Customer data platform Usage Statistics and Market Share in Russia (.ru)

We are tracking usage statistics and market share for 18 web technologies in the Customer data platform market in Russia (.ru). As of February 2026, the most popular web technology in Customer data platform in Russia (.ru) is Segment, with 37% market share. In second place is Adobe Experience Platform Identity Service, with 33%. After that, Tealium holds 9%, followed by Emarsys with 7% and Exponea with 7%. Top 5 web technologies together account for 92% of the market. The remaining 13 web technologies in Customer data platform collectively have a 8% market share. Global Customer data platform market share report is available here.

Last updated: 8 February 2026

Customer data platform Market Share in Russia (.ru) in February 2026

About Customer data platform

We are tracking 18 different technologies in Customer data platform.

There are 1,385 websites using Customer data platform in Russia (.ru websites) in out database.

Customer data platform Usage Statistics and Market Share in Russia (.ru) in February 2026

#1 Segment 37.04%

Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.

#2 Adobe Experience Platform Identity Service 32.71%

Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.

#3 Tealium 8.66%

Tealium is a US company that sells enterprise tag management system and marketing software.

#4 Emarsys 8.09%

Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.

#5 Exponea 6.79%

Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.

#6 Insider 2.09%

Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.

#7 Sirdata 1.30%

Sirdata is a software company that helps businesses ensure compliance with cookie laws and other online privacy regulations. Their tools allow companies to manage consent for cookies and other tracking technologies, and to monitor their website for compliance. They offer a range of products and services to help businesses stay up to date with changing regulations and best practices for online privacy.

#8 SALESmanago 1.16%

SALESmanago is a comprehensive marketing automation platform that enables businesses to engage customers across multiple channels, personalize marketing campaigns, and analyze customer data for better decision-making. It offers a wide range of features for customer segmentation, journey orchestration, and real-time marketing.

#9 Enkod 0.43%

Enkod is a marketing automation platform designed to help businesses streamline their marketing processes, automate repetitive tasks, and personalize customer interactions across multiple channels. The platform offers advanced features for email marketing, content management, lead nurturing, and analytics to enhance marketing efficiency and effectiveness.

#10 Rudderstack 0.43%

Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.

#11 eSputnik 0.29%

eSputnik is a marketing automation platform that helps businesses to automate and streamline their marketing processes, such as email marketing, lead nurturing, and customer engagement. It offers a user-friendly interface and various pre-built templates to simplify the creation and management of marketing campaigns. The platform is designed to help businesses grow their customer base and revenue by providing personalized and targeted marketing experiences.

#12 Ometria 0.29%

Ometria is a marketing automation platform that enables businesses to personalize customer experiences across multiple channels and touchpoints. It uses advanced analytics and AI to segment audiences, create targeted campaigns, and track customer journeys in real-time. Ometria helps companies enhance customer engagement, drive conversions, and deliver a cohesive brand experience.

#13 Optimove 0.22%

Optimove is a customer data platform that leverages advanced analytics and predictive modeling to deliver personalized marketing and loyalty strategies. It helps businesses improve customer lifetime value and customer retention. Optimove integrates with various data sources and provides actionable insights to enable targeted marketing campaigns. It offers a customer journey mapping feature to visualize and optimize the customer experience throughout the buying process.

#14 Listrak 0.14%

Listrak is a comprehensive marketing automation platform that helps businesses send targeted, personalized email campaigns to grow their customer base and increase sales. It integrates with various CRM and e-commerce systems to provide real-time data and automation capabilities for marketing emails, newsletters, and transactional messages.

#15 Treasure Data 0.14%

Treasure Data is a cloud-based customer data platform that helps businesses collect, store, and analyze customer data from various sources to gain insights and drive growth. It offers advanced analytics, real-time data processing, and customizable dashboards for effective decision-making.

#16 mParticle 0.07%

mParticle is a customer data platform that helps businesses collect, unify, and analyze customer data across multiple channels and touchpoints, enabling them to make informed decisions and deliver personalized experiences. To ensure the accuracy and conciseness of the description, please avoid using the company name in the sentence.

#17 PriceSpider 0.07%

PriceSpider is a customer data platform that specializes in collecting and analyzing consumer price data from various online marketplaces to provide valuable insights and competitive intelligence for businesses. PriceSpider helps businesses to make data-driven decisions, optimize pricing strategies, and stay ahead of the competition by monitoring and analyzing price trends, competitor pricing, and market conditions in real-time.

#18 BlueConic 0.07%

BlueConic is a customer data platform that helps businesses collect, unify and use customer data in real time to create personalized customer experiences across multiple channels. It enables marketers to understand and engage with their customers more effectively by providing them with a 360-degree view of each customer's interactions and behaviors.