.fr websites Customer data platform Usage Statistics and Market Share in France (.fr)

We are tracking usage statistics and market share of 19 web technologies in Customer data platform in France (.fr). In February 2025 the most popular web technology in Customer data platform in France (.fr) is Sirdata with 68% market share. In second place there is Adobe Experience Platform Identity Service with 14% market share. After that there are Segment with 7%, Tealium with 3% and Emarsys with 3% market share. Top 5 web technologies together have 95% market share. The remaining 14 web technologies in Customer data platform have a combined market share of 5%. Global Customer data platform market share report is available here.

Customer data platform Market Share in France (.fr) in February 2025
About Customer data platform

We are tracking 19 different technologies in Customer data platform.

There are 6,554 websites using Customer data platform in France (.fr websites) in out database.

Customer data platform Usage Statistics and Market Share in France (.fr) in February 2025
Technologies in Customer data platform in France (.fr)
  • Sirdata Sirdata

    Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.

  • Adobe Experience Platform Identity Service Adobe Experience Platform Identity Service

    Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.

  • Segment Segment

    Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.

  • Tealium Tealium

    Tealium is a US company that sells enterprise tag management system and marketing software.

  • Emarsys Emarsys

    Emarsys is a cloud-based B2C marketing platform.

  • Rudderstack Rudderstack

    Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.

  • SALESmanago SALESmanago

    SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.

  • Ometria Ometria

    Ometria is a customer insight and marketing automation platform.

  • Exponea Exponea

    Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.

  • BlueConic BlueConic

    BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.

  • Insider Insider

    Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

  • Salesforce Audience Studio Salesforce Audience Studio

    Salesforce Audience Studio is a customer data marketplace that only other platform users can access.

  • Listrak Listrak

    Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.

  • mParticle mParticle

    mParticle is a mobile-focused event tracking and data ingestion tool.

  • Treasure Data Treasure Data

    Treasure Data is the only enterprise customer data platform.

  • PriceSpider PriceSpider

    PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.

  • Cooladata Cooladata

    Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.

  • Lytics Lytics

    Lytics is a customer data platform built for marketing teams.

  • Optimove Optimove

    Optimove is a relationship marketing hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies.

Customer data platform Market Share History in France (.fr) in Last 12 Months
Technology April 2024May 2024June 2024July 2024August 2024September 2024October 2024November 2024December 2024January 2025February 2025
Sirdata58.57%59.03%59.52%59.51%59.70%59.78%59.79%59.81%59.93%67.29%67.84%
Adobe Experience Platform Identity Service17.27%17.04%16.76%16.83%16.86%16.83%16.80%16.79%16.79%14.26%13.93%
Segment9.89%9.80%9.71%9.65%9.56%9.51%9.50%9.49%9.45%7.01%6.87%
Tealium6.47%6.42%6.37%6.39%6.28%6.26%6.26%6.25%6.23%4.54%4.52%
Emarsys3.81%3.78%3.72%3.73%3.67%3.66%3.66%3.65%3.61%3.32%3.30%
Rudderstack1.64%1.63%1.64%1.64%1.68%1.68%1.69%1.69%1.72%1.26%1.25%
SALESmanago0.63%0.62%0.62%0.62%0.65%0.65%0.65%0.68%0.65%0.82%0.82%
Ometria0.56%0.56%0.55%0.55%0.55%0.55%0.55%0.55%0.54%0.43%0.43%
Insider0.33%0.33%0.34%0.33%0.31%0.31%0.31%0.31%0.29%0.14%0.14%
Exponea0.31%0.31%0.29%0.31%0.31%0.31%0.31%0.31%0.31%0.35%0.38%
Salesforce Audience Studio0.28%0.24%0.21%0.17%0.17%0.21%0.21%0.20%0.24%0.15%0.09%
Cooladata0.05%0.05%0.05%0.05%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
BlueConic0.03%0.03%0.03%0.03%0.03%0.05%0.05%0.05%0.05%0.15%0.15%
Listrak0.03%0.03%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.06%0.06%
mParticle0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.06%0.06%
Optimove0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
PriceSpider0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.05%0.05%