Global Segmentation Usage Statistics and Market Share

We are tracking usage statistics and market share of 6 web technologies in Segmentation. In March 2023 the most popular web technology in Segmentation is Adobe Audience Manager with 74% market share. In second place there is Salesforce Interaction Studio with 11% market share. After that there are Salesforce Audience Studio with 8%, Sirdata with 2% and Cxense with 2% market share. Top 5 web technologies together have 97% market share. The remaining 1 web technologies in Segmentation have a combined market share of 3%.

Segmentation Market Share in March 2023
About Segmentation

We are tracking 6 different technologies in Segmentation.

There are 29,770 websites using Segmentation in out database.

Segmentation Usage Statistics and Market Share in March 2023
Technologies in Segmentation
  • Adobe Audience Manager Adobe Audience Manager

    Adobe Audience Manager is a versatile audience data management platform.

  • Salesforce Interaction Studio Salesforce Interaction Studio

    Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.

  • Salesforce Audience Studio Salesforce Audience Studio

    Salesforce Audience Studio is a customer data marketplace that only other platform users can access.

  • Sirdata Sirdata

    Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.

  • Cxense Cxense

    Cxense was an AI-powered data management and intelligent personalisation platform.

  • Oracle BlueKai Oracle BlueKai

    Oracle BlueKai is a cloud-based big data platform that enables companies to personalise online, offline, and mobile marketing campaigns.

Segmentation Market Share History in Last 8 Months
Technology August 2022September 2022October 2022November 2022December 2022January 2023February 2023March 2023
Salesforce Interaction Studio21.54%20.89%17.81%16.21%15.50%13.91%11.97%10.81%
Adobe Audience Manager60.18%60.91%64.98%67.53%68.06%67.66%71.40%73.62%
Salesforce Audience Studio10.41%10.21%9.51%8.90%8.73%9.54%8.42%7.68%
Sirdata4.60%4.80%4.99%4.88%5.27%5.77%5.44%5.40%
Cxense3.27%3.19%2.71%2.47%2.44%3.12%2.75%2.48%