Customer data platform Usage Statistics and Market Share in Denmark (.dk)

We are tracking usage statistics and market share for 20 web technologies in the Customer data platform market in Denmark (.dk). As of April 2026, the most popular web technology in Customer data platform in Denmark (.dk) is Segment, with 57% market share. In second place is Adobe Experience Platform Identity Service, with 24%. After that, Tealium holds 9%, followed by Exponea with 3% and Emarsys with 3%. Top 5 web technologies together account for 96% of the market. The remaining 15 web technologies in Customer data platform collectively have a 4% market share. Global Customer data platform market share report is available here.

Last updated: 12 April 2026

Customer data platform Market Share in Denmark (.dk) in April 2026

About Customer data platform

We are tracking 20 different technologies in Customer data platform.

There are 2,654 websites using Customer data platform in Denmark (.dk websites) in out database.

Customer data platform Usage Statistics and Market Share in Denmark (.dk) in April 2026

#1 Segment 57.16%

Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.

#2 Adobe Experience Platform Identity Service 23.55%

Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.

#3 Tealium 9.27%

Tealium is a US company that sells enterprise tag management system and marketing software.

#4 Exponea 2.98%

Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.

#5 Emarsys 2.86%

Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.

#6 Rudderstack 1.36%

Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.

#7 SALESmanago 0.68%

SALESmanago is a comprehensive marketing automation platform that enables businesses to engage customers across multiple channels, personalize marketing campaigns, and analyze customer data for better decision-making. It offers a wide range of features for customer segmentation, journey orchestration, and real-time marketing.

#8 Salesforce Audience Studio 0.45%

Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.

#9 Sirdata 0.34%

Sirdata is a software company that helps businesses ensure compliance with cookie laws and other online privacy regulations. Their tools allow companies to manage consent for cookies and other tracking technologies, and to monitor their website for compliance. They offer a range of products and services to help businesses stay up to date with changing regulations and best practices for online privacy.

#10 Ometria 0.30%

Ometria is a marketing automation platform that enables businesses to personalize customer experiences across multiple channels and touchpoints. It uses advanced analytics and AI to segment audiences, create targeted campaigns, and track customer journeys in real-time. Ometria helps companies enhance customer engagement, drive conversions, and deliver a cohesive brand experience.

#11 mParticle 0.26%

mParticle is a customer data platform that helps businesses collect, unify, and analyze customer data across multiple channels and touchpoints, enabling them to make informed decisions and deliver personalized experiences. To ensure the accuracy and conciseness of the description, please avoid using the company name in the sentence.

#12 BlueConic 0.23%

BlueConic is a customer data platform that helps businesses collect, unify and use customer data in real time to create personalized customer experiences across multiple channels. It enables marketers to understand and engage with their customers more effectively by providing them with a 360-degree view of each customer's interactions and behaviors.

#13 Insider 0.19%

Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.

#14 Treasure Data 0.08%

Treasure Data is a cloud-based customer data platform that helps businesses collect, store, and analyze customer data from various sources to gain insights and drive growth. It offers advanced analytics, real-time data processing, and customizable dashboards for effective decision-making.

#15 Ortto 0.08%

Ortto is a marketing automation platform that helps businesses to personalize and automate their marketing processes, enabling them to engage customers at every stage of their journey. It offers advanced segmentation, dynamic content creation, and analytics to optimize marketing campaigns for better ROI. Can be easily integrated with other tools and provides actionable insights to improve marketing strategies.

#16 Userpilot 0.08%

Userpilot is a platform that helps companies create custom onboarding experiences for their users, guiding them through the features and functionalities of their product or service. It provides interactive tours, personalized onboarding flows, and analytics to measure user engagement and success. Userpilot aims to improve user adoption, retention, and ultimately drive business growth.

#17 Lytics 0.04%

Lytics is a customer data platform that unifies customer data from various sources and provides insights to marketers for personalized marketing campaigns. It helps businesses to understand customer behavior, preferences and create targeted marketing strategies. It integrates with popular marketing and CRM tools, and enables businesses to track customer interactions and provide relevant content and offers.

#18 Spotler Activate 0.04%

Spotler Activate is a customer data platform that helps marketers unify and activate customer data across channels for personalized marketing campaigns. It enables real-time decision-making, advanced segmentation, and unified customer views to drive better engagement and ROI.

#19 PriceSpider 0.04%

PriceSpider is a customer data platform that specializes in collecting and analyzing consumer price data from various online marketplaces to provide valuable insights and competitive intelligence for businesses. PriceSpider helps businesses to make data-driven decisions, optimize pricing strategies, and stay ahead of the competition by monitoring and analyzing price trends, competitor pricing, and market conditions in real-time.

#20 ChurnZero 0.04%

ChurnZero is a customer data platform that helps businesses to retain customers and reduce churn by providing comprehensive tools for customer analysis, segmentation, and targeted outreach. It enables companies to proactively identify at-risk customers, understand their needs, and take personalized actions to retain them.