight and marketing automation platform.
Lytics
Lytics is a customer data platform built for marketing teams.
Cooladata
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
Simon
Simon is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Optimove
Optimove is a relationship marketing hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies.
ChurnZero
ChurnZero is a real-time customer success platform that helps subscription businesses fight customer churn.
Userpilot
Userpilot is a cloud-based product experience platform designed for customer success and product teams to onboard users and increase product adoption through behavior-triggered experiences.
Sub2Tech
Sub2Tech is combining real time customer data with industry-leading technology.
inSided
inSided is the only Customer Success Community Platform built to help SaaS companies improve customer success and retention.
Totango
Totango is a customer success platform that helps recurring revenue businesses simplify the complexities of customer success by connecting the dots of customer data, actively monitoring customer health changes, and driving proactive engagements.
Customer data platform Market Share History in Last 12 Months
| Technology | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 51.83% | 51.78% | 51.69% | 51.57% | 51.73% | 51.28% | 50.75% | 50.72% | 50.54% | 50.36% | 50.14% |
| Segment | 22.55% | 22.58% | 22.57% | 22.60% | 22.36% | 22.35% | 22.41% | 22.31% | 22.12% | 21.95% | 21.81% |
| Tealium | 12.96% | 12.92% | 12.88% | 12.90% | 12.73% | 12.68% | 12.68% | 12.63% | 12.61% | 12.48% | 12.42% |
| mParticle | 1.77% | 1.77% | 1.81% | 1.80% | 1.86% | 1.90% | 1.98% | 2.02% | 2.05% | 2.03% | 2.05% |
| Emarsys | 1.62% | 1.62% | 1.63% | 1.63% | 1.64% | 1.66% | 1.69% | 1.70% | 1.72% | 1.75% | 1.76% |
| Sirdata | 1.61% | 1.62% | 1.64% | 1.67% | 1.71% | 1.76% | 1.85% | 1.87% | 1.92% | 1.95% | 2.10% |
| Salesforce Audience Studio | 1.55% | 1.55% | 1.56% | 1.51% | 1.52% | 1.55% | 1.57% | 1.57% | 1.58% | 1.56% | 1.56% |
| SALESmanago | 1.04% | 1.04% | 1.05% | 1.04% | 1.08% | 1.25% | 1.28% | 1.30% | 1.32% | 1.34% | 1.36% |
| BlueConic | 0.87% | 0.88% | 0.89% | 0.90% | 0.92% | 0.95% | 1.00% | 1.01% | 1.03% | 1.05% | 1.06% |
| Treasure Data | 0.84% | 0.84% | 0.85% | 0.83% | 0.86% | 0.90% | 0.92% | 0.94% | 1.03% | 1.08% | 1.09% |
| Exponea | 0.73% | 0.72% | 0.72% | 0.72% | 0.73% | 0.74% | 0.75% | 0.76% | 0.77% | 0.78% | 0.79% |
| Listrak | 0.65% | 0.65% | 0.66% | 0.66% | 0.66% | 0.66% | 0.66% | 0.64% | 0.64% | 0.63% | 0.63% |
| Insider | 0.53% | 0.54% | 0.54% | 0.52% | 0.53% | 0.53% | 0.54% | 0.54% | 0.54% | 0.54% | 0.54% |
| Rudderstack | 0.47% | 0.48% | 0.54% | 0.69% | 0.73% | 0.82% | 0.91% | 0.97% | 1.07% | 1.42% | 1.61% |
| PriceSpider | 0.35% | 0.33% | 0.32% | 0.31% | 0.32% | 0.33% | 0.35% | 0.35% | 0.36% | 0.37% | 0.37% |
| Ometria | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.25% | 0.25% | 0.25% | 0.25% |
| Lytics | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.14% | 0.14% | 0.14% | 0.14% |
| Cooladata | 0.10% | 0.10% | 0.10% | 0.09% | 0.09% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
| Simon | 0.06% | 0.06% | 0.06% | 0.05% | 0.05% | 0.06% | 0.06% | 0.06% | 0.07% | 0.07% | 0.07% |
| Optimove | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.05% | 0.05% | 0.05% |
| ChurnZero | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Userpilot | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Sub2Tech | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| inSided | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Totango | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |