Global Segmentation Usage Statistics and Market Share
We are tracking usage statistics and market share of 6 web technologies in Segmentation. In October 2024 the most popular web technology in Segmentation is Adobe Audience Manager with 76% market share. In second place there is Salesforce Interaction Studio with 8% market share. After that there are Sirdata with 8%, Salesforce Audience Studio with 2% and Cxense with 2% market share. Top 5 web technologies together have 96% market share. The remaining 1 web technologies in Segmentation have a combined market share of 4%.
About Segmentation
We are tracking 6 different technologies in Segmentation.
There are 57,995 websites using Segmentation in out database.
Segmentation Usage Statistics and Market Share in October 2024
#1 Adobe Audience Manager 
75.94%
#2 Salesforce Interaction Studio 
7.70%
#3 Sirdata 
7.59%
#4 Salesforce Audience Studio 6.40%
#5 Cxense 
2.36%
#6 Oracle BlueKai 
0.00%
Technologies in Segmentation
Adobe Audience Manager
Adobe Audience Manager is a versatile audience data management platform.
Salesforce Interaction Studio
Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Cxense
Cxense was an AI-powered data management and intelligent personalisation platform.
Oracle BlueKai
Oracle BlueKai is a cloud-based big data platform that enables companies to personalise online, offline, and mobile marketing campaigns.
Segmentation Market Share History in Last 12 Months
| Technology | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Audience Manager | 76.19% | 76.53% | 76.32% | 76.52% | 76.48% | 76.37% | 76.31% | 76.32% | 76.16% | 75.90% | 75.94% |
| Salesforce Interaction Studio | 7.53% | 7.52% | 7.64% | 7.57% | 7.58% | 7.61% | 7.64% | 7.58% | 7.70% | 7.72% | 7.70% |
| Salesforce Audience Studio | 7.08% | 6.86% | 6.84% | 6.66% | 6.66% | 6.68% | 6.49% | 6.46% | 6.45% | 6.43% | 6.40% |
| Sirdata | 6.83% | 6.75% | 6.84% | 6.92% | 6.93% | 6.99% | 7.19% | 7.24% | 7.33% | 7.58% | 7.59% |
| Cxense | 2.37% | 2.33% | 2.36% | 2.33% | 2.35% | 2.34% | 2.37% | 2.39% | 2.37% | 2.37% | 2.36% |
| Oracle BlueKai | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |