Marketing Automation Usage Statistics and Market Share in Australia (.au)
We are tracking usage statistics and market share of 70 web technologies in Marketing Automation in Australia (.au). In April 2024 the most popular web technology in Marketing Automation in Australia (.au) is MailChimp with 39% market share. In second place there is MailChimp for WordPress with 13% market share. After that there are HubSpot with 12%, Klaviyo with 3% and ActiveCampaign with 3% market share. Top 5 web technologies together have 71% market share. The remaining 65 web technologies in Marketing Automation have a combined market share of 29%. Global Marketing Automation market share report is available here.
About Marketing Automation
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
We are tracking 70 different technologies in Marketing Automation.
There are 72,205 websites using Marketing Automation in Australia (.au websites) in out database.
Marketing Automation Usage Statistics and Market Share in Australia (.au) in April 2024
#1 MailChimp 
39.09%
#2 MailChimp for WordPress 
13.41%
#3 HubSpot 
11.50%
#4 Klaviyo 
10.93%
#5 ActiveCampaign 
3.40%
#6 Mailmunch 
1.90%
#7 Pardot 
1.86%
#8 Autopilot 
1.73%
#9 Omnisend 
1.66%
#10 Sumo 
1.65%
#11 OptinMonster 
1.55%
#12 ManyChat 
1.08%
#13 OneSignal 
1.04%
#14 MailerLite 
0.93%
#15 Sendinblue 
0.81%
#16 Marketo 
0.69%
#17 Dotdigital 
0.58%
#18 Wisepops 
0.54%
#19 Freshworks CRM 
0.51%
#20 Privy 
0.50%
#21 Emarsys 
0.45%
#22 Branch 
0.40%
#23 Eloqua 
0.38%
#24 ClickDimensions 
0.35%
#25 Vitals 
0.34%
#26 Birdeye 
0.32%
#27 Constant Contact 
0.30%
#28 Beeketing 
0.22%
#29 Mautic 
0.21%
#30 SharpSpring 
0.21%
#31 Sailthru 
0.19%
#32 Aweber 
0.16%
#33 GetResponse 
0.11%
#34 Braze 
0.10%
#35 Act-On 
0.10%
#36 Dreamdata 
0.10%
#37 Fomo 
0.10%
#38 Nudgify 
0.09%
#39 ClickFunnels 
0.08%
#40 Kartra 
0.06%
#41 VWO Engage 
0.06%
#42 Genesys Cloud 
0.05%
#43 WebEngage 
0.03%
#44 Ometria 
0.03%
#45 Simplero 
0.02%
#46 Aimtell 
0.02%
#47 Yotpo SMSBump 
0.02%
#48 Grin 
0.01%
#49 Izooto 
0.01%
#50 Wunderkind 
0.01%
#51 Automizely 
0.01%
#52 Blackbaud Luminate Online 
0.01%
#53 Bluecore 
0.01%
#54 CleverTap 
0.01%
#55 Mapp 
0.01%
#56 MoEngage 
0.01%
#57 Nextsale 
0.01%
#58 Bloomreach Search & Merchandising 
0.01%
#59 Jirafe 
0.01%
#60 Leanplum 
0.01%
#61 Listrak 
0.01%
#62 Rockerbox 
0.01%
#63 Invoca 
0.00%
#64 RD Station 
0.00%
#65 Actito 
0.00%
#66 BrightInfo 
0.00%
#67 Hushly 
0.00%
#68 SALESmanago 
0.00%
#69 Iterable 
0.00%
#70 Xtremepush 
0.00%
Technologies in Marketing Automation in Australia (.au)
MailChimp
Mailchimp is a marketing automation platform and an email marketing service.
MailChimp for WordPress
MailChimp for WordPress is an email marketing plugin that enables you to build subscriber lists.
HubSpot
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
Klaviyo
Klaviyo is an email marketing platform for online businesses.
ActiveCampaign
ActiveCampaign is email and marketing automation software.
Mailmunch
Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.
Pardot
Pardot is a Software-as-a-Service (SaaS) marketing automation platform.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Omnisend
Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.
Sumo
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
OptinMonster
OptinMonster is a conversion optimisation tool that allows you to grow your email list.
ManyChat
ManyChat is a service that allows you to create chatbots for Facebook Messenger.
OneSignal
OneSignal is a customer engagement messaging solution.
MailerLite
MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.
Sendinblue
Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.
Marketo
Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.
Dotdigital
Dotdigital is an all-in-one cloud-based customer engagement multichannel marketing platform.
Wisepops
Wisepops is an intelligent popup and marketing automation system that offers marketers a single platform from which to create and manage website popups.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Privy
Privy is a all-in-one marketing automation platform for ecommerce.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Branch
Branch is a mobile deep linking system to increase engagement and retention.
Eloqua
Eloqua is a Software-as-a-Service (SaaS) platform for marketing automation offered that aims to help B2B marketers and organisations manage marketing campaigns and sales lead generation.
ClickDimensions
ClickDimensions is a SaaS marketing automation platform built on the Microsoft Windows Azure platform.
Vitals
Vitals is an all-in-one Shopify marketing software.
Birdeye
Birdeye is an all-in-one customer experience platform.
Constant Contact
Constant Contact is a marketing automation and email marketing solution.
Beeketing
Beeketing is a suite of marketing apps for ecommerce shop owners.
Mautic
Mautic is a free and open-source marketing automation tool for Content Management, Social Media, Email Marketing, and can be used for the integration of social networks, campaign management, forms, questionnaires, reports, etc.
SharpSpring
SharpSpring is a cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution.
Sailthru
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
Aweber
AWeber is an email marketing service.
GetResponse
GetResponse is an email marketing app that allows you to create a mailing list and capture data onto it.
Braze
Braze is a customer engagement platform that delivers messaging experiences across push, email, in-product, and more.
Act-On
Act-On is a cloud-based SaaS product for marketing automation.
Dreamdata
Dreamdata is a B2B revenue attribution platform.
Fomo
Fomo is a social proof marketing platform.
Nudgify
Nudgify is a Social Proof & Fomo App tool that integrates seamlessly with ecommerce platform such as Shopify, WooCommerce and Magento.
ClickFunnels
Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online.
Kartra
Kartra is an online business platform that offers marketing and sales tools.
VWO Engage
VWO Engage is a part of the VWO Platform, which is a web-based push notification platform used by SaaS and B2B marketers, online content publishers, and ecommerce store owners.
Genesys Cloud
Genesys Cloud is an all-in-one cloud-based contact center software built to improve the customer experience.
WebEngage
WebEngage is a customer data platform and marketing automation suite.
Ometria
Ometria is a customer insight and marketing automation platform.
Simplero
Simplero is an all-in-one marketing software.
Aimtell
Aimtell is a cloud-hosted marketing platform that allows digital marketers and businesses to deliver web-based push notifications.
Yotpo SMSBump
SMS Bump is a SMS marketing and automations app which was acquired by Yotpo.
Grin
Grin is a influence marketing platform.
Izooto
iZooto is a user engagement and retention tool that leverages web push notifications to help business to drive repeat traffic, leads and sales.
Wunderkind
Wunderkind (Formerly BounceX) is a software for behavioural marketing technologies, created to de-anonymise site visitors, analyse their digital behaviour and create relevant digital experiences regardless of channel or device.
Automizely
Automizely creates and manages enterprise-level marketing automation systems including contact and CRM mappings, lead funnels, email nurture, lead-generating pages, and blog posts, and website integrations.
Blackbaud Luminate Online
Blackbaud Luminate Online provides online fundraising and marketing automation for nonprofits.
Bluecore
Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social media, site activity.
CleverTap
CleverTap is a SaaS based customer lifecycle management and mobile marketing company headquartered in Mountain View, California.
Mapp
Mapp is designed specifically to help consumer-facing brands run highly personalised, cross-channel marketing campaigns powered by real-time customer data and generated insights.
MoEngage
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer.
Nextsale
Nextsale is a conversion optimisation platform that provides social proof and urgency tools for ecommerce websites.
Bloomreach Search & Merchandising
Bloomreach Search & Merchandising (brSM) is an AI-driven platform for ecommerce.
Jirafe
Leanplum
Leanplum is a multi-channel messaging and campaign orchestration platform.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Rockerbox
Rockerbox is a provider of multi-touch attribution software.
Invoca
Invoca is an AI-powered call tracking and conversational analytics company.
RD Station
RD Station is a platform that helps medium and small businesses manage and automate their Digital Marketing strategy.
Actito
Actito is an agile SaaS marketing automation platform.
BrightInfo
BrightInfo is an automated content personalisation solution.
Hushly
Hushly is an all-in-one B2B marketing software platform.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Iterable
Iterable is a cross-channel marketing platform that powers unified customer experiences.
Xtremepush
Xtremepush is a customer engagement, personalisation and data platform. It's purpose-built for multichannel and mobile marketing.
Marketing Automation Market Share History in Australia (.au) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MailChimp | 43.04% | 42.81% | 42.77% | 42.76% | 42.67% | 42.59% | 42.58% | 40.10% | 40.10% | 39.17% | 39.09% |
| HubSpot | 10.21% | 10.25% | 10.31% | 10.30% | 10.37% | 10.39% | 10.41% | 11.17% | 11.20% | 11.48% | 11.50% |
| MailChimp for WordPress | 13.28% | 13.32% | 13.31% | 13.29% | 13.28% | 13.26% | 13.25% | 13.48% | 13.48% | 13.42% | 13.41% |
| Autopilot | 1.92% | 1.90% | 1.88% | 1.86% | 1.86% | 1.86% | 1.85% | 1.76% | 1.75% | 1.74% | 1.73% |
| Pardot | 1.81% | 1.81% | 1.81% | 1.82% | 1.81% | 1.81% | 1.81% | 1.86% | 1.86% | 1.85% | 1.86% |
| Klaviyo | 8.18% | 8.28% | 8.30% | 8.37% | 8.43% | 8.50% | 8.54% | 10.13% | 10.16% | 10.87% | 10.93% |
| ManyChat | 1.23% | 1.23% | 1.23% | 1.24% | 1.23% | 1.23% | 1.23% | 1.18% | 1.18% | 1.08% | 1.08% |
| Marketo | 0.89% | 0.87% | 0.86% | 0.85% | 0.85% | 0.84% | 0.86% | 0.76% | 0.75% | 0.71% | 0.69% |
| OneSignal | 1.10% | 1.10% | 1.10% | 1.10% | 1.09% | 1.07% | 1.08% | 1.05% | 1.06% | 1.04% | 1.04% |
| Omnisend | 1.34% | 1.33% | 1.34% | 1.35% | 1.35% | 1.36% | 1.36% | 1.59% | 1.59% | 1.66% | 1.66% |
| ClickFunnels | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.15% | 0.15% | 0.08% | 0.08% |
| Sailthru | 0.29% | 0.30% | 0.29% | 0.30% | 0.30% | 0.30% | 0.27% | 0.27% | 0.22% | 0.18% | 0.19% |
| Dotdigital | 0.59% | 0.59% | 0.61% | 0.61% | 0.61% | 0.62% | 0.61% | 0.62% | 0.63% | 0.59% | 0.58% |
| Freshworks CRM | 0.63% | 0.64% | 0.65% | 0.66% | 0.66% | 0.67% | 0.65% | 0.63% | 0.60% | 0.51% | 0.51% |
| Wisepops | 0.75% | 0.75% | 0.75% | 0.73% | 0.72% | 0.72% | 0.73% | 0.56% | 0.55% | 0.55% | 0.54% |
| ActiveCampaign | 3.15% | 3.16% | 3.15% | 3.18% | 3.17% | 3.17% | 3.18% | 3.31% | 3.31% | 3.38% | 3.40% |
| Branch | 0.43% | 0.42% | 0.41% | 0.41% | 0.41% | 0.40% | 0.40% | 0.41% | 0.41% | 0.40% | 0.40% |
| Emarsys | 0.41% | 0.41% | 0.41% | 0.40% | 0.43% | 0.44% | 0.44% | 0.43% | 0.43% | 0.44% | 0.45% |
| ClickDimensions | 0.34% | 0.34% | 0.34% | 0.34% | 0.35% | 0.34% | 0.34% | 0.36% | 0.35% | 0.35% | 0.35% |
| Mautic | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.21% | 0.21% |
| Mailmunch | 1.87% | 1.88% | 1.88% | 1.89% | 1.90% | 1.89% | 1.86% | 1.86% | 1.86% | 1.91% | 1.90% |
| MailerLite | 1.02% | 1.02% | 1.02% | 1.02% | 1.02% | 1.01% | 1.01% | 0.97% | 0.98% | 0.93% | 0.93% |
| SharpSpring | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% |
| OptinMonster | 1.27% | 1.29% | 1.29% | 1.29% | 1.28% | 1.29% | 1.30% | 1.41% | 1.42% | 1.54% | 1.55% |
| Braze | 0.10% | 0.10% | 0.10% | 0.10% | 0.09% | 0.10% | 0.10% | 0.09% | 0.09% | 0.10% | 0.10% |
| Sumo | 1.70% | 1.73% | 1.74% | 1.69% | 1.69% | 1.68% | 1.70% | 1.68% | 1.68% | 1.65% | 1.65% |
| Act-On | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.10% | 0.10% | 0.10% | 0.10% |
| Vitals | 0.27% | 0.28% | 0.27% | 0.29% | 0.28% | 0.28% | 0.28% | 0.27% | 0.27% | 0.34% | 0.34% |
| Eloqua | 0.38% | 0.38% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.36% | 0.36% | 0.38% | 0.38% |
| Aweber | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.16% | 0.16% | 0.16% | 0.16% |
| Fomo | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.09% | 0.09% | 0.09% | 0.10% |
| Sendinblue | 0.56% | 0.56% | 0.57% | 0.56% | 0.55% | 0.56% | 0.58% | 0.72% | 0.73% | 0.81% | 0.81% |
| Kartra | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.06% | 0.06% |
| Privy | 0.56% | 0.56% | 0.57% | 0.56% | 0.57% | 0.57% | 0.57% | 0.53% | 0.53% | 0.51% | 0.50% |
| VWO Engage | 0.06% | 0.06% | 0.06% | 0.05% | 0.05% | 0.06% | 0.06% | 0.05% | 0.05% | 0.06% | 0.06% |
| Genesys Cloud | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.05% | 0.05% |
| Bloomreach Search & Merchandising | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Beeketing | 0.23% | 0.24% | 0.23% | 0.23% | 0.23% | 0.23% | 0.23% | 0.18% | 0.18% | 0.22% | 0.22% |
| Ometria | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Constant Contact | 0.28% | 0.29% | 0.29% | 0.29% | 0.28% | 0.28% | 0.28% | 0.29% | 0.29% | 0.30% | 0.30% |
| Aimtell | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Birdeye | 0.18% | 0.19% | 0.19% | 0.19% | 0.20% | 0.20% | 0.20% | 0.28% | 0.28% | 0.31% | 0.32% |
| Dreamdata | 0.11% | 0.11% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
| GetResponse | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| WebEngage | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.03% | 0.03% |
| RD Station | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Wunderkind | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| MoEngage | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Nudgify | 0.06% | 0.06% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.09% | 0.09% | 0.09% | 0.09% |
| Izooto | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.01% | 0.02% | 0.01% |
| Jirafe | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Nextsale | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Automizely | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Bluecore | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Leanplum | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Yotpo SMSBump | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% |
| Xtremepush | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| CleverTap | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Grin | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.01% | 0.01% | 0.01% |
| SALESmanago | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Invoca | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.00% | 0.00% | 0.00% |
| Iterable | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Simplero | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |