Customer data platform Usage Statistics and Market Share in Taiwan (.tw)
We are tracking usage statistics and market share of 10 web technologies in Customer data platform in Taiwan (.tw). In January 2025 the most popular web technology in Customer data platform in Taiwan (.tw) is Adobe Experience Platform Identity Service with 42% market share. In second place there is Emarsys with 23% market share. After that there are Tealium with 13%, Insider with 8% and Segment with 8% market share. Top 5 web technologies together have 93% market share. The remaining 5 web technologies in Customer data platform have a combined market share of 7%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 10 different technologies in Customer data platform.
There are 399 websites using Customer data platform in Taiwan (.tw websites) in out database.
Customer data platform Usage Statistics and Market Share in Taiwan (.tw) in January 2025
#1 Adobe Experience Platform Identity Service 
41.85%
#2 Emarsys 
23.06%
#3 Tealium 
12.53%
#4 Insider 
12.28%
#5 Segment 
7.77%
#6 Exponea 
0.50%
#7 Ometria 
0.50%
#8 SALESmanago 
0.50%
#9 Salesforce Audience Studio 
0.50%
#10 Treasure Data 
0.50%
Technologies in Customer data platform in Taiwan (.tw)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Ometria
Ometria is a customer insight and marketing automation platform.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Treasure Data
Treasure Data is the only enterprise customer data platform.
Customer data platform Market Share History in Taiwan (.tw) in Last 12 Months
| Technology | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 38.50% | 38.85% | 38.62% | 38.88% | 39.86% | 41.71% | 41.71% | 41.50% | 41.50% | 41.96% | 41.85% |
| Emarsys | 26.88% | 26.67% | 27.13% | 26.70% | 25.12% | 23.62% | 23.62% | 23.50% | 23.50% | 23.12% | 23.06% |
| Tealium | 14.12% | 13.79% | 13.33% | 13.58% | 13.53% | 12.56% | 12.56% | 12.50% | 12.50% | 12.56% | 12.53% |
| Insider | 11.62% | 11.72% | 11.95% | 11.71% | 12.08% | 12.56% | 12.56% | 12.50% | 12.50% | 12.31% | 12.28% |
| Segment | 7.06% | 7.13% | 7.13% | 7.49% | 7.73% | 7.79% | 7.79% | 7.75% | 7.75% | 7.79% | 7.77% |
| Ometria | 0.46% | 0.46% | 0.46% | 0.47% | 0.48% | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% |
| SALESmanago | 0.46% | 0.46% | 0.46% | 0.47% | 0.48% | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% |
| Treasure Data | 0.46% | 0.46% | 0.46% | 0.47% | 0.48% | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% |
| Exponea | 0.23% | 0.23% | 0.23% | 0.23% | 0.24% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.50% |