.it websites Marketing Automation Usage Statistics and Market Share in Italy (.it)

We are tracking usage statistics and market share of 68 web technologies in Marketing Automation in Italy (.it). In April 2024 the most popular web technology in Marketing Automation in Italy (.it) is MailChimp with 56% market share. In second place there is MailChimp for WordPress with 13% market share. After that there are OneSignal with 10%, HubSpot with 3% and Sendinblue with 3% market share. Top 5 web technologies together have 85% market share. The remaining 63 web technologies in Marketing Automation have a combined market share of 15%. Global Marketing Automation market share report is available here.

Marketing Automation Market Share in Italy (.it) in April 2024
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About Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.

We are tracking 68 different technologies in Marketing Automation.

There are 47,564 websites using Marketing Automation in Italy (.it websites) in out database.

Marketing Automation Usage Statistics and Market Share in Italy (.it) in April 2024
Technologies in Marketing Automation in Italy (.it)
  • MailChimp MailChimp

    Mailchimp is a marketing automation platform and an email marketing service.

  • MailChimp for WordPress MailChimp for WordPress

    MailChimp for WordPress is an email marketing plugin that enables you to build subscriber lists.

  • OneSignal OneSignal

    OneSignal is a customer engagement messaging solution.

  • HubSpot HubSpot

    HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.

  • Sendinblue Sendinblue

    Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.

  • ManyChat ManyChat

    ManyChat is a service that allows you to create chatbots for Facebook Messenger.

  • ActiveCampaign ActiveCampaign

    ActiveCampaign is email and marketing automation software.

  • ClickFunnels ClickFunnels

    Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online.

  • Mailmunch Mailmunch

    Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.

  • Mautic Mautic

    Mautic is a free and open-source marketing automation tool for Content Management, Social Media, Email Marketing, and can be used for the integration of social networks, campaign management, forms, questionnaires, reports, etc.

  • Klaviyo Klaviyo

    Klaviyo is an email marketing platform for online businesses.

  • Pardot Pardot

    Pardot is a Software-as-a-Service (SaaS) marketing automation platform.

  • Mapp Mapp

    Mapp is designed specifically to help consumer-facing brands run highly personalised, cross-channel marketing campaigns powered by real-time customer data and generated insights.

  • MailerLite MailerLite

    MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.

  • Sumo Sumo

    Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.

  • Marketo Marketo

    Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.

  • SALESmanago SALESmanago

    SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.

  • OptinMonster OptinMonster

    OptinMonster is a conversion optimisation tool that allows you to grow your email list.

  • SumoMe SumoMe

    Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.

  • Omnisend Omnisend

    Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.

  • GetResponse GetResponse

    GetResponse is an email marketing app that allows you to create a mailing list and capture data onto it.

  • Branch Branch

    Branch is a mobile deep linking system to increase engagement and retention.

  • Emarsys Emarsys

    Emarsys is a cloud-based B2C marketing platform.

  • Aweber Aweber

    AWeber is an email marketing service.

  • VWO Engage VWO Engage

    VWO Engage is a part of the VWO Platform, which is a web-based push notification platform used by SaaS and B2B marketers, online content publishers, and ecommerce store owners.

  • Autopilot Autopilot

    Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.

  • Eloqua Eloqua

    Eloqua is a Software-as-a-Service (SaaS) platform for marketing automation offered that aims to help B2B marketers and organisations manage marketing campaigns and sales lead generation.

  • Vitals Vitals

    Vitals is an all-in-one Shopify marketing software.

  • Wisepops Wisepops

    Wisepops is an intelligent popup and marketing automation system that offers marketers a single platform from which to create and manage website popups.

  • Freshworks CRM Freshworks CRM

    Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.

  • Kartra Kartra

    Kartra is an online business platform that offers marketing and sales tools.

  • Privy Privy

    Privy is a all-in-one marketing automation platform for ecommerce.

  • Act-On Act-On

    Act-On is a cloud-based SaaS product for marketing automation.

  • ClickDimensions ClickDimensions

    ClickDimensions is a SaaS marketing automation platform built on the Microsoft Windows Azure platform.

  • Dotdigital Dotdigital

    Dotdigital is an all-in-one cloud-based customer engagement multichannel marketing platform.

  • SharpSpring SharpSpring

    SharpSpring is a cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution.

  • Ometria Ometria

    Ometria is a customer insight and marketing automation platform.

  • Signal Signal

    Signal is a cross-platform encrypted messaging service.

  • Connectif Connectif

    Connectif is a marketing automation and personalisation data-first action platform, powered by AI.

  • Frosmo Frosmo

    Frosmo is a SaaS company which provides AI-driven personalisation products.

  • Sailthru Sailthru

    Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.

  • Bronto Bronto

    Bronto is a cloud-based email marketing automation software.

  • Xtremepush Xtremepush

    Xtremepush is a customer engagement, personalisation and data platform. It's purpose-built for multichannel and mobile marketing.

  • Beeketing Beeketing

    Beeketing is a suite of marketing apps for ecommerce shop owners.

  • Bluecore Bluecore

    Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social media, site activity.

  • Jirafe Jirafe

  • Adabra Adabra

    Adabra is a SaaS omnichannel marketing automation platform to help boost sales. Adabra allows you to manage user segmentation, create workflow and campaigns through email, social, SMS and more.

  • Braze Braze

    Braze is a customer engagement platform that delivers messaging experiences across push, email, in-product, and more.

  • Nudgify Nudgify

    Nudgify is a Social Proof & Fomo App tool that integrates seamlessly with ecommerce platform such as Shopify, WooCommerce and Magento.

  • Dreamdata Dreamdata

    Dreamdata is a B2B revenue attribution platform.

  • e-goi e-goi

    e-goi is a multichannel marketing automation software for ecommerce.

  • Izooto Izooto

    iZooto is a user engagement and retention tool that leverages web push notifications to help business to drive repeat traffic, leads and sales.

  • RD Station RD Station

    RD Station is a platform that helps medium and small businesses manage and automate their Digital Marketing strategy.

  • Fomo Fomo

    Fomo is a social proof marketing platform.

  • Aimtell Aimtell

    Aimtell is a cloud-hosted marketing platform that allows digital marketers and businesses to deliver web-based push notifications.

  • Constant Contact Constant Contact

    Constant Contact is a marketing automation and email marketing solution.

  • Leanplum Leanplum

    Leanplum is a multi-channel messaging and campaign orchestration platform.

  • Listrak Listrak

    Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.

  • WebEngage WebEngage

    WebEngage is a customer data platform and marketing automation suite.

  • Wunderkind Wunderkind

    Wunderkind (Formerly BounceX) is a software for behavioural marketing technologies, created to de-anonymise site visitors, analyse their digital behaviour and create relevant digital experiences regardless of channel or device.

  • SEMrush SEMrush

    SEMrush is an all-in-one tool suite for improving online visibility and discovering marketing insights.

  • CleverTap CleverTap

    CleverTap is a SaaS based customer lifecycle management and mobile marketing company headquartered in Mountain View, California.

  • Contlo Contlo

    Contlo is an AI powered marketing software.

  • Grin Grin

    Grin is a influence marketing platform.

  • MoEngage MoEngage

    MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer.

  • Automizely Automizely

    Automizely creates and manages enterprise-level marketing automation systems including contact and CRM mappings, lead funnels, email nurture, lead-generating pages, and blog posts, and website integrations.

  • Invoca Invoca

    Invoca is an AI-powered call tracking and conversational analytics company.

  • Yotpo SMSBump Yotpo SMSBump

    SMS Bump is a SMS marketing and automations app which was acquired by Yotpo.

Marketing Automation Market Share History in Italy (.it) in Last 12 Months
Technology June 2023July 2023August 2023September 2023October 2023November 2023December 2023January 2024February 2024March 2024April 2024
MailChimp58.53%56.86%56.69%56.53%56.42%56.37%56.36%56.36%56.37%56.12%56.06%
OneSignal10.49%10.23%10.23%10.16%10.09%10.04%9.99%9.99%9.99%9.96%9.93%
MailChimp for WordPress11.47%12.88%12.99%13.12%13.26%13.28%13.31%13.32%13.31%13.42%13.45%
HubSpot5.81%5.64%5.62%5.60%5.59%5.58%5.59%5.59%5.59%5.60%5.60%
Sendinblue2.13%2.41%2.44%2.51%2.54%2.57%2.61%2.62%2.62%2.72%2.75%
ManyChat1.22%1.18%1.18%1.17%1.19%1.19%1.18%1.18%1.18%1.18%1.18%
ClickFunnels1.03%0.99%0.99%0.99%0.99%0.99%0.99%0.99%0.99%0.98%0.98%
Mautic0.88%0.85%0.85%0.85%0.84%0.84%0.84%0.84%0.84%0.84%0.84%
ActiveCampaign0.98%1.07%1.09%1.10%1.10%1.11%1.10%1.11%1.10%1.12%1.12%
Pardot0.65%0.62%0.62%0.63%0.62%0.62%0.62%0.62%0.62%0.62%0.62%
Klaviyo0.61%0.67%0.68%0.71%0.74%0.77%0.78%0.78%0.79%0.80%0.79%
Mailmunch0.65%0.85%0.87%0.89%0.88%0.89%0.88%0.89%0.89%0.89%0.89%
Marketo0.48%0.46%0.46%0.45%0.45%0.45%0.45%0.45%0.45%0.45%0.44%
Mapp0.63%0.68%0.64%0.63%0.63%0.61%0.62%0.62%0.59%0.60%0.60%
MailerLite0.47%0.50%0.50%0.52%0.53%0.54%0.53%0.53%0.53%0.53%0.53%
SumoMe0.38%0.35%0.34%0.34%0.33%0.32%0.32%0.32%0.32%0.32%0.32%
Sumo0.37%0.42%0.44%0.44%0.44%0.45%0.45%0.45%0.45%0.45%0.47%
Omnisend0.28%0.29%0.29%0.28%0.29%0.29%0.29%0.29%0.29%0.29%0.30%
SALESmanago0.34%0.37%0.38%0.39%0.40%0.40%0.39%0.39%0.40%0.42%0.42%
Branch0.22%0.23%0.21%0.21%0.21%0.21%0.21%0.21%0.21%0.21%0.21%
OptinMonster0.30%0.37%0.39%0.36%0.38%0.38%0.37%0.37%0.38%0.38%0.38%
Emarsys0.22%0.20%0.20%0.20%0.21%0.21%0.21%0.21%0.21%0.20%0.20%
GetResponse0.22%0.24%0.24%0.25%0.25%0.25%0.25%0.25%0.25%0.26%0.26%
VWO Engage0.14%0.13%0.12%0.12%0.12%0.12%0.12%0.11%0.12%0.12%0.12%
Autopilot0.13%0.12%0.12%0.12%0.12%0.12%0.11%0.11%0.11%0.11%0.11%
Aweber0.12%0.13%0.12%0.12%0.11%0.12%0.12%0.12%0.12%0.12%0.12%
Wisepops0.11%0.11%0.11%0.10%0.10%0.10%0.10%0.10%0.10%0.10%0.10%
Vitals0.09%0.09%0.10%0.10%0.10%0.09%0.09%0.09%0.09%0.10%0.10%
Freshworks CRM0.08%0.08%0.08%0.09%0.09%0.09%0.09%0.09%0.09%0.09%0.09%
Kartra0.09%0.09%0.09%0.09%0.09%0.09%0.09%0.09%0.09%0.09%0.09%
Act-On0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.06%
Eloqua0.08%0.09%0.09%0.10%0.10%0.10%0.10%0.10%0.11%0.11%0.11%
ClickDimensions0.06%0.06%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%
SharpSpring0.05%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%
Dotdigital0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%
Privy0.06%0.07%0.07%0.07%0.08%0.08%0.08%0.08%0.08%0.08%0.08%
Sailthru0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
Signal0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%
Ometria0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%
Bronto0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
Frosmo0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
Braze0.03%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
Xtremepush0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
Bluecore0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
Jirafe0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
Adabra0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
Beeketing0.02%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
Izooto0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
RD Station0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
Fomo0.02%0.02%0.01%0.01%0.02%0.01%0.01%0.01%0.01%0.01%0.01%
Listrak0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Nudgify0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
Aimtell0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Connectif0.02%0.02%0.03%0.04%0.04%0.04%0.03%0.03%0.04%0.03%0.03%
Dreamdata0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
e-goi0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.02%0.02%
SEMrush0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Wunderkind0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
CleverTap0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Constant Contact0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.00%0.01%0.01%
Contlo0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Leanplum0.00%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
MoEngage0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
WebEngage0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.01%0.01%
Grin0.00%0.00%0.00%0.00%0.00%0.01%0.01%0.01%0.01%0.00%0.00%
Invoca0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Yotpo SMSBump0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Websites using Marketing Automation in other countries
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