Global Marketing Automation Usage Statistics and Market Share

We are tracking usage statistics and market share of 102 web technologies in Marketing Automation. In March 2023 the most popular web technology in Marketing Automation is MailChimp with 42% market share. In second place there is HubSpot with 16% market share. After that there are Eloqua with 7%, OneSignal with 4% and MailChimp for WordPress with 4% market share. Top 5 web technologies together have 72% market share. The remaining 97 web technologies in Marketing Automation have a combined market share of 28%.

Marketing Automation Market Share in March 2023
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About Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.

We are tracking 102 different technologies in Marketing Automation.

There are 1,261,406 websites using Marketing Automation in out database.

Marketing Automation Usage Statistics and Market Share in March 2023
Technologies in Marketing Automation
  • MailChimp MailChimp

    Mailchimp is a marketing automation platform and an email marketing service.

  • HubSpot HubSpot

    HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.

  • Eloqua Eloqua

    Eloqua is a Software-as-a-Service (SaaS) platform for marketing automation offered that aims to help B2B marketers and organisations manage marketing campaigns and sales lead generation.

  • OneSignal OneSignal

    OneSignal is a customer engagement messaging solution.

  • MailChimp for WordPress MailChimp for WordPress

    MailChimp for WordPress is an email marketing plugin that enables you to build subscriber lists.

  • Pardot Pardot

    Pardot is a Software-as-a-Service (SaaS) marketing automation platform.

  • Marketo Marketo

    Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.

  • Klaviyo Klaviyo

    Klaviyo is an email marketing platform for online businesses.

  • ClickFunnels ClickFunnels

    Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online.

  • RD Station RD Station

    RD Station is a platform that helps medium and small businesses manage and automate their Digital Marketing strategy.

  • Mautic Mautic

    Mautic is a free and open-source marketing automation tool for Content Management, Social Media, Email Marketing, and can be used for the integration of social networks, campaign management, forms, questionnaires, reports, etc.

  • MailerLite MailerLite

    MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.

  • SumoMe SumoMe

    Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.

  • ManyChat ManyChat

    ManyChat is a service that allows you to create chatbots for Facebook Messenger.

  • Branch Branch

    Branch is a mobile deep linking system to increase engagement and retention.

  • OptinMonster OptinMonster

    OptinMonster is a conversion optimisation tool that allows you to grow your email list.

  • SharpSpring SharpSpring

    SharpSpring is a cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution.

  • Omnisend Omnisend

    Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.

  • Act-On Act-On

    Act-On is a cloud-based SaaS product for marketing automation.

  • Mailmunch Mailmunch

    Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.

  • Sumo Sumo

    Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.

  • Constant Contact Constant Contact

    Constant Contact is a marketing automation and email marketing solution.

  • ActiveCampaign ActiveCampaign

    ActiveCampaign is email and marketing automation software.

  • Autopilot Autopilot

    Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.

  • Sendinblue Sendinblue

    Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.

  • Wisepops Wisepops

    Wisepops is an intelligent popup and marketing automation system that offers marketers a single platform from which to create and manage website popups.

  • Fomo Fomo

    Fomo is a social proof marketing platform.

  • Signal Signal

    Signal is a cross-platform encrypted messaging service.

  • ClickDimensions ClickDimensions

    ClickDimensions is a SaaS marketing automation platform built on the Microsoft Windows Azure platform.

  • Emarsys Emarsys

    Emarsys is a cloud-based B2C marketing platform.

  • Kartra Kartra

    Kartra is an online business platform that offers marketing and sales tools.

  • Birdeye Birdeye

    Birdeye is an all-in-one customer experience platform.

  • Aweber Aweber

    AWeber is an email marketing service.

  • Dotdigital Dotdigital

    Dotdigital is an all-in-one cloud-based customer engagement multichannel marketing platform.

  • VWO Engage VWO Engage

    VWO Engage is a part of the VWO Platform, which is a web-based push notification platform used by SaaS and B2B marketers, online content publishers, and ecommerce store owners.

  • Sailthru Sailthru

    Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.

  • Vitals Vitals

    Vitals is an all-in-one Shopify marketing software.

  • Wunderkind Wunderkind

    Wunderkind (Formerly BounceX) is a software for behavioural marketing technologies, created to de-anonymise site visitors, analyse their digital behaviour and create relevant digital experiences regardless of channel or device.

  • Freshworks CRM Freshworks CRM

    Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.

  • Privy Privy

    Privy is a all-in-one marketing automation platform for ecommerce.

  • Listrak Listrak

    Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.

  • Invoca Invoca

    Invoca is an AI-powered call tracking and conversational analytics company.

  • Izooto Izooto

    iZooto is a user engagement and retention tool that leverages web push notifications to help business to drive repeat traffic, leads and sales.

  • Bounce Exchange Bounce Exchange

    Bounce Exchange is a company providing behavioral automation software and analytics.

  • Beeketing Beeketing

    Beeketing is a suite of marketing apps for ecommerce shop owners.

  • CleverTap CleverTap

    CleverTap is a SaaS based customer lifecycle management and mobile marketing company headquartered in Mountain View, California.

  • Braze Braze

    Braze is a customer engagement platform that delivers messaging experiences across push, email, in-product, and more.

  • e-goi e-goi

    e-goi is a multichannel marketing automation software for ecommerce.

  • SALESmanago SALESmanago

    SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.

  • GetResponse GetResponse

    GetResponse is an email marketing app that allows you to create a mailing list and capture data onto it.

  • BowNow BowNow

    BowNow is a marketing automation tool with business card management, sales support, analysis, and email magazine functions.

  • Bluecore Bluecore

    Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social media, site activity.

  • Bloomreach Search & Merchandising Bloomreach Search & Merchandising

    Bloomreach Search & Merchandising (brSM) is an AI-driven platform for ecommerce.

  • Xtremepush Xtremepush

    Xtremepush is a customer engagement, personalisation and data platform. It's purpose-built for multichannel and mobile marketing.

  • Aimtell Aimtell

    Aimtell is a cloud-hosted marketing platform that allows digital marketers and businesses to deliver web-based push notifications.

  • Dreamdata Dreamdata

    Dreamdata is a B2B revenue attribution platform.

  • WebEngage WebEngage

    WebEngage is a customer data platform and marketing automation suite.

  • Mapp Mapp

    Mapp is designed specifically to help consumer-facing brands run highly personalised, cross-channel marketing campaigns powered by real-time customer data and generated insights.

  • Bronto Bronto

    Bronto is a cloud-based email marketing automation software.

  • Ometria Ometria

    Ometria is a customer insight and marketing automation platform.

  • MoEngage MoEngage

    MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer.

  • Frosmo Frosmo

    Frosmo is a SaaS company which provides AI-driven personalisation products.

  • Mindbox Mindbox

    Mindbox is a marketing automation platform.

  • Najva Najva

    Najva is a retention marketing solution that offers push notification and email marketing.

  • ExitIntel ExitIntel

    ExitIntel is a full service conversion optimisation agency that focuses on ecommerce companies.

  • RockRMS RockRMS

    Rock RMS is a free, open-source Relationship Management System (RMS) built for churches and businesses.

  • SEMrush SEMrush

    SEMrush is an all-in-one tool suite for improving online visibility and discovering marketing insights.

  • Nudgify Nudgify

    Nudgify is a Social Proof & Fomo App tool that integrates seamlessly with ecommerce platform such as Shopify, WooCommerce and Magento.

  • Connectif Connectif

    Connectif is a marketing automation and personalisation data-first action platform, powered by AI.

  • AD EBiS AD EBiS

    AD EBiS is an advertising and marketing platform that offers advertisement effectiveness measurement, access and user analysis.

  • Yotpo SMSBump Yotpo SMSBump

    SMS Bump is a SMS marketing and automations app which was acquired by Yotpo.

  • Rockerbox Rockerbox

    Rockerbox is a provider of multi-touch attribution software.

  • Grin Grin

    Grin is a influence marketing platform.

  • Automizely Automizely

    Automizely creates and manages enterprise-level marketing automation systems including contact and CRM mappings, lead funnels, email nurture, lead-generating pages, and blog posts, and website integrations.

  • Jirafe Jirafe

  • Instabot Instabot

    Instabot is a conversion chatbot that understands your users, and curates information, answers questions, captures contacts, and books meetings instantly.

  • Actito Actito

    Actito is an agile SaaS marketing automation platform.

  • Nextsale Nextsale

    Nextsale is a conversion optimisation platform that provides social proof and urgency tools for ecommerce websites.

  • Leanplum Leanplum

    Leanplum is a multi-channel messaging and campaign orchestration platform.

  • Blackbaud Luminate Online Blackbaud Luminate Online

    Blackbaud Luminate Online provides online fundraising and marketing automation for nonprofits.

  • Simplero Simplero

    Simplero is an all-in-one marketing software.

  • MAJIN MAJIN

    MAJIN reads the hearts and minds of each customer using real-world data to automate optimal marketing processes.

  • Contlo Contlo

    Contlo is an AI powered marketing software.

  • BrightInfo BrightInfo

    BrightInfo is an automated content personalisation solution.

  • Iterable Iterable

    Iterable is a cross-channel marketing platform that powers unified customer experiences.

  • Wigzo Wigzo

    Wigzo is e-commerce marketing automation platform that helps businesses of every size dig deeper into data to find opportunities to increase their sales and revenue.

  • Maxemail Maxemail

  • ManyContacts ManyContacts

    ManyContacts is an attention-grabbing contact form sitting on top of your website that helps to increase conversion by converting visitors into leads.

  • Genesys Cloud Genesys Cloud

    Genesys Cloud is an all-in-one cloud-based contact center software built to improve the customer experience.

  • Hushly Hushly

    Hushly is an all-in-one B2B marketing software platform.

  • emBlue emBlue

    emBlue is an email and marketing automation platform.

  • BySide BySide

    BySide is a personalisation and marketing automation platform.

  • Pushnami Pushnami

    Pushnami is an AI-powered messaging platform that uses intelligent analytics to deliver superior push, social, and email performance.

  • Vizury Vizury

    Vizury is a commerce marketing platform.

  • SpotHopper SpotHopper

    SpotHopper is an all-in-one marketing and online revenue platform for restaurants.

  • Stylitics Stylitics

    Stylitics is a cloud-based SaaS platform for retailers to automate and distribute visual content at scale.

  • Adabra Adabra

    Adabra is a SaaS omnichannel marketing automation platform to help boost sales. Adabra allows you to manage user segmentation, create workflow and campaigns through email, social, SMS and more.

  • Melis Platform Melis Platform

  • Postscript Postscript

    Postscript is an SMS and MMS marketing platform for Shopify stores.

  • Prediggo Prediggo

    Prediggo is an ecommerce personalisation and marketing automation software provider.

  • Satori Satori

    Satori provides marketing automation software.

  • Emotive Emotive

    Emotive is a computer software company that provides SaaS, Mobile Marketing, NLP, machine learning, and B2B.

Marketing Automation Market Share History in Last 12 Months
Technology May 2022June 2022July 2022August 2022September 2022October 2022November 2022December 2022January 2023February 2023March 2023
MailChimp44.19%44.14%45.72%44.50%44.27%43.43%43.01%42.86%42.37%41.97%55.52%
HubSpot16.46%16.52%17.29%17.01%16.93%16.72%16.62%16.58%16.41%16.35%21.76%
Eloqua7.74%7.68%7.76%7.42%7.30%6.98%6.78%6.68%6.56%6.53%8.68%
OneSignal5.50%5.50%5.79%5.97%5.97%5.96%5.97%5.98%6.03%5.95%7.86%
Pardot3.85%3.83%3.92%3.73%3.69%3.52%3.43%3.39%3.32%3.29%4.35%
Marketo2.87%2.85%2.91%2.73%2.69%2.56%2.49%2.46%2.38%2.34%3.08%
ClickFunnels2.18%2.22%2.48%2.39%2.35%2.21%2.14%2.10%2.05%2.01%2.64%
RD Station2.03%2.02%2.05%2.01%1.99%1.90%1.85%1.82%1.78%1.76%2.34%
Mautic1.62%1.62%1.66%1.59%1.60%1.53%1.50%1.48%1.46%1.44%1.90%
SumoMe1.15%1.14%1.15%1.04%1.03%0.96%0.93%0.91%0.87%0.85%1.10%
ManyChat0.78%0.79%0.84%0.84%0.83%0.83%0.83%0.82%0.82%0.81%1.07%
Klaviyo0.81%0.81%0.88%0.93%1.09%1.49%1.71%1.79%1.95%2.05%2.81%
SharpSpring0.76%0.76%0.79%0.78%0.77%0.76%0.75%0.74%0.73%0.73%0.97%
Act-On0.66%0.65%0.67%0.63%0.62%0.59%0.58%0.57%0.56%0.55%0.72%
Branch0.66%0.67%0.72%0.75%0.75%0.77%0.78%0.78%0.78%0.78%1.05%
Signal0.39%0.39%0.39%0.36%0.35%0.33%0.32%0.31%0.30%0.29%0.38%
Omnisend0.39%0.39%0.44%0.46%0.47%0.51%0.54%0.55%0.55%0.56%0.74%
Fomo0.30%0.30%0.32%0.31%0.31%0.31%0.30%0.30%0.29%0.29%0.39%
Autopilot0.30%0.30%0.31%0.33%0.34%0.35%0.35%0.34%0.33%0.33%0.44%
ClickDimensions0.28%0.28%0.29%0.29%0.29%0.28%0.27%0.27%0.27%0.27%0.36%
Emarsys0.28%0.28%0.28%0.28%0.28%0.26%0.26%0.26%0.25%0.25%0.34%
Wisepops0.26%0.26%0.28%0.29%0.29%0.28%0.28%0.28%0.29%0.29%0.39%
Birdeye0.21%0.21%0.21%0.20%0.20%0.19%0.19%0.19%0.18%0.18%0.23%
VWO Engage0.18%0.18%0.18%0.18%0.18%0.17%0.16%0.16%0.16%0.16%0.21%
Dotdigital0.16%0.16%0.16%0.17%0.17%0.16%0.16%0.16%0.16%0.16%0.21%
Aweber0.16%0.16%0.17%0.17%0.17%0.17%0.17%0.17%0.18%0.17%0.23%
Bounce Exchange0.14%0.14%0.14%0.11%0.11%0.10%0.10%0.10%0.08%0.08%0.11%
Kartra0.14%0.14%0.17%0.19%0.19%0.21%0.21%0.21%0.21%0.21%0.28%
Wunderkind0.13%0.13%0.13%0.14%0.14%0.13%0.13%0.13%0.13%0.13%0.17%
Sailthru0.12%0.12%0.13%0.15%0.15%0.14%0.14%0.14%0.15%0.14%0.19%
Listrak0.11%0.11%0.12%0.12%0.12%0.12%0.12%0.11%0.12%0.11%0.15%
Freshworks CRM0.11%0.11%0.12%0.12%0.12%0.12%0.12%0.12%0.12%0.12%0.16%
Izooto0.07%0.07%0.08%0.08%0.08%0.08%0.08%0.08%0.08%0.08%0.11%
Braze0.06%0.07%0.07%0.08%0.07%0.07%0.07%0.07%0.07%0.07%0.09%
Bloomreach Search & Merchandising0.07%0.07%0.07%0.06%0.06%0.06%0.06%0.06%0.05%0.05%0.07%
Bronto0.05%0.05%0.05%0.05%0.05%0.05%0.04%0.04%0.04%0.04%0.05%
e-goi0.06%0.06%0.06%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.09%
Bluecore0.05%0.05%0.06%0.06%0.06%0.06%0.06%0.05%0.05%0.05%0.07%
CleverTap0.05%0.05%0.06%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.10%
Xtremepush0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.06%
Aimtell0.04%0.04%0.04%0.05%0.05%0.04%0.05%0.05%0.05%0.05%0.06%
AD EBiS0.03%0.03%0.03%0.03%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
Ometria0.03%0.03%0.04%0.04%0.04%0.04%0.03%0.03%0.04%0.04%0.05%
WebEngage0.03%0.03%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.06%
ExitIntel0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
Frosmo0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.04%
Najva0.02%0.02%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
RockRMS0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.03%
MoEngage0.02%0.02%0.02%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.04%
SEMrush0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.03%
Instabot0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Jirafe0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Actito0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Pushnami0.01%0.01%0.01%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
BrightInfo0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Nextsale0.00%0.00%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Maxemail0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
ManyContacts0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Leanplum0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.01%0.01%0.01%
Vizury0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Genesys Cloud0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
emBlue0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Adabra0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Melis Platform0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Stylitics0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Blackbaud Luminate Online0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.01%0.01%
Prediggo0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
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