Marketing Automation Usage Statistics and Market Share in Spain (.es)
We are tracking usage statistics and market share of 69 web technologies in Marketing Automation in Spain (.es). In April 2024 the most popular web technology in Marketing Automation in Spain (.es) is MailChimp with 49% market share. In second place there is MailChimp for WordPress with 11% market share. After that there are HubSpot with 10%, OneSignal with 2% and Sendinblue with 2% market share. Top 5 web technologies together have 74% market share. The remaining 64 web technologies in Marketing Automation have a combined market share of 26%. Global Marketing Automation market share report is available here.
About Marketing Automation
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
We are tracking 69 different technologies in Marketing Automation.
There are 20,981 websites using Marketing Automation in Spain (.es websites) in out database.
Marketing Automation Usage Statistics and Market Share in Spain (.es) in April 2024
#1 MailChimp 
49.06%
#2 MailChimp for WordPress 
10.73%
#3 HubSpot 
10.29%
#4 OneSignal 
8.46%
#5 Sendinblue 
2.12%
#6 Sumo 
1.74%
#7 Connectif 
1.64%
#8 Mautic 
1.61%
#9 Pardot 
1.37%
#10 ActiveCampaign 
1.34%
#11 Klaviyo 
1.34%
#12 SumoMe 
1.24%
#13 Marketo 
1.23%
#14 Mailmunch 
1.12%
#15 MailerLite 
0.70%
#16 SALESmanago 
0.50%
#17 Branch 
0.43%
#18 Autopilot 
0.40%
#19 ManyChat 
0.39%
#20 OptinMonster 
0.36%
#21 Omnisend 
0.33%
#22 Emarsys 
0.31%
#23 Eloqua 
0.26%
#24 ClickFunnels 
0.26%
#25 Wisepops 
0.23%
#26 ClickDimensions 
0.22%
#27 Act-On 
0.20%
#28 Signal 
0.19%
#29 e-goi 
0.18%
#30 Dotdigital 
0.17%
#31 Freshworks CRM 
0.16%
#32 SharpSpring 
0.14%
#33 Mapp 
0.12%
#34 GetResponse 
0.11%
#35 Vitals 
0.10%
#36 Privy 
0.08%
#37 Sailthru 
0.07%
#38 Ometria 
0.07%
#39 RD Station 
0.07%
#40 Braze 
0.06%
#41 Beeketing 
0.05%
#42 BySide 
0.05%
#43 Aweber 
0.04%
#44 Bluecore 
0.04%
#45 Izooto 
0.04%
#46 Jirafe 
0.04%
#47 VWO Engage 
0.03%
#48 Actito 
0.03%
#49 Dreamdata 
0.03%
#50 Xtremepush 
0.03%
#51 Aimtell 
0.02%
#52 Bloomreach Search & Merchandising 
0.02%
#53 Bronto 
0.02%
#54 CleverTap 
0.02%
#55 Frosmo 
0.02%
#56 Kartra 
0.02%
#57 Fomo 
0.01%
#58 Nudgify 
0.01%
#59 SEMrush 
0.01%
#60 Wunderkind 
0.01%
#61 Bounce Exchange 
0.01%
#62 Grin 
0.01%
#63 Leanplum 
0.01%
#64 Listrak 
0.01%
#65 MoEngage 
0.01%
#66 Automizely 
0.00%
#67 Hushly 
0.00%
#68 Mindbox 
0.00%
#69 Rockerbox 
0.00%
Technologies in Marketing Automation in Spain (.es)
MailChimp
Mailchimp is a marketing automation platform and an email marketing service.
MailChimp for WordPress
MailChimp for WordPress is an email marketing plugin that enables you to build subscriber lists.
HubSpot
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
OneSignal
OneSignal is a customer engagement messaging solution.
Sendinblue
Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.
Sumo
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
Connectif
Connectif is a marketing automation and personalisation data-first action platform, powered by AI.
Mautic
Mautic is a free and open-source marketing automation tool for Content Management, Social Media, Email Marketing, and can be used for the integration of social networks, campaign management, forms, questionnaires, reports, etc.
Pardot
Pardot is a Software-as-a-Service (SaaS) marketing automation platform.
ActiveCampaign
ActiveCampaign is email and marketing automation software.
Klaviyo
Klaviyo is an email marketing platform for online businesses.
SumoMe
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
Marketo
Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.
Mailmunch
Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.
MailerLite
MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Branch
Branch is a mobile deep linking system to increase engagement and retention.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
ManyChat
ManyChat is a service that allows you to create chatbots for Facebook Messenger.
OptinMonster
OptinMonster is a conversion optimisation tool that allows you to grow your email list.
Omnisend
Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Eloqua
Eloqua is a Software-as-a-Service (SaaS) platform for marketing automation offered that aims to help B2B marketers and organisations manage marketing campaigns and sales lead generation.
ClickFunnels
Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online.
Wisepops
Wisepops is an intelligent popup and marketing automation system that offers marketers a single platform from which to create and manage website popups.
ClickDimensions
ClickDimensions is a SaaS marketing automation platform built on the Microsoft Windows Azure platform.
Act-On
Act-On is a cloud-based SaaS product for marketing automation.
Signal
Signal is a cross-platform encrypted messaging service.
e-goi
e-goi is a multichannel marketing automation software for ecommerce.
Dotdigital
Dotdigital is an all-in-one cloud-based customer engagement multichannel marketing platform.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
SharpSpring
SharpSpring is a cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution.
Mapp
Mapp is designed specifically to help consumer-facing brands run highly personalised, cross-channel marketing campaigns powered by real-time customer data and generated insights.
GetResponse
GetResponse is an email marketing app that allows you to create a mailing list and capture data onto it.
Vitals
Vitals is an all-in-one Shopify marketing software.
Privy
Privy is a all-in-one marketing automation platform for ecommerce.
Sailthru
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
Ometria
Ometria is a customer insight and marketing automation platform.
RD Station
RD Station is a platform that helps medium and small businesses manage and automate their Digital Marketing strategy.
Braze
Braze is a customer engagement platform that delivers messaging experiences across push, email, in-product, and more.
Beeketing
Beeketing is a suite of marketing apps for ecommerce shop owners.
BySide
BySide is a personalisation and marketing automation platform.
Aweber
AWeber is an email marketing service.
Bluecore
Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social media, site activity.
Izooto
iZooto is a user engagement and retention tool that leverages web push notifications to help business to drive repeat traffic, leads and sales.
Jirafe
VWO Engage
VWO Engage is a part of the VWO Platform, which is a web-based push notification platform used by SaaS and B2B marketers, online content publishers, and ecommerce store owners.
Actito
Actito is an agile SaaS marketing automation platform.
Dreamdata
Dreamdata is a B2B revenue attribution platform.
Xtremepush
Xtremepush is a customer engagement, personalisation and data platform. It's purpose-built for multichannel and mobile marketing.
Aimtell
Aimtell is a cloud-hosted marketing platform that allows digital marketers and businesses to deliver web-based push notifications.
Bloomreach Search & Merchandising
Bloomreach Search & Merchandising (brSM) is an AI-driven platform for ecommerce.
Bronto
Bronto is a cloud-based email marketing automation software.
CleverTap
CleverTap is a SaaS based customer lifecycle management and mobile marketing company headquartered in Mountain View, California.
Frosmo
Frosmo is a SaaS company which provides AI-driven personalisation products.
Kartra
Kartra is an online business platform that offers marketing and sales tools.
Fomo
Fomo is a social proof marketing platform.
Nudgify
Nudgify is a Social Proof & Fomo App tool that integrates seamlessly with ecommerce platform such as Shopify, WooCommerce and Magento.
SEMrush
SEMrush is an all-in-one tool suite for improving online visibility and discovering marketing insights.
Wunderkind
Wunderkind (Formerly BounceX) is a software for behavioural marketing technologies, created to de-anonymise site visitors, analyse their digital behaviour and create relevant digital experiences regardless of channel or device.
Bounce Exchange
Bounce Exchange is a company providing behavioral automation software and analytics.
Grin
Grin is a influence marketing platform.
Leanplum
Leanplum is a multi-channel messaging and campaign orchestration platform.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
MoEngage
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer.
Automizely
Automizely creates and manages enterprise-level marketing automation systems including contact and CRM mappings, lead funnels, email nurture, lead-generating pages, and blog posts, and website integrations.
Hushly
Hushly is an all-in-one B2B marketing software platform.
Mindbox
Mindbox is a marketing automation platform.
Rockerbox
Rockerbox is a provider of multi-touch attribution software.
Marketing Automation Market Share History in Spain (.es) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MailChimp | 51.87% | 50.26% | 50.09% | 50.17% | 49.96% | 49.95% | 49.98% | 49.96% | 49.99% | 49.04% | 49.06% |
| HubSpot | 10.29% | 10.16% | 10.19% | 10.25% | 10.24% | 10.22% | 10.22% | 10.22% | 10.25% | 10.27% | 10.29% |
| OneSignal | 9.10% | 8.80% | 8.74% | 8.67% | 8.72% | 8.65% | 8.69% | 8.70% | 8.67% | 8.51% | 8.46% |
| MailChimp for WordPress | 8.99% | 10.08% | 10.16% | 10.17% | 10.23% | 10.24% | 10.26% | 10.24% | 10.23% | 10.73% | 10.73% |
| Mautic | 1.78% | 1.71% | 1.71% | 1.69% | 1.68% | 1.68% | 1.68% | 1.68% | 1.69% | 1.61% | 1.61% |
| SumoMe | 1.49% | 1.34% | 1.34% | 1.34% | 1.34% | 1.31% | 1.31% | 1.32% | 1.32% | 1.25% | 1.24% |
| Pardot | 1.43% | 1.38% | 1.37% | 1.37% | 1.37% | 1.36% | 1.36% | 1.36% | 1.36% | 1.37% | 1.37% |
| Marketo | 1.34% | 1.27% | 1.26% | 1.27% | 1.27% | 1.26% | 1.26% | 1.25% | 1.25% | 1.23% | 1.23% |
| Sendinblue | 1.50% | 1.77% | 1.78% | 1.81% | 1.86% | 1.92% | 1.92% | 1.93% | 1.93% | 2.09% | 2.12% |
| Sumo | 1.35% | 1.62% | 1.63% | 1.59% | 1.57% | 1.62% | 1.57% | 1.57% | 1.56% | 1.75% | 1.74% |
| ActiveCampaign | 1.17% | 1.38% | 1.37% | 1.35% | 1.36% | 1.37% | 1.35% | 1.33% | 1.32% | 1.35% | 1.34% |
| Connectif | 1.19% | 1.40% | 1.45% | 1.43% | 1.45% | 1.47% | 1.45% | 1.45% | 1.45% | 1.64% | 1.64% |
| Klaviyo | 0.98% | 1.14% | 1.18% | 1.17% | 1.21% | 1.21% | 1.22% | 1.24% | 1.24% | 1.34% | 1.34% |
| Mailmunch | 0.85% | 0.99% | 1.00% | 1.01% | 1.03% | 1.06% | 1.05% | 1.06% | 1.05% | 1.13% | 1.12% |
| MailerLite | 0.59% | 0.67% | 0.68% | 0.68% | 0.68% | 0.68% | 0.69% | 0.69% | 0.69% | 0.70% | 0.70% |
| Branch | 0.47% | 0.48% | 0.47% | 0.47% | 0.47% | 0.45% | 0.45% | 0.45% | 0.45% | 0.43% | 0.43% |
| Autopilot | 0.44% | 0.43% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.42% | 0.40% | 0.40% |
| ManyChat | 0.35% | 0.37% | 0.38% | 0.37% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.39% | 0.39% |
| Emarsys | 0.33% | 0.31% | 0.32% | 0.30% | 0.30% | 0.30% | 0.30% | 0.31% | 0.31% | 0.32% | 0.31% |
| Omnisend | 0.31% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.30% | 0.30% | 0.31% | 0.33% | 0.33% |
| SALESmanago | 0.44% | 0.49% | 0.50% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% | 0.50% |
| ClickFunnels | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.26% | 0.26% |
| ClickDimensions | 0.24% | 0.24% | 0.23% | 0.23% | 0.23% | 0.23% | 0.23% | 0.23% | 0.23% | 0.22% | 0.22% |
| e-goi | 0.25% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.18% | 0.18% |
| OptinMonster | 0.30% | 0.34% | 0.34% | 0.32% | 0.33% | 0.34% | 0.33% | 0.34% | 0.34% | 0.35% | 0.36% |
| Wisepops | 0.25% | 0.22% | 0.23% | 0.24% | 0.24% | 0.24% | 0.22% | 0.22% | 0.22% | 0.23% | 0.23% |
| Act-On | 0.19% | 0.18% | 0.18% | 0.19% | 0.18% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.20% |
| Signal | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.19% | 0.19% |
| Freshworks CRM | 0.17% | 0.14% | 0.16% | 0.16% | 0.14% | 0.16% | 0.16% | 0.14% | 0.14% | 0.14% | 0.16% |
| Dotdigital | 0.18% | 0.17% | 0.18% | 0.16% | 0.16% | 0.16% | 0.17% | 0.17% | 0.17% | 0.19% | 0.17% |
| SharpSpring | 0.15% | 0.15% | 0.15% | 0.15% | 0.14% | 0.15% | 0.15% | 0.15% | 0.15% | 0.14% | 0.14% |
| Eloqua | 0.23% | 0.24% | 0.24% | 0.23% | 0.23% | 0.24% | 0.24% | 0.24% | 0.25% | 0.27% | 0.26% |
| Braze | 0.08% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.06% | 0.06% |
| GetResponse | 0.11% | 0.13% | 0.13% | 0.13% | 0.13% | 0.12% | 0.12% | 0.12% | 0.11% | 0.11% | 0.11% |
| Vitals | 0.09% | 0.09% | 0.09% | 0.09% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.09% | 0.10% |
| Sailthru | 0.09% | 0.09% | 0.09% | 0.07% | 0.07% | 0.09% | 0.07% | 0.07% | 0.09% | 0.07% | 0.07% |
| BySide | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Mapp | 0.10% | 0.12% | 0.10% | 0.11% | 0.11% | 0.10% | 0.10% | 0.10% | 0.11% | 0.12% | 0.12% |
| RD Station | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Ometria | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Privy | 0.07% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
| VWO Engage | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% |
| Aweber | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Aimtell | 0.03% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Beeketing | 0.04% | 0.04% | 0.04% | 0.04% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Izooto | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.03% | 0.04% |
| Jirafe | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Bluecore | 0.04% | 0.05% | 0.05% | 0.05% | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Dreamdata | 0.03% | 0.03% | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Frosmo | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.02% | 0.02% |
| Xtremepush | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Bloomreach Search & Merchandising | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Actito | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Bronto | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| CleverTap | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Kartra | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Leanplum | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Listrak | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| MoEngage | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| SEMrush | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Fomo | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Wunderkind | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Bounce Exchange | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Hushly | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Nudgify | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Automizely | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Mindbox | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |