Global Segmentation Usage Statistics and Market Share

We are tracking usage statistics and market share of 6 web technologies in Segmentation. In February 2024 the most popular web technology in Segmentation is Adobe Audience Manager with 76% market share. In second place there is Salesforce Interaction Studio with 8% market share. After that there are Sirdata with 7%, Salesforce Audience Studio with 2% and Cxense with 2% market share. Top 5 web technologies together have 96% market share. The remaining 1 web technologies in Segmentation have a combined market share of 4%.

Segmentation Market Share in February 2024
About Segmentation

We are tracking 6 different technologies in Segmentation.

There are 55,671 websites using Segmentation in out database.

Segmentation Usage Statistics and Market Share in February 2024
Technologies in Segmentation
  • Adobe Audience Manager Adobe Audience Manager

    Adobe Audience Manager is a versatile audience data management platform.

  • Salesforce Interaction Studio Salesforce Interaction Studio

    Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.

  • Sirdata Sirdata

    Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.

  • Salesforce Audience Studio Salesforce Audience Studio

    Salesforce Audience Studio is a customer data marketplace that only other platform users can access.

  • Cxense Cxense

    Cxense was an AI-powered data management and intelligent personalisation platform.

  • Oracle BlueKai Oracle BlueKai

    Oracle BlueKai is a cloud-based big data platform that enables companies to personalise online, offline, and mobile marketing campaigns.

Segmentation Market Share History in Last 12 Months
Technology April 2023May 2023June 2023July 2023August 2023September 2023October 2023November 2023December 2023January 2024February 2024
Adobe Audience Manager76.33%76.46%76.38%76.32%76.02%76.02%76.00%76.16%76.19%76.53%76.32%
Salesforce Interaction Studio9.13%9.01%8.09%7.59%7.64%7.63%7.55%7.53%7.53%7.52%7.64%
Salesforce Audience Studio6.69%6.45%7.51%7.64%7.51%7.41%7.37%7.17%7.08%6.86%6.84%
Sirdata5.68%5.87%5.67%6.07%6.41%6.54%6.70%6.79%6.83%6.75%6.84%
Cxense2.17%2.21%2.35%2.37%2.41%2.40%2.38%2.36%2.37%2.33%2.36%
Oracle BlueKai0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%