Global A/B Testing Usage Statistics and Market Share
We are tracking usage statistics and market share of 34 web technologies in A/B Testing. In October 2023 the most popular web technology in A/B Testing is Google Optimize with 27% market share. In second place there is Complianz with 25% market share. After that there are Optimizely with 20%, OneSignal with 5% and Adobe Target with 5% market share. Top 5 web technologies together have 81% market share. The remaining 29 web technologies in A/B Testing have a combined market share of 19%.
About A/B Testing
We are tracking 34 different technologies in A/B Testing.
There are 805,915 websites using A/B Testing in out database.
A/B Testing Usage Statistics and Market Share in October 2023
#1 Google Optimize 
26.54%
#2 Complianz 
25.38%
#3 Optimizely 
20.08%
#4 OneSignal 
11.66%
#5 Adobe Target 
4.73%
#6 VWO 
2.45%
#7 Convert 
1.42%
#8 Etracker 
1.32%
#9 Kameleoon 
0.93%
#10 Autopilot 
0.64%
#11 AB Tasty 
0.49%
#12 Zoho PageSense 
0.49%
#13 Kibo Personalization 
0.49%
#14 Instapage 
0.47%
#15 SiteSpect 
0.40%
#16 Dynamic Yield 
0.38%
#17 Nosto 
0.32%
#18 ContentSquare 
0.30%
#19 Freshworks CRM 
0.28%
#20 Decibel 
0.21%
#21 Oracle Maxymiser 
0.18%
#22 ConvertFlow 
0.14%
#23 Yottaa 
0.11%
#24 Talkable 
0.10%
#25 Split 
0.09%
#26 Trbo 
0.08%
#27 Bloomreach Search & Merchandising 
0.08%
#28 Omniconvert 
0.06%
#29 Frosmo 
0.05%
#30 Bloomreach Discovery 
0.05%
#31 Qubit 
0.04%
#32 HiConversion 
0.03%
#33 Leanplum 
0.01%
#34 BrightInfo 
0.01%
Technologies in A/B Testing
Google Optimize
Google Optimize allows you to test variants of web pages and see how they perform.
Complianz
Complianz is a GDPR/CCPA Cookie Consent plugin that supports GDPR, DSGVO, CCPA and PIPEDA with a conditional Cookie Notice and customized Cookie Policy based on the results of the built-in Cookie Scan.
Optimizely
Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.
OneSignal
OneSignal is a customer engagement messaging solution.
Adobe Target
Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
VWO
VWO is a website testing and conversion optimisation platform.
Convert
Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.
Etracker
Etracker is a web optimisation solution.
Kameleoon
Kameleoon is a personalisation technology platform for real-time omnichannel optimisation and conversion.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
AB Tasty
AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.
Zoho PageSense
Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.
Kibo Personalization
Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.
Instapage
Instapage is a cloud-based landing page platform designed for marketing teams and agencies.
SiteSpect
SiteSpect is the A/B testing and optimisation solution.
Dynamic Yield
Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.
Nosto
Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.
ContentSquare
Contentsquare is an enterprise-level UX optimisation platform.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Decibel
Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.
Oracle Maxymiser
Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.
ConvertFlow
ConvertFlow is the all-in-one conversion marketing platform.
Yottaa
Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.
Talkable
Talkable is a cloud-based referral marketing system that assists medium to large businesses with campaign creation and channel performance tracking.
Split
Split is a feature delivery platform that powers feature flag management, software experimentation, and continuous delivery.
Trbo
Trbo is a personalisation, recommendations, A/B testing platform from Germany.
Bloomreach Search & Merchandising
Bloomreach Search & Merchandising (brSM) is an AI-driven platform for ecommerce.
Omniconvert
Omniconvert is an award-winning conversion rate optimisation (CRO) software that can be used for A/B testing, online surveys, traffic segmentation.
Frosmo
Frosmo is a SaaS company which provides AI-driven personalisation products.
Bloomreach Discovery
Bloomreach Discovery is a powerful combination of AI-powered site search, SEO, recommendations, and product merchandising.
Qubit
Qubit is a SaaS based persuasive personalisation at scale services.
HiConversion
HiConversion is a SaaS solution that caters to ecommerce brands seeking actionable insights through their adaptive customer experience optimisation.
Leanplum
Leanplum is a multi-channel messaging and campaign orchestration platform.
BrightInfo
BrightInfo is an automated content personalisation solution.
A/B Testing Market Share History in Last 12 Months
| Technology | December 2022 | January 2023 | February 2023 | March 2023 | April 2023 | May 2023 | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Optimize | 27.60% | 27.73% | 27.79% | 118.54% | 27.78% | 27.70% | 27.15% | 26.96% | 26.78% | 26.58% | 26.54% |
| Optimizely | 24.76% | 24.08% | 23.82% | 100.00% | 23.05% | 22.61% | 21.32% | 20.45% | 20.25% | 20.10% | 20.08% |
| Complianz | 17.46% | 18.02% | 18.43% | 79.37% | 20.01% | 20.83% | 23.22% | 24.55% | 24.96% | 25.32% | 25.38% |
| OneSignal | 13.03% | 13.13% | 12.97% | 54.80% | 12.32% | 12.08% | 11.85% | 11.77% | 11.72% | 11.67% | 11.66% |
| Adobe Target | 5.28% | 5.22% | 5.18% | 21.87% | 5.07% | 5.02% | 4.90% | 4.79% | 4.77% | 4.74% | 4.73% |
| VWO | 2.77% | 2.72% | 2.69% | 11.38% | 2.63% | 2.61% | 2.45% | 2.36% | 2.39% | 2.44% | 2.45% |
| Convert | 1.34% | 1.34% | 1.36% | 5.84% | 1.39% | 1.38% | 1.38% | 1.39% | 1.40% | 1.42% | 1.42% |
| Etracker | 1.23% | 1.23% | 1.24% | 5.29% | 1.27% | 1.29% | 1.30% | 1.32% | 1.32% | 1.32% | 1.32% |
| Kameleoon | 0.96% | 0.94% | 0.94% | 4.00% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% | 0.93% |
| Autopilot | 0.75% | 0.73% | 0.72% | 3.05% | 0.70% | 0.69% | 0.66% | 0.65% | 0.65% | 0.64% | 0.64% |
| Instapage | 0.55% | 0.54% | 0.53% | 2.26% | 0.52% | 0.51% | 0.49% | 0.48% | 0.47% | 0.47% | 0.47% |
| Kibo Personalization | 0.54% | 0.54% | 0.53% | 2.26% | 0.52% | 0.53% | 0.50% | 0.48% | 0.48% | 0.49% | 0.49% |
| AB Tasty | 0.49% | 0.50% | 0.50% | 2.10% | 0.48% | 0.48% | 0.48% | 0.48% | 0.48% | 0.48% | 0.49% |
| SiteSpect | 0.47% | 0.46% | 0.45% | 1.87% | 0.43% | 0.42% | 0.41% | 0.41% | 0.41% | 0.40% | 0.40% |
| Nosto | 0.38% | 0.37% | 0.37% | 1.56% | 0.36% | 0.36% | 0.34% | 0.32% | 0.32% | 0.32% | 0.32% |
| Dynamic Yield | 0.34% | 0.35% | 0.35% | 1.49% | 0.36% | 0.36% | 0.39% | 0.38% | 0.38% | 0.38% | 0.38% |
| ContentSquare | 0.33% | 0.33% | 0.33% | 1.38% | 0.33% | 0.32% | 0.31% | 0.31% | 0.31% | 0.31% | 0.30% |
| Freshworks CRM | 0.26% | 0.26% | 0.26% | 1.12% | 0.26% | 0.26% | 0.27% | 0.28% | 0.28% | 0.28% | 0.28% |
| Decibel | 0.22% | 0.23% | 0.22% | 0.96% | 0.22% | 0.22% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% |
| Oracle Maxymiser | 0.19% | 0.19% | 0.19% | 0.82% | 0.19% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% |
| Zoho PageSense | 0.20% | 0.22% | 0.24% | 1.12% | 0.30% | 0.31% | 0.42% | 0.46% | 0.47% | 0.48% | 0.49% |
| ConvertFlow | 0.16% | 0.16% | 0.16% | 0.67% | 0.15% | 0.15% | 0.14% | 0.14% | 0.14% | 0.13% | 0.14% |
| Bloomreach Search & Merchandising | 0.12% | 0.12% | 0.11% | 0.46% | 0.10% | 0.10% | 0.09% | 0.08% | 0.08% | 0.08% | 0.08% |
| Yottaa | 0.11% | 0.11% | 0.11% | 0.47% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| Trbo | 0.08% | 0.08% | 0.08% | 0.34% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
| Split | 0.08% | 0.08% | 0.08% | 0.37% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| Omniconvert | 0.06% | 0.06% | 0.07% | 0.28% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Frosmo | 0.06% | 0.06% | 0.06% | 0.26% | 0.06% | 0.06% | 0.06% | 0.05% | 0.05% | 0.05% | 0.05% |
| Talkable | 0.06% | 0.06% | 0.07% | 0.29% | 0.07% | 0.07% | 0.09% | 0.10% | 0.10% | 0.10% | 0.10% |
| Qubit | 0.05% | 0.05% | 0.05% | 0.22% | 0.05% | 0.05% | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% |
| HiConversion | 0.05% | 0.05% | 0.05% | 0.20% | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Bloomreach Discovery | 0.01% | 0.01% | 0.02% | 0.10% | 0.03% | 0.03% | 0.04% | 0.04% | 0.04% | 0.05% | 0.05% |
| Leanplum | 0.01% | 0.01% | 0.01% | 0.05% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| BrightInfo | 0.01% | 0.01% | 0.01% | 0.03% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |