Global A/B Testing Usage Statistics and Market Share
We are tracking usage statistics and market share of 34 web technologies in A/B Testing. In April 2024 the most popular web technology in A/B Testing is Complianz with 29% market share. In second place there is Google Optimize with 22% market share. After that there are Optimizely with 20%, OneSignal with 5% and Adobe Target with 5% market share. Top 5 web technologies together have 80% market share. The remaining 29 web technologies in A/B Testing have a combined market share of 20%.
About A/B Testing
We are tracking 34 different technologies in A/B Testing.
There are 781,943 websites using A/B Testing in out database.
A/B Testing Usage Statistics and Market Share in April 2024
#1 Complianz 
29.06%
#2 Google Optimize 
22.33%
#3 Optimizely 
19.74%
#4 OneSignal 
11.63%
#5 Adobe Target 
4.67%
#6 VWO 
3.02%
#7 Convert 
1.58%
#8 Etracker 
1.38%
#9 Kameleoon 
0.98%
#10 Autopilot 
0.63%
#11 Zoho PageSense 
0.59%
#12 AB Tasty 
0.52%
#13 Kibo Personalization 
0.49%
#14 Instapage 
0.46%
#15 Dynamic Yield 
0.39%
#16 SiteSpect 
0.39%
#17 Nosto 
0.32%
#18 ContentSquare 
0.30%
#19 Freshworks CRM 
0.29%
#20 Decibel 
0.21%
#21 Oracle Maxymiser 
0.18%
#22 ConvertFlow 
0.14%
#23 Talkable 
0.10%
#24 Yottaa 
0.10%
#25 Split 
0.09%
#26 Trbo 
0.07%
#27 Omniconvert 
0.07%
#28 Bloomreach Search & Merchandising 
0.07%
#29 Frosmo 
0.05%
#30 Bloomreach Discovery 
0.05%
#31 Qubit 
0.04%
#32 HiConversion 
0.03%
#33 Leanplum 
0.01%
#34 BrightInfo 
0.01%
Technologies in A/B Testing
Complianz
Complianz is a GDPR/CCPA Cookie Consent plugin that supports GDPR, DSGVO, CCPA and PIPEDA with a conditional Cookie Notice and customized Cookie Policy based on the results of the built-in Cookie Scan.
Google Optimize
Google Optimize allows you to test variants of web pages and see how they perform.
Optimizely
Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.
OneSignal
OneSignal is a customer engagement messaging solution.
Adobe Target
Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
VWO
VWO is a website testing and conversion optimisation platform.
Convert
Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.
Etracker
Etracker is a web optimisation solution.
Kameleoon
Kameleoon is a personalisation technology platform for real-time omnichannel optimisation and conversion.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Zoho PageSense
Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.
AB Tasty
AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.
Kibo Personalization
Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.
Instapage
Instapage is a cloud-based landing page platform designed for marketing teams and agencies.
Dynamic Yield
Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.
SiteSpect
SiteSpect is the A/B testing and optimisation solution.
Nosto
Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.
ContentSquare
Contentsquare is an enterprise-level UX optimisation platform.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Decibel
Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.
Oracle Maxymiser
Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.
ConvertFlow
ConvertFlow is the all-in-one conversion marketing platform.
Talkable
Talkable is a cloud-based referral marketing system that assists medium to large businesses with campaign creation and channel performance tracking.
Yottaa
Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.
Split
Split is a feature delivery platform that powers feature flag management, software experimentation, and continuous delivery.
Trbo
Trbo is a personalisation, recommendations, A/B testing platform from Germany.
Omniconvert
Omniconvert is an award-winning conversion rate optimisation (CRO) software that can be used for A/B testing, online surveys, traffic segmentation.
Bloomreach Search & Merchandising
Bloomreach Search & Merchandising (brSM) is an AI-driven platform for ecommerce.
Frosmo
Frosmo is a SaaS company which provides AI-driven personalisation products.
Bloomreach Discovery
Bloomreach Discovery is a powerful combination of AI-powered site search, SEO, recommendations, and product merchandising.
Qubit
Qubit is a SaaS based persuasive personalisation at scale services.
HiConversion
HiConversion is a SaaS solution that caters to ecommerce brands seeking actionable insights through their adaptive customer experience optimisation.
Leanplum
Leanplum is a multi-channel messaging and campaign orchestration platform.
BrightInfo
BrightInfo is an automated content personalisation solution.
A/B Testing Market Share History in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Optimize | 27.15% | 26.96% | 26.78% | 26.58% | 25.51% | 25.01% | 24.62% | 24.05% | 23.97% | 22.83% | 22.33% |
| Optimizely | 21.32% | 20.45% | 20.25% | 20.10% | 20.16% | 20.13% | 20.14% | 19.81% | 19.81% | 19.71% | 19.74% |
| Complianz | 23.22% | 24.55% | 24.96% | 25.32% | 25.97% | 26.32% | 26.60% | 27.39% | 27.48% | 28.71% | 29.06% |
| OneSignal | 11.85% | 11.77% | 11.72% | 11.67% | 11.75% | 11.74% | 11.73% | 11.71% | 11.69% | 11.58% | 11.63% |
| Adobe Target | 4.90% | 4.79% | 4.77% | 4.74% | 4.76% | 4.76% | 4.75% | 4.75% | 4.71% | 4.67% | 4.67% |
| VWO | 2.45% | 2.36% | 2.39% | 2.44% | 2.57% | 2.69% | 2.82% | 2.89% | 2.94% | 3.01% | 3.02% |
| Convert | 1.38% | 1.39% | 1.40% | 1.42% | 1.46% | 1.49% | 1.51% | 1.52% | 1.53% | 1.57% | 1.58% |
| Etracker | 1.30% | 1.32% | 1.32% | 1.32% | 1.34% | 1.35% | 1.35% | 1.37% | 1.37% | 1.37% | 1.38% |
| Kameleoon | 0.93% | 0.93% | 0.93% | 0.93% | 0.94% | 0.95% | 0.95% | 0.96% | 0.96% | 0.97% | 0.98% |
| Autopilot | 0.66% | 0.65% | 0.65% | 0.64% | 0.65% | 0.65% | 0.65% | 0.64% | 0.63% | 0.62% | 0.63% |
| Kibo Personalization | 0.50% | 0.48% | 0.48% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% | 0.48% | 0.49% |
| Instapage | 0.49% | 0.48% | 0.47% | 0.47% | 0.47% | 0.47% | 0.47% | 0.47% | 0.47% | 0.46% | 0.46% |
| AB Tasty | 0.48% | 0.48% | 0.48% | 0.48% | 0.50% | 0.51% | 0.51% | 0.51% | 0.51% | 0.52% | 0.52% |
| SiteSpect | 0.41% | 0.41% | 0.41% | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% | 0.39% | 0.39% |
| Dynamic Yield | 0.39% | 0.38% | 0.38% | 0.38% | 0.39% | 0.39% | 0.38% | 0.39% | 0.39% | 0.39% | 0.39% |
| Nosto | 0.34% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% |
| ContentSquare | 0.31% | 0.31% | 0.31% | 0.31% | 0.31% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% |
| Zoho PageSense | 0.42% | 0.46% | 0.47% | 0.48% | 0.50% | 0.51% | 0.52% | 0.54% | 0.54% | 0.59% | 0.59% |
| Freshworks CRM | 0.27% | 0.28% | 0.28% | 0.28% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% |
| Decibel | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% |
| Oracle Maxymiser | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.17% | 0.18% |
| ConvertFlow | 0.14% | 0.14% | 0.14% | 0.13% | 0.14% | 0.13% | 0.13% | 0.14% | 0.14% | 0.14% | 0.14% |
| Yottaa | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
| Bloomreach Search & Merchandising | 0.09% | 0.08% | 0.08% | 0.08% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Split | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| Trbo | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.07% |
| Talkable | 0.09% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
| Omniconvert | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.07% | 0.07% | 0.07% |
| Frosmo | 0.06% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Qubit | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| HiConversion | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Bloomreach Discovery | 0.04% | 0.04% | 0.04% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Leanplum | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| BrightInfo | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |