Marketing Automation Usage Statistics and Market Share in Nigeria (.ng)
We are tracking usage statistics and market share of 31 web technologies in Marketing Automation in Nigeria (.ng). In April 2024 the most popular web technology in Marketing Automation in Nigeria (.ng) is MailChimp with 44% market share. In second place there is OneSignal with 32% market share. After that there are MailChimp for WordPress with 13%, HubSpot with 1% and Mailmunch with 1% market share. Top 5 web technologies together have 92% market share. The remaining 26 web technologies in Marketing Automation have a combined market share of 8%. Global Marketing Automation market share report is available here.
About Marketing Automation
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
We are tracking 31 different technologies in Marketing Automation.
There are 2,768 websites using Marketing Automation in Nigeria (.ng websites) in out database.
Marketing Automation Usage Statistics and Market Share in Nigeria (.ng) in April 2024
#1 MailChimp 
44.22%
#2 OneSignal 
31.86%
#3 MailChimp for WordPress 
12.86%
#4 HubSpot 
3.65%
#5 Mailmunch 
1.37%
#6 Sumo 
1.16%
#7 SumoMe 
1.01%
#8 Izooto 
0.43%
#9 ManyChat 
0.36%
#10 Mautic 
0.33%
#11 OptinMonster 
0.33%
#12 Sendinblue 
0.29%
#13 Marketo 
0.25%
#14 Branch 
0.22%
#15 Freshworks CRM 
0.22%
#16 Sailthru 
0.22%
#17 MailerLite 
0.14%
#18 Omnisend 
0.14%
#19 Wisepops 
0.14%
#20 Klaviyo 
0.11%
#21 SharpSpring 
0.11%
#22 Aweber 
0.07%
#23 Dotdigital 
0.07%
#24 Eloqua 
0.07%
#25 GetResponse 
0.07%
#26 Vitals 
0.07%
#27 WebEngage 
0.07%
#28 Beeketing 
0.04%
#29 ClickDimensions 
0.04%
#30 Nudgify 
0.04%
#31 VWO Engage 
0.04%
Technologies in Marketing Automation in Nigeria (.ng)
MailChimp
Mailchimp is a marketing automation platform and an email marketing service.
OneSignal
OneSignal is a customer engagement messaging solution.
MailChimp for WordPress
MailChimp for WordPress is an email marketing plugin that enables you to build subscriber lists.
HubSpot
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
Mailmunch
Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.
Sumo
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
SumoMe
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
Izooto
iZooto is a user engagement and retention tool that leverages web push notifications to help business to drive repeat traffic, leads and sales.
ManyChat
ManyChat is a service that allows you to create chatbots for Facebook Messenger.
Mautic
Mautic is a free and open-source marketing automation tool for Content Management, Social Media, Email Marketing, and can be used for the integration of social networks, campaign management, forms, questionnaires, reports, etc.
OptinMonster
OptinMonster is a conversion optimisation tool that allows you to grow your email list.
Sendinblue
Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.
Marketo
Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.
Branch
Branch is a mobile deep linking system to increase engagement and retention.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Sailthru
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
MailerLite
MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.
Omnisend
Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.
Wisepops
Wisepops is an intelligent popup and marketing automation system that offers marketers a single platform from which to create and manage website popups.
Klaviyo
Klaviyo is an email marketing platform for online businesses.
SharpSpring
SharpSpring is a cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution.
Aweber
AWeber is an email marketing service.
Dotdigital
Dotdigital is an all-in-one cloud-based customer engagement multichannel marketing platform.
Eloqua
Eloqua is a Software-as-a-Service (SaaS) platform for marketing automation offered that aims to help B2B marketers and organisations manage marketing campaigns and sales lead generation.
GetResponse
GetResponse is an email marketing app that allows you to create a mailing list and capture data onto it.
Vitals
Vitals is an all-in-one Shopify marketing software.
WebEngage
WebEngage is a customer data platform and marketing automation suite.
Beeketing
Beeketing is a suite of marketing apps for ecommerce shop owners.
ClickDimensions
ClickDimensions is a SaaS marketing automation platform built on the Microsoft Windows Azure platform.
Nudgify
Nudgify is a Social Proof & Fomo App tool that integrates seamlessly with ecommerce platform such as Shopify, WooCommerce and Magento.
VWO Engage
VWO Engage is a part of the VWO Platform, which is a web-based push notification platform used by SaaS and B2B marketers, online content publishers, and ecommerce store owners.
Marketing Automation Market Share History in Nigeria (.ng) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MailChimp | 44.65% | 44.29% | 44.11% | 44.24% | 44.10% | 44.13% | 44.19% | 44.22% | 44.19% | 44.23% | 44.22% |
| OneSignal | 32.44% | 32.08% | 32.25% | 32.22% | 32.26% | 32.14% | 31.91% | 31.86% | 31.91% | 31.92% | 31.86% |
| MailChimp for WordPress | 11.92% | 12.64% | 12.73% | 12.74% | 12.78% | 12.78% | 12.92% | 12.93% | 12.92% | 12.81% | 12.86% |
| HubSpot | 3.72% | 3.72% | 3.62% | 3.62% | 3.64% | 3.65% | 3.65% | 3.65% | 3.65% | 3.62% | 3.65% |
| Mailmunch | 1.23% | 1.37% | 1.45% | 1.38% | 1.44% | 1.44% | 1.37% | 1.37% | 1.37% | 1.38% | 1.37% |
| SumoMe | 1.16% | 1.01% | 1.01% | 1.01% | 1.01% | 1.01% | 1.01% | 1.01% | 1.01% | 1.01% | 1.01% |
| Sumo | 1.08% | 1.08% | 1.16% | 1.16% | 1.15% | 1.16% | 1.16% | 1.16% | 1.16% | 1.16% | 1.16% |
| Izooto | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% |
| ManyChat | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% |
| Mautic | 0.33% | 0.33% | 0.33% | 0.33% | 0.32% | 0.33% | 0.32% | 0.33% | 0.32% | 0.33% | 0.33% |
| OptinMonster | 0.36% | 0.33% | 0.33% | 0.33% | 0.32% | 0.33% | 0.32% | 0.33% | 0.32% | 0.33% | 0.33% |
| Branch | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
| Sendinblue | 0.36% | 0.36% | 0.36% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% |
| Marketo | 0.25% | 0.29% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% |
| Sailthru | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
| MailerLite | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| Omnisend | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| Wisepops | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| Klaviyo | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| SharpSpring | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| VWO Engage | 0.11% | 0.04% | 0.04% | 0.04% | 0.04% | 0.07% | 0.07% | 0.07% | 0.07% | 0.04% | 0.04% |
| Aweber | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Dotdigital | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| GetResponse | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Vitals | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| WebEngage | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Beeketing | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| ClickDimensions | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Eloqua | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Nudgify | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |