Marketing Automation Usage Statistics and Market Share in Sweden (.se)
We are tracking usage statistics and market share of 63 web technologies in Marketing Automation in Sweden (.se). In April 2024 the most popular web technology in Marketing Automation in Sweden (.se) is MailChimp with 63% market share. In second place there is HubSpot with 12% market share. After that there are MailChimp for WordPress with 7%, OneSignal with 2% and Klaviyo with 2% market share. Top 5 web technologies together have 86% market share. The remaining 58 web technologies in Marketing Automation have a combined market share of 14%. Global Marketing Automation market share report is available here.
About Marketing Automation
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
We are tracking 63 different technologies in Marketing Automation.
There are 16,177 websites using Marketing Automation in Sweden (.se websites) in out database.
Marketing Automation Usage Statistics and Market Share in Sweden (.se) in April 2024
#1 MailChimp 
62.77%
#2 HubSpot 
12.21%
#3 MailChimp for WordPress 
7.44%
#4 OneSignal 
2.16%
#5 Klaviyo 
1.97%
#6 Pardot 
1.55%
#7 Marketo 
1.15%
#8 MailerLite 
0.95%
#9 Omnisend 
0.61%
#10 SharpSpring 
0.60%
#11 OptinMonster 
0.59%
#12 Mailmunch 
0.54%
#13 Emarsys 
0.53%
#14 Sumo 
0.49%
#15 Wisepops 
0.49%
#16 SALESmanago 
0.46%
#17 Mautic 
0.45%
#18 ActiveCampaign 
0.42%
#19 Branch 
0.42%
#20 Sendinblue 
0.42%
#21 Autopilot 
0.37%
#22 ManyChat 
0.35%
#23 SumoMe 
0.33%
#24 Act-On 
0.33%
#25 ClickDimensions 
0.27%
#26 Izooto 
0.27%
#27 Eloqua 
0.22%
#28 Freshworks CRM 
0.19%
#29 ClickFunnels 
0.17%
#30 Braze 
0.12%
#31 Dotdigital 
0.12%
#32 Signal 
0.11%
#33 Frosmo 
0.10%
#34 Mapp 
0.09%
#35 Privy 
0.07%
#36 Aweber 
0.06%
#37 Ometria 
0.06%
#38 Vitals 
0.06%
#39 Kartra 
0.06%
#40 Beeketing 
0.04%
#41 Instabot 
0.03%
#42 Aimtell 
0.02%
#43 Bronto 
0.02%
#44 Dreamdata 
0.02%
#45 GetResponse 
0.02%
#46 Jirafe 
0.02%
#47 VWO Engage 
0.02%
#48 Xtremepush 
0.02%
#49 Fomo 
0.02%
#50 RD Station 
0.02%
#51 Sailthru 
0.02%
#52 Simplero 
0.02%
#53 Actito 
0.01%
#54 Bluecore 
0.01%
#55 Constant Contact 
0.01%
#56 ManyContacts 
0.01%
#57 Wunderkind 
0.01%
#58 Bounce Exchange 
0.01%
#59 Grin 
0.01%
#60 MAJIN 
0.01%
#61 Rockerbox 
0.01%
#62 SEMrush 
0.01%
#63 Vizury 
0.01%
Technologies in Marketing Automation in Sweden (.se)
MailChimp
Mailchimp is a marketing automation platform and an email marketing service.
HubSpot
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
MailChimp for WordPress
MailChimp for WordPress is an email marketing plugin that enables you to build subscriber lists.
OneSignal
OneSignal is a customer engagement messaging solution.
Klaviyo
Klaviyo is an email marketing platform for online businesses.
Pardot
Pardot is a Software-as-a-Service (SaaS) marketing automation platform.
Marketo
Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.
MailerLite
MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.
Omnisend
Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.
SharpSpring
SharpSpring is a cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution.
OptinMonster
OptinMonster is a conversion optimisation tool that allows you to grow your email list.
Mailmunch
Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Sumo
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
Wisepops
Wisepops is an intelligent popup and marketing automation system that offers marketers a single platform from which to create and manage website popups.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Mautic
Mautic is a free and open-source marketing automation tool for Content Management, Social Media, Email Marketing, and can be used for the integration of social networks, campaign management, forms, questionnaires, reports, etc.
ActiveCampaign
ActiveCampaign is email and marketing automation software.
Branch
Branch is a mobile deep linking system to increase engagement and retention.
Sendinblue
Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
ManyChat
ManyChat is a service that allows you to create chatbots for Facebook Messenger.
SumoMe
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
Act-On
Act-On is a cloud-based SaaS product for marketing automation.
ClickDimensions
ClickDimensions is a SaaS marketing automation platform built on the Microsoft Windows Azure platform.
Izooto
iZooto is a user engagement and retention tool that leverages web push notifications to help business to drive repeat traffic, leads and sales.
Eloqua
Eloqua is a Software-as-a-Service (SaaS) platform for marketing automation offered that aims to help B2B marketers and organisations manage marketing campaigns and sales lead generation.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
ClickFunnels
Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online.
Braze
Braze is a customer engagement platform that delivers messaging experiences across push, email, in-product, and more.
Dotdigital
Dotdigital is an all-in-one cloud-based customer engagement multichannel marketing platform.
Signal
Signal is a cross-platform encrypted messaging service.
Frosmo
Frosmo is a SaaS company which provides AI-driven personalisation products.
Mapp
Mapp is designed specifically to help consumer-facing brands run highly personalised, cross-channel marketing campaigns powered by real-time customer data and generated insights.
Privy
Privy is a all-in-one marketing automation platform for ecommerce.
Aweber
AWeber is an email marketing service.
Ometria
Ometria is a customer insight and marketing automation platform.
Vitals
Vitals is an all-in-one Shopify marketing software.
Kartra
Kartra is an online business platform that offers marketing and sales tools.
Beeketing
Beeketing is a suite of marketing apps for ecommerce shop owners.
Instabot
Instabot is a conversion chatbot that understands your users, and curates information, answers questions, captures contacts, and books meetings instantly.
Aimtell
Aimtell is a cloud-hosted marketing platform that allows digital marketers and businesses to deliver web-based push notifications.
Bronto
Bronto is a cloud-based email marketing automation software.
Dreamdata
Dreamdata is a B2B revenue attribution platform.
GetResponse
GetResponse is an email marketing app that allows you to create a mailing list and capture data onto it.
Jirafe
VWO Engage
VWO Engage is a part of the VWO Platform, which is a web-based push notification platform used by SaaS and B2B marketers, online content publishers, and ecommerce store owners.
Xtremepush
Xtremepush is a customer engagement, personalisation and data platform. It's purpose-built for multichannel and mobile marketing.
Fomo
Fomo is a social proof marketing platform.
RD Station
RD Station is a platform that helps medium and small businesses manage and automate their Digital Marketing strategy.
Sailthru
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
Simplero
Simplero is an all-in-one marketing software.
Actito
Actito is an agile SaaS marketing automation platform.
Bluecore
Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social media, site activity.
Constant Contact
Constant Contact is a marketing automation and email marketing solution.
ManyContacts
ManyContacts is an attention-grabbing contact form sitting on top of your website that helps to increase conversion by converting visitors into leads.
Wunderkind
Wunderkind (Formerly BounceX) is a software for behavioural marketing technologies, created to de-anonymise site visitors, analyse their digital behaviour and create relevant digital experiences regardless of channel or device.
Bounce Exchange
Bounce Exchange is a company providing behavioral automation software and analytics.
Grin
Grin is a influence marketing platform.
MAJIN
MAJIN reads the hearts and minds of each customer using real-world data to automate optimal marketing processes.
Rockerbox
Rockerbox is a provider of multi-touch attribution software.
SEMrush
SEMrush is an all-in-one tool suite for improving online visibility and discovering marketing insights.
Vizury
Vizury is a commerce marketing platform.
Marketing Automation Market Share History in Sweden (.se) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MailChimp | 66.22% | 63.60% | 63.29% | 63.21% | 62.94% | 62.79% | 62.77% | 62.81% | 62.81% | 62.78% | 62.77% |
| HubSpot | 11.96% | 12.05% | 12.13% | 12.11% | 12.12% | 12.16% | 12.16% | 12.15% | 12.15% | 12.19% | 12.21% |
| MailChimp for WordPress | 5.45% | 6.87% | 7.08% | 7.19% | 7.27% | 7.35% | 7.37% | 7.36% | 7.35% | 7.40% | 7.44% |
| OneSignal | 2.25% | 2.24% | 2.22% | 2.22% | 2.20% | 2.16% | 2.16% | 2.17% | 2.17% | 2.16% | 2.16% |
| Pardot | 1.58% | 1.54% | 1.54% | 1.54% | 1.55% | 1.56% | 1.56% | 1.56% | 1.56% | 1.55% | 1.55% |
| Klaviyo | 1.54% | 1.88% | 1.92% | 1.95% | 1.94% | 2.01% | 2.01% | 1.99% | 2.00% | 1.99% | 1.97% |
| Marketo | 1.20% | 1.15% | 1.15% | 1.15% | 1.14% | 1.14% | 1.14% | 1.15% | 1.15% | 1.15% | 1.15% |
| MailerLite | 0.74% | 0.93% | 0.95% | 0.95% | 0.95% | 0.95% | 0.95% | 0.95% | 0.95% | 0.94% | 0.95% |
| SharpSpring | 0.59% | 0.59% | 0.60% | 0.61% | 0.61% | 0.60% | 0.61% | 0.60% | 0.60% | 0.60% | 0.60% |
| Wisepops | 0.61% | 0.59% | 0.57% | 0.54% | 0.55% | 0.55% | 0.54% | 0.54% | 0.54% | 0.52% | 0.49% |
| Emarsys | 0.59% | 0.57% | 0.56% | 0.55% | 0.57% | 0.59% | 0.57% | 0.55% | 0.55% | 0.54% | 0.53% |
| Omnisend | 0.56% | 0.58% | 0.57% | 0.60% | 0.59% | 0.59% | 0.59% | 0.59% | 0.59% | 0.59% | 0.61% |
| Mautic | 0.44% | 0.43% | 0.44% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% | 0.44% | 0.45% |
| Branch | 0.40% | 0.40% | 0.41% | 0.42% | 0.42% | 0.42% | 0.42% | 0.42% | 0.42% | 0.42% | 0.42% |
| SumoMe | 0.40% | 0.35% | 0.34% | 0.34% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% |
| ManyChat | 0.36% | 0.35% | 0.35% | 0.34% | 0.34% | 0.34% | 0.34% | 0.34% | 0.34% | 0.35% | 0.35% |
| Autopilot | 0.36% | 0.36% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% |
| ClickDimensions | 0.30% | 0.28% | 0.27% | 0.26% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.27% | 0.27% |
| Act-On | 0.34% | 0.34% | 0.34% | 0.35% | 0.35% | 0.34% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% |
| SALESmanago | 0.38% | 0.47% | 0.49% | 0.48% | 0.48% | 0.48% | 0.44% | 0.44% | 0.43% | 0.46% | 0.46% |
| OptinMonster | 0.40% | 0.50% | 0.51% | 0.52% | 0.56% | 0.57% | 0.55% | 0.56% | 0.57% | 0.59% | 0.59% |
| Mailmunch | 0.36% | 0.52% | 0.51% | 0.50% | 0.54% | 0.53% | 0.54% | 0.54% | 0.54% | 0.56% | 0.54% |
| ActiveCampaign | 0.32% | 0.40% | 0.41% | 0.42% | 0.42% | 0.43% | 0.43% | 0.43% | 0.43% | 0.42% | 0.42% |
| Sumo | 0.30% | 0.48% | 0.48% | 0.49% | 0.50% | 0.48% | 0.48% | 0.47% | 0.47% | 0.48% | 0.49% |
| Izooto | 0.26% | 0.28% | 0.27% | 0.26% | 0.26% | 0.26% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% |
| Sendinblue | 0.29% | 0.41% | 0.39% | 0.39% | 0.41% | 0.39% | 0.42% | 0.42% | 0.42% | 0.43% | 0.42% |
| Braze | 0.20% | 0.17% | 0.16% | 0.12% | 0.12% | 0.14% | 0.16% | 0.16% | 0.16% | 0.12% | 0.12% |
| ClickFunnels | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% |
| Freshworks CRM | 0.18% | 0.18% | 0.16% | 0.17% | 0.18% | 0.22% | 0.22% | 0.22% | 0.22% | 0.20% | 0.19% |
| Dotdigital | 0.13% | 0.13% | 0.13% | 0.13% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% |
| Eloqua | 0.16% | 0.20% | 0.20% | 0.21% | 0.21% | 0.21% | 0.20% | 0.20% | 0.20% | 0.22% | 0.22% |
| Frosmo | 0.11% | 0.10% | 0.10% | 0.10% | 0.11% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
| Signal | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| Kartra | 0.06% | 0.05% | 0.05% | 0.06% | 0.06% | 0.05% | 0.06% | 0.06% | 0.06% | 0.05% | 0.06% |
| Aweber | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Ometria | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Vitals | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.07% | 0.06% |
| Privy | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Sailthru | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| VWO Engage | 0.03% | 0.03% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Instabot | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Aimtell | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Bronto | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Dreamdata | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Jirafe | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Mapp | 0.06% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| Xtremepush | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Beeketing | 0.03% | 0.04% | 0.03% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| RD Station | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Simplero | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Actito | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Fomo | 0.01% | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| GetResponse | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| ManyContacts | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Wunderkind | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Bounce Exchange | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| MAJIN | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| SEMrush | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Vizury | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |