Customer data platform Usage Statistics and Market Share in Serbia (.rs)
We are tracking usage statistics and market share of 8 web technologies in Customer data platform in Serbia (.rs). In March 2025 the most popular web technology in Customer data platform in Serbia (.rs) is Adobe Experience Platform Identity Service with 56% market share. In second place there is Segment with 13% market share. After that there are Tealium with 13%, Salesforce Audience Studio with 4% and Emarsys with 4% market share. Top 5 web technologies together have 90% market share. The remaining 3 web technologies in Customer data platform have a combined market share of 10%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 8 different technologies in Customer data platform.
There are 108 websites using Customer data platform in Serbia (.rs websites) in out database.
Customer data platform Usage Statistics and Market Share in Serbia (.rs) in March 2025
#1 Adobe Experience Platform Identity Service 
56.48%
#2 Segment 
12.96%
#3 Tealium 
12.96%
#4 Salesforce Audience Studio 
9.26%
#5 Emarsys 
3.70%
#6 Sirdata 
2.78%
#7 Exponea 
0.93%
#8 Lytics 
0.93%
Technologies in Customer data platform in Serbia (.rs)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Salesforce Audience Studio
Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.
Emarsys
Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.
Sirdata
Sirdata is a software company that helps businesses ensure compliance with cookie laws and other online privacy regulations. Their tools allow companies to manage consent for cookies and other tracking technologies, and to monitor their website for compliance. They offer a range of products and services to help businesses stay up to date with changing regulations and best practices for online privacy.
Exponea
Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.
Lytics
Lytics is a customer data platform that unifies customer data from various sources and provides insights to marketers for personalized marketing campaigns. It helps businesses to understand customer behavior, preferences and create targeted marketing strategies. It integrates with popular marketing and CRM tools, and enables businesses to track customer interactions and provide relevant content and offers.
Customer data platform Market Share History in Serbia (.rs) in Last 12 Months
| Technology | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 56.48% | 57.01% | 56.07% | 56.07% | 56.07% | 56.07% | 56.07% | 56.07% | 56.07% | 56.48% | 56.48% |
| Segment | 14.81% | 14.02% | 13.08% | 13.08% | 13.08% | 13.08% | 13.08% | 13.08% | 13.08% | 12.96% | 12.96% |
| Tealium | 12.96% | 13.08% | 13.08% | 13.08% | 13.08% | 13.08% | 13.08% | 13.08% | 13.08% | 12.96% | 12.96% |
| Salesforce Audience Studio | 7.41% | 7.48% | 9.35% | 9.35% | 9.35% | 9.35% | 9.35% | 9.35% | 9.35% | 9.26% | 9.26% |
| Emarsys | 3.70% | 3.74% | 3.74% | 3.74% | 3.74% | 3.74% | 3.74% | 3.74% | 3.74% | 3.70% | 3.70% |
| Sirdata | 2.78% | 2.80% | 2.80% | 2.80% | 2.80% | 2.80% | 2.80% | 2.80% | 2.80% | 2.78% | 2.78% |
| Exponea | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% |
| Lytics | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% |