Global A/B Testing Usage Statistics and Market Share

We are tracking usage statistics and market share of 34 web technologies in A/B Testing. In February 2024 the most popular web technology in A/B Testing is Complianz with 27% market share. In second place there is Google Optimize with 24% market share. After that there are Optimizely with 20%, OneSignal with 5% and Adobe Target with 5% market share. Top 5 web technologies together have 81% market share. The remaining 29 web technologies in A/B Testing have a combined market share of 19%.

A/B Testing Market Share in February 2024
About A/B Testing

We are tracking 34 different technologies in A/B Testing.

There are 789,913 websites using A/B Testing in out database.

A/B Testing Usage Statistics and Market Share in February 2024
Technologies in A/B Testing
  • Complianz Complianz

    Complianz is a GDPR/CCPA Cookie Consent plugin that supports GDPR, DSGVO, CCPA and PIPEDA with a conditional Cookie Notice and customized Cookie Policy based on the results of the built-in Cookie Scan.

  • Google Optimize Google Optimize

    Google Optimize allows you to test variants of web pages and see how they perform.

  • Optimizely Optimizely

    Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.

  • OneSignal OneSignal

    OneSignal is a customer engagement messaging solution.

  • Adobe Target Adobe Target

    Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application

  • VWO VWO

    VWO is a website testing and conversion optimisation platform.

  • Convert Convert

    Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.

  • Etracker Etracker

    Etracker is a web optimisation solution.

  • Kameleoon Kameleoon

    Kameleoon is a personalisation technology platform for real-time omnichannel optimisation and conversion.

  • Autopilot Autopilot

    Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.

  • Zoho PageSense Zoho PageSense

    Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.

  • AB Tasty AB Tasty

    AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.

  • Kibo Personalization Kibo Personalization

    Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.

  • Instapage Instapage

    Instapage is a cloud-based landing page platform designed for marketing teams and agencies.

  • SiteSpect SiteSpect

    SiteSpect is the A/B testing and optimisation solution.

  • Dynamic Yield Dynamic Yield

    Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.

  • Nosto Nosto

    Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.

  • ContentSquare ContentSquare

    Contentsquare is an enterprise-level UX optimisation platform.

  • Freshworks CRM Freshworks CRM

    Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.

  • Decibel Decibel

    Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.

  • Oracle Maxymiser Oracle Maxymiser

    Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.

  • ConvertFlow ConvertFlow

    ConvertFlow is the all-in-one conversion marketing platform.

  • Yottaa Yottaa

    Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.

  • Talkable Talkable

    Talkable is a cloud-based referral marketing system that assists medium to large businesses with campaign creation and channel performance tracking.

  • Split Split

    Split is a feature delivery platform that powers feature flag management, software experimentation, and continuous delivery.

  • Trbo Trbo

    Trbo is a personalisation, recommendations, A/B testing platform from Germany.

  • Bloomreach Search & Merchandising Bloomreach Search & Merchandising

    Bloomreach Search & Merchandising (brSM) is an AI-driven platform for ecommerce.

  • Omniconvert Omniconvert

    Omniconvert is an award-winning conversion rate optimisation (CRO) software that can be used for A/B testing, online surveys, traffic segmentation.

  • Frosmo Frosmo

    Frosmo is a SaaS company which provides AI-driven personalisation products.

  • Bloomreach Discovery Bloomreach Discovery

    Bloomreach Discovery is a powerful combination of AI-powered site search, SEO, recommendations, and product merchandising.

  • Qubit Qubit

    Qubit is a SaaS based persuasive personalisation at scale services.

  • HiConversion HiConversion

    HiConversion is a SaaS solution that caters to ecommerce brands seeking actionable insights through their adaptive customer experience optimisation.

  • Leanplum Leanplum

    Leanplum is a multi-channel messaging and campaign orchestration platform.

  • BrightInfo BrightInfo

    BrightInfo is an automated content personalisation solution.

A/B Testing Market Share History in Last 12 Months
Technology April 2023May 2023June 2023July 2023August 2023September 2023October 2023November 2023December 2023January 2024February 2024
Google Optimize27.78%27.70%27.15%26.96%26.78%26.58%25.51%25.01%24.62%24.05%23.97%
Optimizely23.05%22.61%21.32%20.45%20.25%20.10%20.16%20.13%20.14%19.81%19.81%
Complianz20.01%20.83%23.22%24.55%24.96%25.32%25.97%26.32%26.60%27.39%27.48%
OneSignal12.32%12.08%11.85%11.77%11.72%11.67%11.75%11.74%11.73%11.71%11.69%
Adobe Target5.07%5.02%4.90%4.79%4.77%4.74%4.76%4.76%4.75%4.75%4.71%
VWO2.63%2.61%2.45%2.36%2.39%2.44%2.57%2.69%2.82%2.89%2.94%
Convert1.39%1.38%1.38%1.39%1.40%1.42%1.46%1.49%1.51%1.52%1.53%
Etracker1.27%1.29%1.30%1.32%1.32%1.32%1.34%1.35%1.35%1.37%1.37%
Kameleoon0.93%0.93%0.93%0.93%0.93%0.93%0.94%0.95%0.95%0.96%0.96%
Autopilot0.70%0.69%0.66%0.65%0.65%0.64%0.65%0.65%0.65%0.64%0.63%
Kibo Personalization0.52%0.53%0.50%0.48%0.48%0.49%0.49%0.49%0.49%0.49%0.49%
Instapage0.52%0.51%0.49%0.48%0.47%0.47%0.47%0.47%0.47%0.47%0.47%
AB Tasty0.48%0.48%0.48%0.48%0.48%0.48%0.50%0.51%0.51%0.51%0.51%
SiteSpect0.43%0.42%0.41%0.41%0.41%0.40%0.40%0.40%0.40%0.40%0.40%
Nosto0.36%0.36%0.34%0.32%0.32%0.32%0.32%0.32%0.32%0.32%0.32%
Dynamic Yield0.36%0.36%0.39%0.38%0.38%0.38%0.39%0.39%0.38%0.39%0.39%
ContentSquare0.33%0.32%0.31%0.31%0.31%0.31%0.31%0.30%0.30%0.30%0.30%
Freshworks CRM0.26%0.26%0.27%0.28%0.28%0.28%0.29%0.29%0.29%0.29%0.29%
Zoho PageSense0.30%0.31%0.42%0.46%0.47%0.48%0.50%0.51%0.52%0.54%0.54%
Decibel0.22%0.22%0.21%0.21%0.21%0.21%0.21%0.21%0.21%0.21%0.21%
Oracle Maxymiser0.19%0.18%0.18%0.18%0.18%0.18%0.18%0.18%0.18%0.18%0.18%
ConvertFlow0.15%0.15%0.14%0.14%0.14%0.13%0.14%0.13%0.13%0.14%0.14%
Yottaa0.11%0.11%0.11%0.11%0.11%0.11%0.11%0.11%0.10%0.10%0.10%
Bloomreach Search & Merchandising0.10%0.10%0.09%0.08%0.08%0.08%0.07%0.07%0.07%0.07%0.07%
Split0.09%0.09%0.09%0.09%0.09%0.09%0.09%0.09%0.09%0.09%0.09%
Trbo0.08%0.08%0.08%0.08%0.08%0.08%0.08%0.08%0.08%0.08%0.08%
Talkable0.07%0.07%0.09%0.10%0.10%0.10%0.10%0.10%0.10%0.10%0.10%
Omniconvert0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.07%
Frosmo0.06%0.06%0.06%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%
Qubit0.05%0.05%0.05%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%
HiConversion0.04%0.04%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
Bloomreach Discovery0.03%0.03%0.04%0.04%0.04%0.05%0.05%0.05%0.05%0.05%0.05%
Leanplum0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
BrightInfo0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Websites using A/B Testing in other countries
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