Global Segmentation Usage Statistics and Market Share
We are tracking usage statistics and market share of 5 web technologies in Segmentation. In November 2022 the most popular web technology in Segmentation is Adobe Audience Manager with 68% market share. In second place there is Salesforce Interaction Studio with 16% market share. After that there are Salesforce Audience Studio with 9%, Sirdata with 2% and Cxense with 2% market share. Top 5 web technologies together have 98% market share. The remaining 0 web technologies in Segmentation have a combined market share of 2%.
About Segmentation
We are tracking 5 different technologies in Segmentation.
There are 17,375 websites using Segmentation in out database.
Segmentation Usage Statistics and Market Share in November 2022
#1 Adobe Audience Manager 
67.53%
#2 Salesforce Interaction Studio 
16.21%
#3 Salesforce Audience Studio 8.90%
#4 Sirdata 
4.88%
#5 Cxense 
2.47%
Technologies in Segmentation
Adobe Audience Manager
Adobe Audience Manager is a versatile audience data management platform.
Salesforce Interaction Studio
Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Cxense
Cxense was an AI-powered data management and intelligent personalisation platform.
Segmentation Market Share History in Last 4 Months
| Technology | August 2022 | September 2022 | October 2022 | November 2022 |
|---|---|---|---|---|
| Salesforce Interaction Studio | 21.54% | 20.89% | 17.81% | 16.21% |
| Adobe Audience Manager | 60.18% | 60.91% | 64.98% | 67.53% |
| Salesforce Audience Studio | 10.41% | 10.21% | 9.51% | 8.90% |
| Sirdata | 4.60% | 4.80% | 4.99% | 4.88% |
| Cxense | 3.27% | 3.19% | 2.71% | 2.47% |