Global Segmentation Usage Statistics and Market Share
We are tracking usage statistics and market share of 6 web technologies in Segmentation. In July 2025 the most popular web technology in Segmentation is Adobe Audience Manager with 74% market share. In second place there is Salesforce Interaction Studio with 9% market share. After that there are Sirdata with 8%, Salesforce Audience Studio with 3% and Cxense with 3% market share. Top 5 web technologies together have 97% market share. The remaining 1 web technologies in Segmentation have a combined market share of 3%.
About Segmentation
We are tracking 6 different technologies in Segmentation.
There are 64,071 websites using Segmentation in out database.
Segmentation Usage Statistics and Market Share in July 2025
#1 Adobe Audience Manager 
74.29%
#2 Salesforce Interaction Studio 
8.75%
#3 Sirdata 
8.35%
#4 Salesforce Audience Studio 5.84%
#5 Cxense 
2.78%
#6 Oracle BlueKai 
0.00%
Technologies in Segmentation
Adobe Audience Manager
Adobe Audience Manager is a powerful segmentation tool for marketers to understand and target their audience based on behavior, demographics, and more. It enables businesses to create detailed customer profiles and automate personalized marketing campaigns across multiple channels.
Salesforce Interaction Studio
Salesforce Interaction Studio is a component of Salesforce Marketing Cloud that allows for personalized and automated customer interactions across various channels, enabling businesses to engage customers more effectively. It offers tools for journey management, messaging, and analytics to create tailored experiences.
Sirdata
Sirdata is a software company that helps businesses ensure compliance with cookie laws and other online privacy regulations. Their tools allow companies to manage consent for cookies and other tracking technologies, and to monitor their website for compliance. They offer a range of products and services to help businesses stay up to date with changing regulations and best practices for online privacy.
Salesforce Audience Studio
Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.
Cxense
Cxense is a technology company that specializes in personalization solutions for websites and digital platforms, enhancing user experience by tailoring content and advertising to individual users. They use data analytics and machine learning to deliver personalized recommendations, improving engagement and conversion rates for their clients. Cxense's solutions help businesses understand their audience better and create more relevant interactions.
Oracle BlueKai
Oracle BlueKai is a comprehensive data management platform that segments and enriches customer data for targeted marketing campaigns. It helps businesses gain insights into customer behavior and preferences to deliver personalized experiences. A key feature is its ability to connect offline and online data sources, providing a unified view of the customer.
Segmentation Market Share History in Last 12 Months
| Technology | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 | April 2025 | May 2025 | June 2025 | July 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Audience Manager | 75.90% | 75.94% | 76.08% | 75.55% | 74.87% | 74.80% | 74.70% | 74.45% | 74.31% | 74.29% | 74.29% |
| Salesforce Interaction Studio | 7.72% | 7.73% | 7.69% | 7.91% | 8.11% | 8.17% | 8.28% | 8.51% | 8.65% | 8.72% | 8.75% |
| Sirdata | 7.58% | 7.60% | 7.62% | 7.69% | 8.25% | 8.31% | 8.36% | 8.35% | 8.40% | 8.36% | 8.35% |
| Salesforce Audience Studio | 6.43% | 6.38% | 6.27% | 6.18% | 6.08% | 6.03% | 5.97% | 5.91% | 5.87% | 5.84% | 5.84% |
| Cxense | 2.37% | 2.36% | 2.34% | 2.67% | 2.69% | 2.69% | 2.69% | 2.78% | 2.77% | 2.79% | 2.78% |
| Oracle BlueKai | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |