Global A/B Testing Usage Statistics and Market Share

We are tracking usage statistics and market share of 34 web technologies in A/B Testing. In July 2024 the most popular web technology in A/B Testing is Complianz with 30% market share. In second place there is Google Optimize with 21% market share. After that there are Optimizely with 20%, OneSignal with 5% and Adobe Target with 5% market share. Top 5 web technologies together have 80% market share. The remaining 29 web technologies in A/B Testing have a combined market share of 20%.

A/B Testing Market Share in July 2024
About A/B Testing

We are tracking 34 different technologies in A/B Testing.

There are 777,473 websites using A/B Testing in out database.

A/B Testing Usage Statistics and Market Share in July 2024
Technologies in A/B Testing
  • Complianz Complianz

    Complianz is a GDPR/CCPA Cookie Consent plugin that supports GDPR, DSGVO, CCPA and PIPEDA with a conditional Cookie Notice and customized Cookie Policy based on the results of the built-in Cookie Scan.

  • Google Optimize Google Optimize

    Google Optimize allows you to test variants of web pages and see how they perform.

  • Optimizely Optimizely

    Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.

  • OneSignal OneSignal

    OneSignal is a customer engagement messaging solution.

  • Adobe Target Adobe Target

    Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application


    VWO is a website testing and conversion optimisation platform.

  • Convert Convert

    Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.

  • Etracker Etracker

    Etracker is a web optimisation solution.

  • Kameleoon Kameleoon

    Kameleoon is a personalisation technology platform for real-time omnichannel optimisation and conversion.

  • Autopilot Autopilot

    Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.

  • Zoho PageSense Zoho PageSense

    Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.

  • AB Tasty AB Tasty

    AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.

  • Kibo Personalization Kibo Personalization

    Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.

  • Instapage Instapage

    Instapage is a cloud-based landing page platform designed for marketing teams and agencies.

  • Dynamic Yield Dynamic Yield

    Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.

  • SiteSpect SiteSpect

    SiteSpect is the A/B testing and optimisation solution.

  • Nosto Nosto

    Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.

  • Freshworks CRM Freshworks CRM

    Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.

  • ContentSquare ContentSquare

    Contentsquare is an enterprise-level UX optimisation platform.

  • Decibel Decibel

    Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.

  • Oracle Maxymiser Oracle Maxymiser

    Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.

  • ConvertFlow ConvertFlow

    ConvertFlow is the all-in-one conversion marketing platform.

  • Talkable Talkable

    Talkable is a cloud-based referral marketing system that assists medium to large businesses with campaign creation and channel performance tracking.

  • Yottaa Yottaa

    Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.

  • Split Split

    Split is a feature delivery platform that powers feature flag management, software experimentation, and continuous delivery.

  • Trbo Trbo

    Trbo is a personalisation, recommendations, A/B testing platform from Germany.

  • Omniconvert Omniconvert

    Omniconvert is an award-winning conversion rate optimisation (CRO) software that can be used for A/B testing, online surveys, traffic segmentation.

  • Bloomreach Search & Merchandising Bloomreach Search & Merchandising

    Bloomreach Search & Merchandising (brSM) is an AI-driven platform for ecommerce.

  • Frosmo Frosmo

    Frosmo is a SaaS company which provides AI-driven personalisation products.

  • Bloomreach Discovery Bloomreach Discovery

    Bloomreach Discovery is a powerful combination of AI-powered site search, SEO, recommendations, and product merchandising.

  • Qubit Qubit

    Qubit is a SaaS based persuasive personalisation at scale services.

  • HiConversion HiConversion

    HiConversion is a SaaS solution that caters to ecommerce brands seeking actionable insights through their adaptive customer experience optimisation.

  • Leanplum Leanplum

    Leanplum is a multi-channel messaging and campaign orchestration platform.

  • BrightInfo BrightInfo

    BrightInfo is an automated content personalisation solution.

A/B Testing Market Share History in Last 12 Months
Technology September 2023October 2023November 2023December 2023January 2024February 2024March 2024April 2024May 2024June 2024July 2024
Google Optimize26.58%25.51%25.01%24.62%24.05%23.97%22.83%22.29%22.17%21.83%21.43%
Adobe Target4.74%4.76%4.76%4.75%4.75%4.71%4.67%4.67%4.64%4.63%4.63%
Kibo Personalization0.49%0.49%0.49%0.49%0.49%0.49%0.48%0.49%0.49%0.48%0.48%
AB Tasty0.48%0.50%0.51%0.51%0.51%0.51%0.52%0.52%0.52%0.52%0.52%
Zoho PageSense0.48%0.50%0.51%0.52%0.54%0.54%0.59%0.59%0.60%0.61%0.62%
Dynamic Yield0.38%0.39%0.39%0.38%0.39%0.39%0.39%0.39%0.39%0.40%0.40%
Freshworks CRM0.28%0.29%0.29%0.29%0.29%0.29%0.29%0.29%0.30%0.30%0.30%
Oracle Maxymiser0.18%0.18%0.18%0.18%0.18%0.18%0.17%0.18%0.18%0.15%0.15%
Bloomreach Search & Merchandising0.08%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%
Bloomreach Discovery0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%
Websites using A/B Testing in other countries