Customer data platform Usage Statistics and Market Share in Taiwan (.tw)
We are tracking usage statistics and market share for 10 web technologies in the Customer data platform market in Taiwan (.tw). As of December 2025, the most popular web technology in Customer data platform in Taiwan (.tw) is Adobe Experience Platform Identity Service, with 43% market share. In second place is Emarsys, with 22%. After that, Insider holds 12%, followed by Tealium with 8% and Segment with 8%. Top 5 web technologies together account for 93% of the market. The remaining 5 web technologies in Customer data platform collectively have a 7% market share. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 10 different technologies in Customer data platform.
There are 405 websites using Customer data platform in Taiwan (.tw websites) in out database.
Customer data platform Usage Statistics and Market Share in Taiwan (.tw) in November 2025
#1 Adobe Experience Platform Identity Service 
42.72%
Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.
#2 Emarsys 
22.22%
Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.
#3 Insider 
12.35%
Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.
#4 Tealium 
12.35%
Tealium is a US company that sells enterprise tag management system and marketing software.
#5 Segment 
7.90%
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
#6 SALESmanago 
0.49%
SALESmanago is a comprehensive marketing automation platform that enables businesses to engage customers across multiple channels, personalize marketing campaigns, and analyze customer data for better decision-making. It offers a wide range of features for customer segmentation, journey orchestration, and real-time marketing.
#7 Salesforce Audience Studio 
0.49%
Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.
#8 Exponea 
0.49%
Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.
#9 Treasure Data 
0.49%
Treasure Data is a cloud-based customer data platform that helps businesses collect, store, and analyze customer data from various sources to gain insights and drive growth. It offers advanced analytics, real-time data processing, and customizable dashboards for effective decision-making.
#10 Ometria 
0.49%
Ometria is a marketing automation platform that enables businesses to personalize customer experiences across multiple channels and touchpoints. It uses advanced analytics and AI to segment audiences, create targeted campaigns, and track customer journeys in real-time. Ometria helps companies enhance customer engagement, drive conversions, and deliver a cohesive brand experience.
Customer data platform Market Share History in Taiwan (.tw) in Last 12 Months
