A/B Testing Usage Statistics and Market Share in India (.in)
We are tracking usage statistics and market share of 28 web technologies in A/B Testing in India (.in). In April 2024 the most popular web technology in A/B Testing in India (.in) is OneSignal with 70% market share. In second place there is Google Optimize with 12% market share. After that there are Adobe Target with 4%, Complianz with 2% and Optimizely with 2% market share. Top 5 web technologies together have 91% market share. The remaining 23 web technologies in A/B Testing have a combined market share of 9%. Global A/B Testing market share report is available here.
About A/B Testing
We are tracking 28 different technologies in A/B Testing.
There are 6,651 websites using A/B Testing in India (.in websites) in out database.
A/B Testing Usage Statistics and Market Share in India (.in) in April 2024
#1 OneSignal 
69.73%
#2 Google Optimize 
11.86%
#3 Adobe Target 
4.18%
#4 Complianz 
3.97%
#5 Optimizely 
2.41%
#6 Freshworks CRM 
1.62%
#7 VWO 
1.53%
#8 Zoho PageSense 
1.29%
#9 Convert 
0.89%
#10 Dynamic Yield 
0.36%
#11 Instapage 
0.27%
#12 Kibo Personalization 
0.24%
#13 ConvertFlow 
0.21%
#14 Decibel 
0.21%
#15 Etracker 
0.21%
#16 Autopilot 
0.18%
#17 Bloomreach Search & Merchandising 
0.12%
#18 ContentSquare 
0.12%
#19 Oracle Maxymiser 
0.09%
#20 Talkable 
0.09%
#21 Yottaa 
0.09%
#22 AB Tasty 
0.08%
#23 Nosto 
0.06%
#24 SiteSpect 
0.06%
#25 HiConversion 
0.05%
#26 Leanplum 
0.03%
#27 Trbo 
0.03%
#28 Kameleoon 
0.02%
Technologies in A/B Testing in India (.in)
OneSignal
OneSignal is a customer engagement messaging solution.
Google Optimize
Google Optimize allows you to test variants of web pages and see how they perform.
Adobe Target
Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
Complianz
Complianz is a GDPR/CCPA Cookie Consent plugin that supports GDPR, DSGVO, CCPA and PIPEDA with a conditional Cookie Notice and customized Cookie Policy based on the results of the built-in Cookie Scan.
Optimizely
Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
VWO
VWO is a website testing and conversion optimisation platform.
Zoho PageSense
Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.
Convert
Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.
Dynamic Yield
Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.
Instapage
Instapage is a cloud-based landing page platform designed for marketing teams and agencies.
Kibo Personalization
Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.
ConvertFlow
ConvertFlow is the all-in-one conversion marketing platform.
Decibel
Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.
Etracker
Etracker is a web optimisation solution.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Bloomreach Search & Merchandising
Bloomreach Search & Merchandising (brSM) is an AI-driven platform for ecommerce.
ContentSquare
Contentsquare is an enterprise-level UX optimisation platform.
Oracle Maxymiser
Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.
Talkable
Talkable is a cloud-based referral marketing system that assists medium to large businesses with campaign creation and channel performance tracking.
Yottaa
Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.
AB Tasty
AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.
Nosto
Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.
SiteSpect
SiteSpect is the A/B testing and optimisation solution.
HiConversion
HiConversion is a SaaS solution that caters to ecommerce brands seeking actionable insights through their adaptive customer experience optimisation.
Leanplum
Leanplum is a multi-channel messaging and campaign orchestration platform.
Trbo
Trbo is a personalisation, recommendations, A/B testing platform from Germany.
Kameleoon
Kameleoon is a personalisation technology platform for real-time omnichannel optimisation and conversion.
A/B Testing Market Share History in India (.in) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| OneSignal | 69.63% | 69.54% | 69.47% | 69.33% | 69.41% | 69.35% | 69.59% | 69.57% | 69.54% | 69.65% | 69.73% |
| Google Optimize | 12.68% | 12.69% | 12.64% | 12.60% | 12.33% | 12.16% | 12.08% | 12.08% | 12.08% | 12.00% | 11.86% |
| Adobe Target | 4.27% | 4.23% | 4.21% | 4.16% | 4.20% | 4.25% | 4.21% | 4.22% | 4.19% | 4.17% | 4.18% |
| Complianz | 3.42% | 3.61% | 3.66% | 3.76% | 3.82% | 3.92% | 3.95% | 3.95% | 3.95% | 3.96% | 3.97% |
| Optimizely | 2.40% | 2.36% | 2.38% | 2.43% | 2.43% | 2.44% | 2.42% | 2.42% | 2.43% | 2.40% | 2.41% |
| VWO | 1.43% | 1.38% | 1.38% | 1.44% | 1.48% | 1.52% | 1.49% | 1.52% | 1.50% | 1.53% | 1.53% |
| Freshworks CRM | 1.58% | 1.59% | 1.63% | 1.72% | 1.73% | 1.74% | 1.66% | 1.66% | 1.66% | 1.62% | 1.62% |
| Zoho PageSense | 1.23% | 1.29% | 1.30% | 1.27% | 1.30% | 1.31% | 1.26% | 1.26% | 1.26% | 1.29% | 1.29% |
| Convert | 0.85% | 0.85% | 0.85% | 0.87% | 0.87% | 0.88% | 0.90% | 0.90% | 0.90% | 0.89% | 0.89% |
| Kibo Personalization | 0.26% | 0.23% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% |
| Dynamic Yield | 0.29% | 0.29% | 0.32% | 0.32% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% | 0.36% | 0.36% |
| Instapage | 0.26% | 0.26% | 0.26% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% |
| Etracker | 0.23% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% |
| ConvertFlow | 0.20% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% |
| Decibel | 0.20% | 0.21% | 0.21% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.21% | 0.21% | 0.21% |
| Autopilot | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% |
| Bloomreach Search & Merchandising | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% |
| ContentSquare | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% |
| Oracle Maxymiser | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.09% | 0.09% |
| AB Tasty | 0.09% | 0.07% | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.08% |
| Nosto | 0.09% | 0.09% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Talkable | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| Yottaa | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| HiConversion | 0.06% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.05% | 0.05% |
| SiteSpect | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Trbo | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |