Global A/B Testing Usage Statistics and Market Share

We are tracking usage statistics and market share of 34 web technologies in A/B Testing. In November 2022 the most popular web technology in A/B Testing is Google Optimize with 28% market share. In second place there is Optimizely with 25% market share. After that there are Complianz with 16%, OneSignal with 5% and Adobe Target with 5% market share. Top 5 web technologies together have 80% market share. The remaining 29 web technologies in A/B Testing have a combined market share of 20%.

A/B Testing Market Share in November 2022
About A/B Testing

We are tracking 34 different technologies in A/B Testing.

There are 723,680 websites using A/B Testing in out database.

A/B Testing Usage Statistics and Market Share in November 2022
Technologies in A/B Testing
  • Google Optimize Google Optimize

    Google Optimize allows you to test variants of web pages and see how they perform.

  • Optimizely Optimizely

    Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.

  • Complianz Complianz

    Complianz is a GDPR/CCPA Cookie Consent plugin that supports GDPR, DSGVO, CCPA and PIPEDA with a conditional Cookie Notice and customized Cookie Policy based on the results of the built-in Cookie Scan.

  • OneSignal OneSignal

    OneSignal is a customer engagement messaging solution.

  • Adobe Target Adobe Target

    Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application

  • VWO VWO

    VWO is a website testing and conversion optimisation platform.

  • Convert Convert

    Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.

  • Etracker Etracker

    Etracker is a web optimisation solution.

  • Kameleoon Kameleoon

    Kameleoon is a personalisation technology platform for real-time omnichannel optimisation and conversion.

  • Autopilot Autopilot

    Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.

  • Instapage Instapage

    Instapage is a cloud-based landing page platform designed for marketing teams and agencies.

  • Kibo Personalization Kibo Personalization

    Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.

  • AB Tasty AB Tasty

    AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.

  • SiteSpect SiteSpect

    SiteSpect is the A/B testing and optimisation solution.

  • Nosto Nosto

    Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.

  • Dynamic Yield Dynamic Yield

    Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.

  • ContentSquare ContentSquare

    Contentsquare is an enterprise-level UX optimisation platform.

  • Freshworks CRM Freshworks CRM

    Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.

  • Decibel Decibel

    Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.

  • Oracle Maxymiser Oracle Maxymiser

    Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.

  • Zoho PageSense Zoho PageSense

    Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.

  • ConvertFlow ConvertFlow

    ConvertFlow is the all-in-one conversion marketing platform.

  • Bloomreach Search & Merchandising Bloomreach Search & Merchandising

    Bloomreach Search & Merchandising (brSM) is an AI-driven platform for ecommerce.

  • Yottaa Yottaa

    Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.

  • Trbo Trbo

    Trbo is a personalisation, recommendations, A/B testing platform from Germany.

  • Split Split

    Split is a feature delivery platform that powers feature flag management, software experimentation, and continuous delivery.

  • Omniconvert Omniconvert

    Omniconvert is an award-winning conversion rate optimisation (CRO) software that can be used for A/B testing, online surveys, traffic segmentation.

  • Frosmo Frosmo

    Frosmo is a SaaS company which provides AI-driven personalisation products.

  • Talkable Talkable

    Talkable is a cloud-based referral marketing system that assists medium to large businesses with campaign creation and channel performance tracking.

  • Qubit Qubit

    Qubit is a SaaS based persuasive personalisation at scale services.

  • HiConversion HiConversion

    HiConversion is a SaaS solution that caters to ecommerce brands seeking actionable insights through their adaptive customer experience optimisation.

  • Bloomreach Discovery Bloomreach Discovery

    Bloomreach Discovery is a powerful combination of AI-powered site search, SEO, recommendations, and product merchandising.

  • Leanplum Leanplum

    Leanplum is a multi-channel messaging and campaign orchestration platform.

  • BrightInfo BrightInfo

    BrightInfo is an automated content personalisation solution.

A/B Testing Market Share History in Last 12 Months
Technology January 2022February 2022March 2022April 2022May 2022June 2022July 2022August 2022September 2022October 2022November 2022
Optimizely31.70%31.33%30.79%30.21%29.63%29.36%28.27%26.98%26.66%25.72%25.24%
Google Optimize26.11%26.16%26.54%27.04%27.60%27.67%27.76%28.20%28.12%28.03%27.89%
OneSignal13.60%13.45%13.24%13.08%12.86%12.83%12.76%13.01%13.02%13.11%13.14%
Complianz9.48%10.19%10.74%11.11%11.50%11.77%12.71%13.52%14.04%15.45%16.27%
Adobe Target6.50%6.45%6.36%6.28%6.16%6.12%5.95%5.77%5.71%5.49%5.39%
VWO2.81%2.80%2.88%2.92%2.95%2.99%3.07%3.05%2.99%2.88%2.83%
Convert1.70%1.70%1.57%1.53%1.50%1.49%1.45%1.41%1.41%1.38%1.37%
Etracker1.31%1.31%1.30%1.30%1.30%1.30%1.29%1.28%1.28%1.24%1.22%
Kameleoon1.22%1.21%1.20%1.19%1.17%1.16%1.12%1.07%1.05%1.00%0.98%
SiteSpect0.69%0.57%0.58%0.57%0.61%0.60%0.57%0.53%0.53%0.50%0.48%
Autopilot0.74%0.73%0.72%0.71%0.69%0.69%0.68%0.72%0.75%0.78%0.76%
Kibo Personalization0.63%0.62%0.62%0.62%0.62%0.61%0.59%0.59%0.59%0.56%0.55%
AB Tasty0.57%0.56%0.55%0.55%0.54%0.54%0.52%0.53%0.52%0.50%0.50%
Instapage0.55%0.54%0.54%0.53%0.53%0.53%0.55%0.54%0.55%0.56%0.56%
Nosto0.48%0.47%0.46%0.46%0.44%0.44%0.43%0.41%0.41%0.39%0.38%
Dynamic Yield0.36%0.36%0.36%0.36%0.36%0.36%0.35%0.36%0.36%0.35%0.34%
Freshworks CRM0.26%0.26%0.26%0.26%0.26%0.26%0.26%0.26%0.26%0.26%0.26%
Oracle Maxymiser0.24%0.24%0.23%0.22%0.22%0.21%0.21%0.21%0.21%0.20%0.19%
Decibel0.20%0.20%0.21%0.22%0.24%0.24%0.24%0.24%0.24%0.23%0.23%
ConvertFlow0.17%0.17%0.17%0.17%0.17%0.17%0.17%0.17%0.17%0.17%0.16%
Bloomreach Search & Merchandising0.14%0.15%0.15%0.15%0.16%0.16%0.15%0.14%0.14%0.13%0.12%
Yottaa0.13%0.13%0.13%0.13%0.13%0.13%0.13%0.12%0.12%0.12%0.12%
Trbo0.10%0.10%0.10%0.10%0.09%0.09%0.09%0.09%0.09%0.08%0.08%
Frosmo0.08%0.07%0.07%0.07%0.07%0.07%0.06%0.06%0.06%0.06%0.06%
Omniconvert0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%
Qubit0.07%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.05%
HiConversion0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.05%0.05%
BrightInfo0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Leanplum0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%