Customer data platform Usage Statistics and Market Share in France (.fr)
We are tracking usage statistics and market share of 19 web technologies in Customer data platform in France (.fr). In February 2025 the most popular web technology in Customer data platform in France (.fr) is Sirdata with 68% market share. In second place there is Adobe Experience Platform Identity Service with 14% market share. After that there are Segment with 7%, Tealium with 3% and Emarsys with 3% market share. Top 5 web technologies together have 95% market share. The remaining 14 web technologies in Customer data platform have a combined market share of 5%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 19 different technologies in Customer data platform.
There are 6,554 websites using Customer data platform in France (.fr websites) in out database.
Customer data platform Usage Statistics and Market Share in France (.fr) in February 2025
#1 Sirdata
67.84%
#2 Adobe Experience Platform Identity Service
13.93%
#3 Segment
6.87%
#4 Tealium
4.52%
#5 Emarsys
3.30%
#6 Rudderstack
1.25%
#7 SALESmanago
0.82%
#8 Ometria
0.43%
#9 Exponea
0.38%
#10 BlueConic
0.15%
#11 Insider
0.14%
#12 Salesforce Audience Studio
0.09%
#13 Listrak
0.06%
#14 mParticle
0.06%
#15 Treasure Data
0.06%
#16 PriceSpider
0.05%
#17 Cooladata
0.03%
#18 Lytics
0.02%
#19 Optimove
0.02%
Technologies in Customer data platform in France (.fr)
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Ometria
Ometria is a customer insight and marketing automation platform.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
BlueConic
BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
Treasure Data
Treasure Data is the only enterprise customer data platform.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Cooladata
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
Lytics
Lytics is a customer data platform built for marketing teams.
Optimove
Optimove is a relationship marketing hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies.
Customer data platform Market Share History in France (.fr) in Last 12 Months
Technology | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 |
---|---|---|---|---|---|---|---|---|---|---|---|
Sirdata | 58.57% | 59.03% | 59.52% | 59.51% | 59.70% | 59.78% | 59.79% | 59.81% | 59.93% | 67.29% | 67.84% |
Adobe Experience Platform Identity Service | 17.27% | 17.04% | 16.76% | 16.83% | 16.86% | 16.83% | 16.80% | 16.79% | 16.79% | 14.26% | 13.93% |
Segment | 9.89% | 9.80% | 9.71% | 9.65% | 9.56% | 9.51% | 9.50% | 9.49% | 9.45% | 7.01% | 6.87% |
Tealium | 6.47% | 6.42% | 6.37% | 6.39% | 6.28% | 6.26% | 6.26% | 6.25% | 6.23% | 4.54% | 4.52% |
Emarsys | 3.81% | 3.78% | 3.72% | 3.73% | 3.67% | 3.66% | 3.66% | 3.65% | 3.61% | 3.32% | 3.30% |
Rudderstack | 1.64% | 1.63% | 1.64% | 1.64% | 1.68% | 1.68% | 1.69% | 1.69% | 1.72% | 1.26% | 1.25% |
SALESmanago | 0.63% | 0.62% | 0.62% | 0.62% | 0.65% | 0.65% | 0.65% | 0.68% | 0.65% | 0.82% | 0.82% |
Ometria | 0.56% | 0.56% | 0.55% | 0.55% | 0.55% | 0.55% | 0.55% | 0.55% | 0.54% | 0.43% | 0.43% |
Insider | 0.33% | 0.33% | 0.34% | 0.33% | 0.31% | 0.31% | 0.31% | 0.31% | 0.29% | 0.14% | 0.14% |
Exponea | 0.31% | 0.31% | 0.29% | 0.31% | 0.31% | 0.31% | 0.31% | 0.31% | 0.31% | 0.35% | 0.38% |
Salesforce Audience Studio | 0.28% | 0.24% | 0.21% | 0.17% | 0.17% | 0.21% | 0.21% | 0.20% | 0.24% | 0.15% | 0.09% |
Cooladata | 0.05% | 0.05% | 0.05% | 0.05% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
BlueConic | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.05% | 0.05% | 0.05% | 0.05% | 0.15% | 0.15% |
Listrak | 0.03% | 0.03% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.06% | 0.06% |
mParticle | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.06% | 0.06% |
Optimove | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
PriceSpider | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.05% | 0.05% |