Marketing Automation Usage Statistics and Market Share in United States of America (.us)
We are tracking usage statistics and market share of 68 web technologies in Marketing Automation in United States of America (.us). In April 2024 the most popular web technology in Marketing Automation in United States of America (.us) is MailChimp with 41% market share. In second place there is HubSpot with 15% market share. After that there are Marketo with 5%, OneSignal with 4% and MailChimp for WordPress with 4% market share. Top 5 web technologies together have 69% market share. The remaining 63 web technologies in Marketing Automation have a combined market share of 31%. Global Marketing Automation market share report is available here.
About Marketing Automation
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
We are tracking 68 different technologies in Marketing Automation.
There are 8,760 websites using Marketing Automation in United States of America (.us websites) in out database.
Marketing Automation Usage Statistics and Market Share in United States of America (.us) in April 2024
#1 MailChimp 
40.95%
#2 HubSpot 
14.51%
#3 Marketo 
5.22%
#4 OneSignal 
4.73%
#5 MailChimp for WordPress 
4.18%
#6 Pardot 
3.75%
#7 Klaviyo 
3.31%
#8 Constant Contact 
2.31%
#9 ClickFunnels 
2.12%
#10 Branch 
1.42%
#11 RD Station 
1.28%
#12 Mailmunch 
1.14%
#13 Omnisend 
1.10%
#14 SumoMe 
1.05%
#15 ManyChat 
0.94%
#16 Autopilot 
0.93%
#17 OptinMonster 
0.85%
#18 Sumo 
0.75%
#19 Mautic 
0.63%
#20 SharpSpring 
0.63%
#21 Act-On 
0.58%
#22 ActiveCampaign 
0.57%
#23 Eloqua 
0.42%
#24 MailerLite 
0.40%
#25 Privy 
0.39%
#26 Sendinblue 
0.39%
#27 Sailthru 
0.38%
#28 Wisepops 
0.37%
#29 Freshworks CRM 
0.34%
#30 Aweber 
0.32%
#31 Signal 
0.32%
#32 Listrak 
0.27%
#33 Dotdigital 
0.25%
#34 Emarsys 
0.25%
#35 RockRMS 
0.24%
#36 Birdeye 
0.23%
#37 Vitals 
0.23%
#38 ClickDimensions 
0.21%
#39 Bounce Exchange 
0.19%
#40 Bluecore 
0.16%
#41 Fomo 
0.16%
#42 Ometria 
0.14%
#43 Wunderkind 
0.14%
#44 Kartra 
0.13%
#45 Bronto 
0.11%
#46 Beeketing 
0.09%
#47 Braze 
0.09%
#48 GetResponse 
0.09%
#49 SALESmanago 
0.09%
#50 Invoca 
0.08%
#51 Dreamdata 
0.07%
#52 WebEngage 
0.07%
#53 VWO Engage 
0.06%
#54 Bloomreach Search & Merchandising 
0.05%
#55 CleverTap 
0.05%
#56 Yotpo SMSBump 
0.05%
#57 Blackbaud Luminate Online 
0.03%
#58 Nudgify 
0.03%
#59 Aimtell 
0.02%
#60 e-goi 
0.02%
#61 Frosmo 
0.02%
#62 Izooto 
0.02%
#63 Jirafe 
0.02%
#64 Mapp 
0.02%
#65 Grin 
0.01%
#66 SEMrush 
0.01%
#67 Simplero 
0.01%
#68 Xtremepush 
0.01%
Technologies in Marketing Automation in United States of America (.us)
MailChimp
Mailchimp is a marketing automation platform and an email marketing service.
HubSpot
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
Marketo
Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.
OneSignal
OneSignal is a customer engagement messaging solution.
MailChimp for WordPress
MailChimp for WordPress is an email marketing plugin that enables you to build subscriber lists.
Pardot
Pardot is a Software-as-a-Service (SaaS) marketing automation platform.
Klaviyo
Klaviyo is an email marketing platform for online businesses.
Constant Contact
Constant Contact is a marketing automation and email marketing solution.
ClickFunnels
Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online.
Branch
Branch is a mobile deep linking system to increase engagement and retention.
RD Station
RD Station is a platform that helps medium and small businesses manage and automate their Digital Marketing strategy.
Mailmunch
Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.
Omnisend
Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.
SumoMe
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
ManyChat
ManyChat is a service that allows you to create chatbots for Facebook Messenger.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
OptinMonster
OptinMonster is a conversion optimisation tool that allows you to grow your email list.
Sumo
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
Mautic
Mautic is a free and open-source marketing automation tool for Content Management, Social Media, Email Marketing, and can be used for the integration of social networks, campaign management, forms, questionnaires, reports, etc.
SharpSpring
SharpSpring is a cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution.
Act-On
Act-On is a cloud-based SaaS product for marketing automation.
ActiveCampaign
ActiveCampaign is email and marketing automation software.
Eloqua
Eloqua is a Software-as-a-Service (SaaS) platform for marketing automation offered that aims to help B2B marketers and organisations manage marketing campaigns and sales lead generation.
MailerLite
MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.
Privy
Privy is a all-in-one marketing automation platform for ecommerce.
Sendinblue
Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.
Sailthru
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
Wisepops
Wisepops is an intelligent popup and marketing automation system that offers marketers a single platform from which to create and manage website popups.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Aweber
AWeber is an email marketing service.
Signal
Signal is a cross-platform encrypted messaging service.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Dotdigital
Dotdigital is an all-in-one cloud-based customer engagement multichannel marketing platform.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
RockRMS
Rock RMS is a free, open-source Relationship Management System (RMS) built for churches and businesses.
Birdeye
Birdeye is an all-in-one customer experience platform.
Vitals
Vitals is an all-in-one Shopify marketing software.
ClickDimensions
ClickDimensions is a SaaS marketing automation platform built on the Microsoft Windows Azure platform.
Bounce Exchange
Bounce Exchange is a company providing behavioral automation software and analytics.
Bluecore
Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social media, site activity.
Fomo
Fomo is a social proof marketing platform.
Ometria
Ometria is a customer insight and marketing automation platform.
Wunderkind
Wunderkind (Formerly BounceX) is a software for behavioural marketing technologies, created to de-anonymise site visitors, analyse their digital behaviour and create relevant digital experiences regardless of channel or device.
Kartra
Kartra is an online business platform that offers marketing and sales tools.
Bronto
Bronto is a cloud-based email marketing automation software.
Beeketing
Beeketing is a suite of marketing apps for ecommerce shop owners.
Braze
Braze is a customer engagement platform that delivers messaging experiences across push, email, in-product, and more.
GetResponse
GetResponse is an email marketing app that allows you to create a mailing list and capture data onto it.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Invoca
Invoca is an AI-powered call tracking and conversational analytics company.
Dreamdata
Dreamdata is a B2B revenue attribution platform.
WebEngage
WebEngage is a customer data platform and marketing automation suite.
VWO Engage
VWO Engage is a part of the VWO Platform, which is a web-based push notification platform used by SaaS and B2B marketers, online content publishers, and ecommerce store owners.
Bloomreach Search & Merchandising
Bloomreach Search & Merchandising (brSM) is an AI-driven platform for ecommerce.
CleverTap
CleverTap is a SaaS based customer lifecycle management and mobile marketing company headquartered in Mountain View, California.
Yotpo SMSBump
SMS Bump is a SMS marketing and automations app which was acquired by Yotpo.
Blackbaud Luminate Online
Blackbaud Luminate Online provides online fundraising and marketing automation for nonprofits.
Nudgify
Nudgify is a Social Proof & Fomo App tool that integrates seamlessly with ecommerce platform such as Shopify, WooCommerce and Magento.
Aimtell
Aimtell is a cloud-hosted marketing platform that allows digital marketers and businesses to deliver web-based push notifications.
e-goi
e-goi is a multichannel marketing automation software for ecommerce.
Frosmo
Frosmo is a SaaS company which provides AI-driven personalisation products.
Izooto
iZooto is a user engagement and retention tool that leverages web push notifications to help business to drive repeat traffic, leads and sales.
Jirafe
Mapp
Mapp is designed specifically to help consumer-facing brands run highly personalised, cross-channel marketing campaigns powered by real-time customer data and generated insights.
Grin
Grin is a influence marketing platform.
SEMrush
SEMrush is an all-in-one tool suite for improving online visibility and discovering marketing insights.
Simplero
Simplero is an all-in-one marketing software.
Xtremepush
Xtremepush is a customer engagement, personalisation and data platform. It's purpose-built for multichannel and mobile marketing.
Marketing Automation Market Share History in United States of America (.us) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MailChimp | 41.90% | 41.21% | 41.17% | 41.04% | 40.96% | 40.91% | 40.89% | 40.93% | 40.96% | 40.91% | 40.91% |
| HubSpot | 14.48% | 14.37% | 14.39% | 14.41% | 14.39% | 14.46% | 14.51% | 14.53% | 14.51% | 14.46% | 14.50% |
| Marketo | 5.51% | 5.34% | 5.32% | 5.30% | 5.26% | 5.26% | 5.26% | 5.24% | 5.23% | 5.21% | 5.22% |
| OneSignal | 4.96% | 4.83% | 4.80% | 4.76% | 4.74% | 4.71% | 4.70% | 4.71% | 4.71% | 4.72% | 4.73% |
| Pardot | 3.88% | 3.83% | 3.77% | 3.78% | 3.77% | 3.75% | 3.74% | 3.74% | 3.72% | 3.76% | 3.74% |
| MailChimp for WordPress | 3.65% | 3.95% | 3.98% | 4.01% | 4.08% | 4.14% | 4.16% | 4.16% | 4.16% | 4.17% | 4.18% |
| Klaviyo | 2.90% | 3.10% | 3.15% | 3.21% | 3.24% | 3.25% | 3.27% | 3.26% | 3.28% | 3.34% | 3.31% |
| ClickFunnels | 2.11% | 2.11% | 2.11% | 2.12% | 2.12% | 2.12% | 2.11% | 2.12% | 2.12% | 2.12% | 2.12% |
| Branch | 1.47% | 1.47% | 1.48% | 1.46% | 1.46% | 1.41% | 1.41% | 1.41% | 1.41% | 1.41% | 1.42% |
| Constant Contact | 2.04% | 2.27% | 2.30% | 2.32% | 2.32% | 2.32% | 2.32% | 2.32% | 2.28% | 2.30% | 2.31% |
| RD Station | 1.27% | 1.27% | 1.27% | 1.28% | 1.28% | 1.27% | 1.27% | 1.27% | 1.27% | 1.28% | 1.28% |
| SumoMe | 1.20% | 1.09% | 1.05% | 1.05% | 1.05% | 1.05% | 1.05% | 1.05% | 1.05% | 1.05% | 1.05% |
| Omnisend | 1.06% | 1.11% | 1.14% | 1.09% | 1.07% | 1.09% | 1.09% | 1.09% | 1.09% | 1.09% | 1.10% |
| Autopilot | 0.92% | 0.92% | 0.92% | 0.92% | 0.92% | 0.92% | 0.92% | 0.92% | 0.92% | 0.92% | 0.92% |
| ManyChat | 0.93% | 0.91% | 0.93% | 0.91% | 0.91% | 0.91% | 0.93% | 0.93% | 0.93% | 0.93% | 0.94% |
| Mailmunch | 0.91% | 1.11% | 1.11% | 1.14% | 1.14% | 1.14% | 1.14% | 1.14% | 1.16% | 1.14% | 1.14% |
| SharpSpring | 0.62% | 0.62% | 0.64% | 0.64% | 0.63% | 0.63% | 0.63% | 0.63% | 0.63% | 0.63% | 0.63% |
| Mautic | 0.62% | 0.64% | 0.65% | 0.65% | 0.65% | 0.64% | 0.64% | 0.64% | 0.64% | 0.63% | 0.63% |
| Act-On | 0.60% | 0.60% | 0.60% | 0.59% | 0.59% | 0.59% | 0.59% | 0.58% | 0.58% | 0.59% | 0.58% |
| OptinMonster | 0.75% | 0.85% | 0.82% | 0.87% | 0.88% | 0.88% | 0.86% | 0.86% | 0.84% | 0.84% | 0.84% |
| Sumo | 0.63% | 0.77% | 0.80% | 0.80% | 0.80% | 0.82% | 0.84% | 0.75% | 0.77% | 0.77% | 0.75% |
| ActiveCampaign | 0.52% | 0.54% | 0.55% | 0.55% | 0.59% | 0.57% | 0.57% | 0.57% | 0.57% | 0.57% | 0.57% |
| Emarsys | 0.39% | 0.34% | 0.32% | 0.30% | 0.27% | 0.27% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% |
| Eloqua | 0.40% | 0.41% | 0.40% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.42% | 0.42% |
| Wisepops | 0.39% | 0.39% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.37% |
| Signal | 0.36% | 0.34% | 0.34% | 0.34% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% |
| Aweber | 0.34% | 0.34% | 0.34% | 0.34% | 0.34% | 0.34% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% |
| Privy | 0.34% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.39% | 0.39% |
| Sailthru | 0.37% | 0.37% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% |
| MailerLite | 0.37% | 0.42% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.40% | 0.40% | 0.40% |
| Dotdigital | 0.27% | 0.25% | 0.23% | 0.23% | 0.25% | 0.23% | 0.23% | 0.23% | 0.25% | 0.25% | 0.25% |
| Birdeye | 0.25% | 0.25% | 0.25% | 0.25% | 0.23% | 0.23% | 0.23% | 0.23% | 0.23% | 0.21% | 0.23% |
| Sendinblue | 0.29% | 0.36% | 0.39% | 0.39% | 0.39% | 0.41% | 0.41% | 0.41% | 0.39% | 0.41% | 0.39% |
| ClickDimensions | 0.23% | 0.24% | 0.23% | 0.22% | 0.22% | 0.22% | 0.23% | 0.22% | 0.22% | 0.21% | 0.21% |
| Freshworks CRM | 0.31% | 0.27% | 0.31% | 0.31% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.34% | 0.34% |
| Listrak | 0.25% | 0.20% | 0.23% | 0.25% | 0.25% | 0.25% | 0.25% | 0.27% | 0.27% | 0.27% | 0.27% |
| Bounce Exchange | 0.20% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% |
| RockRMS | 0.20% | 0.20% | 0.20% | 0.20% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% |
| Vitals | 0.20% | 0.20% | 0.20% | 0.23% | 0.23% | 0.23% | 0.23% | 0.23% | 0.23% | 0.23% | 0.23% |
| Bluecore | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% |
| Fomo | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% |
| Ometria | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| Kartra | 0.12% | 0.12% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% |
| Wunderkind | 0.12% | 0.14% | 0.15% | 0.15% | 0.15% | 0.15% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| Bronto | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| Braze | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| SALESmanago | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| Beeketing | 0.08% | 0.08% | 0.09% | 0.09% | 0.09% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.09% |
| Invoca | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
| VWO Engage | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| WebEngage | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Bloomreach Search & Merchandising | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Aimtell | 0.05% | 0.03% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Dreamdata | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.07% | 0.09% | 0.09% | 0.07% | 0.07% |
| GetResponse | 0.05% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.09% | 0.09% |
| Yotpo SMSBump | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.06% | 0.05% |
| Blackbaud Luminate Online | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| CleverTap | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.05% | 0.05% | 0.05% |
| e-goi | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Frosmo | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Izooto | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Jirafe | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Mapp | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Nudgify | 0.02% | 0.02% | 0.02% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Grin | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| SEMrush | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Simplero | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Xtremepush | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |