Customer data platform Usage Statistics and Market Share in India (.in)
We are tracking usage statistics and market share of 16 web technologies in Customer data platform in India (.in). In January 2025 the most popular web technology in Customer data platform in India (.in) is Adobe Experience Platform Identity Service with 45% market share. In second place there is Segment with 24% market share. After that there are Tealium with 23%, Emarsys with 1% and Salesforce Audience Studio with 1% market share. Top 5 web technologies together have 94% market share. The remaining 11 web technologies in Customer data platform have a combined market share of 6%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 16 different technologies in Customer data platform.
There are 698 websites using Customer data platform in India (.in websites) in out database.
Customer data platform Usage Statistics and Market Share in India (.in) in January 2025
#1 Adobe Experience Platform Identity Service 
44.84%
#2 Segment 
23.64%
#3 Tealium 
22.64%
#4 Emarsys 
2.29%
#5 Salesforce Audience Studio 
1.43%
#6 Sirdata 
1.29%
#7 Listrak 
0.86%
#8 Exponea 
0.57%
#9 PriceSpider 
0.43%
#10 Rudderstack 
0.43%
#11 Insider 
0.29%
#12 Lytics 
0.29%
#13 Ometria 
0.29%
#14 SALESmanago 
0.29%
#15 Treasure Data 
0.29%
#16 Cooladata 
0.14%
Technologies in Customer data platform in India (.in)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Lytics
Lytics is a customer data platform built for marketing teams.
Ometria
Ometria is a customer insight and marketing automation platform.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Treasure Data
Treasure Data is the only enterprise customer data platform.
Cooladata
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
Customer data platform Market Share History in India (.in) in Last 12 Months
| Technology | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 44.32% | 44.33% | 44.68% | 44.65% | 44.04% | 44.35% | 44.35% | 44.28% | 44.20% | 44.44% | 44.84% |
| Segment | 23.74% | 23.67% | 23.71% | 23.84% | 24.27% | 23.91% | 23.91% | 23.88% | 23.91% | 23.81% | 23.64% |
| Tealium | 23.02% | 22.96% | 22.99% | 22.83% | 22.97% | 22.90% | 22.90% | 22.87% | 22.90% | 22.80% | 22.64% |
| Emarsys | 2.30% | 2.30% | 2.30% | 2.31% | 2.33% | 2.32% | 2.32% | 2.32% | 2.32% | 2.31% | 2.29% |
| Sirdata | 1.73% | 1.72% | 1.29% | 1.30% | 1.31% | 1.30% | 1.30% | 1.30% | 1.30% | 1.30% | 1.29% |
| Salesforce Audience Studio | 1.44% | 1.43% | 1.44% | 1.45% | 1.45% | 1.45% | 1.45% | 1.45% | 1.45% | 1.44% | 1.43% |
| Exponea | 0.58% | 0.57% | 0.57% | 0.58% | 0.58% | 0.58% | 0.58% | 0.58% | 0.58% | 0.58% | 0.57% |
| Listrak | 0.58% | 0.57% | 0.57% | 0.58% | 0.58% | 0.87% | 0.87% | 0.87% | 0.87% | 0.87% | 0.86% |
| Insider | 0.43% | 0.43% | 0.43% | 0.43% | 0.44% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% |
| Rudderstack | 0.43% | 0.43% | 0.43% | 0.43% | 0.44% | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% |
| Ometria | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% |
| PriceSpider | 0.43% | 0.43% | 0.43% | 0.43% | 0.44% | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% |
| SALESmanago | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% |
| Cooladata | 0.14% | 0.14% | 0.14% | 0.14% | 0.15% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| Lytics | 0.14% | 0.14% | 0.14% | 0.14% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% |
| Treasure Data | 0.14% | 0.29% | 0.29% | 0.29% | 0.15% | 0.14% | 0.14% | 0.29% | 0.29% | 0.29% | 0.29% |