A/B Testing Usage Statistics and Market Share in United Kingdom (.uk)
We are tracking usage statistics and market share of 32 web technologies in A/B Testing in United Kingdom (.uk). In April 2024 the most popular web technology in A/B Testing in United Kingdom (.uk) is Complianz with 44% market share. In second place there is Google Optimize with 16% market share. After that there are Optimizely with 9%, Adobe Target with 6% and OneSignal with 6% market share. Top 5 web technologies together have 81% market share. The remaining 27 web technologies in A/B Testing have a combined market share of 19%. Global A/B Testing market share report is available here.
About A/B Testing
We are tracking 32 different technologies in A/B Testing.
There are 34,640 websites using A/B Testing in United Kingdom (.uk websites) in out database.
A/B Testing Usage Statistics and Market Share in United Kingdom (.uk) in April 2024
#1 Complianz 43.74%
#2 Google Optimize 16.05%
#3 Optimizely 9.44%
#4 Adobe Target 6.73%
#5 OneSignal 5.92%
#6 VWO 5.34%
#7 Kibo Personalization 1.46%
#8 Nosto 1.35%
#9 Autopilot 1.18%
#10 Convert 1.00%
#11 Zoho PageSense 0.89%
#12 Freshworks CRM 0.88%
#13 Dynamic Yield 0.80%
#14 AB Tasty 0.77%
#15 ContentSquare 0.77%
#16 Instapage 0.72%
#17 Decibel 0.44%
#18 Etracker 0.38%
#19 Bloomreach Search & Merchandising 0.32%
#20 Oracle Maxymiser 0.32%
#21 Talkable 0.26%
#22 SiteSpect 0.24%
#23 Qubit 0.22%
#24 Bloomreach Discovery 0.18%
#25 Yottaa 0.18%
#26 ConvertFlow 0.12%
#27 Kameleoon 0.12%
#28 Trbo 0.05%
#29 Omniconvert 0.05%
#30 HiConversion 0.03%
#31 Frosmo 0.02%
#32 BrightInfo 0.02%
Technologies in A/B Testing in United Kingdom (.uk)
Complianz
Complianz is a GDPR/CCPA Cookie Consent plugin that supports GDPR, DSGVO, CCPA and PIPEDA with a conditional Cookie Notice and customized Cookie Policy based on the results of the built-in Cookie Scan.
Google Optimize
Google Optimize allows you to test variants of web pages and see how they perform.
Optimizely
Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.
Adobe Target
Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
OneSignal
OneSignal is a customer engagement messaging solution.
VWO
VWO is a website testing and conversion optimisation platform.
Kibo Personalization
Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.
Nosto
Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Convert
Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.
Zoho PageSense
Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Dynamic Yield
Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.
AB Tasty
AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.
ContentSquare
Contentsquare is an enterprise-level UX optimisation platform.
Instapage
Instapage is a cloud-based landing page platform designed for marketing teams and agencies.
Decibel
Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.
Etracker
Etracker is a web optimisation solution.
Bloomreach Search & Merchandising
Bloomreach Search & Merchandising (brSM) is an AI-driven platform for ecommerce.
Oracle Maxymiser
Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.
Talkable
Talkable is a cloud-based referral marketing system that assists medium to large businesses with campaign creation and channel performance tracking.
SiteSpect
SiteSpect is the A/B testing and optimisation solution.
Qubit
Qubit is a SaaS based persuasive personalisation at scale services.
Bloomreach Discovery
Bloomreach Discovery is a powerful combination of AI-powered site search, SEO, recommendations, and product merchandising.
Yottaa
Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.
ConvertFlow
ConvertFlow is the all-in-one conversion marketing platform.
Kameleoon
Kameleoon is a personalisation technology platform for real-time omnichannel optimisation and conversion.
Trbo
Trbo is a personalisation, recommendations, A/B testing platform from Germany.
Omniconvert
Omniconvert is an award-winning conversion rate optimisation (CRO) software that can be used for A/B testing, online surveys, traffic segmentation.
HiConversion
HiConversion is a SaaS solution that caters to ecommerce brands seeking actionable insights through their adaptive customer experience optimisation.
Frosmo
Frosmo is a SaaS company which provides AI-driven personalisation products.
BrightInfo
BrightInfo is an automated content personalisation solution.
A/B Testing Market Share History in United Kingdom (.uk) in Last 12 Months
Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|
Complianz | 38.16% | 40.16% | 40.75% | 41.19% | 42.10% | 42.40% | 42.56% | 42.58% | 42.61% | 43.42% | 43.74% |
Google Optimize | 19.89% | 19.27% | 19.02% | 18.69% | 17.79% | 17.28% | 16.96% | 16.93% | 16.87% | 16.39% | 16.05% |
Optimizely | 10.11% | 9.72% | 9.66% | 9.61% | 9.58% | 9.57% | 9.59% | 9.58% | 9.56% | 9.43% | 9.44% |
Adobe Target | 7.54% | 7.10% | 7.04% | 6.97% | 6.99% | 6.95% | 6.86% | 6.89% | 6.86% | 6.74% | 6.73% |
OneSignal | 6.34% | 6.17% | 6.15% | 6.07% | 6.02% | 6.01% | 6.05% | 6.03% | 6.02% | 5.90% | 5.92% |
VWO | 4.83% | 4.55% | 4.53% | 4.62% | 4.67% | 4.87% | 5.04% | 5.04% | 5.19% | 5.32% | 5.34% |
Kibo Personalization | 1.54% | 1.50% | 1.48% | 1.49% | 1.51% | 1.51% | 1.49% | 1.50% | 1.48% | 1.47% | 1.46% |
Nosto | 1.44% | 1.39% | 1.39% | 1.39% | 1.37% | 1.37% | 1.38% | 1.38% | 1.38% | 1.34% | 1.35% |
Autopilot | 1.23% | 1.21% | 1.20% | 1.19% | 1.19% | 1.19% | 1.18% | 1.18% | 1.18% | 1.17% | 1.18% |
ContentSquare | 0.89% | 0.93% | 0.88% | 0.83% | 0.81% | 0.82% | 0.80% | 0.81% | 0.84% | 0.78% | 0.77% |
Freshworks CRM | 0.86% | 0.87% | 0.84% | 0.86% | 0.89% | 0.91% | 0.91% | 0.91% | 0.88% | 0.91% | 0.88% |
Convert | 0.90% | 0.89% | 0.90% | 0.91% | 0.94% | 0.97% | 0.99% | 1.00% | 0.99% | 0.99% | 1.00% |
Dynamic Yield | 0.82% | 0.80% | 0.80% | 0.80% | 0.80% | 0.81% | 0.82% | 0.82% | 0.81% | 0.81% | 0.80% |
Instapage | 0.75% | 0.73% | 0.73% | 0.73% | 0.72% | 0.72% | 0.72% | 0.72% | 0.72% | 0.72% | 0.72% |
AB Tasty | 0.76% | 0.76% | 0.77% | 0.76% | 0.75% | 0.76% | 0.76% | 0.76% | 0.76% | 0.77% | 0.77% |
Zoho PageSense | 0.63% | 0.71% | 0.72% | 0.75% | 0.78% | 0.79% | 0.81% | 0.82% | 0.82% | 0.88% | 0.89% |
Decibel | 0.50% | 0.47% | 0.45% | 0.45% | 0.45% | 0.44% | 0.44% | 0.44% | 0.46% | 0.45% | 0.44% |
Bloomreach Search & Merchandising | 0.40% | 0.36% | 0.36% | 0.36% | 0.35% | 0.34% | 0.34% | 0.34% | 0.34% | 0.32% | 0.32% |
Etracker | 0.42% | 0.41% | 0.40% | 0.39% | 0.39% | 0.39% | 0.40% | 0.40% | 0.40% | 0.38% | 0.38% |
Oracle Maxymiser | 0.38% | 0.36% | 0.37% | 0.37% | 0.35% | 0.34% | 0.34% | 0.34% | 0.34% | 0.32% | 0.32% |
Qubit | 0.24% | 0.26% | 0.24% | 0.25% | 0.24% | 0.24% | 0.24% | 0.23% | 0.23% | 0.22% | 0.22% |
SiteSpect | 0.26% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% |
Yottaa | 0.23% | 0.23% | 0.22% | 0.22% | 0.21% | 0.21% | 0.20% | 0.20% | 0.19% | 0.17% | 0.18% |
Talkable | 0.25% | 0.26% | 0.25% | 0.24% | 0.25% | 0.25% | 0.24% | 0.24% | 0.23% | 0.26% | 0.26% |
ConvertFlow | 0.15% | 0.14% | 0.13% | 0.13% | 0.12% | 0.13% | 0.13% | 0.12% | 0.12% | 0.12% | 0.12% |
Bloomreach Discovery | 0.17% | 0.19% | 0.17% | 0.17% | 0.19% | 0.18% | 0.17% | 0.17% | 0.17% | 0.19% | 0.18% |
Kameleoon | 0.10% | 0.11% | 0.11% | 0.11% | 0.11% | 0.12% | 0.12% | 0.12% | 0.11% | 0.11% | 0.12% |
Trbo | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.06% | 0.05% |
HiConversion | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
Omniconvert | 0.05% | 0.05% | 0.05% | 0.05% | 0.04% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
Frosmo | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
BrightInfo | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |