Global A/B Testing Usage Statistics and Market Share
We are tracking usage statistics and market share of 34 web technologies in A/B Testing. In April 2025 the most popular web technology in A/B Testing is Complianz with 42% market share. In second place there is Optimizely with 16% market share. After that there are Google Optimize with 16%, OneSignal with 4% and Adobe Target with 4% market share. Top 5 web technologies together have 82% market share. The remaining 29 web technologies in A/B Testing have a combined market share of 18%.
About A/B Testing
We are tracking 34 different technologies in A/B Testing.
There are 889,067 websites using A/B Testing in out database.
A/B Testing Usage Statistics and Market Share in April 2025
#1 Complianz 
41.69%
#2 Optimizely 
16.04%
#3 Google Optimize 
15.61%
#4 OneSignal 
10.24%
#5 Adobe Target 
4.09%
#6 VWO 
3.45%
#7 Convert 
1.58%
#8 Etracker 
1.44%
#9 Kameleoon 
0.79%
#10 Zoho PageSense 
0.76%
#11 Autopilot 
0.49%
#12 Kibo Personalization 
0.42%
#13 Dynamic Yield 
0.41%
#14 AB Tasty 
0.39%
#15 Instapage 
0.38%
#16 SiteSpect 
0.34%
#17 Freshworks CRM 
0.32%
#18 ContentSquare 
0.30%
#19 Nosto 
0.28%
#20 Decibel 
0.19%
#21 ConvertFlow 
0.12%
#22 Oracle Maxymiser 
0.10%
#23 Talkable 
0.09%
#24 Yottaa 
0.08%
#25 Omniconvert 
0.07%
#26 Split 
0.06%
#27 Trbo 
0.06%
#28 Bloomreach Discovery 
0.05%
#29 Bloomreach Search & Merchandising 
0.05%
#30 Frosmo 
0.04%
#31 Qubit 
0.03%
#32 HiConversion 
0.02%
#33 Leanplum 
0.01%
#34 BrightInfo 
0.01%
Technologies in A/B Testing
Complianz
Complianz is a web-based platform that simplifies the management of cookie consent and privacy compliance for websites, ensuring user data protection and regulatory compliance. It automatically detects and categorizes cookies, provides customizable consent banners, and generates necessary privacy policies to meet GDPR and other international data protection standards.
Optimizely
Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.
Google Optimize
Google Optimize is a user experience testing tool that allows businesses to test different versions of web pages to determine the most effective design, content, and layout for improving user engagement and conversion rates. It integrates seamlessly with Google Analytics for data-driven decision-making. Users can create A/B tests, multi-variate tests, and personalizations to enhance website performance.
OneSignal
OneSignal is a powerful, all-in-one marketing automation platform that enables businesses to engage and grow their customer base through push notifications, in-app messages, email, and more. It offers advanced segmentation, personalized content, and analytics to help companies nurture leads, drive conversions, and build loyalty.
Adobe Target
Adobe Target is a web personalization and experimentation platform that allows businesses to test different versions of web pages, emails, and mobile apps to determine the most effective content for their audience, ultimately improving customer engagement and conversion rates. It uses A/B testing to optimize user experiences and deliver personalized content.
VWO
VWO is a user experience and conversion rate optimization platform that helps businesses enhance website performance and user engagement through A/B testing and personalization. To optimize conversion rates, it allows users to test multiple variations of web pages, identify the best performing version, and implement personalized experiences based on user behavior.
Convert
Convert is an A/B testing platform that enables businesses to run experiments to optimize their websites and improve user conversion. It provides tools to create and manage different variations of web pages, track user behavior, and analyze test results to make data-driven decisions. Convert simplifies the process of A/B testing by offering an intuitive interface and seamless integration with popular web development frameworks.
Etracker
Etracker is a web analytics platform that provides detailed data on website visitor behavior, including traffic sources, user interactions, and conversion rates. It offers tools for tracking, analyzing, and optimizing online marketing campaigns. The platform enables businesses to gain insights into customer journeys and make data-driven decisions to improve their digital presence.
Kameleoon
Kameleoon is a platform that helps businesses conduct A/B testing to optimize their websites and digital experiences by comparing different versions of a webpage to determine which performs better. It allows for the personalization of user experiences based on data-driven insights.
Zoho PageSense
Zoho PageSense is a user-friendly A/B testing tool that helps website owners and marketers optimize their web pages by allowing them to create, test, and analyze different variations of their content, layouts, and designs to improve user engagement and conversion rates. It enables data-driven decision making for enhancing online performance.
Autopilot
Autopilot is a cloud-based marketing automation platform designed to help businesses streamline their customer engagement, automate workflows, and analyze data to improve marketing performance. It offers features such as email campaigns, lead scoring, CRM integration, and analytics to assist in nurturing leads and personalizing customer experiences.
Kibo Personalization
Kibo Personalization is a tool that enables e-commerce businesses to conduct A/B testing and implement personalized marketing strategies to enhance customer engagement and drive conversions. It allows for the creation and testing of personalized content, offers, and experiences, optimizing website and email campaigns for better performance.
Dynamic Yield
Dynamic Yield is a leading provider of AI-driven personalization and experimentation solutions, offering A/B testing to optimize website and app experiences for better engagement, conversions, and revenue. The platform uses machine learning to analyze user behavior and personalize content in real-time, delivering tailored experiences that improve customer satisfaction and drive business growth.
AB Tasty
AB Tasty is a user experience optimization platform that enables businesses to run A/B and multivariate tests to improve website and app performance by measuring the impact of different design variations on user behavior. It offers real-time data analysis and personalized experimentation to drive conversions and enhance user satisfaction. AB Tasty uses advanced statistical methods to deliver accurate results and actionable insights for continuous improvement.
Instapage
Instapage is a landing page builder and optimization platform that offers advanced analytics to track and improve conversion rates. It allows users to create, customize, and A/B test landing pages for various digital marketing campaigns. The platform focuses on delivering high-impact results through intuitive design tools and detailed performance metrics.
SiteSpect
SiteSpect is a platform that enables businesses to conduct A/B testing and personalization on their websites, providing insights to improve user engagement and conversion rates. The tool allows for the creation, testing, and deployment of multiple variations of website content to identify the best performing version. It is commonly used in marketing and e-commerce industries.
Freshworks CRM
Freshworks CRM is a customer relationship management tool that allows businesses to manage their customer data, track interactions, and automate marketing processes. It provides features for sales, marketing, and customer support teams to collaborate and improve customer engagement. Marketing automation features include lead scoring, email campaigns, and analytics.
ContentSquare
ContentSquare is a digital experience analytics platform that provides real-time insights and heatmaps to optimize website and app user experiences. By analyzing user behavior and engagement, it helps businesses make data-driven decisions to improve conversion rates and user satisfaction. ContentSquare's advanced analytics features enable marketers and product managers to identify bottlenecks, understand user journey, and tailor content to specific user segments.
Nosto
Nosto is a platform that enables e-commerce businesses to conduct A/B testing on their websites to optimize user experience and drive conversions. The tool allows for easy setup and customization of experiments to test various elements and improve sales. Nosto provides real-time insights and analytics to help users make data-driven decisions. It supports multiple channels and integrates seamlessly with popular e-commerce platforms.
Decibel
Decibel is a financial technology platform that offers analytics and insights for retail investors, providing them with data-driven tools to make more informed investment decisions. Decibel helps retail investors monitor and analyze their portfolios, track market trends, and gain access to a wide range of financial data to support their investment strategies.
ConvertFlow
ConvertFlow is an all-in-one customer engagement and conversion platform that integrates with various CRMs, websites, and marketing tools to help businesses enhance customer experiences, automate workflows, and drive conversions. ConvertFlow offers features like lead scoring, behavioral tracking, automated nurturing campaigns, and conversion rate optimization tools.
Oracle Maxymiser
Oracle Maxymiser is a digital experimentation platform that enables businesses to optimize user experiences through A/B and multivariate testing, personalization, and optimization of marketing campaigns. It helps companies increase conversion rates, revenue, and customer satisfaction by continuously testing and refining website and email content.
Talkable
Talkable is a tool for conducting A/B testing to improve website and app user experiences, allowing businesses to test different versions of web pages or app screens to determine which performs better in converting visitors into customers. It simplifies the process of creating, running, and analyzing experiments.
Yottaa
Yottaa is a cloud-based tag management platform that simplifies the deployment, management, and optimization of website tags, ensuring enhanced user experience and improved digital analytics. Yottaa's scalable and flexible solution allows businesses to efficiently manage multiple tags across various digital channels without compromising on performance.
Omniconvert
Omniconvert is a user-friendly A/B testing tool that helps businesses optimize their website's conversion rates by allowing them to test different variations of web pages, such as landing pages, forms, and buttons, to determine which version performs best. It enables marketers and website owners to improve user experience and increase conversions through data-driven decisions.
Split
Split is a cloud-based A/B testing platform that allows developers and marketers to conduct experiments, track user behavior, and optimize website and app user experiences. It provides a simple, intuitive interface to design, launch, and manage split tests. Split also offers real-time reporting and analytics, enabling data-driven decision-making and efficient experimentation.
Trbo
Trbo is an A/B Testing tool that enables businesses to optimize their digital experiences by testing variations of web pages, emails, and apps to determine which version performs better for their audience. It provides an easy-to-use platform for creating, managing, and analyzing experiments to improve conversion rates and user engagement. Trbo helps businesses make data-driven decisions and enhance customer satisfaction through continuous optimization.
Bloomreach Discovery
Bloomreach Discovery is a powerful, cloud-based search and personalization platform that helps businesses improve customer engagement and revenue by delivering highly relevant search results. It uses advanced machine learning and AI to understand user intent and deliver personalized search experiences across multiple channels. Bloomreach Discovery enables businesses to easily manage and enhance their content, providing a seamless and engaging user experience.
Bloomreach Search & Merchandising
Bloomreach Search & Merchandising is a powerful tool that enhances online shopping experiences by optimizing search and product recommendations, driving customer engagement and conversions through data-driven insights and personalization. It uses advanced analytics to provide detailed performance metrics and allows for intuitive customization through its Dev Studio interface.
Frosmo
Frosmo is a marketing automation platform that enables businesses to personalize and optimize customer experiences in real-time across websites, mobile apps, and connected devices. Frosmo provides AI-driven recommendations and analytics to enhance customer engagement and conversion. It allows marketers to create and deliver personalized content, promotions, and offers based on user behavior and preferences.
Qubit
Qubit provides A/B testing services to help businesses optimize their digital experiences and increase conversion rates. It allows users to test different variations of web pages and track performance metrics to make data-driven decisions. The platform offers personalized testing and machine learning capabilities for improved results. Qubit also integrates with other digital marketing tools.
HiConversion
HiConversion is a platform that enables businesses to conduct A/B testing to optimize website and app user experiences, helping to increase conversions and revenue by refining and testing different versions of web pages and apps to find the most effective design and functionality. HiConversion simplifies A/B testing to make it accessible for businesses of all sizes, including those with limited technical expertise.
Leanplum
Leanplum is a marketing automation platform that helps businesses send targeted messages to their customers through various channels such as email, push notifications, and in-app messaging, with the goal of improving customer engagement and driving conversions.
BrightInfo
BrightInfo is a marketing automation software that helps companies automate their marketing processes, including lead generation, email marketing, and content management. It provides tools for segmentation, personalization, and analytics to improve marketing campaigns and optimize customer engagement. BrightInfo's platform enables businesses to streamline their marketing efforts, resulting in better lead nurturing and higher conversion rates.
A/B Testing Market Share History in Last 12 Months
| Technology | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 | April 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Complianz | 29.63% | 30.21% | 31.33% | 32.10% | 32.55% | 33.32% | 36.29% | 38.10% | 39.50% | 40.91% | 41.69% |
| Google Optimize | 21.83% | 21.33% | 20.47% | 19.87% | 19.62% | 19.06% | 17.78% | 17.07% | 16.45% | 15.92% | 15.61% |
| Optimizely | 19.72% | 19.61% | 19.38% | 19.18% | 19.04% | 18.76% | 17.86% | 17.23% | 16.77% | 16.31% | 16.04% |
| OneSignal | 11.62% | 11.57% | 11.52% | 11.52% | 11.48% | 11.45% | 10.99% | 10.75% | 10.57% | 10.37% | 10.24% |
| Adobe Target | 4.63% | 4.63% | 4.60% | 4.59% | 4.57% | 4.56% | 4.36% | 4.28% | 4.25% | 4.15% | 4.09% |
| VWO | 3.05% | 3.09% | 3.14% | 3.19% | 3.21% | 3.30% | 3.32% | 3.35% | 3.40% | 3.41% | 3.45% |
| Convert | 1.58% | 1.59% | 1.61% | 1.62% | 1.62% | 1.63% | 1.59% | 1.57% | 1.61% | 1.59% | 1.58% |
| Etracker | 1.38% | 1.38% | 1.39% | 1.40% | 1.40% | 1.41% | 1.51% | 1.49% | 1.47% | 1.44% | 1.44% |
| Kameleoon | 0.98% | 0.98% | 0.99% | 1.00% | 1.00% | 1.00% | 0.96% | 0.95% | 0.82% | 0.80% | 0.79% |
| Autopilot | 0.63% | 0.62% | 0.61% | 0.59% | 0.59% | 0.58% | 0.56% | 0.54% | 0.52% | 0.50% | 0.49% |
| Zoho PageSense | 0.61% | 0.62% | 0.65% | 0.66% | 0.67% | 0.70% | 0.70% | 0.71% | 0.74% | 0.75% | 0.76% |
| AB Tasty | 0.52% | 0.52% | 0.52% | 0.52% | 0.51% | 0.50% | 0.47% | 0.43% | 0.41% | 0.40% | 0.39% |
| Kibo Personalization | 0.48% | 0.48% | 0.48% | 0.47% | 0.47% | 0.47% | 0.45% | 0.44% | 0.43% | 0.42% | 0.42% |
| Instapage | 0.47% | 0.47% | 0.46% | 0.46% | 0.45% | 0.44% | 0.42% | 0.40% | 0.39% | 0.39% | 0.38% |
| Dynamic Yield | 0.40% | 0.40% | 0.40% | 0.41% | 0.41% | 0.41% | 0.43% | 0.43% | 0.43% | 0.42% | 0.41% |
| SiteSpect | 0.39% | 0.39% | 0.38% | 0.36% | 0.36% | 0.36% | 0.35% | 0.35% | 0.35% | 0.34% | 0.34% |
| Nosto | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% | 0.30% | 0.29% | 0.29% | 0.28% | 0.28% |
| ContentSquare | 0.29% | 0.29% | 0.29% | 0.29% | 0.28% | 0.28% | 0.28% | 0.28% | 0.29% | 0.29% | 0.30% |
| Freshworks CRM | 0.30% | 0.30% | 0.30% | 0.30% | 0.31% | 0.31% | 0.31% | 0.31% | 0.32% | 0.32% | 0.32% |
| Decibel | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.20% | 0.20% | 0.19% | 0.19% | 0.19% |
| Oracle Maxymiser | 0.15% | 0.15% | 0.14% | 0.14% | 0.13% | 0.13% | 0.12% | 0.11% | 0.11% | 0.10% | 0.10% |
| ConvertFlow | 0.14% | 0.14% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.12% | 0.12% | 0.12% | 0.12% |
| Talkable | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.11% | 0.10% | 0.10% | 0.10% | 0.10% | 0.09% |
| Yottaa | 0.10% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.08% | 0.08% | 0.08% |
| Split | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.08% | 0.07% | 0.07% | 0.07% | 0.07% | 0.06% |
| Trbo | 0.08% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% |
| Omniconvert | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Bloomreach Search & Merchandising | 0.07% | 0.07% | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% | 0.05% | 0.05% | 0.05% | 0.05% |
| Frosmo | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% |
| Bloomreach Discovery | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Qubit | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% |
| HiConversion | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Leanplum | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| BrightInfo | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |