Segmentation Usage Statistics and Market Share in Brazil (.br)
We are tracking usage statistics and market share of 5 web technologies in Segmentation in Brazil (.br). In April 2024 the most popular web technology in Segmentation in Brazil (.br) is Adobe Audience Manager with 54% market share. In second place there is Salesforce Interaction Studio with 23% market share. After that there are Salesforce Audience Studio with 19%, Sirdata with 2% and Cxense with 2% market share. Top 5 web technologies together have 99% market share. The remaining 0 web technologies in Segmentation have a combined market share of 1%. Global Segmentation market share report is available here.
About Segmentation
We are tracking 5 different technologies in Segmentation.
There are 1,418 websites using Segmentation in Brazil (.br websites) in out database.
Segmentation Usage Statistics and Market Share in Brazil (.br) in April 2024
#1 Adobe Audience Manager 
53.60%
#2 Salesforce Interaction Studio 
23.27%
#3 Salesforce Audience Studio 19.04%
#4 Sirdata 
2.54%
#5 Cxense 
1.55%
Technologies in Segmentation in Brazil (.br)
Adobe Audience Manager
Adobe Audience Manager is a versatile audience data management platform.
Salesforce Interaction Studio
Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Cxense
Cxense was an AI-powered data management and intelligent personalisation platform.
Segmentation Market Share History in Brazil (.br) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Salesforce Interaction Studio | 36.96% | 35.21% | 31.82% | 33.87% | 33.03% | 32.73% | 32.23% | 21.18% | 20.96% | 22.77% | 23.27% |
| Adobe Audience Manager | 35.11% | 38.20% | 37.59% | 36.54% | 37.61% | 38.73% | 39.01% | 51.72% | 52.21% | 54.53% | 53.60% |
| Salesforce Audience Studio | 23.41% | 21.48% | 23.78% | 23.53% | 23.12% | 21.82% | 21.98% | 21.36% | 21.68% | 18.81% | 19.04% |
| Cxense | 4.52% | 4.58% | 5.24% | 4.99% | 5.14% | 5.09% | 5.13% | 2.82% | 2.17% | 1.56% | 1.55% |