Customer data platform Usage Statistics and Market Share in Italy (.it)
We are tracking usage statistics and market share of 17 web technologies in Customer data platform in Italy (.it). In April 2024 the most popular web technology in Customer data platform in Italy (.it) is Adobe Experience Platform Identity Service with 34% market share. In second place there is Segment with 32% market share. After that there are Salesforce Audience Studio with 11%, Tealium with 7% and SALESmanago with 7% market share. Top 5 web technologies together have 91% market share. The remaining 12 web technologies in Customer data platform have a combined market share of 9%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 17 different technologies in Customer data platform.
There are 2,906 websites using Customer data platform in Italy (.it websites) in out database.
Customer data platform Usage Statistics and Market Share in Italy (.it) in April 2024
#1 Adobe Experience Platform Identity Service 
34.34%
#2 Segment 
31.80%
#3 Salesforce Audience Studio 
11.15%
#4 Tealium 
8.88%
#5 SALESmanago 
6.74%
#6 Emarsys 
3.23%
#7 Sirdata 
1.86%
#8 Ometria 
0.69%
#9 Exponea 
0.58%
#10 Cooladata 
0.14%
#11 Listrak 
0.14%
#12 Rudderstack 
0.14%
#13 PriceSpider 
0.10%
#14 Insider 
0.07%
#15 mParticle 
0.07%
#16 Lytics 
0.03%
#17 Treasure Data 
0.03%
Technologies in Customer data platform in Italy (.it)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Ometria
Ometria is a customer insight and marketing automation platform.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Cooladata
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
Lytics
Lytics is a customer data platform built for marketing teams.
Treasure Data
Treasure Data is the only enterprise customer data platform.
Customer data platform Market Share History in Italy (.it) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Segment | 34.48% | 32.92% | 32.49% | 32.39% | 32.04% | 32.11% | 32.24% | 32.18% | 32.00% | 31.70% | 31.80% |
| Adobe Experience Platform Identity Service | 32.68% | 33.02% | 33.48% | 33.94% | 33.93% | 34.07% | 34.35% | 34.32% | 34.44% | 34.41% | 34.34% |
| Tealium | 10.67% | 9.48% | 9.40% | 9.22% | 9.17% | 9.15% | 9.20% | 9.19% | 9.14% | 8.92% | 8.88% |
| Salesforce Audience Studio | 9.78% | 11.34% | 11.53% | 11.21% | 11.30% | 10.81% | 10.38% | 10.57% | 10.73% | 11.11% | 11.15% |
| SALESmanago | 5.37% | 6.05% | 6.24% | 6.40% | 6.50% | 6.54% | 6.50% | 6.49% | 6.53% | 6.79% | 6.74% |
| Emarsys | 3.46% | 3.23% | 3.22% | 3.30% | 3.42% | 3.37% | 3.39% | 3.38% | 3.44% | 3.22% | 3.23% |
| Sirdata | 1.83% | 2.06% | 1.75% | 1.75% | 1.85% | 2.06% | 2.08% | 2.07% | 1.86% | 1.85% | 1.86% |
| Ometria | 0.61% | 0.69% | 0.69% | 0.62% | 0.68% | 0.69% | 0.69% | 0.69% | 0.69% | 0.69% | 0.69% |
| Exponea | 0.44% | 0.48% | 0.48% | 0.55% | 0.48% | 0.52% | 0.52% | 0.48% | 0.55% | 0.55% | 0.58% |
| Listrak | 0.20% | 0.21% | 0.21% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| Insider | 0.10% | 0.10% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Cooladata | 0.10% | 0.10% | 0.14% | 0.07% | 0.07% | 0.10% | 0.10% | 0.07% | 0.07% | 0.17% | 0.14% |
| PriceSpider | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.10% | 0.07% | 0.07% | 0.07% | 0.10% | 0.10% |
| mParticle | 0.03% | 0.03% | 0.03% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Rudderstack | 0.10% | 0.10% | 0.10% | 0.10% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |