.bg websites Customer data platform Usage Statistics and Market Share in Bulgaria (.bg)

We are tracking usage statistics and market share of 10 web technologies in Customer data platform in Bulgaria (.bg). In February 2025 the most popular web technology in Customer data platform in Bulgaria (.bg) is Adobe Experience Platform Identity Service with 53% market share. In second place there is SALESmanago with 25% market share. After that there are Insider with 8%, Exponea with 2% and Sirdata with 2% market share. Top 5 web technologies together have 91% market share. The remaining 5 web technologies in Customer data platform have a combined market share of 9%. Global Customer data platform market share report is available here.

Customer data platform Market Share in Bulgaria (.bg) in February 2025
About Customer data platform

We are tracking 10 different technologies in Customer data platform.

There are 130 websites using Customer data platform in Bulgaria (.bg websites) in out database.

Customer data platform Usage Statistics and Market Share in Bulgaria (.bg) in February 2025
Technologies in Customer data platform in Bulgaria (.bg)
  • Adobe Experience Platform Identity Service Adobe Experience Platform Identity Service

    Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.

  • SALESmanago SALESmanago

    SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.

  • Insider Insider

    Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

  • Exponea Exponea

    Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.

  • Sirdata Sirdata

    Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.

  • Emarsys Emarsys

    Emarsys is a cloud-based B2C marketing platform.

  • Ometria Ometria

    Ometria is a customer insight and marketing automation platform.

  • Salesforce Audience Studio Salesforce Audience Studio

    Salesforce Audience Studio is a customer data marketplace that only other platform users can access.

  • Cooladata Cooladata

    Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.

  • Segment Segment

    Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.

Customer data platform Market Share History in Bulgaria (.bg) in Last 12 Months
Technology April 2024May 2024June 2024July 2024August 2024September 2024October 2024November 2024December 2024January 2025February 2025
Adobe Experience Platform Identity Service49.32%47.89%49.64%50.74%53.85%53.13%53.13%53.13%53.13%53.08%53.08%
SALESmanago30.14%30.99%29.20%27.94%24.62%25.00%25.00%25.00%25.00%24.62%24.62%
Insider8.90%9.15%9.49%9.56%8.46%8.59%8.59%8.59%8.59%8.46%8.46%
Exponea4.79%4.93%4.38%4.41%4.62%4.69%4.69%4.69%4.69%5.38%5.38%
Segment2.05%2.11%2.19%2.21%0.77%0.78%0.78%0.78%0.78%0.77%0.77%
Emarsys1.37%1.41%1.46%1.47%1.54%1.56%1.56%1.56%1.56%1.54%1.54%
Ometria1.37%1.41%1.46%1.47%1.54%1.56%1.56%1.56%1.56%1.54%1.54%
Salesforce Audience Studio1.37%1.41%1.46%1.47%1.54%1.56%1.56%1.56%1.56%1.54%1.54%
Cooladata0.68%0.70%0.73%0.74%0.77%0.78%0.78%0.78%0.78%0.77%0.77%