Marketing Automation Usage Statistics and Market Share in Brazil (.br)
We are tracking usage statistics and market share of 58 web technologies in Marketing Automation in Brazil (.br). In April 2024 the most popular web technology in Marketing Automation in Brazil (.br) is MailChimp with 28% market share. In second place there is OneSignal with 18% market share. After that there are RD Station with 17%, MailChimp for WordPress with 6% and HubSpot with 6% market share. Top 5 web technologies together have 76% market share. The remaining 53 web technologies in Marketing Automation have a combined market share of 24%. Global Marketing Automation market share report is available here.
About Marketing Automation
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
We are tracking 58 different technologies in Marketing Automation.
There are 45,946 websites using Marketing Automation in Brazil (.br websites) in out database.
Marketing Automation Usage Statistics and Market Share in Brazil (.br) in April 2024
#1 MailChimp 
28.49%
#2 OneSignal 
18.02%
#3 RD Station 
17.08%
#4 MailChimp for WordPress 
12.05%
#5 HubSpot 
6.31%
#6 Mautic 
3.41%
#7 ActiveCampaign 
2.15%
#8 Mailmunch 
1.65%
#9 e-goi 
1.61%
#10 Sendinblue 
1.37%
#11 Sumo 
1.26%
#12 ManyChat 
1.25%
#13 SharpSpring 
0.96%
#14 OptinMonster 
0.63%
#15 Branch 
0.43%
#16 MailerLite 
0.35%
#17 VWO Engage 
0.29%
#18 Klaviyo 
0.24%
#19 Pardot 
0.23%
#20 Eloqua 
0.22%
#21 Freshworks CRM 
0.22%
#22 Omnisend 
0.21%
#23 ClickFunnels 
0.20%
#24 Marketo 
0.15%
#25 SumoMe 
0.12%
#26 Autopilot 
0.12%
#27 Emarsys 
0.10%
#28 Privy 
0.10%
#29 Signal 
0.09%
#30 Wisepops 
0.08%
#31 Act-On 
0.06%
#32 Dreamdata 
0.05%
#33 Braze 
0.05%
#34 Aweber 
0.04%
#35 BySide 
0.04%
#36 WebEngage 
0.04%
#37 Constant Contact 
0.03%
#38 Sailthru 
0.03%
#39 Izooto 
0.03%
#40 CleverTap 
0.03%
#41 Vitals 
0.03%
#42 Mapp 
0.02%
#43 MoEngage 
0.02%
#44 ClickDimensions 
0.02%
#45 Dotdigital 
0.02%
#46 GetResponse 
0.02%
#47 Connectif 
0.01%
#48 Rockerbox 
0.01%
#49 Beeketing 
0.01%
#50 emBlue 
0.01%
#51 Nextsale 
0.01%
#52 Invoca 
0.01%
#53 Kartra 
0.01%
#54 Nudgify 
0.00%
#55 SALESmanago 
0.00%
#56 Bounce Exchange 
0.00%
#57 Grin 
0.00%
#58 Mindbox 
0.00%
Technologies in Marketing Automation in Brazil (.br)
MailChimp
Mailchimp is a marketing automation platform and an email marketing service.
OneSignal
OneSignal is a customer engagement messaging solution.
RD Station
RD Station is a platform that helps medium and small businesses manage and automate their Digital Marketing strategy.
MailChimp for WordPress
MailChimp for WordPress is an email marketing plugin that enables you to build subscriber lists.
HubSpot
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
Mautic
Mautic is a free and open-source marketing automation tool for Content Management, Social Media, Email Marketing, and can be used for the integration of social networks, campaign management, forms, questionnaires, reports, etc.
ActiveCampaign
ActiveCampaign is email and marketing automation software.
Mailmunch
Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.
e-goi
e-goi is a multichannel marketing automation software for ecommerce.
Sendinblue
Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.
Sumo
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
ManyChat
ManyChat is a service that allows you to create chatbots for Facebook Messenger.
SharpSpring
SharpSpring is a cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution.
OptinMonster
OptinMonster is a conversion optimisation tool that allows you to grow your email list.
Branch
Branch is a mobile deep linking system to increase engagement and retention.
MailerLite
MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.
VWO Engage
VWO Engage is a part of the VWO Platform, which is a web-based push notification platform used by SaaS and B2B marketers, online content publishers, and ecommerce store owners.
Klaviyo
Klaviyo is an email marketing platform for online businesses.
Pardot
Pardot is a Software-as-a-Service (SaaS) marketing automation platform.
Eloqua
Eloqua is a Software-as-a-Service (SaaS) platform for marketing automation offered that aims to help B2B marketers and organisations manage marketing campaigns and sales lead generation.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Omnisend
Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.
ClickFunnels
Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online.
Marketo
Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.
SumoMe
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Privy
Privy is a all-in-one marketing automation platform for ecommerce.
Signal
Signal is a cross-platform encrypted messaging service.
Wisepops
Wisepops is an intelligent popup and marketing automation system that offers marketers a single platform from which to create and manage website popups.
Act-On
Act-On is a cloud-based SaaS product for marketing automation.
Dreamdata
Dreamdata is a B2B revenue attribution platform.
Braze
Braze is a customer engagement platform that delivers messaging experiences across push, email, in-product, and more.
Aweber
AWeber is an email marketing service.
BySide
BySide is a personalisation and marketing automation platform.
WebEngage
WebEngage is a customer data platform and marketing automation suite.
Constant Contact
Constant Contact is a marketing automation and email marketing solution.
Sailthru
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
Izooto
iZooto is a user engagement and retention tool that leverages web push notifications to help business to drive repeat traffic, leads and sales.
CleverTap
CleverTap is a SaaS based customer lifecycle management and mobile marketing company headquartered in Mountain View, California.
Vitals
Vitals is an all-in-one Shopify marketing software.
Mapp
Mapp is designed specifically to help consumer-facing brands run highly personalised, cross-channel marketing campaigns powered by real-time customer data and generated insights.
MoEngage
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer.
ClickDimensions
ClickDimensions is a SaaS marketing automation platform built on the Microsoft Windows Azure platform.
Dotdigital
Dotdigital is an all-in-one cloud-based customer engagement multichannel marketing platform.
GetResponse
GetResponse is an email marketing app that allows you to create a mailing list and capture data onto it.
Connectif
Connectif is a marketing automation and personalisation data-first action platform, powered by AI.
Rockerbox
Rockerbox is a provider of multi-touch attribution software.
Beeketing
Beeketing is a suite of marketing apps for ecommerce shop owners.
emBlue
emBlue is an email and marketing automation platform.
Nextsale
Nextsale is a conversion optimisation platform that provides social proof and urgency tools for ecommerce websites.
Invoca
Invoca is an AI-powered call tracking and conversational analytics company.
Kartra
Kartra is an online business platform that offers marketing and sales tools.
Nudgify
Nudgify is a Social Proof & Fomo App tool that integrates seamlessly with ecommerce platform such as Shopify, WooCommerce and Magento.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Bounce Exchange
Bounce Exchange is a company providing behavioral automation software and analytics.
Grin
Grin is a influence marketing platform.
Mindbox
Mindbox is a marketing automation platform.
Marketing Automation Market Share History in Brazil (.br) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MailChimp | 29.70% | 29.48% | 29.44% | 29.52% | 29.50% | 29.47% | 29.53% | 28.98% | 29.00% | 28.48% | 28.49% |
| RD Station | 28.27% | 27.04% | 27.13% | 27.05% | 27.04% | 27.02% | 26.97% | 21.53% | 21.45% | 17.00% | 17.08% |
| OneSignal | 18.71% | 18.67% | 18.57% | 18.47% | 18.41% | 18.39% | 18.35% | 18.44% | 18.43% | 18.12% | 18.02% |
| HubSpot | 6.21% | 6.24% | 6.27% | 6.25% | 6.28% | 6.30% | 6.34% | 6.30% | 6.32% | 6.32% | 6.31% |
| Mautic | 4.30% | 4.24% | 4.22% | 4.22% | 4.23% | 4.25% | 4.25% | 3.85% | 3.84% | 3.40% | 3.41% |
| MailChimp for WordPress | 3.44% | 4.41% | 4.43% | 4.51% | 4.52% | 4.51% | 4.49% | 8.57% | 8.54% | 12.05% | 12.05% |
| e-goi | 1.51% | 1.54% | 1.52% | 1.56% | 1.54% | 1.56% | 1.56% | 1.57% | 1.56% | 1.62% | 1.61% |
| ManyChat | 1.03% | 1.03% | 1.03% | 1.03% | 1.05% | 1.04% | 1.03% | 1.06% | 1.08% | 1.25% | 1.25% |
| SharpSpring | 1.04% | 1.02% | 1.02% | 1.01% | 1.03% | 1.01% | 1.02% | 0.99% | 1.01% | 0.96% | 0.96% |
| ActiveCampaign | 0.81% | 0.96% | 0.97% | 0.98% | 0.97% | 0.96% | 0.97% | 1.62% | 1.63% | 2.15% | 2.15% |
| SumoMe | 0.57% | 0.53% | 0.53% | 0.52% | 0.52% | 0.52% | 0.53% | 0.24% | 0.24% | 0.12% | 0.12% |
| VWO Engage | 0.51% | 0.45% | 0.45% | 0.44% | 0.45% | 0.45% | 0.46% | 0.36% | 0.36% | 0.30% | 0.29% |
| Branch | 0.40% | 0.41% | 0.40% | 0.41% | 0.41% | 0.40% | 0.41% | 0.41% | 0.41% | 0.42% | 0.43% |
| Mailmunch | 0.44% | 0.66% | 0.66% | 0.65% | 0.66% | 0.65% | 0.64% | 1.24% | 1.25% | 1.64% | 1.65% |
| ClickFunnels | 0.33% | 0.31% | 0.31% | 0.31% | 0.31% | 0.31% | 0.31% | 0.26% | 0.26% | 0.20% | 0.20% |
| Pardot | 0.29% | 0.28% | 0.28% | 0.28% | 0.29% | 0.29% | 0.29% | 0.25% | 0.26% | 0.24% | 0.23% |
| Signal | 0.28% | 0.26% | 0.26% | 0.25% | 0.26% | 0.26% | 0.26% | 0.17% | 0.17% | 0.09% | 0.09% |
| Marketo | 0.24% | 0.23% | 0.23% | 0.22% | 0.22% | 0.22% | 0.22% | 0.16% | 0.16% | 0.15% | 0.15% |
| Sumo | 0.31% | 0.40% | 0.38% | 0.41% | 0.41% | 0.42% | 0.41% | 0.89% | 0.92% | 1.25% | 1.26% |
| Sendinblue | 0.26% | 0.35% | 0.36% | 0.36% | 0.37% | 0.39% | 0.38% | 0.79% | 0.80% | 1.35% | 1.37% |
| Autopilot | 0.13% | 0.13% | 0.13% | 0.14% | 0.13% | 0.13% | 0.13% | 0.15% | 0.15% | 0.12% | 0.12% |
| OptinMonster | 0.16% | 0.22% | 0.22% | 0.21% | 0.22% | 0.23% | 0.22% | 0.44% | 0.44% | 0.62% | 0.63% |
| Wisepops | 0.12% | 0.11% | 0.12% | 0.12% | 0.12% | 0.11% | 0.11% | 0.08% | 0.08% | 0.08% | 0.08% |
| Omnisend | 0.10% | 0.12% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.18% | 0.18% | 0.21% | 0.21% |
| MailerLite | 0.11% | 0.14% | 0.15% | 0.15% | 0.14% | 0.15% | 0.15% | 0.28% | 0.28% | 0.34% | 0.35% |
| Act-On | 0.08% | 0.08% | 0.08% | 0.07% | 0.07% | 0.07% | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% |
| Freshworks CRM | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.07% | 0.07% | 0.15% | 0.15% | 0.22% | 0.22% |
| Braze | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.04% | 0.05% | 0.05% | 0.05% | 0.05% |
| CleverTap | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.04% | 0.03% | 0.02% | 0.03% | 0.03% |
| Emarsys | 0.06% | 0.07% | 0.07% | 0.07% | 0.08% | 0.07% | 0.06% | 0.09% | 0.08% | 0.10% | 0.10% |
| Eloqua | 0.06% | 0.09% | 0.08% | 0.08% | 0.07% | 0.08% | 0.08% | 0.15% | 0.15% | 0.23% | 0.22% |
| Izooto | 0.04% | 0.03% | 0.04% | 0.03% | 0.04% | 0.03% | 0.03% | 0.04% | 0.04% | 0.03% | 0.03% |
| Klaviyo | 0.04% | 0.05% | 0.06% | 0.06% | 0.06% | 0.06% | 0.07% | 0.14% | 0.14% | 0.24% | 0.24% |
| WebEngage | 0.04% | 0.04% | 0.03% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Aweber | 0.03% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.03% | 0.04% | 0.04% | 0.04% |
| Privy | 0.03% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.06% | 0.07% | 0.10% | 0.10% |
| ClickDimensions | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.03% | 0.03% | 0.02% | 0.02% |
| Sailthru | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.03% | 0.03% | 0.04% | 0.03% | 0.03% |
| Dotdigital | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% |
| emBlue | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% | 0.00% | 0.01% |
| GetResponse | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% |
| Kartra | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Constant Contact | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.03% | 0.03% | 0.03% | 0.03% |
| Vitals | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.03% | 0.03% |
| Bounce Exchange | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| BySide | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.03% | 0.03% | 0.04% | 0.04% |
| Dreamdata | 0.01% | 0.01% | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.03% | 0.04% | 0.05% | 0.05% |
| MoEngage | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% | 0.02% | 0.03% | 0.02% |
| Nextsale | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% |
| Beeketing | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% |
| Invoca | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% |
| Nudgify | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% | 0.00% | 0.00% |