Customer data platform Usage Statistics and Market Share in Serbia (.rs)
We are tracking usage statistics and market share of 8 web technologies in Customer data platform in Serbia (.rs). In September 2024 the most popular web technology in Customer data platform in Serbia (.rs) is Adobe Experience Platform Identity Service with 56% market share. In second place there is Segment with 13% market share. After that there are Tealium with 13%, Salesforce Audience Studio with 4% and Emarsys with 4% market share. Top 5 web technologies together have 90% market share. The remaining 3 web technologies in Customer data platform have a combined market share of 10%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 8 different technologies in Customer data platform.
There are 107 websites using Customer data platform in Serbia (.rs websites) in out database.
Customer data platform Usage Statistics and Market Share in Serbia (.rs) in September 2024
#1 Adobe Experience Platform Identity Service 
56.07%
#2 Segment 
13.08%
#3 Tealium 
13.08%
#4 Salesforce Audience Studio 
9.35%
#5 Emarsys 
3.74%
#6 Sirdata 
2.80%
#7 Exponea 
0.93%
#8 Lytics 
0.93%
Technologies in Customer data platform in Serbia (.rs)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Lytics
Lytics is a customer data platform built for marketing teams.
Customer data platform Market Share History in Serbia (.rs) in Last 12 Months
| Technology | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 55.14% | 54.63% | 54.63% | 54.63% | 55.14% | 55.14% | 56.48% | 57.01% | 56.07% | 56.07% | 56.07% |
| Segment | 14.02% | 13.89% | 13.89% | 13.89% | 14.02% | 14.02% | 14.81% | 14.02% | 13.08% | 13.08% | 13.08% |
| Tealium | 13.08% | 12.96% | 12.96% | 12.96% | 13.08% | 13.08% | 12.96% | 13.08% | 13.08% | 13.08% | 13.08% |
| Salesforce Audience Studio | 7.48% | 7.41% | 7.41% | 7.41% | 7.48% | 7.48% | 7.41% | 7.48% | 9.35% | 9.35% | 9.35% |
| Emarsys | 5.61% | 5.56% | 5.56% | 5.56% | 5.61% | 5.61% | 3.70% | 3.74% | 3.74% | 3.74% | 3.74% |
| Sirdata | 2.80% | 2.78% | 2.78% | 2.78% | 2.80% | 2.80% | 2.78% | 2.80% | 2.80% | 2.80% | 2.80% |
| Exponea | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% |
| Lytics | 0.93% | 1.85% | 1.85% | 1.85% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% |