Marketing Automation Usage Statistics and Market Share in India (.in)
We are tracking usage statistics and market share of 66 web technologies in Marketing Automation in India (.in). In March 2024 the most popular web technology in Marketing Automation in India (.in) is MailChimp with 40% market share. In second place there is OneSignal with 26% market share. After that there are MailChimp for WordPress with 10%, HubSpot with 2% and CleverTap with 2% market share. Top 5 web technologies together have 80% market share. The remaining 61 web technologies in Marketing Automation have a combined market share of 20%. Global Marketing Automation market share report is available here.
About Marketing Automation
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
We are tracking 66 different technologies in Marketing Automation.
There are 18,049 websites using Marketing Automation in India (.in websites) in out database.
Marketing Automation Usage Statistics and Market Share in India (.in) in March 2024
#1 MailChimp 40.39%
#2 OneSignal 25.72%
#3 MailChimp for WordPress 9.78%
#4 HubSpot 6.28%
#5 CleverTap 2.27%
#6 Izooto 1.47%
#7 WebEngage 1.29%
#8 Marketo 1.21%
#9 Sumo 1.17%
#10 Branch 1.15%
#11 MoEngage 0.93%
#12 Mailmunch 0.85%
#13 SumoMe 0.75%
#14 Mautic 0.59%
#15 Freshworks CRM 0.58%
#16 Omnisend 0.54%
#17 Sendinblue 0.50%
#18 Pardot 0.49%
#19 ManyChat 0.45%
#20 GetResponse 0.42%
#21 Klaviyo 0.42%
#22 OptinMonster 0.41%
#23 ClickFunnels 0.28%
#24 Vitals 0.21%
#25 MailerLite 0.20%
#26 Eloqua 0.13%
#27 Wigzo 0.11%
#28 Wisepops 0.10%
#29 Nudgify 0.09%
#30 Emarsys 0.09%
#31 Privy 0.09%
#32 Contlo 0.08%
#33 Act-On 0.07%
#34 Fomo 0.07%
#35 ActiveCampaign 0.07%
#36 Autopilot 0.07%
#37 Sailthru 0.07%
#38 VWO Engage 0.07%
#39 Aweber 0.06%
#40 ClickDimensions 0.05%
#41 Bloomreach Search & Merchandising 0.04%
#42 SharpSpring 0.04%
#43 Mapp 0.03%
#44 Automizely 0.03%
#45 Instabot 0.03%
#46 Braze 0.02%
#47 Listrak 0.02%
#48 Signal 0.02%
#49 Beeketing 0.02%
#50 Actito 0.01%
#51 Bluecore 0.01%
#52 Constant Contact 0.01%
#53 Dotdigital 0.01%
#54 Dreamdata 0.01%
#55 Jirafe 0.01%
#56 Leanplum 0.01%
#57 Nextsale 0.01%
#58 Ometria 0.01%
#59 RD Station 0.01%
#60 SALESmanago 0.01%
#61 Bounce Exchange 0.01%
#62 BowNow 0.01%
#63 Kartra 0.01%
#64 Najva 0.01%
#65 SEMrush 0.01%
#66 Wunderkind 0.01%
Technologies in Marketing Automation in India (.in)
MailChimp
Mailchimp is a marketing automation platform and an email marketing service.
OneSignal
OneSignal is a customer engagement messaging solution.
MailChimp for WordPress
MailChimp for WordPress is an email marketing plugin that enables you to build subscriber lists.
HubSpot
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
CleverTap
CleverTap is a SaaS based customer lifecycle management and mobile marketing company headquartered in Mountain View, California.
Izooto
iZooto is a user engagement and retention tool that leverages web push notifications to help business to drive repeat traffic, leads and sales.
WebEngage
WebEngage is a customer data platform and marketing automation suite.
Marketo
Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.
Sumo
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
Branch
Branch is a mobile deep linking system to increase engagement and retention.
MoEngage
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer.
Mailmunch
Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.
SumoMe
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
Mautic
Mautic is a free and open-source marketing automation tool for Content Management, Social Media, Email Marketing, and can be used for the integration of social networks, campaign management, forms, questionnaires, reports, etc.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Omnisend
Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.
Sendinblue
Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.
Pardot
Pardot is a Software-as-a-Service (SaaS) marketing automation platform.
ManyChat
ManyChat is a service that allows you to create chatbots for Facebook Messenger.
GetResponse
GetResponse is an email marketing app that allows you to create a mailing list and capture data onto it.
Klaviyo
Klaviyo is an email marketing platform for online businesses.
OptinMonster
OptinMonster is a conversion optimisation tool that allows you to grow your email list.
ClickFunnels
Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online.
Vitals
Vitals is an all-in-one Shopify marketing software.
MailerLite
MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.
Eloqua
Eloqua is a Software-as-a-Service (SaaS) platform for marketing automation offered that aims to help B2B marketers and organisations manage marketing campaigns and sales lead generation.
Wigzo
Wigzo is e-commerce marketing automation platform that helps businesses of every size dig deeper into data to find opportunities to increase their sales and revenue.
Wisepops
Wisepops is an intelligent popup and marketing automation system that offers marketers a single platform from which to create and manage website popups.
Nudgify
Nudgify is a Social Proof & Fomo App tool that integrates seamlessly with ecommerce platform such as Shopify, WooCommerce and Magento.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Privy
Privy is a all-in-one marketing automation platform for ecommerce.
Contlo
Contlo is an AI powered marketing software.
Act-On
Act-On is a cloud-based SaaS product for marketing automation.
Fomo
Fomo is a social proof marketing platform.
ActiveCampaign
ActiveCampaign is email and marketing automation software.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Sailthru
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
VWO Engage
VWO Engage is a part of the VWO Platform, which is a web-based push notification platform used by SaaS and B2B marketers, online content publishers, and ecommerce store owners.
Aweber
AWeber is an email marketing service.
ClickDimensions
ClickDimensions is a SaaS marketing automation platform built on the Microsoft Windows Azure platform.
Bloomreach Search & Merchandising
Bloomreach Search & Merchandising (brSM) is an AI-driven platform for ecommerce.
SharpSpring
SharpSpring is a cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution.
Mapp
Mapp is designed specifically to help consumer-facing brands run highly personalised, cross-channel marketing campaigns powered by real-time customer data and generated insights.
Automizely
Automizely creates and manages enterprise-level marketing automation systems including contact and CRM mappings, lead funnels, email nurture, lead-generating pages, and blog posts, and website integrations.
Instabot
Instabot is a conversion chatbot that understands your users, and curates information, answers questions, captures contacts, and books meetings instantly.
Braze
Braze is a customer engagement platform that delivers messaging experiences across push, email, in-product, and more.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Signal
Signal is a cross-platform encrypted messaging service.
Beeketing
Beeketing is a suite of marketing apps for ecommerce shop owners.
Actito
Actito is an agile SaaS marketing automation platform.
Bluecore
Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social media, site activity.
Constant Contact
Constant Contact is a marketing automation and email marketing solution.
Dotdigital
Dotdigital is an all-in-one cloud-based customer engagement multichannel marketing platform.
Dreamdata
Dreamdata is a B2B revenue attribution platform.
Jirafe
Leanplum
Leanplum is a multi-channel messaging and campaign orchestration platform.
Nextsale
Nextsale is a conversion optimisation platform that provides social proof and urgency tools for ecommerce websites.
Ometria
Ometria is a customer insight and marketing automation platform.
RD Station
RD Station is a platform that helps medium and small businesses manage and automate their Digital Marketing strategy.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Bounce Exchange
Bounce Exchange is a company providing behavioral automation software and analytics.
BowNow
BowNow is a marketing automation tool with business card management, sales support, analysis, and email magazine functions.
Kartra
Kartra is an online business platform that offers marketing and sales tools.
Najva
Najva is a retention marketing solution that offers push notification and email marketing.
SEMrush
SEMrush is an all-in-one tool suite for improving online visibility and discovering marketing insights.
Wunderkind
Wunderkind (Formerly BounceX) is a software for behavioural marketing technologies, created to de-anonymise site visitors, analyse their digital behaviour and create relevant digital experiences regardless of channel or device.
Marketing Automation Market Share History in India (.in) in Last 12 Months
Technology | May 2023 | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|
MailChimp | 41.19% | 40.78% | 40.38% | 40.32% | 40.31% | 40.30% | 40.33% | 40.34% | 40.34% | 40.34% | 40.39% |
OneSignal | 26.44% | 26.18% | 25.97% | 25.88% | 25.84% | 25.88% | 25.80% | 25.77% | 25.75% | 25.72% | 25.72% |
MailChimp for WordPress | 8.72% | 9.04% | 9.60% | 9.65% | 9.67% | 9.69% | 9.73% | 9.71% | 9.72% | 9.71% | 9.78% |
HubSpot | 6.47% | 6.41% | 6.33% | 6.30% | 6.28% | 6.27% | 6.30% | 6.31% | 6.31% | 6.31% | 6.28% |
CleverTap | 2.30% | 2.27% | 2.25% | 2.26% | 2.27% | 2.28% | 2.30% | 2.28% | 2.27% | 2.28% | 2.27% |
Izooto | 1.47% | 1.52% | 1.45% | 1.52% | 1.44% | 1.42% | 1.42% | 1.48% | 1.48% | 1.47% | 1.47% |
Marketo | 1.29% | 1.27% | 1.23% | 1.22% | 1.22% | 1.22% | 1.22% | 1.22% | 1.22% | 1.22% | 1.21% |
WebEngage | 1.28% | 1.30% | 1.26% | 1.29% | 1.30% | 1.29% | 1.27% | 1.28% | 1.28% | 1.30% | 1.29% |
Branch | 1.21% | 1.20% | 1.22% | 1.20% | 1.19% | 1.19% | 1.19% | 1.20% | 1.20% | 1.19% | 1.15% |
SumoMe | 0.96% | 0.90% | 0.81% | 0.78% | 0.76% | 0.76% | 0.75% | 0.75% | 0.75% | 0.75% | 0.75% |
MoEngage | 0.92% | 0.92% | 0.94% | 0.95% | 0.93% | 0.95% | 0.95% | 0.94% | 0.94% | 0.95% | 0.93% |
Sumo | 0.87% | 0.96% | 1.04% | 1.11% | 1.13% | 1.16% | 1.16% | 1.17% | 1.18% | 1.20% | 1.17% |
Mailmunch | 0.69% | 0.76% | 0.83% | 0.86% | 0.87% | 0.85% | 0.84% | 0.84% | 0.84% | 0.84% | 0.85% |
Mautic | 0.61% | 0.62% | 0.59% | 0.59% | 0.59% | 0.58% | 0.58% | 0.58% | 0.58% | 0.59% | 0.59% |
Freshworks CRM | 0.56% | 0.59% | 0.59% | 0.61% | 0.64% | 0.65% | 0.65% | 0.61% | 0.61% | 0.61% | 0.58% |
Pardot | 0.53% | 0.53% | 0.49% | 0.49% | 0.50% | 0.50% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% |
Omnisend | 0.52% | 0.51% | 0.56% | 0.55% | 0.55% | 0.54% | 0.54% | 0.54% | 0.54% | 0.54% | 0.54% |
ManyChat | 0.45% | 0.46% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% |
GetResponse | 0.40% | 0.41% | 0.43% | 0.43% | 0.43% | 0.42% | 0.42% | 0.42% | 0.42% | 0.42% | 0.42% |
Sendinblue | 0.40% | 0.41% | 0.48% | 0.48% | 0.48% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% | 0.50% |
Klaviyo | 0.36% | 0.37% | 0.40% | 0.41% | 0.41% | 0.40% | 0.40% | 0.41% | 0.41% | 0.42% | 0.42% |
ClickFunnels | 0.32% | 0.32% | 0.30% | 0.30% | 0.30% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% |
OptinMonster | 0.30% | 0.35% | 0.38% | 0.39% | 0.41% | 0.40% | 0.40% | 0.40% | 0.40% | 0.41% | 0.41% |
Vitals | 0.15% | 0.15% | 0.19% | 0.16% | 0.20% | 0.20% | 0.21% | 0.19% | 0.21% | 0.20% | 0.21% |
MailerLite | 0.15% | 0.19% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% |
Wigzo | 0.09% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
Wisepops | 0.09% | 0.10% | 0.11% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
VWO Engage | 0.08% | 0.07% | 0.06% | 0.08% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
Emarsys | 0.08% | 0.08% | 0.08% | 0.08% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
Privy | 0.08% | 0.09% | 0.09% | 0.09% | 0.10% | 0.10% | 0.10% | 0.09% | 0.09% | 0.09% | 0.09% |
Act-On | 0.07% | 0.07% | 0.08% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
Eloqua | 0.07% | 0.11% | 0.13% | 0.12% | 0.12% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% |
Autopilot | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
Contlo | 0.07% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
Fomo | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
Sailthru | 0.07% | 0.08% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
ActiveCampaign | 0.04% | 0.05% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.07% | 0.07% | 0.07% | 0.07% |
Bloomreach Search & Merchandising | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
Aweber | 0.04% | 0.04% | 0.04% | 0.05% | 0.05% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
SharpSpring | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
ClickDimensions | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.05% |
Nudgify | 0.04% | 0.07% | 0.08% | 0.08% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
Signal | 0.03% | 0.03% | 0.03% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Automizely | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
Instabot | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
Braze | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Jirafe | 0.02% | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Listrak | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Mapp | 0.02% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
Beeketing | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Actito | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Bluecore | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Constant Contact | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Dotdigital | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Dreamdata | 0.02% | 0.02% | 0.03% | 0.03% | 0.03% | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Nextsale | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Ometria | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
RD Station | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Wunderkind | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Bounce Exchange | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
BowNow | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Kartra | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Najva | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
SEMrush | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |