Marketing Automation Usage Statistics and Market Share in Malaysia (.my)
We are tracking usage statistics and market share of 41 web technologies in Marketing Automation in Malaysia (.my). In April 2024 the most popular web technology in Marketing Automation in Malaysia (.my) is MailChimp with 67% market share. In second place there is MailChimp for WordPress with 7% market share. After that there are OneSignal with 5%, HubSpot with 2% and ManyChat with 2% market share. Top 5 web technologies together have 84% market share. The remaining 36 web technologies in Marketing Automation have a combined market share of 16%. Global Marketing Automation market share report is available here.
About Marketing Automation
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
We are tracking 41 different technologies in Marketing Automation.
There are 4,218 websites using Marketing Automation in Malaysia (.my websites) in out database.
Marketing Automation Usage Statistics and Market Share in Malaysia (.my) in April 2024
#1 MailChimp 
67.43%
#2 MailChimp for WordPress 
7.21%
#3 OneSignal 
5.31%
#4 HubSpot 
5.29%
#5 ManyChat 
1.80%
#6 Izooto 
1.14%
#7 Pardot 
0.78%
#8 Branch 
0.76%
#9 Emarsys 
0.76%
#10 Omnisend 
0.76%
#11 Sendinblue 
0.76%
#12 Klaviyo 
0.71%
#13 Mailmunch 
0.66%
#14 Sumo 
0.57%
#15 SumoMe 
0.52%
#16 ActiveCampaign 
0.52%
#17 MailerLite 
0.52%
#18 Marketo 
0.45%
#19 Mautic 
0.45%
#20 MoEngage 
0.43%
#21 Freshworks CRM 
0.36%
#22 Braze 
0.28%
#23 Eloqua 
0.28%
#24 OptinMonster 
0.28%
#25 Wisepops 
0.28%
#26 CleverTap 
0.24%
#27 ClickFunnels 
0.24%
#28 Dotdigital 
0.24%
#29 Act-On 
0.17%
#30 GetResponse 
0.14%
#31 Beeketing 
0.12%
#32 SharpSpring 
0.09%
#33 Vitals 
0.09%
#34 Autopilot 
0.07%
#35 Bluecore 
0.05%
#36 BowNow 
0.05%
#37 Privy 
0.05%
#38 Signal 
0.05%
#39 Wunderkind 
0.05%
#40 Automizely 
0.02%
#41 Nudgify 
0.02%
Technologies in Marketing Automation in Malaysia (.my)
MailChimp
Mailchimp is a marketing automation platform and an email marketing service.
MailChimp for WordPress
MailChimp for WordPress is an email marketing plugin that enables you to build subscriber lists.
OneSignal
OneSignal is a customer engagement messaging solution.
HubSpot
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
ManyChat
ManyChat is a service that allows you to create chatbots for Facebook Messenger.
Izooto
iZooto is a user engagement and retention tool that leverages web push notifications to help business to drive repeat traffic, leads and sales.
Pardot
Pardot is a Software-as-a-Service (SaaS) marketing automation platform.
Branch
Branch is a mobile deep linking system to increase engagement and retention.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Omnisend
Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.
Sendinblue
Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.
Klaviyo
Klaviyo is an email marketing platform for online businesses.
Mailmunch
Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.
Sumo
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
SumoMe
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
ActiveCampaign
ActiveCampaign is email and marketing automation software.
MailerLite
MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.
Marketo
Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.
Mautic
Mautic is a free and open-source marketing automation tool for Content Management, Social Media, Email Marketing, and can be used for the integration of social networks, campaign management, forms, questionnaires, reports, etc.
MoEngage
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Braze
Braze is a customer engagement platform that delivers messaging experiences across push, email, in-product, and more.
Eloqua
Eloqua is a Software-as-a-Service (SaaS) platform for marketing automation offered that aims to help B2B marketers and organisations manage marketing campaigns and sales lead generation.
OptinMonster
OptinMonster is a conversion optimisation tool that allows you to grow your email list.
Wisepops
Wisepops is an intelligent popup and marketing automation system that offers marketers a single platform from which to create and manage website popups.
CleverTap
CleverTap is a SaaS based customer lifecycle management and mobile marketing company headquartered in Mountain View, California.
ClickFunnels
Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online.
Dotdigital
Dotdigital is an all-in-one cloud-based customer engagement multichannel marketing platform.
Act-On
Act-On is a cloud-based SaaS product for marketing automation.
GetResponse
GetResponse is an email marketing app that allows you to create a mailing list and capture data onto it.
Beeketing
Beeketing is a suite of marketing apps for ecommerce shop owners.
SharpSpring
SharpSpring is a cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution.
Vitals
Vitals is an all-in-one Shopify marketing software.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Bluecore
Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social media, site activity.
BowNow
BowNow is a marketing automation tool with business card management, sales support, analysis, and email magazine functions.
Privy
Privy is a all-in-one marketing automation platform for ecommerce.
Signal
Signal is a cross-platform encrypted messaging service.
Wunderkind
Wunderkind (Formerly BounceX) is a software for behavioural marketing technologies, created to de-anonymise site visitors, analyse their digital behaviour and create relevant digital experiences regardless of channel or device.
Automizely
Automizely creates and manages enterprise-level marketing automation systems including contact and CRM mappings, lead funnels, email nurture, lead-generating pages, and blog posts, and website integrations.
Nudgify
Nudgify is a Social Proof & Fomo App tool that integrates seamlessly with ecommerce platform such as Shopify, WooCommerce and Magento.
Marketing Automation Market Share History in Malaysia (.my) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MailChimp | 69.05% | 68.08% | 67.91% | 67.94% | 67.80% | 67.77% | 67.77% | 67.80% | 67.82% | 67.53% | 67.43% |
| MailChimp for WordPress | 6.46% | 7.02% | 6.99% | 7.04% | 7.09% | 7.14% | 7.14% | 7.14% | 7.14% | 7.24% | 7.21% |
| HubSpot | 5.10% | 5.16% | 5.22% | 5.25% | 5.20% | 5.20% | 5.22% | 5.22% | 5.25% | 5.25% | 5.29% |
| OneSignal | 4.96% | 5.18% | 5.24% | 5.34% | 5.34% | 5.34% | 5.39% | 5.34% | 5.30% | 5.30% | 5.31% |
| ManyChat | 1.92% | 1.93% | 1.94% | 1.89% | 1.89% | 1.89% | 1.84% | 1.84% | 1.84% | 1.80% | 1.80% |
| Emarsys | 1.03% | 0.75% | 0.76% | 0.76% | 0.76% | 0.76% | 0.76% | 0.76% | 0.76% | 0.76% | 0.76% |
| SumoMe | 0.70% | 0.61% | 0.61% | 0.61% | 0.52% | 0.52% | 0.52% | 0.52% | 0.52% | 0.52% | 0.52% |
| Branch | 0.84% | 0.75% | 0.76% | 0.76% | 0.76% | 0.71% | 0.76% | 0.76% | 0.76% | 0.76% | 0.76% |
| Izooto | 1.03% | 1.08% | 1.13% | 1.09% | 1.09% | 1.04% | 0.99% | 0.99% | 1.04% | 1.14% | 1.14% |
| Pardot | 0.77% | 0.73% | 0.73% | 0.73% | 0.73% | 0.73% | 0.73% | 0.73% | 0.73% | 0.78% | 0.78% |
| Omnisend | 0.65% | 0.66% | 0.71% | 0.71% | 0.71% | 0.71% | 0.71% | 0.71% | 0.71% | 0.76% | 0.76% |
| Sumo | 0.51% | 0.52% | 0.52% | 0.52% | 0.57% | 0.57% | 0.57% | 0.57% | 0.57% | 0.57% | 0.57% |
| Mautic | 0.49% | 0.47% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% |
| Braze | 0.42% | 0.38% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% | 0.28% | 0.28% | 0.28% |
| Klaviyo | 0.56% | 0.61% | 0.61% | 0.61% | 0.66% | 0.69% | 0.69% | 0.69% | 0.69% | 0.71% | 0.71% |
| Mailmunch | 0.47% | 0.66% | 0.66% | 0.66% | 0.66% | 0.66% | 0.66% | 0.66% | 0.66% | 0.66% | 0.66% |
| Marketo | 0.42% | 0.42% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% | 0.43% | 0.45% |
| ActiveCampaign | 0.47% | 0.52% | 0.52% | 0.52% | 0.52% | 0.52% | 0.52% | 0.52% | 0.52% | 0.52% | 0.52% |
| MoEngage | 0.47% | 0.42% | 0.43% | 0.38% | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% |
| Sendinblue | 0.47% | 0.66% | 0.66% | 0.66% | 0.66% | 0.66% | 0.66% | 0.66% | 0.66% | 0.76% | 0.76% |
| MailerLite | 0.47% | 0.52% | 0.52% | 0.52% | 0.54% | 0.54% | 0.54% | 0.54% | 0.54% | 0.52% | 0.52% |
| CleverTap | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.24% | 0.24% | 0.24% |
| Freshworks CRM | 0.35% | 0.42% | 0.43% | 0.35% | 0.35% | 0.35% | 0.35% | 0.35% | 0.35% | 0.35% | 0.36% |
| Wisepops | 0.28% | 0.28% | 0.24% | 0.24% | 0.24% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% |
| ClickFunnels | 0.23% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% |
| Dotdigital | 0.23% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% |
| Eloqua | 0.26% | 0.28% | 0.28% | 0.24% | 0.28% | 0.31% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% |
| Act-On | 0.16% | 0.16% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% |
| OptinMonster | 0.21% | 0.24% | 0.24% | 0.26% | 0.28% | 0.28% | 0.28% | 0.28% | 0.31% | 0.28% | 0.28% |
| Beeketing | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% |
| GetResponse | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| Signal | 0.09% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Vitals | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| Autopilot | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| SharpSpring | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.09% | 0.09% | 0.09% |
| Privy | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Automizely | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Nudgify | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Wunderkind | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.05% |