Global Segmentation Usage Statistics and Market Share
We are tracking usage statistics and market share of 6 web technologies in Segmentation. In October 2023 the most popular web technology in Segmentation is Adobe Audience Manager with 76% market share. In second place there is Salesforce Interaction Studio with 8% market share. After that there are Salesforce Audience Studio with 7%, Sirdata with 2% and Cxense with 2% market share. Top 5 web technologies together have 96% market share. The remaining 1 web technologies in Segmentation have a combined market share of 4%.
About Segmentation
We are tracking 6 different technologies in Segmentation.
There are 53,475 websites using Segmentation in out database.
Segmentation Usage Statistics and Market Share in October 2023
#1 Adobe Audience Manager 
76.04%
#2 Salesforce Interaction Studio 
7.60%
#3 Salesforce Audience Studio 7.41%
#4 Sirdata 
6.57%
#5 Cxense 
2.38%
#6 Oracle BlueKai 
0.00%
Technologies in Segmentation
Adobe Audience Manager
Adobe Audience Manager is a versatile audience data management platform.
Salesforce Interaction Studio
Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Cxense
Cxense was an AI-powered data management and intelligent personalisation platform.
Oracle BlueKai
Oracle BlueKai is a cloud-based big data platform that enables companies to personalise online, offline, and mobile marketing campaigns.
Segmentation Market Share History in Last 12 Months
| Technology | December 2022 | January 2023 | February 2023 | March 2023 | April 2023 | May 2023 | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Audience Manager | 68.06% | 67.66% | 71.40% | 73.62% | 76.33% | 76.46% | 76.38% | 76.32% | 76.02% | 76.02% | 76.04% |
| Salesforce Interaction Studio | 15.50% | 13.91% | 11.97% | 10.81% | 9.13% | 9.01% | 8.09% | 7.59% | 7.64% | 7.63% | 7.60% |
| Salesforce Audience Studio | 8.73% | 9.54% | 8.42% | 7.68% | 6.69% | 6.45% | 7.51% | 7.64% | 7.51% | 7.41% | 7.41% |
| Sirdata | 5.27% | 5.77% | 5.44% | 5.40% | 5.68% | 5.87% | 5.67% | 6.07% | 6.41% | 6.54% | 6.57% |
| Cxense | 2.44% | 3.12% | 2.75% | 2.48% | 2.17% | 2.21% | 2.35% | 2.37% | 2.41% | 2.40% | 2.38% |