A/B Testing Usage Statistics and Market Share in Italy (.it)
We are tracking usage statistics and market share of 31 web technologies in A/B Testing in Italy (.it). In April 2024 the most popular web technology in A/B Testing in Italy (.it) is Complianz with 78% market share. In second place there is OneSignal with 13% market share. After that there are Google Optimize with 3%, Adobe Target with 1% and Optimizely with 1% market share. Top 5 web technologies together have 96% market share. The remaining 26 web technologies in A/B Testing have a combined market share of 4%. Global A/B Testing market share report is available here.
About A/B Testing
We are tracking 31 different technologies in A/B Testing.
There are 37,159 websites using A/B Testing in Italy (.it websites) in out database.
A/B Testing Usage Statistics and Market Share in Italy (.it) in April 2024
#1 Complianz 
77.61%
#2 OneSignal 
12.74%
#3 Google Optimize 
3.34%
#4 Adobe Target 
1.21%
#5 Optimizely 
0.97%
#6 VWO 
0.94%
#7 Instapage 
0.49%
#8 Dynamic Yield 
0.43%
#9 Etracker 
0.26%
#10 Convert 
0.22%
#11 ContentSquare 
0.17%
#12 Nosto 
0.17%
#13 ConvertFlow 
0.16%
#14 AB Tasty 
0.15%
#15 Autopilot 
0.15%
#16 Kameleoon 
0.14%
#17 Zoho PageSense 
0.13%
#18 Oracle Maxymiser 
0.12%
#19 Freshworks CRM 
0.11%
#20 Kibo Personalization 
0.11%
#21 SiteSpect 
0.09%
#22 Yottaa 
0.09%
#23 Frosmo 
0.04%
#24 Trbo 
0.04%
#25 Decibel 
0.03%
#26 Qubit 
0.03%
#27 Talkable 
0.02%
#28 Bloomreach Discovery 
0.02%
#29 Leanplum 
0.01%
#30 Omniconvert 
0.01%
#31 HiConversion 
0.00%
Technologies in A/B Testing in Italy (.it)
Complianz
Complianz is a GDPR/CCPA Cookie Consent plugin that supports GDPR, DSGVO, CCPA and PIPEDA with a conditional Cookie Notice and customized Cookie Policy based on the results of the built-in Cookie Scan.
OneSignal
OneSignal is a customer engagement messaging solution.
Google Optimize
Google Optimize allows you to test variants of web pages and see how they perform.
Adobe Target
Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
Optimizely
Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.
VWO
VWO is a website testing and conversion optimisation platform.
Instapage
Instapage is a cloud-based landing page platform designed for marketing teams and agencies.
Dynamic Yield
Dynamic Yield is a provider of automated conversion optimisation tools for marketers and retailers.
Etracker
Etracker is a web optimisation solution.
Convert
Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.
ContentSquare
Contentsquare is an enterprise-level UX optimisation platform.
Nosto
Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.
ConvertFlow
ConvertFlow is the all-in-one conversion marketing platform.
AB Tasty
AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.
Autopilot
Autopilot is a visual marketing software that enables users to create marketing campaigns and manage lead conversions.
Kameleoon
Kameleoon is a personalisation technology platform for real-time omnichannel optimisation and conversion.
Zoho PageSense
Zoho PageSense is a conversion optimisation platform which combines the power of web analytics, A/B testing, and personalisation.
Oracle Maxymiser
Oracle Maxymiser is a real-time behavioral targeting, in-session personalisation, and product recommendations platform.
Freshworks CRM
Freshworks CRM is a cloud-based customer relationship management (CRM) solution. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Kibo Personalization
Kibo Personalization is a omnichannel personalisation software powered by machine learning to deliver individualized customer experiences and powered by Monetate and Certona.
SiteSpect
SiteSpect is the A/B testing and optimisation solution.
Yottaa
Yottaa is an ecommerce optimisation platform that helps with conversions, performance and security.
Frosmo
Frosmo is a SaaS company which provides AI-driven personalisation products.
Trbo
Trbo is a personalisation, recommendations, A/B testing platform from Germany.
Decibel
Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.
Qubit
Qubit is a SaaS based persuasive personalisation at scale services.
Talkable
Talkable is a cloud-based referral marketing system that assists medium to large businesses with campaign creation and channel performance tracking.
Bloomreach Discovery
Bloomreach Discovery is a powerful combination of AI-powered site search, SEO, recommendations, and product merchandising.
Leanplum
Leanplum is a multi-channel messaging and campaign orchestration platform.
Omniconvert
Omniconvert is an award-winning conversion rate optimisation (CRO) software that can be used for A/B testing, online surveys, traffic segmentation.
HiConversion
HiConversion is a SaaS solution that caters to ecommerce brands seeking actionable insights through their adaptive customer experience optimisation.
A/B Testing Market Share History in Italy (.it) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Complianz | 74.04% | 75.63% | 75.91% | 76.23% | 76.58% | 76.82% | 77.01% | 77.02% | 77.04% | 77.48% | 77.61% |
| OneSignal | 14.48% | 13.73% | 13.63% | 13.42% | 13.25% | 13.12% | 13.00% | 13.00% | 12.99% | 12.77% | 12.74% |
| Google Optimize | 4.25% | 3.99% | 3.91% | 3.84% | 3.67% | 3.57% | 3.53% | 3.51% | 3.51% | 3.41% | 3.34% |
| Adobe Target | 1.48% | 1.31% | 1.28% | 1.24% | 1.22% | 1.22% | 1.23% | 1.22% | 1.22% | 1.21% | 1.21% |
| Optimizely | 1.14% | 1.05% | 1.03% | 1.01% | 1.01% | 1.00% | 1.00% | 1.00% | 1.01% | 0.98% | 0.97% |
| VWO | 1.03% | 0.95% | 0.91% | 0.94% | 0.92% | 0.94% | 0.95% | 0.96% | 0.97% | 0.94% | 0.94% |
| Instapage | 0.56% | 0.53% | 0.52% | 0.52% | 0.51% | 0.51% | 0.50% | 0.50% | 0.50% | 0.49% | 0.49% |
| Dynamic Yield | 0.53% | 0.45% | 0.47% | 0.46% | 0.46% | 0.46% | 0.45% | 0.45% | 0.44% | 0.43% | 0.43% |
| Etracker | 0.28% | 0.27% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% |
| Convert | 0.23% | 0.23% | 0.21% | 0.21% | 0.21% | 0.21% | 0.22% | 0.22% | 0.22% | 0.21% | 0.22% |
| Nosto | 0.20% | 0.18% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% |
| ConvertFlow | 0.18% | 0.17% | 0.17% | 0.17% | 0.17% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% |
| Autopilot | 0.18% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
| ContentSquare | 0.16% | 0.16% | 0.16% | 0.18% | 0.18% | 0.18% | 0.16% | 0.16% | 0.16% | 0.17% | 0.17% |
| Oracle Maxymiser | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.14% | 0.14% | 0.13% | 0.13% | 0.12% |
| AB Tasty | 0.15% | 0.14% | 0.13% | 0.14% | 0.15% | 0.16% | 0.16% | 0.16% | 0.15% | 0.15% | 0.15% |
| Kibo Personalization | 0.14% | 0.13% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.11% | 0.11% |
| Kameleoon | 0.14% | 0.13% | 0.13% | 0.13% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| Yottaa | 0.12% | 0.11% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.09% | 0.09% |
| Freshworks CRM | 0.12% | 0.11% | 0.11% | 0.12% | 0.12% | 0.12% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| SiteSpect | 0.11% | 0.10% | 0.10% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| Zoho PageSense | 0.12% | 0.14% | 0.13% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.13% | 0.13% |
| Frosmo | 0.05% | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Trbo | 0.05% | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Decibel | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Qubit | 0.03% | 0.03% | 0.03% | 0.03% | 0.02% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Talkable | 0.03% | 0.03% | 0.03% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Bloomreach Discovery | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Omniconvert | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Leanplum | 0.01% | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| HiConversion | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |