Segmentation Usage Statistics and Market Share in European Union (.eu)
We are tracking usage statistics and market share of 5 web technologies in Segmentation in European Union (.eu). In April 2024 the most popular web technology in Segmentation in European Union (.eu) is Adobe Audience Manager with 38% market share. In second place there is Sirdata with 37% market share. After that there are Salesforce Interaction Studio with 11%, Salesforce Audience Studio with 5% and Cxense with 5% market share. Top 5 web technologies together have 95% market share. The remaining 0 web technologies in Segmentation have a combined market share of 5%. Global Segmentation market share report is available here.
About Segmentation
We are tracking 5 different technologies in Segmentation.
There are 169 websites using Segmentation in European Union (.eu websites) in out database.
Segmentation Usage Statistics and Market Share in European Union (.eu) in April 2024
#1 Adobe Audience Manager 
37.87%
#2 Sirdata 
37.28%
#3 Salesforce Interaction Studio 
10.65%
#4 Salesforce Audience Studio 9.47%
#5 Cxense 
4.73%
Technologies in Segmentation in European Union (.eu)
Adobe Audience Manager
Adobe Audience Manager is a versatile audience data management platform.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Salesforce Interaction Studio
Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Cxense
Cxense was an AI-powered data management and intelligent personalisation platform.
Segmentation Market Share History in European Union (.eu) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Sirdata | 36.77% | 35.93% | 37.95% | 37.74% | 37.74% | 36.59% | 35.93% | 36.14% | 37.72% | 36.36% | 37.28% |
| Adobe Audience Manager | 37.42% | 38.92% | 39.16% | 38.36% | 38.36% | 39.02% | 38.92% | 39.76% | 38.32% | 38.18% | 37.87% |
| Salesforce Audience Studio | 10.32% | 9.58% | 8.43% | 8.81% | 8.81% | 8.54% | 9.58% | 9.64% | 9.58% | 9.70% | 9.47% |
| Salesforce Interaction Studio | 10.32% | 10.78% | 10.84% | 11.32% | 11.32% | 10.98% | 10.78% | 9.64% | 9.58% | 10.91% | 10.65% |
| Cxense | 5.16% | 4.79% | 3.61% | 3.77% | 3.77% | 4.88% | 4.79% | 4.82% | 4.79% | 4.85% | 4.73% |