Customer data platform Usage Statistics and Market Share in Austria (.at)
We are tracking usage statistics and market share of 16 web technologies in Customer data platform in Austria (.at). In September 2024 the most popular web technology in Customer data platform in Austria (.at) is Adobe Experience Platform Identity Service with 54% market share. In second place there is Emarsys with 20% market share. After that there are SALESmanago with 19%, Exponea with 2% and Salesforce Audience Studio with 2% market share. Top 5 web technologies together have 96% market share. The remaining 11 web technologies in Customer data platform have a combined market share of 4%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 16 different technologies in Customer data platform.
There are 1,035 websites using Customer data platform in Austria (.at websites) in out database.
Customer data platform Usage Statistics and Market Share in Austria (.at) in September 2024
#1 Adobe Experience Platform Identity Service 
53.62%
#2 Emarsys 
19.90%
#3 SALESmanago 
18.94%
#4 Exponea 
1.74%
#5 Salesforce Audience Studio 
1.55%
#6 Sirdata 
1.16%
#7 Segment 
0.97%
#8 Insider 
0.58%
#9 Rudderstack 
0.39%
#10 mParticle 
0.29%
#11 BlueConic 
0.19%
#12 Listrak 
0.19%
#13 Ometria 
0.19%
#14 Cooladata 
0.10%
#15 Optimove 
0.10%
#16 Treasure Data 
0.10%
Technologies in Customer data platform in Austria (.at)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
BlueConic
BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Ometria
Ometria is a customer insight and marketing automation platform.
Cooladata
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
Optimove
Optimove is a relationship marketing hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies.
Treasure Data
Treasure Data is the only enterprise customer data platform.
Customer data platform Market Share History in Austria (.at) in Last 12 Months
| Technology | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 55.22% | 55.47% | 57.57% | 57.49% | 55.65% | 54.89% | 54.79% | 54.80% | 54.60% | 53.80% | 53.62% |
| Emarsys | 16.03% | 15.69% | 18.82% | 18.93% | 18.73% | 19.19% | 19.52% | 19.37% | 19.50% | 19.83% | 19.90% |
| SALESmanago | 14.30% | 14.26% | 16.25% | 16.35% | 18.00% | 18.08% | 18.05% | 18.08% | 18.20% | 18.86% | 18.94% |
| Segment | 2.36% | 2.38% | 0.94% | 0.95% | 1.01% | 1.20% | 1.20% | 1.11% | 1.02% | 1.06% | 0.97% |
| Salesforce Audience Studio | 1.57% | 1.58% | 1.37% | 1.20% | 1.47% | 1.48% | 1.47% | 1.48% | 1.49% | 1.54% | 1.55% |
| Listrak | 1.41% | 1.43% | 0.17% | 0.17% | 0.37% | 0.37% | 0.18% | 0.37% | 0.19% | 0.19% | 0.19% |
| Exponea | 1.02% | 1.03% | 1.88% | 1.98% | 1.93% | 1.94% | 1.93% | 1.94% | 2.14% | 1.73% | 1.74% |
| Insider | 0.55% | 0.55% | 0.51% | 0.52% | 0.55% | 0.55% | 0.55% | 0.55% | 0.56% | 0.58% | 0.58% |
| Rudderstack | 0.47% | 0.48% | 0.60% | 0.52% | 0.28% | 0.28% | 0.28% | 0.28% | 0.19% | 0.38% | 0.39% |
| Sirdata | 0.24% | 0.24% | 1.03% | 1.03% | 1.38% | 1.38% | 1.38% | 1.38% | 1.39% | 1.15% | 1.16% |
| Cooladata | 0.16% | 0.16% | 0.17% | 0.17% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.10% | 0.10% |
| mParticle | 0.16% | 0.16% | 0.17% | 0.17% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.29% | 0.29% |
| Ometria | 0.16% | 0.16% | 0.34% | 0.34% | 0.18% | 0.18% | 0.18% | 0.18% | 0.19% | 0.19% | 0.19% |