Marketing Automation Usage Statistics and Market Share in Kenya (.ke)
We are tracking usage statistics and market share of 27 web technologies in Marketing Automation in Kenya (.ke). In April 2024 the most popular web technology in Marketing Automation in Kenya (.ke) is MailChimp with 56% market share. In second place there is MailChimp for WordPress with 19% market share. After that there are OneSignal with 11%, HubSpot with 1% and SumoMe with 1% market share. Top 5 web technologies together have 88% market share. The remaining 22 web technologies in Marketing Automation have a combined market share of 12%. Global Marketing Automation market share report is available here.
About Marketing Automation
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
We are tracking 27 different technologies in Marketing Automation.
There are 1,464 websites using Marketing Automation in Kenya (.ke websites) in out database.
Marketing Automation Usage Statistics and Market Share in Kenya (.ke) in April 2024
#1 MailChimp 
55.74%
#2 MailChimp for WordPress 
19.40%
#3 OneSignal 
11.20%
#4 HubSpot 
7.38%
#5 SumoMe 
0.96%
#6 Mailmunch 
0.68%
#7 Wisepops 
0.55%
#8 Constant Contact 
0.41%
#9 Klaviyo 
0.41%
#10 Sumo 
0.41%
#11 Branch 
0.27%
#12 Mautic 
0.27%
#13 Eloqua 
0.20%
#14 Freshworks CRM 
0.20%
#15 MailerLite 
0.20%
#16 OptinMonster 
0.20%
#17 Pardot 
0.20%
#18 Sailthru 
0.20%
#19 SharpSpring 
0.20%
#20 ActiveCampaign 
0.14%
#21 Marketo 
0.14%
#22 Omnisend 
0.14%
#23 Sendinblue 
0.14%
#24 WebEngage 
0.14%
#25 Beeketing 
0.07%
#26 ClickDimensions 
0.07%
#27 Xtremepush 
0.07%
Technologies in Marketing Automation in Kenya (.ke)
MailChimp
Mailchimp is a marketing automation platform and an email marketing service.
MailChimp for WordPress
MailChimp for WordPress is an email marketing plugin that enables you to build subscriber lists.
OneSignal
OneSignal is a customer engagement messaging solution.
HubSpot
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
SumoMe
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
Mailmunch
Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.
Wisepops
Wisepops is an intelligent popup and marketing automation system that offers marketers a single platform from which to create and manage website popups.
Constant Contact
Constant Contact is a marketing automation and email marketing solution.
Klaviyo
Klaviyo is an email marketing platform for online businesses.
Sumo
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
Branch
Branch is a mobile deep linking system to increase engagement and retention.
Mautic
Mautic is a free and open-source marketing automation tool for Content Management, Social Media, Email Marketing, and can be used for the integration of social networks, campaign management, forms, questionnaires, reports, etc.
Eloqua
Eloqua is a Software-as-a-Service (SaaS) platform for marketing automation offered that aims to help B2B marketers and organisations manage marketing campaigns and sales lead generation.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
MailerLite
MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.
OptinMonster
OptinMonster is a conversion optimisation tool that allows you to grow your email list.
Pardot
Pardot is a Software-as-a-Service (SaaS) marketing automation platform.
Sailthru
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
SharpSpring
SharpSpring is a cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution.
ActiveCampaign
ActiveCampaign is email and marketing automation software.
Marketo
Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.
Omnisend
Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.
Sendinblue
Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.
WebEngage
WebEngage is a customer data platform and marketing automation suite.
Beeketing
Beeketing is a suite of marketing apps for ecommerce shop owners.
ClickDimensions
ClickDimensions is a SaaS marketing automation platform built on the Microsoft Windows Azure platform.
Xtremepush
Xtremepush is a customer engagement, personalisation and data platform. It's purpose-built for multichannel and mobile marketing.
Marketing Automation Market Share History in Kenya (.ke) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MailChimp | 56.94% | 56.39% | 55.94% | 55.85% | 55.68% | 55.59% | 55.70% | 55.87% | 55.69% | 55.75% | 55.74% |
| MailChimp for WordPress | 17.76% | 18.56% | 18.92% | 19.16% | 19.29% | 19.35% | 19.39% | 19.35% | 19.20% | 19.32% | 19.40% |
| OneSignal | 10.99% | 11.03% | 10.77% | 10.95% | 10.94% | 11.17% | 11.06% | 11.12% | 11.11% | 11.23% | 11.20% |
| HubSpot | 7.75% | 7.40% | 7.46% | 7.32% | 7.39% | 7.36% | 7.30% | 7.34% | 7.34% | 7.40% | 7.38% |
| SumoMe | 0.99% | 0.98% | 0.97% | 0.96% | 0.96% | 0.95% | 0.96% | 0.96% | 0.96% | 0.96% | 0.96% |
| Mailmunch | 0.85% | 0.84% | 0.97% | 0.96% | 0.96% | 0.95% | 0.82% | 0.69% | 0.82% | 0.68% | 0.68% |
| Constant Contact | 0.42% | 0.42% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% |
| Sumo | 0.42% | 0.42% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% |
| Wisepops | 0.56% | 0.56% | 0.55% | 0.55% | 0.55% | 0.54% | 0.55% | 0.55% | 0.55% | 0.55% | 0.55% |
| Klaviyo | 0.35% | 0.35% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% |
| MailerLite | 0.28% | 0.28% | 0.28% | 0.27% | 0.27% | 0.27% | 0.20% | 0.21% | 0.21% | 0.21% | 0.20% |
| Mautic | 0.28% | 0.28% | 0.28% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% |
| Freshworks CRM | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.20% | 0.20% | 0.21% | 0.21% | 0.21% | 0.20% |
| OptinMonster | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.20% | 0.20% | 0.21% | 0.21% | 0.21% | 0.20% |
| Pardot | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.20% | 0.20% | 0.21% | 0.21% | 0.21% | 0.20% |
| Sailthru | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.20% | 0.20% | 0.21% | 0.21% | 0.21% | 0.20% |
| SharpSpring | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.20% | 0.20% | 0.21% | 0.21% | 0.21% | 0.20% |
| ActiveCampaign | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| Branch | 0.14% | 0.28% | 0.28% | 0.27% | 0.27% | 0.14% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% |
| Eloqua | 0.14% | 0.14% | 0.21% | 0.21% | 0.21% | 0.20% | 0.20% | 0.21% | 0.21% | 0.21% | 0.20% |
| Marketo | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.20% | 0.20% | 0.21% | 0.21% | 0.14% | 0.14% |
| Omnisend | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| WebEngage | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| Beeketing | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| ClickDimensions | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Xtremepush | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |