Customer data platform Usage Statistics and Market Share in Serbia (.rs)

We are tracking usage statistics and market share for 9 web technologies in the Customer data platform market in Serbia (.rs). As of April 2026, the most popular web technology in Customer data platform in Serbia (.rs) is Adobe Experience Platform Identity Service, with 55% market share. In second place is Segment, with 13%. After that, Tealium holds 13%, followed by Salesforce Audience Studio with 4% and Emarsys with 4%. Top 5 web technologies together account for 87% of the market. The remaining 4 web technologies in Customer data platform collectively have a 13% market share. Global Customer data platform market share report is available here.

Last updated: 12 April 2026

Customer data platform Market Share in Serbia (.rs) in April 2026

About Customer data platform

We are tracking 9 different technologies in Customer data platform.

There are 111 websites using Customer data platform in Serbia (.rs websites) in out database.

Customer data platform Usage Statistics and Market Share in Serbia (.rs) in April 2026

#1 Adobe Experience Platform Identity Service 54.95%

Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.

#2 Segment 12.61%

Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.

#3 Tealium 12.61%

Tealium is a US company that sells enterprise tag management system and marketing software.

#4 Salesforce Audience Studio 9.01%

Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.

#5 Emarsys 3.60%

Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.

#6 Sirdata 2.70%

Sirdata is a software company that helps businesses ensure compliance with cookie laws and other online privacy regulations. Their tools allow companies to manage consent for cookies and other tracking technologies, and to monitor their website for compliance. They offer a range of products and services to help businesses stay up to date with changing regulations and best practices for online privacy.

#7 SALESmanago 1.80%

SALESmanago is a comprehensive marketing automation platform that enables businesses to engage customers across multiple channels, personalize marketing campaigns, and analyze customer data for better decision-making. It offers a wide range of features for customer segmentation, journey orchestration, and real-time marketing.

#8 Exponea 1.80%

Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.

#9 Lytics 0.90%

Lytics is a customer data platform that unifies customer data from various sources and provides insights to marketers for personalized marketing campaigns. It helps businesses to understand customer behavior, preferences and create targeted marketing strategies. It integrates with popular marketing and CRM tools, and enables businesses to track customer interactions and provide relevant content and offers.