Marketing Automation Usage Statistics and Market Share in United Kingdom (.uk)

We are tracking usage statistics and market share of 84 web technologies in Marketing Automation in United Kingdom (.uk). In April 2024 the most popular web technology in Marketing Automation in United Kingdom (.uk) is MailChimp with 59% market share. In second place there is HubSpot with 11% market share. After that there are MailChimp for WordPress with 8%, Klaviyo with 2% and OneSignal with 2% market share. Top 5 web technologies together have 82% market share. The remaining 79 web technologies in Marketing Automation have a combined market share of 18%. Global Marketing Automation market share report is available here.

Marketing Automation Market Share in United Kingdom (.uk) in April 2024
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About Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.

We are tracking 84 different technologies in Marketing Automation.

There are 101,530 websites using Marketing Automation in United Kingdom (.uk websites) in out database.

Marketing Automation Usage Statistics and Market Share in United Kingdom (.uk) in April 2024
Technologies in Marketing Automation in United Kingdom (.uk)
  • MailChimp MailChimp

    Mailchimp is a marketing automation platform and an email marketing service.

  • HubSpot HubSpot

    HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.

  • MailChimp for WordPress MailChimp for WordPress

    MailChimp for WordPress is an email marketing plugin that enables you to build subscriber lists.

  • Klaviyo Klaviyo

    Klaviyo is an email marketing platform for online businesses.

  • OneSignal OneSignal

    OneSignal is a customer engagement messaging solution.

  • Pardot Pardot

    Pardot is a Software-as-a-Service (SaaS) marketing automation platform.

  • Dotdigital Dotdigital

    Dotdigital is an all-in-one cloud-based customer engagement multichannel marketing platform.

  • Omnisend Omnisend

    Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.

  • Mailmunch Mailmunch

    Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.

  • MailerLite MailerLite

    MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.

  • ManyChat ManyChat

    ManyChat is a service that allows you to create chatbots for Facebook Messenger.

  • Marketo Marketo

    Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.

  • ClickFunnels ClickFunnels

    Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online.

  • Sumo Sumo

    Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.

  • OptinMonster OptinMonster

    OptinMonster is a conversion optimisation tool that allows you to grow your email list.

  • ActiveCampaign ActiveCampaign

    ActiveCampaign is email and marketing automation software.

  • SumoMe SumoMe

    Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.

  • Sendinblue Sendinblue

    Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.

  • Wisepops Wisepops

    Wisepops is an intelligent popup and marketing automation system that offers marketers a single platform from which to create and manage website popups.

  • Branch Branch

    Branch is a mobile deep linking system to increase engagement and retention.

  • Mautic Mautic

    Mautic is a free and open-source marketing automation tool for Content Management, Social Media, Email Marketing, and can be used for the integration of social networks, campaign management, forms, questionnaires, reports, etc.

  • Autopilot Autopilot

    Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.

  • Emarsys Emarsys

    Emarsys is a cloud-based B2C marketing platform.

  • Constant Contact Constant Contact

    Constant Contact is a marketing automation and email marketing solution.

  • Ometria Ometria

    Ometria is a customer insight and marketing automation platform.

  • Freshworks CRM Freshworks CRM

    Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.

  • ClickDimensions ClickDimensions

    ClickDimensions is a SaaS marketing automation platform built on the Microsoft Windows Azure platform.

  • SharpSpring SharpSpring

    SharpSpring is a cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution.

  • Sailthru Sailthru

    Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.

  • Privy Privy

    Privy is a all-in-one marketing automation platform for ecommerce.

  • Vitals Vitals

    Vitals is an all-in-one Shopify marketing software.

  • Act-On Act-On

    Act-On is a cloud-based SaaS product for marketing automation.

  • Aweber Aweber

    AWeber is an email marketing service.

  • Eloqua Eloqua

    Eloqua is a Software-as-a-Service (SaaS) platform for marketing automation offered that aims to help B2B marketers and organisations manage marketing campaigns and sales lead generation.

  • Bloomreach Search & Merchandising Bloomreach Search & Merchandising

    Bloomreach Search & Merchandising (brSM) is an AI-driven platform for ecommerce.

  • Beeketing Beeketing

    Beeketing is a suite of marketing apps for ecommerce shop owners.

  • Kartra Kartra

    Kartra is an online business platform that offers marketing and sales tools.

  • Xtremepush Xtremepush

    Xtremepush is a customer engagement, personalisation and data platform. It's purpose-built for multichannel and mobile marketing.

  • Dreamdata Dreamdata

    Dreamdata is a B2B revenue attribution platform.

  • Signal Signal

    Signal is a cross-platform encrypted messaging service.

  • GetResponse GetResponse

    GetResponse is an email marketing app that allows you to create a mailing list and capture data onto it.

  • SALESmanago SALESmanago

    SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.

  • Braze Braze

    Braze is a customer engagement platform that delivers messaging experiences across push, email, in-product, and more.

  • Mapp Mapp

    Mapp is designed specifically to help consumer-facing brands run highly personalised, cross-channel marketing campaigns powered by real-time customer data and generated insights.

  • Listrak Listrak

    Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.

  • Bluecore Bluecore

    Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social media, site activity.

  • Aimtell Aimtell

    Aimtell is a cloud-hosted marketing platform that allows digital marketers and businesses to deliver web-based push notifications.

  • Bronto Bronto

    Bronto is a cloud-based email marketing automation software.

  • VWO Engage VWO Engage

    VWO Engage is a part of the VWO Platform, which is a web-based push notification platform used by SaaS and B2B marketers, online content publishers, and ecommerce store owners.

  • Fomo Fomo

    Fomo is a social proof marketing platform.

  • Wunderkind Wunderkind

    Wunderkind (Formerly BounceX) is a software for behavioural marketing technologies, created to de-anonymise site visitors, analyse their digital behaviour and create relevant digital experiences regardless of channel or device.

  • Maxemail Maxemail

  • WebEngage WebEngage

    WebEngage is a customer data platform and marketing automation suite.

  • Nudgify Nudgify

    Nudgify is a Social Proof & Fomo App tool that integrates seamlessly with ecommerce platform such as Shopify, WooCommerce and Magento.

  • Izooto Izooto

    iZooto is a user engagement and retention tool that leverages web push notifications to help business to drive repeat traffic, leads and sales.

  • ExitIntel ExitIntel

    ExitIntel is a full service conversion optimisation agency that focuses on ecommerce companies.

  • Connectif Connectif

    Connectif is a marketing automation and personalisation data-first action platform, powered by AI.

  • e-goi e-goi

    e-goi is a multichannel marketing automation software for ecommerce.

  • Genesys Cloud Genesys Cloud

    Genesys Cloud is an all-in-one cloud-based contact center software built to improve the customer experience.

  • MoEngage MoEngage

    MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer.

  • SEMrush SEMrush

    SEMrush is an all-in-one tool suite for improving online visibility and discovering marketing insights.

  • Bounce Exchange Bounce Exchange

    Bounce Exchange is a company providing behavioral automation software and analytics.

  • Birdeye Birdeye

    Birdeye is an all-in-one customer experience platform.

  • Frosmo Frosmo

    Frosmo is a SaaS company which provides AI-driven personalisation products.

  • Jirafe Jirafe

  • Nextsale Nextsale

    Nextsale is a conversion optimisation platform that provides social proof and urgency tools for ecommerce websites.

  • Automizely Automizely

    Automizely creates and manages enterprise-level marketing automation systems including contact and CRM mappings, lead funnels, email nurture, lead-generating pages, and blog posts, and website integrations.

  • Grin Grin

    Grin is a influence marketing platform.

  • Invoca Invoca

    Invoca is an AI-powered call tracking and conversational analytics company.

  • Actito Actito

    Actito is an agile SaaS marketing automation platform.

  • BrightInfo BrightInfo

    BrightInfo is an automated content personalisation solution.

  • ManyContacts ManyContacts

    ManyContacts is an attention-grabbing contact form sitting on top of your website that helps to increase conversion by converting visitors into leads.

  • Yotpo SMSBump Yotpo SMSBump

    SMS Bump is a SMS marketing and automations app which was acquired by Yotpo.

  • Instabot Instabot

    Instabot is a conversion chatbot that understands your users, and curates information, answers questions, captures contacts, and books meetings instantly.

  • Blackbaud Luminate Online Blackbaud Luminate Online

    Blackbaud Luminate Online provides online fundraising and marketing automation for nonprofits.

  • RockRMS RockRMS

    Rock RMS is a free, open-source Relationship Management System (RMS) built for churches and businesses.

  • CleverTap CleverTap

    CleverTap is a SaaS based customer lifecycle management and mobile marketing company headquartered in Mountain View, California.

  • Contlo Contlo

    Contlo is an AI powered marketing software.

  • RD Station RD Station

    RD Station is a platform that helps medium and small businesses manage and automate their Digital Marketing strategy.

  • Rockerbox Rockerbox

    Rockerbox is a provider of multi-touch attribution software.

  • Simplero Simplero

    Simplero is an all-in-one marketing software.

  • Hushly Hushly

    Hushly is an all-in-one B2B marketing software platform.

  • Iterable Iterable

    Iterable is a cross-channel marketing platform that powers unified customer experiences.

  • Vizury Vizury

    Vizury is a commerce marketing platform.

Marketing Automation Market Share History in United Kingdom (.uk) in Last 12 Months
Technology June 2023July 2023August 2023September 2023October 2023November 2023December 2023January 2024February 2024March 2024April 2024
MailChimp61.79%60.39%60.29%60.13%59.81%59.67%59.62%59.59%59.59%59.27%59.27%
HubSpot10.69%10.56%10.58%10.55%10.56%10.55%10.59%10.60%10.61%10.66%10.65%
MailChimp for WordPress6.75%7.64%7.70%7.79%7.97%8.03%8.03%8.02%8.02%8.18%8.18%
OneSignal2.09%2.06%2.07%2.05%2.03%2.03%2.04%2.04%2.04%2.02%2.02%
Klaviyo2.35%2.56%2.60%2.65%2.74%2.80%2.81%2.81%2.82%2.93%2.94%
Pardot1.53%1.47%1.46%1.47%1.46%1.46%1.45%1.46%1.46%1.46%1.45%
Dotdigital1.23%1.19%1.22%1.22%1.23%1.22%1.24%1.24%1.25%1.24%1.24%
Omnisend0.97%1.00%1.02%1.03%1.03%1.05%1.05%1.05%1.05%1.06%1.06%
ManyChat0.80%0.79%0.79%0.79%0.78%0.78%0.78%0.78%0.78%0.78%0.78%
Marketo0.74%0.72%0.72%0.71%0.70%0.69%0.69%0.69%0.70%0.70%0.69%
ClickFunnels0.71%0.69%0.69%0.70%0.69%0.69%0.69%0.69%0.69%0.69%0.69%
MailerLite0.85%0.94%0.94%0.95%0.96%0.96%0.96%0.96%0.96%0.96%0.95%
SumoMe0.65%0.61%0.59%0.59%0.58%0.58%0.57%0.57%0.57%0.57%0.57%
Mailmunch0.82%0.94%0.93%0.95%0.97%0.98%0.97%0.97%0.97%0.97%0.98%
Wisepops0.54%0.53%0.54%0.53%0.53%0.52%0.52%0.52%0.52%0.51%0.51%
OptinMonster0.54%0.62%0.62%0.63%0.66%0.66%0.67%0.67%0.67%0.67%0.67%
Mautic0.42%0.41%0.41%0.41%0.41%0.40%0.40%0.40%0.40%0.40%0.40%
Branch0.45%0.45%0.44%0.44%0.44%0.44%0.43%0.43%0.43%0.43%0.43%
ActiveCampaign0.51%0.60%0.60%0.60%0.61%0.62%0.61%0.61%0.61%0.61%0.62%
Emarsys0.38%0.37%0.37%0.39%0.38%0.38%0.38%0.38%0.38%0.37%0.38%
Autopilot0.41%0.40%0.40%0.40%0.40%0.40%0.40%0.40%0.40%0.40%0.40%
Sumo0.58%0.67%0.68%0.69%0.68%0.70%0.70%0.71%0.70%0.69%0.69%
Sendinblue0.42%0.49%0.50%0.50%0.52%0.53%0.54%0.54%0.55%0.56%0.56%
ClickDimensions0.31%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.29%0.29%
Ometria0.30%0.31%0.31%0.32%0.31%0.31%0.31%0.31%0.31%0.31%0.31%
SharpSpring0.29%0.29%0.29%0.28%0.28%0.29%0.29%0.29%0.29%0.29%0.29%
Sailthru0.31%0.29%0.28%0.27%0.26%0.27%0.26%0.26%0.26%0.26%0.26%
Freshworks CRM0.28%0.29%0.28%0.29%0.30%0.31%0.31%0.31%0.30%0.31%0.30%
Act-On0.19%0.19%0.19%0.19%0.19%0.19%0.19%0.19%0.19%0.19%0.19%
Aweber0.18%0.18%0.18%0.18%0.18%0.17%0.17%0.17%0.17%0.17%0.17%
Vitals0.19%0.20%0.20%0.20%0.21%0.21%0.20%0.21%0.21%0.20%0.21%
Privy0.19%0.22%0.22%0.22%0.22%0.23%0.22%0.22%0.23%0.24%0.23%
Constant Contact0.26%0.30%0.30%0.31%0.32%0.32%0.32%0.32%0.32%0.32%0.32%
Bloomreach Search & Merchandising0.13%0.12%0.12%0.12%0.12%0.11%0.11%0.11%0.11%0.11%0.11%
Eloqua0.14%0.16%0.16%0.16%0.16%0.16%0.15%0.15%0.15%0.16%0.15%
Kartra0.08%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%
Xtremepush0.07%0.07%0.08%0.08%0.08%0.08%0.07%0.08%0.07%0.07%0.07%
Beeketing0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%
Signal0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%
Bronto0.04%0.04%0.04%0.04%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
Aimtell0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.03%0.03%
Braze0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%
VWO Engage0.04%0.03%0.04%0.04%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
Listrak0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%
Bluecore0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%
GetResponse0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%
Fomo0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
Wunderkind0.03%0.03%0.03%0.03%0.03%0.03%0.04%0.04%0.03%0.03%0.03%
Dreamdata0.04%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.06%0.06%
SALESmanago0.04%0.04%0.04%0.04%0.04%0.05%0.05%0.05%0.05%0.05%0.05%
Izooto0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
Mapp0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%
Maxemail0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.03%0.03%
ExitIntel0.02%0.01%0.02%0.02%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Nudgify0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
WebEngage0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
e-goi0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Genesys Cloud0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
MoEngage0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
SEMrush0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Bounce Exchange0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Connectif0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Frosmo0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Birdeye0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
BrightInfo0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Jirafe0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
ManyContacts0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Nextsale0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Invoca0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Actito0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Automizely0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Yotpo SMSBump0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Instabot0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Blackbaud Luminate Online0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Grin0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
RockRMS0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
CleverTap0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Contlo0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Hushly0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Simplero0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Iterable0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
RD Station0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Websites using Marketing Automation in other countries
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.gg (Guernsey (United Kingdom))
.gq (Equatorial Guinea)
.im (Isle of Man (United Kingdom))
.ir (Iran)
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.lk (Sri Lanka)
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.nc (New Caledonia (France))
.np (Nepal)
.pa (Panama)
.pk (Pakistan)
.ps (Palestine[30])
.pw (Palau)
.py (Paraguay)
.qa (Qatar)
.re (Réunion (France))
.rw (Rwanda)
.sa (Saudi Arabia)
.sn (Senegal)
.su (Soviet Union)
.sv (El Salvador)
.tk (Tokelau)
.tn (Tunisia)
.to (Tonga)
.tz (Tanzania)
.ug (Uganda)
.uz (Uzbekistan)
.ve (Venezuela)
.ws (Samoa)
.zm (Zambia)
.zw (Zimbabwe)