Global Customer data platform Usage Statistics and Market Share
We are tracking usage statistics and market share of 25 web technologies in Customer data platform. In April 2025 the most popular web technology in Customer data platform is Adobe Experience Platform Identity Service with 49% market share. In second place there is Segment with 21% market share. After that there are Tealium with 12%, Rudderstack with 2% and Sirdata with 2% market share. Top 5 web technologies together have 87% market share. The remaining 20 web technologies in Customer data platform have a combined market share of 13%.
About Customer data platform
We are tracking 25 different technologies in Customer data platform.
There are 241,211 websites using Customer data platform in out database.
Customer data platform Usage Statistics and Market Share in April 2025
#1 Adobe Experience Platform Identity Service 
49.48%
#2 Segment 
21.22%
#3 Tealium 
11.94%
#4 Rudderstack 
3.14%
#5 Sirdata 
2.16%
#6 mParticle 
2.11%
#7 Emarsys 
1.74%
#8 Salesforce Audience Studio 
1.53%
#9 SALESmanago 
1.43%
#10 Treasure Data 
1.15%
#11 BlueConic 
1.07%
#12 Exponea 
0.81%
#13 Listrak 
0.61%
#14 Insider 
0.54%
#15 PriceSpider 
0.37%
#16 Ometria 
0.25%
#17 Lytics 
0.15%
#18 Cooladata 
0.09%
#19 Simon 
0.08%
#20 Optimove 
0.05%
#21 ChurnZero 
0.04%
#22 Userpilot 
0.03%
#23 Sub2Tech 
0.02%
#24 inSided 
0.00%
#25 Totango 
0.00%
Technologies in Customer data platform
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Rudderstack
Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.
Sirdata
Sirdata is a software company that helps businesses ensure compliance with cookie laws and other online privacy regulations. Their tools allow companies to manage consent for cookies and other tracking technologies, and to monitor their website for compliance. They offer a range of products and services to help businesses stay up to date with changing regulations and best practices for online privacy.
mParticle
mParticle is a customer data platform that helps businesses collect, unify, and analyze customer data across multiple channels and touchpoints, enabling them to make informed decisions and deliver personalized experiences. To ensure the accuracy and conciseness of the description, please avoid using the company name in the sentence.
Emarsys
Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.
Salesforce Audience Studio
Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.
SALESmanago
SALESmanago is a comprehensive marketing automation platform that enables businesses to engage customers across multiple channels, personalize marketing campaigns, and analyze customer data for better decision-making. It offers a wide range of features for customer segmentation, journey orchestration, and real-time marketing.
Treasure Data
Treasure Data is a cloud-based customer data platform that helps businesses collect, store, and analyze customer data from various sources to gain insights and drive growth. It offers advanced analytics, real-time data processing, and customizable dashboards for effective decision-making.
BlueConic
BlueConic is a customer data platform that helps businesses collect, unify and use customer data in real time to create personalized customer experiences across multiple channels. It enables marketers to understand and engage with their customers more effectively by providing them with a 360-degree view of each customer's interactions and behaviors.
Exponea
Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.
Listrak
Listrak is a comprehensive marketing automation platform that helps businesses send targeted, personalized email campaigns to grow their customer base and increase sales. It integrates with various CRM and e-commerce systems to provide real-time data and automation capabilities for marketing emails, newsletters, and transactional messages.
Insider
Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.
PriceSpider
PriceSpider is a customer data platform that specializes in collecting and analyzing consumer price data from various online marketplaces to provide valuable insights and competitive intelligence for businesses. PriceSpider helps businesses to make data-driven decisions, optimize pricing strategies, and stay ahead of the competition by monitoring and analyzing price trends, competitor pricing, and market conditions in real-time.
Ometria
Ometria is a marketing automation platform that enables businesses to personalize customer experiences across multiple channels and touchpoints. It uses advanced analytics and AI to segment audiences, create targeted campaigns, and track customer journeys in real-time. Ometria helps companies enhance customer engagement, drive conversions, and deliver a cohesive brand experience.
Lytics
Lytics is a customer data platform that unifies customer data from various sources and provides insights to marketers for personalized marketing campaigns. It helps businesses to understand customer behavior, preferences and create targeted marketing strategies. It integrates with popular marketing and CRM tools, and enables businesses to track customer interactions and provide relevant content and offers.
Cooladata
Cooladata is a cloud-based customer data platform (CDP) that helps businesses collect, unify, and analyze customer data from various sources to gain insights and improve customer experiences. Cooladata allows for real-time data processing and segmentation, enabling companies to deliver personalized marketing and engagement strategies. The platform also provides comprehensive reporting and visualization tools for easy data analysis.
Simon
Simon is a customer data platform that unifies and enriches customer data from multiple sources, providing actionable insights and personalization for marketers and analysts. Sure! Simon is a customer data platform that integrates and enhances customer data from various sources to offer actionable insights and personalized marketing strategies.
Optimove
Optimove is a customer data platform that leverages advanced analytics and predictive modeling to deliver personalized marketing and loyalty strategies. It helps businesses improve customer lifetime value and customer retention. Optimove integrates with various data sources and provides actionable insights to enable targeted marketing campaigns. It offers a customer journey mapping feature to visualize and optimize the customer experience throughout the buying process.
ChurnZero
ChurnZero is a customer data platform that helps businesses to retain customers and reduce churn by providing comprehensive tools for customer analysis, segmentation, and targeted outreach. It enables companies to proactively identify at-risk customers, understand their needs, and take personalized actions to retain them.
Userpilot
Userpilot is a platform that helps companies create custom onboarding experiences for their users, guiding them through the features and functionalities of their product or service. It provides interactive tours, personalized onboarding flows, and analytics to measure user engagement and success. Userpilot aims to improve user adoption, retention, and ultimately drive business growth.
Sub2Tech
Sub2Tech is a customer data platform that unifies subscriber and customer data from various sources to provide a 360-degree view, enabling targeted marketing and personalized customer experiences. The platform also includes features for data management, segmentation, and analytics.
inSided
inSided is a customer data platform that helps businesses unify and activate customer data to deliver personalized experiences and drive revenue growth. It enables marketers to collect, clean, and manage customer data from various sources, and then use that data to create targeted campaigns and marketing strategies. The platform provides real-time insights and advanced analytics to optimize marketing efforts and improve customer engagement.
Totango
Totango is a customer data platform that helps businesses understand and engage with their customers. It collects and analyzes customer data from various sources to provide insights and enable personalized interactions. The platform offers features like customer journey mapping, NPS analysis, and churn prediction to help companies grow and retain their customer base.
Customer data platform Market Share History in Last 12 Months
| Technology | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 | April 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 51.57% | 51.73% | 51.28% | 50.75% | 50.72% | 50.54% | 50.36% | 50.14% | 49.85% | 49.58% | 49.48% |
| Segment | 22.60% | 22.36% | 22.35% | 22.41% | 22.31% | 22.12% | 21.95% | 21.77% | 21.50% | 21.31% | 21.22% |
| Tealium | 12.90% | 12.73% | 12.68% | 12.68% | 12.63% | 12.61% | 12.48% | 12.40% | 12.23% | 12.04% | 11.94% |
| mParticle | 1.80% | 1.86% | 1.90% | 1.98% | 2.02% | 2.05% | 2.03% | 2.05% | 2.08% | 2.10% | 2.11% |
| Sirdata | 1.67% | 1.71% | 1.76% | 1.85% | 1.87% | 1.92% | 1.95% | 2.11% | 2.13% | 2.15% | 2.16% |
| Emarsys | 1.63% | 1.64% | 1.66% | 1.69% | 1.70% | 1.72% | 1.75% | 1.76% | 1.74% | 1.74% | 1.74% |
| Salesforce Audience Studio | 1.51% | 1.52% | 1.55% | 1.57% | 1.57% | 1.58% | 1.56% | 1.56% | 1.55% | 1.54% | 1.53% |
| SALESmanago | 1.04% | 1.08% | 1.25% | 1.28% | 1.30% | 1.32% | 1.34% | 1.37% | 1.40% | 1.42% | 1.43% |
| BlueConic | 0.90% | 0.92% | 0.95% | 1.00% | 1.01% | 1.03% | 1.05% | 1.06% | 1.07% | 1.06% | 1.07% |
| Treasure Data | 0.83% | 0.86% | 0.90% | 0.92% | 0.94% | 1.03% | 1.08% | 1.09% | 1.10% | 1.16% | 1.15% |
| Exponea | 0.72% | 0.73% | 0.74% | 0.75% | 0.76% | 0.77% | 0.78% | 0.78% | 0.80% | 0.81% | 0.81% |
| Listrak | 0.66% | 0.66% | 0.66% | 0.66% | 0.64% | 0.64% | 0.63% | 0.63% | 0.61% | 0.61% | 0.61% |
| Insider | 0.52% | 0.53% | 0.53% | 0.54% | 0.54% | 0.54% | 0.54% | 0.54% | 0.54% | 0.54% | 0.54% |
| Rudderstack | 0.69% | 0.73% | 0.82% | 0.91% | 0.97% | 1.07% | 1.42% | 1.67% | 2.31% | 2.87% | 3.14% |
| PriceSpider | 0.31% | 0.32% | 0.33% | 0.35% | 0.35% | 0.36% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% |
| Ometria | 0.24% | 0.24% | 0.24% | 0.24% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% |
| Lytics | 0.13% | 0.13% | 0.13% | 0.13% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.15% | 0.15% |
| Cooladata | 0.09% | 0.09% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.09% | 0.09% | 0.09% |
| Simon | 0.05% | 0.05% | 0.06% | 0.06% | 0.06% | 0.07% | 0.07% | 0.07% | 0.07% | 0.08% | 0.08% |
| Optimove | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| ChurnZero | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.04% | 0.04% | 0.04% |
| Userpilot | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Sub2Tech | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| inSided | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.00% |
| Totango | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |