Marketing Automation Usage Statistics and Market Share in Japan (.jp)
We are tracking usage statistics and market share of 59 web technologies in Marketing Automation in Japan (.jp). In April 2024 the most popular web technology in Marketing Automation in Japan (.jp) is Pardot with 31% market share. In second place there is HubSpot with 17% market share. After that there are BowNow with 12%, Marketo with 8% and MailChimp with 8% market share. Top 5 web technologies together have 77% market share. The remaining 54 web technologies in Marketing Automation have a combined market share of 23%. Global Marketing Automation market share report is available here.
About Marketing Automation
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
We are tracking 59 different technologies in Marketing Automation.
There are 8,626 websites using Marketing Automation in Japan (.jp websites) in out database.
Marketing Automation Usage Statistics and Market Share in Japan (.jp) in April 2024
#1 Pardot 
30.96%
#2 HubSpot 
17.32%
#3 BowNow 
12.38%
#4 Marketo 
9.54%
#5 MailChimp 
8.23%
#6 OneSignal 
5.15%
#7 Mautic 
3.58%
#8 AD EBiS 
2.20%
#9 Eloqua 
1.40%
#10 Klaviyo 
1.38%
#11 MailChimp for WordPress 
0.93%
#12 Wisepops 
0.88%
#13 MAJIN 
0.72%
#14 Branch 
0.60%
#15 Omnisend 
0.56%
#16 Autopilot 
0.38%
#17 Emarsys 
0.30%
#18 Sumo 
0.26%
#19 Freshworks CRM 
0.24%
#20 OptinMonster 
0.24%
#21 Dreamdata 
0.19%
#22 Dotdigital 
0.16%
#23 ManyChat 
0.16%
#24 Act-On 
0.15%
#25 Bluecore 
0.14%
#26 Mapp 
0.14%
#27 Signal 
0.14%
#28 Izooto 
0.12%
#29 MailerLite 
0.12%
#30 Wunderkind 
0.10%
#31 Braze 
0.09%
#32 ClickFunnels 
0.09%
#33 Vitals 
0.09%
#34 WebEngage 
0.09%
#35 ClickDimensions 
0.08%
#36 SumoMe 
0.07%
#37 Mailmunch 
0.07%
#38 Ometria 
0.07%
#39 SALESmanago 
0.07%
#40 Sailthru 
0.07%
#41 Sendinblue 
0.07%
#42 MoEngage 
0.05%
#43 Privy 
0.05%
#44 Grin 
0.03%
#45 SharpSpring 
0.03%
#46 VWO Engage 
0.03%
#47 ActiveCampaign 
0.02%
#48 Aweber 
0.02%
#49 Bronto 
0.02%
#50 Fomo 
0.02%
#51 Frosmo 
0.02%
#52 GetResponse 
0.02%
#53 Jirafe 
0.02%
#54 Listrak 
0.02%
#55 RD Station 
0.02%
#56 Automizely 
0.01%
#57 Hushly 
0.01%
#58 Nudgify 
0.01%
#59 Satori 
0.01%
Technologies in Marketing Automation in Japan (.jp)
Pardot
Pardot is a Software-as-a-Service (SaaS) marketing automation platform.
HubSpot
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
BowNow
BowNow is a marketing automation tool with business card management, sales support, analysis, and email magazine functions.
Marketo
Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.
MailChimp
Mailchimp is a marketing automation platform and an email marketing service.
OneSignal
OneSignal is a customer engagement messaging solution.
Mautic
Mautic is a free and open-source marketing automation tool for Content Management, Social Media, Email Marketing, and can be used for the integration of social networks, campaign management, forms, questionnaires, reports, etc.
AD EBiS
AD EBiS is an advertising and marketing platform that offers advertisement effectiveness measurement, access and user analysis.
Eloqua
Eloqua is a Software-as-a-Service (SaaS) platform for marketing automation offered that aims to help B2B marketers and organisations manage marketing campaigns and sales lead generation.
Klaviyo
Klaviyo is an email marketing platform for online businesses.
MailChimp for WordPress
MailChimp for WordPress is an email marketing plugin that enables you to build subscriber lists.
Wisepops
Wisepops is an intelligent popup and marketing automation system that offers marketers a single platform from which to create and manage website popups.
MAJIN
MAJIN reads the hearts and minds of each customer using real-world data to automate optimal marketing processes.
Branch
Branch is a mobile deep linking system to increase engagement and retention.
Omnisend
Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Sumo
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
OptinMonster
OptinMonster is a conversion optimisation tool that allows you to grow your email list.
Dreamdata
Dreamdata is a B2B revenue attribution platform.
Dotdigital
Dotdigital is an all-in-one cloud-based customer engagement multichannel marketing platform.
ManyChat
ManyChat is a service that allows you to create chatbots for Facebook Messenger.
Act-On
Act-On is a cloud-based SaaS product for marketing automation.
Bluecore
Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social media, site activity.
Mapp
Mapp is designed specifically to help consumer-facing brands run highly personalised, cross-channel marketing campaigns powered by real-time customer data and generated insights.
Signal
Signal is a cross-platform encrypted messaging service.
Izooto
iZooto is a user engagement and retention tool that leverages web push notifications to help business to drive repeat traffic, leads and sales.
MailerLite
MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.
Wunderkind
Wunderkind (Formerly BounceX) is a software for behavioural marketing technologies, created to de-anonymise site visitors, analyse their digital behaviour and create relevant digital experiences regardless of channel or device.
Braze
Braze is a customer engagement platform that delivers messaging experiences across push, email, in-product, and more.
ClickFunnels
Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online.
Vitals
Vitals is an all-in-one Shopify marketing software.
WebEngage
WebEngage is a customer data platform and marketing automation suite.
ClickDimensions
ClickDimensions is a SaaS marketing automation platform built on the Microsoft Windows Azure platform.
SumoMe
Sumo is a plugin offering set of marketing tools to automate a website's growth. These tools help drive extra traffic, engage visitors, increase email subscribers and build community.
Mailmunch
Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.
Ometria
Ometria is a customer insight and marketing automation platform.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Sailthru
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
Sendinblue
Sendinblue is an email marketing solution for small and medium-sized businesses that want to send and automate email marketing campaigns.
MoEngage
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer.
Privy
Privy is a all-in-one marketing automation platform for ecommerce.
Grin
Grin is a influence marketing platform.
SharpSpring
SharpSpring is a cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution.
VWO Engage
VWO Engage is a part of the VWO Platform, which is a web-based push notification platform used by SaaS and B2B marketers, online content publishers, and ecommerce store owners.
ActiveCampaign
ActiveCampaign is email and marketing automation software.
Aweber
AWeber is an email marketing service.
Bronto
Bronto is a cloud-based email marketing automation software.
Fomo
Fomo is a social proof marketing platform.
Frosmo
Frosmo is a SaaS company which provides AI-driven personalisation products.
GetResponse
GetResponse is an email marketing app that allows you to create a mailing list and capture data onto it.
Jirafe
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
RD Station
RD Station is a platform that helps medium and small businesses manage and automate their Digital Marketing strategy.
Automizely
Automizely creates and manages enterprise-level marketing automation systems including contact and CRM mappings, lead funnels, email nurture, lead-generating pages, and blog posts, and website integrations.
Hushly
Hushly is an all-in-one B2B marketing software platform.
Nudgify
Nudgify is a Social Proof & Fomo App tool that integrates seamlessly with ecommerce platform such as Shopify, WooCommerce and Magento.
Satori
Satori provides marketing automation software.
Marketing Automation Market Share History in Japan (.jp) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Pardot | 32.10% | 31.71% | 31.49% | 31.16% | 31.03% | 31.00% | 30.83% | 30.87% | 30.93% | 30.94% | 30.96% |
| HubSpot | 17.41% | 17.42% | 17.51% | 17.29% | 17.24% | 17.19% | 17.32% | 17.31% | 17.33% | 17.32% | 17.32% |
| Marketo | 10.63% | 10.32% | 10.19% | 10.03% | 9.72% | 9.74% | 9.82% | 9.80% | 9.68% | 9.55% | 9.54% |
| MailChimp | 8.72% | 8.61% | 8.57% | 8.32% | 8.26% | 8.21% | 8.20% | 8.19% | 8.23% | 8.23% | 8.23% |
| BowNow | 9.71% | 10.52% | 10.83% | 11.58% | 12.15% | 12.22% | 12.21% | 12.22% | 12.23% | 12.39% | 12.38% |
| OneSignal | 5.36% | 5.30% | 5.29% | 5.20% | 5.20% | 5.13% | 5.12% | 5.11% | 5.12% | 5.15% | 5.15% |
| Mautic | 3.85% | 3.71% | 3.69% | 3.63% | 3.57% | 3.54% | 3.55% | 3.55% | 3.57% | 3.57% | 3.58% |
| AD EBiS | 2.39% | 2.38% | 2.33% | 2.26% | 2.20% | 2.20% | 2.20% | 2.20% | 2.20% | 2.20% | 2.20% |
| Klaviyo | 1.14% | 1.20% | 1.22% | 1.31% | 1.30% | 1.36% | 1.37% | 1.38% | 1.37% | 1.37% | 1.38% |
| Eloqua | 1.10% | 1.18% | 1.21% | 1.39% | 1.46% | 1.47% | 1.48% | 1.48% | 1.47% | 1.43% | 1.40% |
| MailChimp for WordPress | 0.83% | 0.89% | 0.89% | 0.91% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% |
| Wisepops | 0.73% | 0.82% | 0.87% | 0.93% | 0.91% | 0.95% | 0.90% | 0.88% | 0.86% | 0.88% | 0.88% |
| Branch | 0.64% | 0.64% | 0.59% | 0.61% | 0.60% | 0.63% | 0.63% | 0.62% | 0.63% | 0.60% | 0.60% |
| MAJIN | 0.65% | 0.65% | 0.67% | 0.68% | 0.71% | 0.71% | 0.72% | 0.72% | 0.72% | 0.72% | 0.72% |
| Omnisend | 0.50% | 0.52% | 0.52% | 0.56% | 0.56% | 0.58% | 0.58% | 0.58% | 0.58% | 0.56% | 0.56% |
| Autopilot | 0.39% | 0.39% | 0.39% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% |
| Emarsys | 0.24% | 0.28% | 0.28% | 0.30% | 0.30% | 0.28% | 0.28% | 0.28% | 0.30% | 0.30% | 0.30% |
| Dotdigital | 0.19% | 0.19% | 0.19% | 0.21% | 0.21% | 0.21% | 0.19% | 0.19% | 0.14% | 0.16% | 0.16% |
| Freshworks CRM | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% |
| Dreamdata | 0.19% | 0.19% | 0.19% | 0.19% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.19% | 0.19% |
| Signal | 0.17% | 0.16% | 0.16% | 0.16% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| Sumo | 0.24% | 0.24% | 0.26% | 0.28% | 0.30% | 0.28% | 0.28% | 0.28% | 0.28% | 0.26% | 0.26% |
| Act-On | 0.18% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
| Sailthru | 0.18% | 0.18% | 0.14% | 0.10% | 0.07% | 0.03% | 0.03% | 0.03% | 0.07% | 0.07% | 0.07% |
| SumoMe | 0.14% | 0.12% | 0.12% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| ManyChat | 0.14% | 0.14% | 0.14% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% |
| Braze | 0.14% | 0.12% | 0.12% | 0.09% | 0.09% | 0.09% | 0.12% | 0.12% | 0.09% | 0.09% | 0.09% |
| OptinMonster | 0.18% | 0.20% | 0.22% | 0.23% | 0.23% | 0.24% | 0.23% | 0.23% | 0.24% | 0.24% | 0.24% |
| Wunderkind | 0.12% | 0.11% | 0.11% | 0.10% | 0.10% | 0.13% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
| Bluecore | 0.17% | 0.16% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| ClickFunnels | 0.12% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| Izooto | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% |
| Mapp | 0.09% | 0.09% | 0.09% | 0.12% | 0.12% | 0.12% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| ClickDimensions | 0.09% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
| MailerLite | 0.11% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% |
| Bronto | 0.05% | 0.05% | 0.05% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Mailmunch | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Ometria | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Vitals | 0.07% | 0.07% | 0.07% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| WebEngage | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| VWO Engage | 0.05% | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Privy | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Sendinblue | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| SharpSpring | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Aweber | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Fomo | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Frosmo | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| GetResponse | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Jirafe | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Listrak | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| MoEngage | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.05% | 0.05% |
| RD Station | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Automizely | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Grin | 0.02% | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Hushly | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Nudgify | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Satori | 0.02% | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |