Customer data platform Usage Statistics and Market Share in People's Republic of China (.cn)
We are tracking usage statistics and market share of 13 web technologies in Customer data platform in People's Republic of China (.cn). In June 2025 the most popular web technology in Customer data platform in People's Republic of China (.cn) is Adobe Experience Platform Identity Service with 65% market share. In second place there is Segment with 17% market share. After that there are Tealium with 9%, Emarsys with 1% and Salesforce Audience Studio with 1% market share. Top 5 web technologies together have 92% market share. The remaining 8 web technologies in Customer data platform have a combined market share of 8%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 13 different technologies in Customer data platform.
There are 622 websites using Customer data platform in People's Republic of China (.cn websites) in out database.
Customer data platform Usage Statistics and Market Share in People's Republic of China (.cn) in June 2025
#1 Adobe Experience Platform Identity Service 
64.79%
#2 Segment 
16.88%
#3 Tealium 
9.32%
#4 Emarsys 
6.11%
#5 Salesforce Audience Studio 
0.64%
#6 BlueConic 
0.48%
#7 Rudderstack 
0.48%
#8 Exponea 
0.32%
#9 Listrak 
0.32%
#10 Insider 
0.16%
#11 mParticle 
0.16%
#12 PriceSpider 
0.16%
#13 Treasure Data 
0.16%
Technologies in Customer data platform in People's Republic of China (.cn)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Emarsys
Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.
Salesforce Audience Studio
Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.
BlueConic
BlueConic is a customer data platform that helps businesses collect, unify and use customer data in real time to create personalized customer experiences across multiple channels. It enables marketers to understand and engage with their customers more effectively by providing them with a 360-degree view of each customer's interactions and behaviors.
Rudderstack
Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.
Exponea
Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.
Listrak
Listrak is a comprehensive marketing automation platform that helps businesses send targeted, personalized email campaigns to grow their customer base and increase sales. It integrates with various CRM and e-commerce systems to provide real-time data and automation capabilities for marketing emails, newsletters, and transactional messages.
Insider
Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.
mParticle
mParticle is a customer data platform that helps businesses collect, unify, and analyze customer data across multiple channels and touchpoints, enabling them to make informed decisions and deliver personalized experiences. To ensure the accuracy and conciseness of the description, please avoid using the company name in the sentence.
PriceSpider
PriceSpider is a customer data platform that specializes in collecting and analyzing consumer price data from various online marketplaces to provide valuable insights and competitive intelligence for businesses. PriceSpider helps businesses to make data-driven decisions, optimize pricing strategies, and stay ahead of the competition by monitoring and analyzing price trends, competitor pricing, and market conditions in real-time.
Treasure Data
Treasure Data is a cloud-based customer data platform that helps businesses collect, store, and analyze customer data from various sources to gain insights and drive growth. It offers advanced analytics, real-time data processing, and customizable dashboards for effective decision-making.
Customer data platform Market Share History in People's Republic of China (.cn) in Last 12 Months
| Technology | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 | April 2025 | May 2025 | June 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 63.89% | 64.40% | 64.40% | 64.40% | 64.46% | 64.75% | 64.65% | 64.94% | 64.84% | 64.79% | 64.79% |
| Segment | 16.99% | 16.72% | 16.72% | 16.72% | 16.69% | 16.56% | 16.69% | 16.56% | 16.77% | 16.88% | 16.88% |
| Tealium | 9.80% | 9.60% | 9.60% | 9.60% | 9.59% | 9.51% | 9.49% | 9.42% | 9.35% | 9.32% | 9.32% |
| Emarsys | 6.21% | 6.29% | 6.29% | 6.29% | 6.28% | 6.23% | 6.22% | 6.17% | 6.13% | 6.11% | 6.11% |
| Salesforce Audience Studio | 0.65% | 0.66% | 0.66% | 0.66% | 0.66% | 0.66% | 0.65% | 0.65% | 0.65% | 0.64% | 0.64% |
| BlueConic | 0.49% | 0.50% | 0.50% | 0.50% | 0.50% | 0.49% | 0.49% | 0.49% | 0.48% | 0.48% | 0.48% |
| Rudderstack | 0.49% | 0.50% | 0.50% | 0.50% | 0.50% | 0.49% | 0.49% | 0.49% | 0.48% | 0.48% | 0.48% |
| Exponea | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% | 0.32% | 0.32% | 0.32% | 0.32% |
| Listrak | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% | 0.32% | 0.32% | 0.32% | 0.32% |
| Treasure Data | 0.33% | 0.17% | 0.17% | 0.17% | 0.17% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% |
| Insider | 0.16% | 0.17% | 0.17% | 0.17% | 0.17% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% |
| mParticle | 0.16% | 0.17% | 0.17% | 0.17% | 0.17% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% |
| PriceSpider | 0.16% | 0.17% | 0.17% | 0.17% | 0.17% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% |