Segmentation Usage Statistics and Market Share in Italy (.it)
We are tracking usage statistics and market share of 4 web technologies in Segmentation in Italy (.it). In April 2024 the most popular web technology in Segmentation in Italy (.it) is Adobe Audience Manager with 43% market share. In second place there is Salesforce Audience Studio with 42% market share. After that there are Salesforce Interaction Studio with 8%, Sirdata with 0%. Top 4 web technologies together have 93% market share. The remaining 0 web technologies in Segmentation have a combined market share of 7%. Global Segmentation market share report is available here.
About Segmentation
We are tracking 4 different technologies in Segmentation.
There are 770 websites using Segmentation in Italy (.it websites) in out database.
Segmentation Usage Statistics and Market Share in Italy (.it) in April 2024
#1 Adobe Audience Manager 
43.38%
#2 Salesforce Audience Studio 
42.08%
#3 Salesforce Interaction Studio 7.53%
#4 Sirdata 
7.01%
Technologies in Segmentation in Italy (.it)
Adobe Audience Manager
Adobe Audience Manager is a versatile audience data management platform.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Salesforce Interaction Studio
Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Segmentation Market Share History in Italy (.it) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Salesforce Audience Studio | 47.45% | 46.94% | 46.09% | 44.05% | 43.59% | 41.76% | 40.65% | 40.75% | 41.32% | 42.02% | 42.08% |
| Adobe Audience Manager | 36.08% | 37.13% | 40.05% | 41.49% | 41.35% | 42.02% | 43.09% | 42.48% | 43.31% | 43.45% | 43.38% |
| Sirdata | 8.90% | 8.53% | 7.00% | 6.89% | 7.13% | 7.98% | 8.13% | 7.99% | 7.15% | 7.00% | 7.01% |
| Salesforce Interaction Studio | 7.58% | 7.40% | 6.86% | 7.57% | 7.93% | 8.24% | 8.13% | 8.79% | 8.21% | 7.52% | 7.53% |