Customer data platform Usage Statistics and Market Share in Portugal (.pt)
We are tracking usage statistics and market share of 12 web technologies in Customer data platform in Portugal (.pt). In April 2024 the most popular web technology in Customer data platform in Portugal (.pt) is Adobe Experience Platform Identity Service with 50% market share. In second place there is Segment with 15% market share. After that there are Tealium with 13%, Emarsys with 5% and SALESmanago with 5% market share. Top 5 web technologies together have 88% market share. The remaining 7 web technologies in Customer data platform have a combined market share of 12%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 12 different technologies in Customer data platform.
There are 371 websites using Customer data platform in Portugal (.pt websites) in out database.
Customer data platform Usage Statistics and Market Share in Portugal (.pt) in April 2024
#1 Adobe Experience Platform Identity Service 
50.40%
#2 Segment 
14.82%
#3 Tealium 
12.94%
#4 Emarsys 
4.85%
#5 SALESmanago 
4.85%
#6 Sirdata 
4.04%
#7 Exponea 
3.23%
#8 Ometria 
1.62%
#9 Salesforce Audience Studio 
1.08%
#10 PriceSpider 
0.81%
#11 Rudderstack 
0.81%
#12 mParticle 
0.54%
Technologies in Customer data platform in Portugal (.pt)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Ometria
Ometria is a customer insight and marketing automation platform.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
Customer data platform Market Share History in Portugal (.pt) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 48.94% | 50.93% | 50.27% | 50.40% | 50.53% | 50.53% | 50.92% | 50.66% | 51.07% | 51.09% | 50.40% |
| Segment | 16.14% | 15.20% | 14.89% | 14.51% | 14.47% | 14.47% | 14.51% | 14.59% | 14.71% | 15.03% | 14.82% |
| Tealium | 15.87% | 13.87% | 13.83% | 13.19% | 13.16% | 12.63% | 12.66% | 12.73% | 12.83% | 13.11% | 12.94% |
| Emarsys | 4.76% | 4.80% | 4.79% | 4.75% | 4.74% | 4.74% | 4.75% | 4.77% | 4.81% | 4.92% | 4.85% |
| Exponea | 3.17% | 2.93% | 3.19% | 3.17% | 3.16% | 3.16% | 3.17% | 3.18% | 3.21% | 3.01% | 3.23% |
| Sirdata | 3.17% | 3.20% | 3.99% | 4.75% | 4.74% | 4.74% | 4.75% | 4.77% | 4.01% | 3.28% | 4.04% |
| SALESmanago | 3.70% | 4.80% | 4.79% | 4.75% | 4.74% | 4.74% | 4.22% | 4.24% | 4.28% | 4.92% | 4.85% |
| Ometria | 1.59% | 1.60% | 1.60% | 1.58% | 1.58% | 1.58% | 1.58% | 1.59% | 1.60% | 1.64% | 1.62% |
| PriceSpider | 0.79% | 0.80% | 0.80% | 0.79% | 0.79% | 0.79% | 0.79% | 0.80% | 0.80% | 0.82% | 0.81% |
| mParticle | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.27% | 0.54% |
| Rudderstack | 0.53% | 0.80% | 0.80% | 0.79% | 0.79% | 0.79% | 0.79% | 0.80% | 0.80% | 0.82% | 0.81% |
| Salesforce Audience Studio | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 1.05% | 1.06% | 1.06% | 1.07% | 1.09% | 1.08% |