Global Segmentation Usage Statistics and Market Share
We are tracking usage statistics and market share of 6 web technologies in Segmentation. In March 2023 the most popular web technology in Segmentation is Adobe Audience Manager with 74% market share. In second place there is Salesforce Interaction Studio with 11% market share. After that there are Salesforce Audience Studio with 8%, Sirdata with 2% and Cxense with 2% market share. Top 5 web technologies together have 97% market share. The remaining 1 web technologies in Segmentation have a combined market share of 3%.
About Segmentation
We are tracking 6 different technologies in Segmentation.
There are 29,770 websites using Segmentation in out database.
Segmentation Usage Statistics and Market Share in March 2023
#1 Adobe Audience Manager 
73.62%
#2 Salesforce Interaction Studio 
10.81%
#3 Salesforce Audience Studio 7.68%
#4 Sirdata 
5.40%
#5 Cxense 
2.48%
#6 Oracle BlueKai 
0.00%
Technologies in Segmentation
Adobe Audience Manager
Adobe Audience Manager is a versatile audience data management platform.
Salesforce Interaction Studio
Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Cxense
Cxense was an AI-powered data management and intelligent personalisation platform.
Oracle BlueKai
Oracle BlueKai is a cloud-based big data platform that enables companies to personalise online, offline, and mobile marketing campaigns.
Segmentation Market Share History in Last 8 Months
| Technology | August 2022 | September 2022 | October 2022 | November 2022 | December 2022 | January 2023 | February 2023 | March 2023 |
|---|---|---|---|---|---|---|---|---|
| Salesforce Interaction Studio | 21.54% | 20.89% | 17.81% | 16.21% | 15.50% | 13.91% | 11.97% | 10.81% |
| Adobe Audience Manager | 60.18% | 60.91% | 64.98% | 67.53% | 68.06% | 67.66% | 71.40% | 73.62% |
| Salesforce Audience Studio | 10.41% | 10.21% | 9.51% | 8.90% | 8.73% | 9.54% | 8.42% | 7.68% |
| Sirdata | 4.60% | 4.80% | 4.99% | 4.88% | 5.27% | 5.77% | 5.44% | 5.40% |
| Cxense | 3.27% | 3.19% | 2.71% | 2.47% | 2.44% | 3.12% | 2.75% | 2.48% |