Marketing Automation Usage Statistics and Market Share in South Africa (.za)
We are tracking usage statistics and market share of 57 web technologies in Marketing Automation in South Africa (.za). In April 2024 the most popular web technology in Marketing Automation in South Africa (.za) is MailChimp with 58% market share. In second place there is MailChimp for WordPress with 12% market share. After that there are HubSpot with 10%, OneSignal with 3% and Omnisend with 3% market share. Top 5 web technologies together have 85% market share. The remaining 52 web technologies in Marketing Automation have a combined market share of 15%. Global Marketing Automation market share report is available here.
About Marketing Automation
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
We are tracking 57 different technologies in Marketing Automation.
There are 14,238 websites using Marketing Automation in South Africa (.za websites) in out database.
Marketing Automation Usage Statistics and Market Share in South Africa (.za) in April 2024
#1 MailChimp 
57.86%
#2 MailChimp for WordPress 
11.69%
#3 HubSpot 
10.02%
#4 OneSignal 
4.57%
#5 Omnisend 
2.56%
#6 Mailmunch 
1.15%
#7 Klaviyo 
1.05%
#8 Mautic 
0.88%
#9 Sumo 
0.87%
#10 SumoMe 
0.84%
#11 Pardot 
0.76%
#12 MailerLite 
0.74%
#13 ClickFunnels 
0.72%
#14 SharpSpring 
0.63%
#15 Sendinblue 
0.58%
#16 Freshworks CRM 
0.53%
#17 ActiveCampaign 
0.49%
#18 ManyChat 
0.42%
#19 OptinMonster 
0.39%
#20 Autopilot 
0.38%
#21 Wisepops 
0.32%
#22 Marketo 
0.32%
#23 Branch 
0.21%
#24 Vitals 
0.20%
#25 Aweber 
0.17%
#26 Sailthru 
0.17%
#27 ClickDimensions 
0.14%
#28 Eloqua 
0.14%
#29 Mapp 
0.13%
#30 Dotdigital 
0.11%
#31 Emarsys 
0.11%
#32 Privy 
0.11%
#33 Fomo 
0.08%
#34 Constant Contact 
0.07%
#35 SALESmanago 
0.07%
#36 Act-On 
0.06%
#37 Izooto 
0.06%
#38 Braze 
0.04%
#39 Signal 
0.04%
#40 VWO Engage 
0.04%
#41 Instabot 
0.04%
#42 Beeketing 
0.03%
#43 GetResponse 
0.03%
#44 Kartra 
0.03%
#45 MoEngage 
0.03%
#46 WebEngage 
0.03%
#47 Bluecore 
0.01%
#48 Dreamdata 
0.01%
#49 Frosmo 
0.01%
#50 Listrak 
0.01%
#51 Ometria 
0.01%
#52 SEMrush 
0.01%
#53 Xtremepush 
0.01%
#54 Aimtell 
0.01%
#55 Automizely 
0.01%
#56 Nudgify 
0.01%
#57 Wunderkind 
0.01%
Technologies in Marketing Automation in South Africa (.za)
MailChimp
Mailchimp is a marketing automation platform and an email marketing service.
MailChimp for WordPress
MailChimp for WordPress is an email marketing plugin that enables you to build subscriber lists.
HubSpot
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
OneSignal
OneSignal is a customer engagement messaging solution.
Omnisend
Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.
Mailmunch
Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.
Klaviyo
Klaviyo is an email marketing platform for online businesses.
Mautic
Mautic is a free and open-source marketing automation tool for Content Management, Social Media, Email Marketing, and can be used for the integration of social networks, campaign management, forms, questionnaires, reports, etc.
Sumo
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
SumoMe
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
Pardot
Pardot is a Software-as-a-Service (SaaS) marketing automation platform.
MailerLite
MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.
ClickFunnels
Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online.
SharpSpring
SharpSpring is a cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution.
Sendinblue
Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
ActiveCampaign
ActiveCampaign is email and marketing automation software.
ManyChat
ManyChat is a service that allows you to create chatbots for Facebook Messenger.
OptinMonster
OptinMonster is a conversion optimisation tool that allows you to grow your email list.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Wisepops
Wisepops is an intelligent popup and marketing automation system that offers marketers a single platform from which to create and manage website popups.
Marketo
Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.
Branch
Branch is a mobile deep linking system to increase engagement and retention.
Vitals
Vitals is an all-in-one Shopify marketing software.
Aweber
AWeber is an email marketing service.
Sailthru
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
ClickDimensions
ClickDimensions is a SaaS marketing automation platform built on the Microsoft Windows Azure platform.
Eloqua
Eloqua is a Software-as-a-Service (SaaS) platform for marketing automation offered that aims to help B2B marketers and organisations manage marketing campaigns and sales lead generation.
Mapp
Mapp is designed specifically to help consumer-facing brands run highly personalised, cross-channel marketing campaigns powered by real-time customer data and generated insights.
Dotdigital
Dotdigital is an all-in-one cloud-based customer engagement multichannel marketing platform.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Privy
Privy is a all-in-one marketing automation platform for ecommerce.
Fomo
Fomo is a social proof marketing platform.
Constant Contact
Constant Contact is a marketing automation and email marketing solution.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Act-On
Act-On is a cloud-based SaaS product for marketing automation.
Izooto
iZooto is a user engagement and retention tool that leverages web push notifications to help business to drive repeat traffic, leads and sales.
Braze
Braze is a customer engagement platform that delivers messaging experiences across push, email, in-product, and more.
Signal
Signal is a cross-platform encrypted messaging service.
VWO Engage
VWO Engage is a part of the VWO Platform, which is a web-based push notification platform used by SaaS and B2B marketers, online content publishers, and ecommerce store owners.
Instabot
Instabot is a conversion chatbot that understands your users, and curates information, answers questions, captures contacts, and books meetings instantly.
Beeketing
Beeketing is a suite of marketing apps for ecommerce shop owners.
GetResponse
GetResponse is an email marketing app that allows you to create a mailing list and capture data onto it.
Kartra
Kartra is an online business platform that offers marketing and sales tools.
MoEngage
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer.
WebEngage
WebEngage is a customer data platform and marketing automation suite.
Bluecore
Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social media, site activity.
Dreamdata
Dreamdata is a B2B revenue attribution platform.
Frosmo
Frosmo is a SaaS company which provides AI-driven personalisation products.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Ometria
Ometria is a customer insight and marketing automation platform.
SEMrush
SEMrush is an all-in-one tool suite for improving online visibility and discovering marketing insights.
Xtremepush
Xtremepush is a customer engagement, personalisation and data platform. It's purpose-built for multichannel and mobile marketing.
Aimtell
Aimtell is a cloud-hosted marketing platform that allows digital marketers and businesses to deliver web-based push notifications.
Automizely
Automizely creates and manages enterprise-level marketing automation systems including contact and CRM mappings, lead funnels, email nurture, lead-generating pages, and blog posts, and website integrations.
Nudgify
Nudgify is a Social Proof & Fomo App tool that integrates seamlessly with ecommerce platform such as Shopify, WooCommerce and Magento.
Wunderkind
Wunderkind (Formerly BounceX) is a software for behavioural marketing technologies, created to de-anonymise site visitors, analyse their digital behaviour and create relevant digital experiences regardless of channel or device.
Marketing Automation Market Share History in South Africa (.za) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MailChimp | 60.41% | 58.71% | 58.55% | 58.24% | 58.12% | 58.10% | 58.11% | 58.11% | 58.08% | 57.92% | 57.86% |
| HubSpot | 10.10% | 9.92% | 9.86% | 9.84% | 9.90% | 9.91% | 9.98% | 10.01% | 10.01% | 10.01% | 10.02% |
| MailChimp for WordPress | 9.91% | 11.19% | 11.35% | 11.51% | 11.57% | 11.56% | 11.53% | 11.53% | 11.53% | 11.70% | 11.69% |
| OneSignal | 4.87% | 4.79% | 4.73% | 4.68% | 4.64% | 4.62% | 4.62% | 4.61% | 4.62% | 4.57% | 4.57% |
| Omnisend | 2.35% | 2.38% | 2.41% | 2.48% | 2.50% | 2.51% | 2.51% | 2.51% | 2.51% | 2.50% | 2.56% |
| SumoMe | 0.90% | 0.86% | 0.85% | 0.84% | 0.84% | 0.84% | 0.84% | 0.85% | 0.85% | 0.84% | 0.84% |
| Mautic | 0.93% | 0.90% | 0.87% | 0.87% | 0.87% | 0.88% | 0.88% | 0.88% | 0.88% | 0.88% | 0.88% |
| Mailmunch | 0.93% | 1.08% | 1.09% | 1.15% | 1.16% | 1.19% | 1.18% | 1.18% | 1.20% | 1.17% | 1.15% |
| ClickFunnels | 0.74% | 0.71% | 0.71% | 0.71% | 0.72% | 0.72% | 0.72% | 0.72% | 0.72% | 0.72% | 0.72% |
| Pardot | 0.73% | 0.71% | 0.74% | 0.75% | 0.75% | 0.75% | 0.75% | 0.75% | 0.75% | 0.76% | 0.76% |
| Klaviyo | 0.82% | 1.00% | 1.01% | 1.05% | 1.02% | 1.04% | 1.03% | 1.04% | 1.04% | 1.05% | 1.05% |
| SharpSpring | 0.65% | 0.62% | 0.63% | 0.64% | 0.62% | 0.62% | 0.62% | 0.63% | 0.63% | 0.63% | 0.63% |
| Sumo | 0.71% | 0.90% | 0.90% | 0.87% | 0.87% | 0.86% | 0.87% | 0.87% | 0.87% | 0.87% | 0.87% |
| MailerLite | 0.65% | 0.74% | 0.73% | 0.73% | 0.74% | 0.74% | 0.75% | 0.75% | 0.75% | 0.75% | 0.74% |
| ManyChat | 0.47% | 0.43% | 0.43% | 0.43% | 0.43% | 0.44% | 0.42% | 0.42% | 0.42% | 0.42% | 0.42% |
| Freshworks CRM | 0.43% | 0.44% | 0.46% | 0.52% | 0.53% | 0.53% | 0.51% | 0.51% | 0.49% | 0.53% | 0.53% |
| Autopilot | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% |
| Sendinblue | 0.44% | 0.52% | 0.53% | 0.55% | 0.53% | 0.56% | 0.56% | 0.55% | 0.55% | 0.56% | 0.58% |
| ActiveCampaign | 0.46% | 0.50% | 0.48% | 0.48% | 0.48% | 0.48% | 0.48% | 0.48% | 0.48% | 0.49% | 0.49% |
| Wisepops | 0.33% | 0.31% | 0.31% | 0.32% | 0.31% | 0.31% | 0.31% | 0.31% | 0.31% | 0.31% | 0.32% |
| Marketo | 0.33% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% | 0.31% | 0.32% |
| OptinMonster | 0.31% | 0.34% | 0.38% | 0.39% | 0.39% | 0.38% | 0.38% | 0.37% | 0.37% | 0.39% | 0.39% |
| Branch | 0.21% | 0.20% | 0.21% | 0.21% | 0.22% | 0.21% | 0.20% | 0.20% | 0.21% | 0.20% | 0.21% |
| Vitals | 0.20% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.20% | 0.20% | 0.20% |
| Aweber | 0.19% | 0.18% | 0.18% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% |
| ClickDimensions | 0.14% | 0.15% | 0.15% | 0.15% | 0.16% | 0.15% | 0.15% | 0.15% | 0.15% | 0.14% | 0.14% |
| Sailthru | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.15% | 0.17% | 0.17% |
| Dotdigital | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| Eloqua | 0.11% | 0.15% | 0.15% | 0.14% | 0.15% | 0.15% | 0.15% | 0.15% | 0.14% | 0.14% | 0.14% |
| Emarsys | 0.09% | 0.08% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| Privy | 0.13% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| Fomo | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
| Braze | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Act-On | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Izooto | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| SALESmanago | 0.06% | 0.06% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Signal | 0.06% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| VWO Engage | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Constant Contact | 0.06% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Instabot | 0.04% | 0.04% | 0.03% | 0.03% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Kartra | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| GetResponse | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| MoEngage | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| WebEngage | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Beeketing | 0.02% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Frosmo | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Mapp | 0.07% | 0.14% | 0.14% | 0.13% | 0.14% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% |
| Ometria | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| SEMrush | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Xtremepush | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Aimtell | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Automizely | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Nudgify | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Wunderkind | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |