Segmentation Usage Statistics and Market Share in Canada (.ca)
We are tracking usage statistics and market share of 5 web technologies in Segmentation in Canada (.ca). In April 2024 the most popular web technology in Segmentation in Canada (.ca) is Adobe Audience Manager with 77% market share. In second place there is Salesforce Audience Studio with 12% market share. After that there are Salesforce Interaction Studio with 8%, Cxense with 1% and Sirdata with 1% market share. Top 5 web technologies together have 100% market share.
About Segmentation
We are tracking 5 different technologies in Segmentation.
There are 1,977 websites using Segmentation in Canada (.ca websites) in out database.
Segmentation Usage Statistics and Market Share in Canada (.ca) in April 2024
#1 Adobe Audience Manager 
77.39%
#2 Salesforce Audience Studio 
12.24%
#3 Salesforce Interaction Studio 7.89%
#4 Cxense 
1.42%
#5 Sirdata 
1.06%
Technologies in Segmentation in Canada (.ca)
Adobe Audience Manager
Adobe Audience Manager is a versatile audience data management platform.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Salesforce Interaction Studio
Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.
Cxense
Cxense was an AI-powered data management and intelligent personalisation platform.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Segmentation Market Share History in Canada (.ca) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Audience Manager | 63.94% | 65.41% | 64.75% | 65.36% | 67.48% | 67.78% | 66.96% | 67.49% | 66.01% | 78.05% | 77.39% |
| Salesforce Interaction Studio | 17.04% | 15.31% | 15.83% | 15.10% | 13.17% | 13.37% | 12.83% | 12.83% | 13.73% | 7.32% | 7.89% |
| Salesforce Audience Studio | 17.04% | 17.35% | 17.06% | 16.75% | 16.41% | 15.60% | 16.52% | 15.83% | 16.34% | 12.03% | 12.24% |
| Cxense | 1.63% | 1.63% | 2.06% | 2.48% | 2.63% | 2.63% | 3.04% | 3.21% | 3.27% | 1.40% | 1.42% |
| Sirdata | 0.35% | 0.31% | 0.31% | 0.31% | 0.30% | 0.61% | 0.65% | 0.64% | 0.65% | 1.20% | 1.06% |