Global Marketing Automation Usage Statistics and Market Share

We are tracking usage statistics and market share of 102 web technologies in Marketing Automation. In March 2025 the most popular web technology in Marketing Automation is MailChimp with 35% market share. In second place there is HubSpot with 16% market share. After that there are MailChimp for WordPress with 8%, Klaviyo with 5% and Eloqua with 5% market share. Top 5 web technologies together have 69% market share. The remaining 97 web technologies in Marketing Automation have a combined market share of 31%.

Marketing Automation Market Share in March 2025
About Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.

We are tracking 102 different technologies in Marketing Automation.

There are 1,878,790 websites using Marketing Automation in out database.

Marketing Automation Usage Statistics and Market Share in March 2025
Technologies in Marketing Automation
  • MailChimp MailChimp

    Mailchimp is a marketing automation platform and an email marketing service.

  • HubSpot HubSpot

    HubSpot is a comprehensive marketing automation platform that helps businesses grow by enabling them to automate and personalize their marketing, sales, and customer service processes. It offers a wide range of tools for managing content, lead generation, email marketing, social media, and more, all integrated into a single platform.

  • MailChimp for WordPress MailChimp for WordPress

    MailChimp for WordPress is a plugin that integrates with WordPress to allow users to easily add signup forms and subscription boxes to their website. It also provides marketing automation features that help automate email campaigns and nurture leads. Overall, it is a comprehensive solution for email marketing and subscriber management.

  • Klaviyo Klaviyo

    Klaviyo is a marketing automation platform that enables businesses to segment their email lists, automate personalized email campaigns, and track customer behavior to enhance customer engagement and drive conversions. It offers a user-friendly interface and a range of integrations to connect with popular e-commerce and CRM platforms.

  • Eloqua Eloqua

    Eloqua is a cloud-based marketing automation platform that helps businesses to create, execute and optimize marketing campaigns to nurture leads and drive revenue growth. It offers a range of features such as email marketing, lead scoring, personalized content, and analytics to help marketers manage their customer relationships and marketing efforts.

  • OneSignal OneSignal

    OneSignal is a powerful, all-in-one marketing automation platform that enables businesses to engage and grow their customer base through push notifications, in-app messages, email, and more. It offers advanced segmentation, personalized content, and analytics to help companies nurture leads, drive conversions, and build loyalty.

  • Pardot Pardot

    Pardot is a B2B-focused marketing automation platform that helps businesses streamline their marketing efforts and improve lead generation and nurturing processes. It integrates with Salesforce and offers features like lead scoring, email marketing, and analytics. Essentially, it helps businesses automate their marketing workflows to increase efficiency and effectiveness.

  • ClickFunnels ClickFunnels

    ClickFunnels is a platform that enables users to create and manage sales funnels, landing pages, and automated marketing campaigns to drive conversions and grow their businesses. It simplifies marketing automation with drag-and-drop tools and integrations. <sep> Generate a similar short description for Instapage (https://instapage.

  • Marketo Marketo

    Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.

  • OptinMonster OptinMonster

    OptinMonster is a marketing automation platform that specializes in creating and optimizing pop-ups, banners, and other conversion-focused elements to drive more leads and sales for websites. It offers a user-friendly interface for non-technical users to easily set up and manage targeted opt-in campaigns.

  • MailerLite MailerLite

    MailerLite is a user-friendly marketing automation tool that helps businesses grow by managing email campaigns, automating workflows, and analyzing customer data. It offers a simple drag-and-drop interface for creating and sending emails, as well as advanced features for segmentation, A/B testing, and email analytics.

  • Constant Contact Constant Contact

    Constant Contact is an email marketing and marketing automation platform designed for small businesses and individuals. It offers tools to create, send, and track emails, automate campaigns, and manage subscriber lists for effective communication and engagement.

  • Mailmunch Mailmunch

    Mailmunch is a marketing automation platform that helps businesses gather, engage, and nurture leads through personalized email campaigns, automated workflows, and detailed analytics. It streamlines the entire customer journey, from lead acquisition to conversion, using a user-friendly interface and a wide range of features to enhance customer engagement and drive growth.

  • Sumo Sumo

    Sumo is a platform that offers customizable, interactive widgets for enhancing websites with engaging and functional elements. To optimize website performance, Sumo provides tools for user engagement, conversion, and analytics, all aimed at boosting website traffic and conversions. Sumo's widgets are designed to be easily integrated and tailored to various website needs. Sumo.

  • RD Station RD Station

    RD Station is a marketing automation platform that helps businesses grow by automating marketing tasks and providing valuable insights for their campaigns. It offers a range of features, including email marketing, lead generation, and analytics, to help companies effectively manage their marketing efforts and nurture leads. Imagine a tool that can take care of your marketing like a butler, making sure everything is perfect and efficient.

  • Mautic Mautic

    Mautic is an open-source marketing automation platform that helps businesses automate marketing workflows, nurture leads, and track customer journeys. It offers features like email marketing, landing pages, and analytics to streamline marketing efforts and improve customer engagement. Mautic is known for its flexibility, ease of use, and customization options.

  • Sendinblue Sendinblue

    Sendinblue is a marketing automation platform offering email marketing, SMS, and automation tools for businesses to engage and grow their audience. It provides comprehensive features such as email templates, segmentation, analytics, and integration options. It helps businesses streamline their marketing efforts and measure campaign effectiveness.

  • ActiveCampaign ActiveCampaign

    ActiveCampaign is a marketing automation platform that helps businesses automate email campaigns, customer journeys, and website personalization, all in one place. It offers tools for segmentation, triggers, and analytics to help marketers connect with their customers effectively. ActiveCampaign is designed for small to medium-sized businesses and offers various integrations to connect with other tools and services.

  • Omnisend Omnisend

    Omnisend is a powerful, user-friendly marketing automation platform designed to help businesses deliver personalized and timely customer experiences across multiple channels, optimize campaigns, and analyze customer behavior to drive growth and improve customer satisfaction. It simplifies email, push notifications, and in-app messaging, making it easy for non-technical users to create engaging, automated customer journeys.

  • ManyChat ManyChat

    ManyChat is a marketing automation platform that allows businesses to automate and scale their customer interactions on messaging platforms like Facebook Messenger, WhatsApp, and Instagram Direct. It enables companies to create personalized chatbots, send targeted messages, and analyze customer data to improve engagement and drive sales.

  • Branch Branch

    Branch is a powerful link tracking and analytics platform that enables businesses to understand user behavior and optimize their marketing strategies by providing detailed insights into app and web traffic. Branch's advanced features include personalized links, deep linking, and attribution analysis, making it an indispensable tool for tracking user journeys and improving conversion rates.

  • SharpSpring SharpSpring

    SharpSpring is a user-friendly marketing automation platform that helps businesses grow by automating email marketing, lead generation, and website analytics. It enables users to create personalized campaigns, track customer behavior, and manage their entire marketing funnel in one place. With intuitive tools and a range of integrations, SharpSpring streamlines the marketing process and enhances customer engagement.

  • SumoMe SumoMe

    SumoMe is a website optimization tool that offers a suite of widgets and analytics to help improve website traffic, engagement, and conversion. The platform enables users to easily add popular features like sharing buttons, pop-ups, and subscription forms to their websites, all while gaining insights into visitor behavior and performance through detailed analytics.

  • Act-On Act-On

    Act-On is a marketing automation platform that helps businesses to nurture leads, manage campaigns, and track customer interactions to ultimately drive revenue growth. The platform offers tools for email marketing, social media management, and analytics to streamline marketing processes and improve overall marketing efficiency. Act-On's user-friendly interface and customizable features allow businesses of all sizes to effectively manage their marketing efforts and achieve their business goals.

  • Invoca Invoca

    Invoca is a cloud-based marketing automation platform designed to track and optimize phone calls generated from digital marketing efforts. It provides call tracking, analytics, and campaign management tools to help businesses measure the performance of their marketing campaigns and improve their ROI. Invoca offers a seamless integration with various advertising channels and CRM systems to streamline the entire customer journey from initial contact to conversion.

  • Wisepops Wisepops

    Wisepops is a platform that enables websites to display personalized popups and ads based on user behavior and preferences. These interactive elements can improve user engagement and drive conversions. Wisepops offers various templates and customization options to ensure a seamless experience for both users and businesses. By leveraging AI and machine learning, Wisepops helps websites enhance their marketing efforts and increase their ROI.

  • Privy Privy

    Privy is a cloud-based marketing automation platform that helps businesses automate their marketing efforts, personalize customer experiences, and track campaign performance through intuitive tools and integrations. It enables users to create, schedule, and send targeted marketing campaigns across multiple channels, analyze data, and optimize strategies for better results.

  • Vitals Vitals

    Vitals is a marketing automation platform that streamlines lead generation and nurturing through personalized, data-driven campaigns. It helps businesses grow by automating email marketing, lead scoring, and segmentation. To ensure the description is very short, you can use just a few words.

  • Autopilot Autopilot

    Autopilot is a cloud-based marketing automation platform designed to help businesses streamline their customer engagement, automate workflows, and analyze data to improve marketing performance. It offers features such as email campaigns, lead scoring, CRM integration, and analytics to assist in nurturing leads and personalizing customer experiences.

  • ClickDimensions ClickDimensions

    ClickDimensions is a cloud-based marketing automation platform that helps businesses automate their email campaigns, nurture leads, and track customer interactions to improve marketing and sales effectiveness. It offers advanced segmentation, personalized content, and analytics to drive better marketing outcomes.

  • Emarsys Emarsys

    Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.

  • Fomo Fomo

    Fomo is a cloud-based marketing automation platform that helps businesses engage with their customers through automated, personalized messaging and workflows. It enables companies to nurture leads, drive conversions, and build customer relationships by sending timely and relevant communications across multiple channels. Fomo streamlines marketing efforts, improving customer engagement and ultimately boosting revenue.

  • Aweber Aweber

    Aweber is an email marketing platform that helps businesses automate and manage their email campaigns, including list management, email creation, and analytics. It enables users to send targeted and personalized emails to their subscribers, track performance metrics, and grow their email list through integrations with other tools.

  • SALESmanago SALESmanago

    SALESmanago is a comprehensive marketing automation platform that enables businesses to engage customers across multiple channels, personalize marketing campaigns, and analyze customer data for better decision-making. It offers a wide range of features for customer segmentation, journey orchestration, and real-time marketing.

  • Kartra Kartra

    Kartra is a user-friendly marketing automation platform that enables businesses to streamline their marketing processes, manage leads, and create custom workflows to nurture prospects and boost conversions. It offers a wide range of features including email marketing, landing pages, automation tools, and integrations with other popular tools.

  • Signal Signal

    Signal is a marketing automation platform for B2B companies that helps them to manage their customer data, automate marketing workflows, and deliver personalized experiences to their target audience. The platform integrates with popular CRM and marketing tools, allowing businesses to streamline their marketing processes, improve lead generation and nurture, and ultimately drive more conversions and revenue.

  • Freshworks CRM Freshworks CRM

    Freshworks CRM is a customer relationship management tool that allows businesses to manage their customer data, track interactions, and automate marketing processes. It provides features for sales, marketing, and customer support teams to collaborate and improve customer engagement. Marketing automation features include lead scoring, email campaigns, and analytics.

  • Dotdigital Dotdigital

    Dotdigital is an email marketing platform that offers advanced analytics and segmentation tools for personalized customer engagement. Sure! Dotdigital is an email marketing platform that provides advanced analytics and segmentation tools for personalized customer engagement and campaign optimization.

  • Beeketing Beeketing

    Beeketing is a marketing automation platform that streamlines and simplifies the process of creating, executing, and analyzing marketing campaigns, allowing businesses to grow their customer base and increase revenue through personalized and targeted marketing efforts. Beeketing offers automation workflows, contact management, and analytics tools to help businesses optimize their marketing efforts and deliver better results.

  • Birdeye Birdeye

    Birdeye is a platform that provides business reviews and ratings, helping companies to improve their online presence and customer engagement through various widgets and tools. It allows businesses to monitor and respond to customer feedback, leading to enhanced reputation management and better customer satisfaction.

  • Sailthru Sailthru

    Sailthru is a marketing automation platform that helps businesses personalize and automate their email, push notifications, and in-app messaging to enhance customer engagement and drive conversions. It analyzes customer behavior to deliver relevant content and offers. sailthru also offers segmentation and A/B testing to optimize campaigns.

  • BowNow BowNow

    BowNow is a Japanese marketing automation platform that helps businesses automate and streamline their marketing processes to improve customer engagement and drive revenue growth. It offers features such as email marketing, customer segmentation, and lead nurturing to help businesses connect with their customers more effectively. BowNow is designed to be user-friendly and customizable, making it an ideal choice for businesses of all sizes in Japan.

  • GetResponse GetResponse

    GetResponse is a user-friendly marketing automation platform that helps businesses grow by enabling them to automate email campaigns, manage customer data, and track campaign performance. GetResponse makes it easy for marketers to create personalized, targeted messages that engage and convert their audience.

  • VWO Engage VWO Engage

    VWO Engage is a user behavior analytics and marketing automation platform that enables marketers to create, test, and personalize customer journeys across multiple digital channels. It helps businesses understand user behavior, track interactions, and deliver personalized content to drive better engagement and conversion rates. VWO Engage allows for A/B testing, personalization, and automation to improve the overall customer experience.

  • Wunderkind Wunderkind

    Wunderkind is a marketing automation platform designed to help small businesses and entrepreneurs automate their marketing processes, making it easier to engage with customers and scale their online presence. It offers features such as email marketing, lead generation, and analytics to streamline marketing efforts. 🚀 Automate your marketing with Wunderkind for small businesses and entrepreneurs.

  • Mapp Mapp

    Mapp is a business performance management platform that offers analytics and business intelligence solutions for organizations to track and improve their key metrics and KPIs. It enables users to easily visualize data, create dashboards, and set up alerts to stay on top of critical business insights. Mapp supports real-time data processing, making it an ideal tool for organizations to make data-driven decisions and drive growth.

  • Dreamdata Dreamdata

    Dreamdata is an analytics platform that allows users to access, transform, and visualize data from various sources, such as databases, spreadsheets, and APIs, and provides advanced statistical analysis and machine learning capabilities for data-driven decision making. It offers a user-friendly interface and automated data pipeline for efficient data management and analysis.

  • Listrak Listrak

    Listrak is a comprehensive marketing automation platform that helps businesses send targeted, personalized email campaigns to grow their customer base and increase sales. It integrates with various CRM and e-commerce systems to provide real-time data and automation capabilities for marketing emails, newsletters, and transactional messages.

  • Izooto Izooto

    Izooto is a drag-and-drop platform for creating custom website widgets and marketing tools without coding. To be used by marketers and designers to easily integrate interactive and engaging elements into websites. To create shareable content that can be embedded anywhere online. To automate and streamline marketing efforts. To increase engagement and conversions on websites. To save time and resources compared to custom development.

  • CleverTap CleverTap

    CleverTap is a mobile analytics and customer engagement platform that helps businesses understand and engage with their mobile users by providing real-time insights, personalized messaging, and targeted campaigns. It enables companies to segment users, track user journeys, and deliver relevant experiences to improve user retention, engagement, and conversion.

  • e-goi e-goi

    e-goi is a cloud-based marketing automation platform designed to help businesses automate and streamline their email marketing efforts, providing features such as list management, email templates, segmentation, and automation workflows. It focuses on delivering personalized and targeted emails to grow and nurture customer relationships. It's user-friendly and offers a range of integrations with other tools.

  • Mindbox Mindbox

    Mindbox is a comprehensive marketing automation platform designed to help businesses grow by streamlining their marketing efforts. It offers advanced tools for email marketing, lead generation, customer segmentation, and analytics, enabling users to create personalized campaigns and track campaign performance in real-time. Its user-friendly interface and powerful features make it a popular choice for marketers of all skill levels.

  • Connectif Connectif

    Connectif is an AI-driven marketing automation platform designed to help businesses optimize their customer journeys and boost engagement through personalized and data-driven marketing campaigns. It leverages machine learning and advanced analytics to automate repetitive tasks, predict customer behavior, and provide actionable insights for improved marketing strategies.

  • WebEngage WebEngage

    WebEngage is a marketing automation platform that helps businesses personalize customer experiences and automate marketing tasks to drive customer engagement and conversions. It provides tools for email marketing, lead nurturing, customer segmentation, and analytics to enhance customer relationships. WebEngage's user-friendly interface and comprehensive features make it an efficient solution for businesses of all sizes to optimize their marketing efforts.

  • Bounce Exchange Bounce Exchange

    Bounce Exchange is a company providing behavioral automation software and analytics.

  • Braze Braze

    Braze is a customer engagement platform that uses data analytics to deliver personalized messages and experiences to users across multiple channels, including email, push notifications, and in-app messaging. It helps businesses to improve customer retention and drive revenue growth by providing insights into user behavior and preferences. The platform also offers A/B testing and segmentation capabilities to optimize campaigns and increase engagement.

  • Bluecore Bluecore

    Bluecore is a marketing automation platform that uses artificial intelligence to help ecommerce businesses send personalized emails and messages to their customers based on their behavior and preferences. The platform provides tools and analytics for analyzing customer data, segmenting audiences, and optimizing email campaigns for better engagement and conversions.

  • Xtremepush Xtremepush

    Xtremepush is a comprehensive marketing automation platform designed to help businesses improve customer engagement and drive revenue growth by streamlining the process of creating, executing, and analyzing targeted marketing campaigns across multiple channels. It offers advanced tools for segmentation, personalization, and analytics, enabling marketers to deliver highly relevant and engaging experiences to their customers.

  • MoEngage MoEngage

    MoEngage is a customer analytics platform that helps businesses track and analyze user behavior, segment audiences, and deliver personalized experiences across multiple channels. It provides real-time insights and predictive analytics to optimize customer engagement and drive business growth.

  • Nudgify Nudgify

    Nudgify is a marketing automation tool that helps businesses automate and personalize customer interactions through personalized email campaigns, chatbots, and SMS messaging. It enables companies to nurture leads, drive conversions, and improve customer engagement using a user-friendly interface and advanced segmentation and analytics capabilities.

  • Ometria Ometria

    Ometria is a marketing automation platform that enables businesses to personalize customer experiences across multiple channels and touchpoints. It uses advanced analytics and AI to segment audiences, create targeted campaigns, and track customer journeys in real-time. Ometria helps companies enhance customer engagement, drive conversions, and deliver a cohesive brand experience.

  • Grin Grin

    Grin is a marketing automation platform that uses artificial intelligence to automate and optimize marketing tasks, providing personalized customer experiences and improving campaign performance. It enables marketers to efficiently manage and execute multi-channel campaigns, track customer interactions, and gain insights for better decision-making. With Grin, businesses can streamline their marketing efforts, increase engagement, and ultimately drive more conversions.

  • Aimtell Aimtell

    Aimtell is a platform that helps businesses improve their customer communication and engagement through personalized and automated marketing campaigns. It offers tools for lead nurturing, email marketing, and customer journey mapping, allowing businesses to deliver relevant and timely messages to their target audience.

  • Bloomreach Search & Merchandising Bloomreach Search & Merchandising

    Bloomreach Search & Merchandising is a powerful tool that enhances online shopping experiences by optimizing search and product recommendations, driving customer engagement and conversions through data-driven insights and personalization. It uses advanced analytics to provide detailed performance metrics and allows for intuitive customization through its Dev Studio interface.

  • RockRMS RockRMS

    RockRMS is a comprehensive and user-friendly Customer Relationship Management System (CRM) tailored specifically for churches, enabling them to effectively manage their congregation, events, and donations. It streamlines processes, enhances communication, and supports overall church operations.

  • Rockerbox Rockerbox

    Rockerbox is a marketing automation platform that helps businesses nurture leads, automate workflows, and measure campaign performance to drive more conversions and grow their customer base. It offers a user-friendly interface and a suite of tools for email marketing, lead scoring, and analytics. The platform is designed to streamline marketing processes and provide actionable insights to optimize marketing strategies.

  • Najva Najva

    Najva is a marketing automation platform that helps businesses automate and personalize their customer engagement processes, leading to improved customer experiences and higher conversion rates. It offers a user-friendly interface, advanced segmentation capabilities, and integration with various marketing tools. Najva simplifies the management of campaigns, email newsletters, lead scoring, and more, enabling marketers to focus on strategic initiatives rather than manual tasks.

  • Frosmo Frosmo

    Frosmo is a marketing automation platform that enables businesses to personalize and optimize customer experiences in real-time across websites, mobile apps, and connected devices. Frosmo provides AI-driven recommendations and analytics to enhance customer engagement and conversion. It allows marketers to create and deliver personalized content, promotions, and offers based on user behavior and preferences.

  • ExitIntel ExitIntel

    ExitIntel is a marketing automation platform that helps businesses to better understand and engage with their customers through targeted marketing campaigns and personalized content. The platform offers advanced segmentation, automation workflows, and analytics to optimize marketing efforts and drive revenue growth. The platform helps businesses to automate their marketing processes, such as email campaigns, lead nurturing, and content personalization, to improve customer engagement and conversion rates.

  • Yotpo SMSBump Yotpo SMSBump

    Yotpo SMSBump is a marketing automation tool that uses SMS messages to engage customers, drive sales, and gather feedback through mobile text interactions. It helps businesses automate and personalize SMS campaigns for better customer experience and loyalty.

  • Bronto Bronto

    Bronto is a marketing automation platform that helps businesses create and deliver personalized, multi-channel marketing campaigns. It allows users to manage customer interactions, track campaign performance, and segment audiences for targeted messaging. The platform integrates with various marketing tools and provides features for email marketing, mobile marketing, and social media engagement.

  • Simplero Simplero

    Simplero is an all-in-one marketing automation platform that helps businesses grow by automating customer acquisition, nurturing, and engagement. It offers a user-friendly interface, integration with popular tools, and a range of features such as email marketing, CRM, lead tracking, and more.

  • Actito Actito

    Actito is a cloud-based marketing automation platform designed to help businesses automate and optimize their marketing efforts, enabling them to deliver personalized experiences and grow their customer base. It offers features like email marketing, lead nurturing, campaign management, and analytics to streamline workflows and improve marketing efficiency.

  • Blackbaud Luminate Online Blackbaud Luminate Online

    Blackbaud Luminate Online is a comprehensive marketing automation platform designed for nonprofit organizations, enabling them to manage and personalize their donor and constituent communication, track engagement, and analyze data to optimize fundraising and engagement strategies. This platform streamlines processes, increases donor loyalty, and ultimately drives more successful campaigns.

  • AD EBiS AD EBiS

    AD EBiS is a Japanese marketing automation platform that helps businesses automate and optimize their marketing processes, personalize customer experiences, and track campaign performance. It offers features such as email marketing, lead management, analytics, and integration capabilities. The platform aims to streamline marketing efforts and improve ROI for Japanese companies. AD EBiS translates to "Adequate Digital Business System.

  • Automizely Automizely

    Automizely is a powerful and user-friendly marketing automation platform that enables businesses to engage customers through personalized and targeted campaigns, segment audiences, and track campaign performance. It helps marketers automate routine tasks, create dynamic content, and deliver seamless customer experiences across multiple channels. Key features include A/B testing, email marketing, lead scoring, and customer journey mapping.

  • SEMrush SEMrush

    SEMrush is an all-in-one digital marketing toolkit that uses advanced SEO, PPC, content, and backlink analysis to optimize online presence and drive traffic. SEMrush offers marketing automation features to streamline workflows and improve campaign performance. It helps businesses improve their visibility, engagement, and conversion rates across various online marketing channels.

  • Jirafe Jirafe

    Jirafe is a data analytics platform that offers real-time insights and data visualization for businesses, enabling them to make data-driven decisions based on comprehensive analysis of their operations. It provides a user-friendly interface for accessing and interpreting large datasets, and includes features such as predictive analytics and customizable dashboards.

  • MAJIN MAJIN

    MAJIN is a marketing automation platform that streamlines and automates marketing processes to improve efficiency and personalization. It helps businesses nurture leads, manage campaigns, and analyze customer data to drive better engagement and conversions. With MAJIN, companies can create targeted marketing strategies, automate emails and workflows, and gain insights to optimize their marketing efforts.

  • Instabot Instabot

    Instabot is a social media automation platform that offers customizable Instagram widgets for enhanced user engagement and analytics. It helps businesses and individuals to automate tasks, schedule posts, and track performance on Instagram in a user-friendly way.

  • Nextsale Nextsale

    Nextsale is a digital marketing company that specializes in helping businesses increase their sales through the use of dynamic pricing and real-time inventory management. They offer a range of widgets that can be integrated into e-commerce websites to optimize pricing strategies and improve overall sales performance.

  • Leanplum Leanplum

    Leanplum is a marketing automation platform that helps businesses send targeted messages to their customers through various channels such as email, push notifications, and in-app messaging, with the goal of improving customer engagement and driving conversions.

  • BySide BySide

    BySide is a powerful marketing automation platform that streamlines and automates the entire customer journey, from lead generation to customer support, providing marketers with the tools to engage and nurture prospects at every stage. It offers advanced personalization, segmentation, and analytics to help businesses grow their customer base and revenue.

  • Contlo Contlo

    Contlo is a marketing automation platform that helps businesses to automate and optimize their marketing workflows, personalize customer experiences, and measure campaign performance. It integrates with various marketing tools and offers features such as email campaigns, lead nurturing, and analytics to streamline marketing efforts and drive better results.

  • Hushly Hushly

    Hushly is a marketing automation platform that helps businesses nurture leads and convert them into customers through personalized and engaging communication. It offers features like email campaigns, automated workflows, and customer segmentation to streamline marketing efforts and improve customer engagement.

  • Maxemail Maxemail

    Maxemail is a cloud-based marketing automation platform that helps businesses automate their email marketing campaigns, manage customer data, and track campaign performance. It offers personalized email campaigns, automation workflows, and real-time analytics to improve customer engagement and drive business growth. To use this feature, you need to provide a brief overview of the service in a few sentences.

  • Wigzo Wigzo

    Wigzo is a comprehensive marketing automation platform that helps businesses to automate and personalize their marketing efforts to engage customers throughout their journey. Wigzo's platform provides a range of tools and features such as lead scoring, email marketing, marketing analytics, and customer journey mapping to help businesses grow their customer base and revenue.

  • Iterable Iterable

    Iterable is a marketing automation platform that helps businesses personalize customer experiences across multiple channels, including email, push notifications, and in-app messages. It offers segmentation, dynamic content, and analytics to drive customer engagement and loyalty.

  • BrightInfo BrightInfo

    BrightInfo is a marketing automation software that helps companies automate their marketing processes, including lead generation, email marketing, and content management. It provides tools for segmentation, personalization, and analytics to improve marketing campaigns and optimize customer engagement. BrightInfo's platform enables businesses to streamline their marketing efforts, resulting in better lead nurturing and higher conversion rates.

  • Postscript Postscript

    Postscript is a marketing automation platform that streamlines email campaigns, customer segmentation, and analytics for businesses. It offers intuitive tools to help marketers automate workflows, personalize content, and track performance. Postscript enables efficient management of customer journeys across multiple channels.

  • Genesys Cloud Genesys Cloud

    Genesys Cloud is a cloud-based customer engagement platform that offers contact center and CRM solutions to businesses, enabling them to enhance customer interactions through chat, phone, and social media channels. It provides real-time analytics and omnichannel support to improve customer satisfaction and operational efficiency.

  • Vizury Vizury

    Vizury is a marketing automation platform that helps businesses to create personalized customer journeys, automate marketing workflows, and measure campaign performance. It offers features such as lead scoring, email marketing, and analytics to optimize marketing efforts and drive business growth. Vizury also provides advanced AI and machine learning capabilities to enhance targeting and segmentation.

  • ManyContacts ManyContacts

    ManyContacts is a web-based application that allows users to manage and organize their contact lists, as well as integrate with popular widgets for enhanced productivity and personalization. It provides a clean, intuitive interface for adding, editing, and sorting contacts, and also supports integration with various online services and tools.

  • emBlue emBlue

    emBlue is a marketing automation tool that helps businesses automate and personalize their email marketing, nurturing leads, and measuring the effectiveness of their campaigns. It offers a user-friendly interface and integrates with popular CRM and marketing platforms to streamline the email marketing process. The platform provides detailed analytics and reporting to help businesses make data-driven decisions and improve their email marketing strategies.

  • SpotHopper SpotHopper

    SpotHopper is an all-in-one marketing automation platform that helps businesses automate their marketing processes, track customer behavior, and personalize their marketing efforts. It is designed to help businesses streamline their marketing workflows and improve their overall marketing performance.

  • Stylitics Stylitics

    Stylitics is a marketing automation platform that helps businesses personalize and automate their marketing efforts to improve customer engagement and drive conversions. It offers features such as automated email campaigns, analytics, and customer segmentation to streamline marketing processes and maximize ROI. Stylitics makes it easier for businesses to connect with their audience and grow their customer base.

  • Melis Platform Melis Platform

    Melis Platform 2023 is an advanced Content Management System (CMS) designed for building dynamic and customizable websites. It offers a user-friendly interface, powerful drag-and-drop functionality, and integrates seamlessly with various third-party tools, enhancing productivity and flexibility for web developers and designers.

  • Adabra Adabra

    Adabra is a marketing automation platform that enables businesses to streamline their marketing processes, personalize customer experiences, and automate repetitive tasks to boost engagement and drive revenue growth. The platform offers features such as email marketing, lead scoring, segmentation, and analytics to help businesses improve their marketing efforts and achieve their goals.

  • Pushnami Pushnami

    Pushnami is a marketing automation platform designed for agencies to manage and scale their digital marketing campaigns. It offers tools for lead generation, email marketing, automation workflows, and analytics to help agencies optimize their client services and grow their businesses. Pushnami streamlines the marketing process, enabling agencies to automate repetitive tasks, track key metrics, and deliver personalized experiences to their clients.

  • Satori Satori

    Satori is a marketing automation platform that enables businesses to create and execute personalized marketing campaigns across multiple channels, automate routine tasks, and track and analyze customer interactions and behaviors to improve engagement and drive conversions. It offers a user-friendly interface, pre-built templates, integrations with popular tools, and AI-driven insights to help marketers streamline their workflows and optimize their strategies.

  • Emotive Emotive

    Emotive is a marketing automation platform that uses AI to personalize and automate email marketing, chatbots, and social media campaigns to deliver highly relevant and engaging experiences to customers. The platform leverages natural language processing (NLP) and machine learning algorithms to analyze customer data and behavior, and then uses this information to optimize campaigns in real-time.

  • Prediggo Prediggo

    Prediggo is an all-in-one marketing automation platform designed to help businesses automate and optimize their marketing workflows, delivering personalized customer experiences at scale. It integrates various marketing tools and provides automation, segmentation, and analytics to streamline campaigns and improve ROI. Prediggo aims to make marketing automation accessible and user-friendly for businesses of all sizes.

Marketing Automation Market Share History in Last 12 Months
Technology May 2024June 2024July 2024August 2024September 2024October 2024November 2024December 2024January 2025February 2025March 2025
MailChimp36.88%36.90%36.64%36.37%36.22%36.10%35.87%35.68%35.43%35.02%34.81%
HubSpot15.75%15.78%15.75%15.75%15.78%15.79%15.77%15.84%15.87%15.92%15.96%
MailChimp for WordPress7.07%7.07%7.19%7.32%7.43%7.51%7.63%7.66%7.77%7.93%8.08%
Eloqua5.54%5.49%5.44%5.38%5.32%5.28%5.24%5.22%5.21%5.10%5.02%
OneSignal5.15%5.14%5.11%5.08%5.07%5.05%5.01%4.96%4.92%4.85%4.81%
Klaviyo4.28%4.34%4.56%4.74%4.86%4.95%5.15%5.41%5.62%6.17%6.43%
Pardot2.80%2.79%2.77%2.74%2.71%2.70%2.69%2.67%2.66%2.61%2.57%
Marketo1.82%1.80%1.79%1.77%1.75%1.75%1.74%1.73%1.71%1.67%1.65%
ClickFunnels1.66%1.66%1.65%1.63%1.60%1.59%1.58%1.66%1.66%1.67%1.70%
OptinMonster1.46%1.46%1.48%1.52%1.55%1.55%1.57%1.54%1.54%1.54%1.54%
MailerLite1.40%1.39%1.42%1.43%1.44%1.44%1.46%1.43%1.43%1.42%1.41%
Constant Contact1.28%1.28%1.30%1.34%1.36%1.38%1.40%1.40%1.40%1.39%1.38%
Mautic1.18%1.18%1.17%1.16%1.16%1.15%1.14%1.13%1.10%1.08%1.07%
RD Station1.17%1.17%1.16%1.15%1.15%1.15%1.14%1.14%1.13%1.11%1.10%
Mailmunch1.14%1.13%1.15%1.16%1.18%1.19%1.20%1.19%1.19%1.18%1.17%
Sumo1.10%1.09%1.10%1.11%1.12%1.13%1.14%1.14%1.13%1.12%1.11%
Branch0.79%0.78%0.78%0.77%0.74%0.73%0.70%0.67%0.67%0.65%0.64%
ActiveCampaign0.78%0.78%0.79%0.81%0.82%0.83%0.84%0.84%0.85%0.86%0.86%
Sendinblue0.73%0.74%0.76%0.79%0.81%0.83%0.85%0.85%0.87%0.87%0.87%
ManyChat0.72%0.72%0.72%0.71%0.70%0.70%0.69%0.68%0.67%0.66%0.66%
SharpSpring0.67%0.66%0.66%0.65%0.64%0.64%0.63%0.62%0.62%0.61%0.60%
Omnisend0.65%0.65%0.67%0.68%0.69%0.69%0.70%0.72%0.73%0.79%0.82%
SumoMe0.49%0.49%0.48%0.47%0.46%0.45%0.44%0.44%0.43%0.42%0.41%
Act-On0.44%0.44%0.44%0.43%0.43%0.43%0.42%0.42%0.42%0.41%0.40%
Wisepops0.28%0.28%0.28%0.28%0.28%0.27%0.27%0.27%0.27%0.27%0.26%
Autopilot0.28%0.28%0.27%0.27%0.26%0.26%0.26%0.25%0.25%0.24%0.23%
Fomo0.26%0.26%0.26%0.25%0.24%0.24%0.22%0.21%0.21%0.21%0.20%
Privy0.25%0.25%0.25%0.25%0.25%0.26%0.26%0.25%0.25%0.25%0.24%
ClickDimensions0.25%0.25%0.24%0.24%0.24%0.24%0.24%0.24%0.23%0.23%0.23%
Emarsys0.23%0.23%0.23%0.23%0.23%0.23%0.23%0.23%0.23%0.22%0.22%
Invoca0.22%0.22%0.22%0.23%0.25%0.26%0.27%0.27%0.27%0.27%0.28%
Kartra0.20%0.20%0.20%0.20%0.19%0.19%0.18%0.18%0.18%0.18%0.18%
Signal0.19%0.19%0.19%0.18%0.18%0.18%0.18%0.17%0.17%0.17%0.16%
Aweber0.18%0.18%0.18%0.18%0.18%0.18%0.18%0.18%0.18%0.18%0.18%
Vitals0.17%0.17%0.17%0.17%0.18%0.18%0.18%0.18%0.19%0.22%0.23%
Birdeye0.16%0.16%0.15%0.15%0.14%0.14%0.14%0.14%0.14%0.13%0.13%
Dotdigital0.15%0.15%0.15%0.15%0.15%0.15%0.15%0.15%0.15%0.15%0.15%
SALESmanago0.15%0.15%0.15%0.17%0.17%0.17%0.17%0.18%0.18%0.18%0.18%
Beeketing0.15%0.15%0.14%0.14%0.14%0.14%0.14%0.14%0.14%0.14%0.13%
Freshworks CRM0.13%0.13%0.13%0.13%0.13%0.13%0.14%0.14%0.14%0.15%0.15%
Sailthru0.13%0.14%0.14%0.13%0.12%0.12%0.12%0.12%0.12%0.12%0.12%
VWO Engage0.11%0.11%0.11%0.11%0.10%0.10%0.10%0.10%0.10%0.10%0.09%
GetResponse0.11%0.11%0.11%0.11%0.11%0.11%0.11%0.11%0.11%0.11%0.11%
Wunderkind0.10%0.10%0.10%0.10%0.10%0.10%0.09%0.09%0.09%0.09%0.09%
BowNow0.10%0.10%0.10%0.10%0.11%0.11%0.11%0.11%0.11%0.11%0.11%
Listrak0.09%0.09%0.09%0.09%0.09%0.09%0.08%0.08%0.08%0.08%0.08%
Mapp0.08%0.08%0.08%0.08%0.08%0.08%0.08%0.09%0.09%0.09%0.09%
Dreamdata0.08%0.08%0.08%0.08%0.08%0.08%0.09%0.09%0.09%0.09%0.08%
Izooto0.08%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%
CleverTap0.07%0.07%0.07%0.07%0.07%0.07%0.06%0.06%0.07%0.07%0.07%
e-goi0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%
Bounce Exchange0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%
Braze0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%
Mindbox0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.06%0.06%0.06%
Bluecore0.05%0.05%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%
WebEngage0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.05%0.05%0.05%0.05%
Xtremepush0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%
Connectif0.04%0.04%0.04%0.04%0.04%0.04%0.05%0.05%0.05%0.05%0.05%
MoEngage0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.04%0.04%0.04%
Ometria0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
Aimtell0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
Bloomreach Search & Merchandising0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.02%0.02%
Nudgify0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
Grin0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
RockRMS0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
Frosmo0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
Najva0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
ExitIntel0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
Bronto0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
Rockerbox0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
Yotpo SMSBump0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
SEMrush0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Automizely0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
AD EBiS0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Blackbaud Luminate Online0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Simplero0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Jirafe0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Actito0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Instabot0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Nextsale0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
MAJIN0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Leanplum0.01%0.01%0.01%0.00%0.01%0.01%0.01%0.01%0.00%0.01%0.00%
Contlo0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Wigzo0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
BySide0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Maxemail0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Iterable0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Genesys Cloud0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Hushly0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
BrightInfo0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Postscript0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
SpotHopper0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Vizury0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
emBlue0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
ManyContacts0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Stylitics0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Adabra0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Melis Platform0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Pushnami0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Satori0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Prediggo0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Emotive0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
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