Global A/B Testing Usage Statistics and Market Share
We are tracking usage statistics and market share of 34 web technologies in A/B Testing. In March 2023 the most popular web technology in A/B Testing is Google Optimize with 28% market share. In second place there is Optimizely with 24% market share. After that there are Complianz with 19%, OneSignal with 5% and Adobe Target with 5% market share. Top 5 web technologies together have 80% market share. The remaining 29 web technologies in A/B Testing have a combined market share of 20%.
About A/B Testing
We are tracking 34 different technologies in A/B Testing.
There are 180,948 websites using A/B Testing in out database.
A/B Testing Usage Statistics and Market Share in March 2023
#1 Google Optimize 
27.90%
#2 Optimizely 
23.54%
#3 Complianz 
18.68%
#4 OneSignal 
12.90%
#5 Adobe Target 
5.15%
#6 VWO 
2.68%
#7 Convert 
1.37%
#8 Etracker 
1.25%
#9 Kameleoon 
0.94%
#10 Autopilot 
0.72%
#11 Kibo Personalization 
0.53%
#12 Instapage 
0.53%
#13 AB Tasty 
0.49%
#14 SiteSpect 
0.44%
#15 Nosto 
0.37%
#16 Dynamic Yield 
0.35%
#17 ContentSquare 
0.32%
#18 Freshworks CRM 
0.26%
#19 Zoho PageSense 
0.26%
#20 Decibel 
0.22%
#21 Oracle Maxymiser 
0.19%
#22 ConvertFlow 
0.16%
#23 Yottaa 
0.11%
#24 Bloomreach Search & Merchandising 
0.11%
#25 Split 
0.09%
#26 Trbo 
0.08%
#27 Talkable 
0.07%
#28 Omniconvert 
0.07%
#29 Frosmo 
0.06%
#30 Qubit 
0.05%
#31 HiConversion 
0.05%
#32 Bloomreach Discovery 
0.02%
#33 Leanplum 
0.01%
#34 BrightInfo 
0.01%
Technologies in A/B Testing
Google Optimize
Google Optimize allows you to test variants of web pages and see how they perform.
Optimizely
Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.
Complianz
Complianz is a GDPR/CCPA Cookie Consent plugin that supports GDPR, DSGVO, CCPA and PIPEDA with a conditional Cookie Notice and customized Cookie Policy based on the results of the built-in Cookie Scan.
OneSignal
OneSignal is a customer engagement messaging solution.
Adobe Target
Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
VWO
VWO is a website testing and conversion optimisation platform.
Convert
Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.
Etracker
Etracker is a web optimisation solution.
Kameleoon
Kameleoon is a personalisation technology platform for real-time omnichannel optimisation and conversion.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Kibo Personalization
Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.
Instapage
Instapage is a cloud-based landing page platform designed for marketing teams and agencies.
AB Tasty
AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.
SiteSpect
SiteSpect is the A/B testing and optimisation solution.
Nosto
Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.
Dynamic Yield
Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.
ContentSquare
Contentsquare is an enterprise-level UX optimisation platform.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Zoho PageSense
Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.
Decibel
Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.
Oracle Maxymiser
Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.
ConvertFlow
ConvertFlow is the all-in-one conversion marketing platform.
Yottaa
Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.
Bloomreach Search & Merchandising
Bloomreach Search & Merchandising (brSM) is an AI-driven platform for ecommerce.
Split
Split is a feature delivery platform that powers feature flag management, software experimentation, and continuous delivery.
Trbo
Trbo is a personalisation, recommendations, A/B testing platform from Germany.
Talkable
Talkable is a cloud-based referral marketing system that assists medium to large businesses with campaign creation and channel performance tracking.
Omniconvert
Omniconvert is an award-winning conversion rate optimisation (CRO) software that can be used for A/B testing, online surveys, traffic segmentation.
Frosmo
Frosmo is a SaaS company which provides AI-driven personalisation products.
Qubit
Qubit is a SaaS based persuasive personalisation at scale services.
HiConversion
HiConversion is a SaaS solution that caters to ecommerce brands seeking actionable insights through their adaptive customer experience optimisation.
Bloomreach Discovery
Bloomreach Discovery is a powerful combination of AI-powered site search, SEO, recommendations, and product merchandising.
Leanplum
Leanplum is a multi-channel messaging and campaign orchestration platform.
BrightInfo
BrightInfo is an automated content personalisation solution.
A/B Testing Market Share History in Last 12 Months
| Technology | May 2022 | June 2022 | July 2022 | August 2022 | September 2022 | October 2022 | November 2022 | December 2022 | January 2023 | February 2023 | March 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Optimizely | 29.63% | 29.36% | 28.27% | 26.98% | 26.66% | 25.72% | 25.24% | 24.76% | 24.08% | 23.82% | 100.00% |
| Google Optimize | 27.60% | 27.67% | 27.76% | 28.20% | 28.12% | 28.03% | 27.89% | 27.60% | 27.73% | 27.79% | 118.54% |
| OneSignal | 12.86% | 12.83% | 12.76% | 13.01% | 13.02% | 13.11% | 13.14% | 13.03% | 13.13% | 12.97% | 54.80% |
| Complianz | 11.50% | 11.77% | 12.71% | 13.52% | 14.04% | 15.45% | 16.27% | 17.46% | 18.02% | 18.43% | 79.37% |
| Adobe Target | 6.16% | 6.12% | 5.95% | 5.77% | 5.71% | 5.49% | 5.39% | 5.28% | 5.22% | 5.18% | 21.87% |
| VWO | 2.95% | 2.99% | 3.07% | 3.05% | 2.99% | 2.88% | 2.83% | 2.77% | 2.72% | 2.69% | 11.38% |
| Convert | 1.50% | 1.49% | 1.45% | 1.41% | 1.41% | 1.38% | 1.37% | 1.34% | 1.34% | 1.36% | 5.84% |
| Etracker | 1.30% | 1.30% | 1.29% | 1.28% | 1.28% | 1.24% | 1.22% | 1.23% | 1.23% | 1.24% | 5.29% |
| Kameleoon | 1.17% | 1.16% | 1.12% | 1.07% | 1.05% | 1.00% | 0.98% | 0.96% | 0.94% | 0.94% | 4.00% |
| Autopilot | 0.69% | 0.69% | 0.68% | 0.72% | 0.75% | 0.78% | 0.76% | 0.75% | 0.73% | 0.72% | 3.05% |
| Kibo Personalization | 0.62% | 0.61% | 0.59% | 0.59% | 0.59% | 0.56% | 0.55% | 0.54% | 0.54% | 0.53% | 2.26% |
| SiteSpect | 0.61% | 0.60% | 0.57% | 0.53% | 0.53% | 0.50% | 0.48% | 0.47% | 0.46% | 0.45% | 1.87% |
| AB Tasty | 0.54% | 0.54% | 0.52% | 0.53% | 0.52% | 0.50% | 0.50% | 0.49% | 0.50% | 0.50% | 2.10% |
| Instapage | 0.53% | 0.53% | 0.55% | 0.54% | 0.55% | 0.56% | 0.56% | 0.55% | 0.54% | 0.53% | 2.26% |
| Nosto | 0.44% | 0.44% | 0.43% | 0.41% | 0.41% | 0.39% | 0.38% | 0.38% | 0.37% | 0.37% | 1.56% |
| Dynamic Yield | 0.36% | 0.36% | 0.35% | 0.36% | 0.36% | 0.35% | 0.34% | 0.34% | 0.35% | 0.35% | 1.49% |
| Freshworks CRM | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 1.12% |
| Decibel | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.23% | 0.23% | 0.22% | 0.23% | 0.22% | 0.96% |
| Oracle Maxymiser | 0.22% | 0.21% | 0.21% | 0.21% | 0.21% | 0.20% | 0.19% | 0.19% | 0.19% | 0.19% | 0.82% |
| ConvertFlow | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.16% | 0.16% | 0.16% | 0.16% | 0.67% |
| Bloomreach Search & Merchandising | 0.16% | 0.16% | 0.15% | 0.14% | 0.14% | 0.13% | 0.12% | 0.12% | 0.12% | 0.11% | 0.46% |
| Yottaa | 0.13% | 0.13% | 0.13% | 0.12% | 0.12% | 0.12% | 0.12% | 0.11% | 0.11% | 0.11% | 0.47% |
| Trbo | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.34% |
| Omniconvert | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.06% | 0.06% | 0.07% | 0.28% |
| Frosmo | 0.07% | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.26% |
| Qubit | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.05% | 0.05% | 0.05% | 0.05% | 0.22% |
| HiConversion | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.20% |
| BrightInfo | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.03% |
| Leanplum | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.05% |