Customer data platform Usage Statistics and Market Share in Canada (.ca)
We are tracking usage statistics and market share of 21 web technologies in Customer data platform in Canada (.ca). In April 2024 the most popular web technology in Customer data platform in Canada (.ca) is Adobe Experience Platform Identity Service with 60% market share. In second place there is Segment with 9% market share. After that there are mParticle with 7%, Salesforce Audience Studio with 5% and Tealium with 5% market share. Top 5 web technologies together have 87% market share. The remaining 16 web technologies in Customer data platform have a combined market share of 13%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 21 different technologies in Customer data platform.
There are 3,430 websites using Customer data platform in Canada (.ca websites) in out database.
Customer data platform Usage Statistics and Market Share in Canada (.ca) in April 2024
#1 Adobe Experience Platform Identity Service 
60.20%
#2 Segment 
9.48%
#3 mParticle 
7.11%
#4 Salesforce Audience Studio 
7.06%
#5 Tealium 
4.90%
#6 Listrak 
3.27%
#7 PriceSpider 
2.83%
#8 Emarsys 
1.28%
#9 BlueConic 
0.76%
#10 Rudderstack 
0.64%
#11 Sirdata 
0.61%
#12 Exponea 
0.41%
#13 Ometria 
0.35%
#14 Lytics 
0.26%
#15 Treasure Data 
0.26%
#16 Userpilot 
0.17%
#17 Simon 
0.15%
#18 Cooladata 
0.09%
#19 Insider 
0.09%
#20 ChurnZero 
0.06%
#21 inSided 
0.03%
Technologies in Customer data platform in Canada (.ca)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
BlueConic
BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Ometria
Ometria is a customer insight and marketing automation platform.
Lytics
Lytics is a customer data platform built for marketing teams.
Treasure Data
Treasure Data is the only enterprise customer data platform.
Userpilot
Userpilot is a cloud-based product experience platform designed for customer success and product teams to onboard users and increase product adoption through behavior-triggered experiences.
Simon
Simon is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Cooladata
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
ChurnZero
ChurnZero is a real-time customer success platform that helps subscription businesses fight customer churn.
inSided
inSided is the only Customer Success Community Platform built to help SaaS companies improve customer success and retention.
Customer data platform Market Share History in Canada (.ca) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 54.63% | 54.55% | 54.82% | 54.53% | 54.60% | 54.05% | 53.57% | 53.65% | 53.43% | 60.61% | 60.20% |
| Tealium | 16.41% | 15.47% | 15.44% | 15.48% | 15.34% | 15.37% | 15.61% | 15.57% | 15.70% | 4.87% | 4.90% |
| Segment | 16.04% | 15.42% | 15.46% | 15.56% | 15.56% | 15.49% | 15.51% | 15.44% | 15.56% | 9.42% | 9.48% |
| Listrak | 4.56% | 4.76% | 4.57% | 4.68% | 4.60% | 4.51% | 4.68% | 4.66% | 4.71% | 3.25% | 3.27% |
| Salesforce Audience Studio | 3.36% | 4.05% | 3.99% | 3.91% | 3.92% | 3.73% | 3.74% | 3.63% | 3.72% | 6.96% | 7.06% |
| Emarsys | 1.20% | 1.29% | 1.30% | 1.30% | 1.36% | 1.41% | 1.38% | 1.37% | 1.44% | 1.22% | 1.28% |
| mParticle | 1.47% | 1.74% | 1.80% | 1.93% | 2.06% | 2.67% | 2.76% | 2.87% | 2.70% | 6.96% | 7.11% |
| BlueConic | 0.55% | 0.50% | 0.36% | 0.39% | 0.34% | 0.39% | 0.42% | 0.42% | 0.45% | 0.75% | 0.76% |
| PriceSpider | 0.58% | 0.81% | 0.91% | 0.92% | 0.92% | 0.97% | 0.98% | 0.96% | 0.97% | 2.78% | 2.83% |
| Exponea | 0.23% | 0.21% | 0.24% | 0.24% | 0.24% | 0.22% | 0.22% | 0.25% | 0.25% | 0.41% | 0.41% |
| Lytics | 0.25% | 0.38% | 0.31% | 0.29% | 0.27% | 0.27% | 0.20% | 0.22% | 0.20% | 0.35% | 0.26% |
| Ometria | 0.09% | 0.10% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.35% | 0.35% |
| Userpilot | 0.09% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.17% | 0.17% |
| Insider | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.09% | 0.09% |
| Sirdata | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.15% | 0.15% | 0.15% | 0.15% | 0.70% | 0.61% |
| Treasure Data | 0.09% | 0.12% | 0.10% | 0.07% | 0.10% | 0.10% | 0.12% | 0.15% | 0.10% | 0.23% | 0.26% |
| Cooladata | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.05% | 0.05% | 0.05% | 0.06% | 0.09% |
| Rudderstack | 0.14% | 0.19% | 0.22% | 0.24% | 0.24% | 0.29% | 0.30% | 0.29% | 0.27% | 0.61% | 0.64% |
| Simon | 0.05% | 0.05% | 0.07% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.14% | 0.15% |
| ChurnZero | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.06% | 0.06% |