Segmentation Usage Statistics and Market Share in Australia (.au)
We are tracking usage statistics and market share of 5 web technologies in Segmentation in Australia (.au). In April 2024 the most popular web technology in Segmentation in Australia (.au) is Adobe Audience Manager with 60% market share. In second place there is Salesforce Interaction Studio with 22% market share. After that there are Salesforce Audience Studio with 17%, Sirdata with 0% and Cxense with 0% market share. Top 5 web technologies together have 100% market share.
About Segmentation
We are tracking 5 different technologies in Segmentation.
There are 2,436 websites using Segmentation in Australia (.au websites) in out database.
Segmentation Usage Statistics and Market Share in Australia (.au) in April 2024
#1 Adobe Audience Manager 
59.77%
#2 Salesforce Interaction Studio 
22.41%
#3 Salesforce Audience Studio 17.41%
#4 Sirdata 
0.25%
#5 Cxense 
0.16%
Technologies in Segmentation in Australia (.au)
Adobe Audience Manager
Adobe Audience Manager is a versatile audience data management platform.
Salesforce Interaction Studio
Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Cxense
Cxense was an AI-powered data management and intelligent personalisation platform.
Segmentation Market Share History in Australia (.au) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Audience Manager | 50.63% | 50.67% | 50.89% | 50.75% | 50.82% | 50.59% | 51.40% | 58.39% | 58.71% | 60.13% | 59.77% |
| Salesforce Audience Studio | 29.12% | 29.15% | 28.36% | 28.14% | 28.52% | 29.01% | 27.51% | 19.82% | 19.44% | 17.48% | 17.41% |
| Salesforce Interaction Studio | 20.05% | 19.99% | 20.63% | 20.99% | 20.54% | 20.28% | 20.97% | 21.48% | 21.45% | 21.98% | 22.41% |