Segmentation Usage Statistics and Market Share in India (.in)
We are tracking usage statistics and market share of 4 web technologies in Segmentation in India (.in). In April 2024 the most popular web technology in Segmentation in India (.in) is Adobe Audience Manager with 76% market share. In second place there is Salesforce Interaction Studio with 10% market share. After that there are Salesforce Audience Studio with 7%, Sirdata with 0%. Top 4 web technologies together have 93% market share. The remaining 0 web technologies in Segmentation have a combined market share of 7%. Global Segmentation market share report is available here.
About Segmentation
We are tracking 4 different technologies in Segmentation.
There are 138 websites using Segmentation in India (.in websites) in out database.
Segmentation Usage Statistics and Market Share in India (.in) in April 2024
#1 Adobe Audience Manager 
76.09%
#2 Salesforce Interaction Studio 
10.14%
#3 Salesforce Audience Studio 7.25%
#4 Sirdata 
6.52%
Technologies in Segmentation in India (.in)
Adobe Audience Manager
Adobe Audience Manager is a versatile audience data management platform.
Salesforce Interaction Studio
Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Segmentation Market Share History in India (.in) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Audience Manager | 76.15% | 76.19% | 76.43% | 76.09% | 77.04% | 75.71% | 75.89% | 75.89% | 75.18% | 73.43% | 76.09% |
| Sirdata | 6.92% | 6.12% | 6.43% | 6.52% | 6.67% | 8.57% | 8.51% | 8.51% | 8.76% | 8.39% | 6.52% |
| Salesforce Audience Studio | 7.69% | 6.80% | 7.14% | 7.25% | 7.41% | 7.14% | 7.09% | 7.09% | 7.30% | 6.99% | 7.25% |
| Salesforce Interaction Studio | 9.23% | 10.88% | 10.00% | 10.14% | 8.89% | 8.57% | 8.51% | 8.51% | 8.76% | 11.19% | 10.14% |