Segmentation Usage Statistics and Market Share in Germany (.de)
We are tracking usage statistics and market share of 5 web technologies in Segmentation in Germany (.de). In April 2024 the most popular web technology in Segmentation in Germany (.de) is Adobe Audience Manager with 45% market share. In second place there is Cxense with 23% market share. After that there are Salesforce Interaction Studio with 17%, Salesforce Audience Studio with 7% and Sirdata with 7% market share. Top 5 web technologies together have 98% market share. The remaining 0 web technologies in Segmentation have a combined market share of 2%. Global Segmentation market share report is available here.
About Segmentation
We are tracking 5 different technologies in Segmentation.
There are 735 websites using Segmentation in Germany (.de websites) in out database.
Segmentation Usage Statistics and Market Share in Germany (.de) in April 2024
#1 Adobe Audience Manager 
45.31%
#2 Cxense 
22.86%
#3 Salesforce Interaction Studio 
17.14%
#4 Salesforce Audience Studio 8.16%
#5 Sirdata 
6.53%
Technologies in Segmentation in Germany (.de)
Adobe Audience Manager
Adobe Audience Manager is a versatile audience data management platform.
Cxense
Cxense was an AI-powered data management and intelligent personalisation platform.
Salesforce Interaction Studio
Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Segmentation Market Share History in Germany (.de) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Audience Manager | 46.98% | 47.00% | 48.90% | 49.92% | 49.93% | 50.22% | 49.28% | 49.78% | 48.09% | 45.48% | 45.31% |
| Salesforce Interaction Studio | 19.25% | 18.02% | 18.26% | 18.05% | 18.32% | 17.76% | 17.39% | 17.37% | 16.97% | 17.27% | 17.14% |
| Cxense | 20.55% | 20.42% | 18.26% | 17.14% | 17.13% | 17.47% | 18.84% | 18.81% | 20.37% | 22.67% | 22.86% |
| Salesforce Audience Studio | 8.81% | 8.71% | 8.84% | 9.02% | 8.86% | 8.44% | 8.41% | 8.39% | 8.20% | 8.10% | 8.16% |
| Sirdata | 4.40% | 5.86% | 5.74% | 5.86% | 5.76% | 6.11% | 6.09% | 5.64% | 6.36% | 6.48% | 6.53% |